Discover triggers, blockers, and friction when comparing providers. Use this survey to reduce churn, improve conversion, and win more switchers.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
29
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Multiple Choice
Which type of product or service is this about?
Mobile/cell phone plan
Home internet
Banking/fintech
Streaming or digital subscription
Software/app
Utilities (energy, water)
Insurance
Other
Q2
Multiple Choice
In the last 3 months, which best describes you for this service?
Switched to a new provider
Currently considering switching providers
Looked but decided not to switch
Not considering a change
Q3
Dropdown
How long did it take from first thinking about switching to actually switching?
Same day
1-7 days
1-4 weeks
1-3 months
More than 3 months
Q4
Multiple Choice
Which reasons influenced your decision to switch? Select all that apply.
Lower price/total cost
Promotional offer
Dissatisfaction with previous provider
Missing features
Better features with new provider
Recommendation from someone you trust
Life change (move, job, etc.)
Contract ended or up for renewal
Brand trust/reputation
Other
Q5
Dropdown
What was the single most important reason you switched?
Lower price/total cost
Promotional offer
Dissatisfaction with previous provider
Missing features
Better features with new provider
Recommendation from someone you trust
Life change (move, job, etc.)
Contract ended or up for renewal
Brand trust/reputation
Other
Q6
Multiple Choice
Which barriers did you encounter while switching? Select all that apply.
Comparing plans or offers
Hidden fees or unclear pricing
Transferring data/number was complex
Credit check concerns
Early termination fees
Long setup time or installation
Had to contact sales
Lack of reviews or third-party info
Security or privacy concerns
Other
Q7
Short Text
Which provider did you leave?
Max 100 chars
Q8
Short Text
Which provider did you choose?
Max 100 chars
Q9
Dropdown
When do you expect to decide about switching?
Within 2 weeks
Within 1 month
1-3 months
More than 3 months
Unsure/depends
Q10
Multiple Choice
What is currently holding you back from switching? Select all that apply.
Current provider meets my needs
Switching fees or penalties
Unclear pricing or fees
Setup effort or potential downtime
Transferring data/number seems complex
Security or privacy concerns
Need approval from others in my household/company
Hard to compare options
Waiting for a deal or promotion
Other
Q11
Long Text
List up to three providers you seriously considered (or are considering).
Max 600 chars
Q12
Short Text
Name the single main alternative you compared against.
Max 100 chars
Q13
Matrix
How important were each of the following when comparing providers?
Rows
1 Not important
2
3
4
5 Very important
Price / total cost
•
•
•
•
•
Network reliability or performance
•
•
•
•
•
Features or functionality
•
•
•
•
•
Customer support quality
•
•
•
•
•
Contract flexibility / cancellation
•
•
•
•
•
Brand trust
•
•
•
•
•
Setup time / effort
•
•
•
•
•
Q14
Opinion Scale
How well does your chosen or preferred provider meets your needs versus alternatives?
Range: 1 – 10
Min: Much worseMid: About the sameMax: Much better
Q15
Multiple Choice
Attention check: For quality purposes, please select “Agree” below.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Q16
Rating
How clear was pricing and plan information on provider websites?
Scale: 11 (star)
Min: Very unclearMax: Very clear
Q17
Multiple Choice
Which issues did you experience during sign-up or checkout? Select all that apply.
Hidden or unexpected fees
Long or complex forms
Had to call or chat to complete
Forced account creation
Payment options missing
Identity/credit check issues
Unclear cancellation terms
Website or app errors
Other
Q18
Dropdown
Did you abandon or almost abandon at any point? If yes, where?
No
Pricing page
Plan comparison
Sign-up form
Payment step
Identity/credit check
Scheduling or installation
Other
Q19
Long Text
What could providers do to make switching or sign-up easier?
Max 600 chars
Q20
Opinion Scale
How sensitive are you to total monthly price for this service?
Range: 1 – 10
Min: Not at allMid: ModeratelyMax: Extremely
Q21
Constant Sum
Allocate 100 points across the factors below to show what matters most when choosing a provider.
Total must equal 100
Price/total cost
Reliability/performance
Features/functionality
Customer support
Contract flexibility/cancellation
Brand trust
Setup time/effort
Min per option: 0Whole numbers only
Q22
Dropdown
What is your age?
18-24
25-34
35-44
45-54
55-64
65 or older
Prefer not to say
Q23
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer not to say
Q24
Multiple Choice
Where do you live?
United States/Canada
Europe
Asia-Pacific
Latin America
Middle East/Africa
Other
Q25
Dropdown
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college
Associate degree
Bachelor’s degree
Graduate or professional degree
Prefer not to say
Q26
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker/caregiver
Unemployed
Retired
Prefer not to say
Q27
Long Text
Is there anything else you’d like to share about your switching experience or decision-making?
Max 600 chars
Q28
AI Interview
AI Interview: 2 Follow-up Questions on your switching decisions
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q29
Chat Message
Thanks for your time—your feedback will help improve comparison and sign-up experiences.
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