Which type of product or service is this about?
- Mobile/cell phone plan
- Home internet
- Banking/fintech
- Streaming or digital subscription
- Software/app
- Utilities (energy, water)
- Insurance
- Other
In the last 3 months, which best describes you for this service?
- Switched to a new provider
- Currently considering switching providers
- Looked but decided not to switch
- Not considering a change
How long did it take from first thinking about switching to actually switching?
- Same day
- 1-7 days
- 1-4 weeks
- 1-3 months
- More than 3 months
Which reasons influenced your decision to switch? Select all that apply.
- Lower price/total cost
- Promotional offer
- Dissatisfaction with previous provider
- Missing features
- Better features with new provider
- Recommendation from someone you trust
- Life change (move, job, etc.)
- Contract ended or up for renewal
- Brand trust/reputation
- Other
What was the single most important reason you switched?
- Lower price/total cost
- Promotional offer
- Dissatisfaction with previous provider
- Missing features
- Better features with new provider
- Recommendation from someone you trust
- Life change (move, job, etc.)
- Contract ended or up for renewal
- Brand trust/reputation
- Other
Which barriers did you encounter while switching? Select all that apply.
- Comparing plans or offers
- Hidden fees or unclear pricing
- Transferring data/number was complex
- Credit check concerns
- Early termination fees
- Long setup time or installation
- Had to contact sales
- Lack of reviews or third-party info
- Security or privacy concerns
- Other
Which provider did you leave?
Max 100 chars
Which provider did you choose?
Max 100 chars
When do you expect to decide about switching?
- Within 2 weeks
- Within 1 month
- 1-3 months
- More than 3 months
- Unsure/depends
What is currently holding you back from switching? Select all that apply.
- Current provider meets my needs
- Switching fees or penalties
- Unclear pricing or fees
- Setup effort or potential downtime
- Transferring data/number seems complex
- Security or privacy concerns
- Need approval from others in my household/company
- Hard to compare options
- Waiting for a deal or promotion
- Other
List up to three providers you seriously considered (or are considering).
Max 600 chars
Name the single main alternative you compared against.
Max 100 chars
How important were each of the following when comparing providers?
| Rows | 1 Not important | 2 | 3 | 4 | 5 Very important |
|---|
| Price / total cost | • | • | • | • | • |
| Network reliability or performance | • | • | • | • | • |
| Features or functionality | • | • | • | • | • |
| Customer support quality | • | • | • | • | • |
| Contract flexibility / cancellation | • | • | • | • | • |
| Brand trust | • | • | • | • | • |
| Setup time / effort | • | • | • | • | • |
How well does your chosen or preferred provider meets your needs versus alternatives?
Range: 1 – 10
Min: Much worseMid: About the sameMax: Much better
Attention check: For quality purposes, please select “Agree” below.
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
How clear was pricing and plan information on provider websites?
Scale: 10 (star)
Min: Very unclearMax: Very clear
Which issues did you experience during sign-up or checkout? Select all that apply.
- Hidden or unexpected fees
- Long or complex forms
- Had to call or chat to complete
- Forced account creation
- Payment options missing
- Identity/credit check issues
- Unclear cancellation terms
- Website or app errors
- Other
Did you abandon or almost abandon at any point? If yes, where?
- No
- Pricing page
- Plan comparison
- Sign-up form
- Payment step
- Identity/credit check
- Scheduling or installation
- Other
What could providers do to make switching or sign-up easier?
Max 600 chars
How sensitive are you to total monthly price for this service?
Range: 1 – 10
Min: Not at allMid: ModeratelyMax: Extremely
Allocate 100 points across the factors below to show what matters most when choosing a provider.
Total must equal 100
- Price/total cost
- Reliability/performance
- Features/functionality
- Customer support
- Contract flexibility/cancellation
- Brand trust
- Setup time/effort
Min per option: 0Whole numbers only
What is your age?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you live?
- United States/Canada
- Europe
- Asia-Pacific
- Latin America
- Middle East/Africa
- Other
What is the highest level of education you have completed?
- Some high school or less
- High school diploma or equivalent
- Some college
- Associate degree
- Bachelor’s degree
- Graduate or professional degree
- Prefer not to say
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed
- Retired
- Prefer not to say
Is there anything else you’d like to share about your switching experience or decision-making?
Max 600 chars
AI Interview: 2 Follow-up Questions on your switching decisions
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast Thanks for your time—your feedback will help improve comparison and sign-up experiences.