Q01
Long Text
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Free Trial Conversion: Value, Blockers & Upgrade Intent Survey
Measures perceived product value, identifies conversion blockers, and assesses upgrade intent among free trial users to inform retention and conversion optimization strategies.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~4 min
Q02
Multiple Choice
In the last 7 days, approximately how many times did you use the product?
Q03
Long Text
Based on your trial so far, how would you rate the overall value this product provides to you?
Q04
Long Text
How likely are you to upgrade to a paid subscription after your trial ends?
Q05
Multiple Choice
What, if anything, is preventing you from upgrading right now? (Select all that apply)
Q06
Multiple Choice
Are you currently evaluating any alternative products alongside this trial?
Q07
Long Text
How helpful would an extended trial period be in making your upgrade decision?
Q08
AI Interview
We'd like to learn a bit more about your trial experience. An AI moderator will ask you a couple of brief follow-up questions.
Q09
Long Text
Based on your responses in this survey, is there anything else you would like to share about your trial experience or decision-making process?
Q10
Multiple Choice
Which of the following best describes your role?
Q11
Long Text
Thank you for your time and feedback! Your responses will help us improve the product and your experience. If you have any questions, please contact our support team.
Q12
Multiple Choice
What are your primary goals for using this product? (Select all that apply)
Q13
Long Text
How easy has it been to learn and use the product during your trial?
Q14
Multiple Choice
Which of the following best describes your current thinking about upgrading to a paid subscription?
Q15
Long Text
How would you describe the current pricing relative to the value you have experienced during your trial?
Q16
Long Text
Which alternative products are you currently evaluating?
Q17
Multiple Choice
How many people on your team currently use or are expected to use this product?
Q18
Long Text
How well does the product's feature set meet your current needs?
Q19
Multiple Choice
Based on what you know so far, which plan level seems like the best fit for your needs?
Q20
Long Text
What country or region are you located in?
Q21
Long Text
How reliable has the product been during your trial (e.g., performance, uptime, accuracy)?
Q22
Long Text
Please rank the following benefits from most to least important for your team.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.