Q01
Long Text
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Customer Switching Behavior: Triggers, Barriers & Conversion Friction
Identifies why customers switch service providers, what barriers they encounter, and where conversion friction occurs — designed for product, marketing, and CX teams seeking to reduce churn and improve competitive win rates.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
33 questions · ~4 min
Q02
Multiple Choice
Which type of product or service are you thinking about for this survey?
Q03
Long Text
How long did it take from first thinking about switching to actually completing the switch?
Q04
Long Text
When do you expect to make a final decision about switching providers?
Q05
Multiple Choice
You mentioned you looked into switching but decided to stay. What was the main reason you decided not to switch?
Q06
Long Text
Please list the providers you seriously considered (or are considering), starting with your top choice.
Q07
Rating Scale
How clear was the pricing and plan information on the provider websites you visited?
Q08
Long Text
If you could change one thing about the switching or sign-up process, what would it be?
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for completing this survey. Your feedback will help improve comparison and sign-up experiences for consumers like you.
Q11
Multiple Choice
Thinking about the last 3 months, which best describes your situation with this service?
Q12
Multiple Choice
Which of the following influenced your decision to switch? Select all that apply.
Q13
Multiple Choice
What, if anything, is currently holding you back from switching? Select all that apply.
Q14
Long Text
How important was price or total cost when comparing providers?
Q15
Multiple Choice
Which of the following issues, if any, did you experience during sign-up or checkout? Select all that apply.
Q16
AI Interview
We'd like to understand your switching experience in more depth. Please share what mattered most in your decision, and our AI interviewer will ask a couple of follow-up questions.
Q17
Long Text
Which best describes your gender?
Q18
Long Text
Of all the reasons you selected, which was the single most important in your decision to switch?
Q19
Long Text
How important was reliability or performance when comparing providers?
Q20
Long Text
Did you abandon or seriously consider abandoning the sign-up process at any point? If yes, at which stage?
Q21
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your switching experience or decision-making?
Q22
Long Text
In which region do you currently live?
Q23
Multiple Choice
Which of the following barriers, if any, did you encounter while switching? Select all that apply.
Q24
Long Text
How important were features or functionality when comparing providers?
Q25
Long Text
How much does the total monthly price influence your choice of provider for this service?
Q26
Long Text
What is the highest level of education you have completed?
Q27
Long Text
Which provider did you leave?
Q28
Long Text
How important was customer support when comparing providers?
Q29
Long Text
What is your current employment status?
Q30
Long Text
Which provider did you switch to?
Q31
Long Text
How important was contract flexibility or ease of cancellation when comparing providers?
Q32
Long Text
How well does your chosen or preferred provider meet your needs compared to the alternatives you considered?
Q33
Long Text
Please rank the following factors from most to least important when choosing a provider.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.