All Templates

Free Trial Conversion: Value, Blockers & Upgrade Intent Survey

Measures perceived product value, identifies conversion blockers, and assesses upgrade intent among free trial users to inform retention and conversion optimization strategies.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

22

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome! Thank you for taking a few minutes to share your experience with your free trial. This survey takes approximately 3–4 minutes to complete. Your responses are confidential and will be reported only in aggregate to help us improve the product. Participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions.
Q2
Multiple Choice
In the last 7 days, approximately how many times did you use the product?
  • 0 times
  • 1–2 times
  • 3–5 times
  • 6–10 times
  • 11+ times
Q3
Multiple Choice
What are your primary goals for using this product? (Select all that apply)
  • Create or manage projects
  • Collaborate with my team
  • Automate workflows
  • Analyze or report data
  • Integrate with other tools
  • Learn and evaluate capabilities
  • Other (please specify)
Q4
Opinion Scale
Based on your trial so far, how would you rate the overall value this product provides to you?
Range: 1 7
Min: Very low valueMid: NeutralMax: Very high value
Q5
Opinion Scale
How easy has it been to learn and use the product during your trial?
Range: 1 7
Min: Very difficultMid: NeutralMax: Very easy
Q6
Opinion Scale
How well does the product's feature set meet your current needs?
Range: 1 7
Min: Does not meet my needs at allMid: NeutralMax: Completely meets my needs
Q7
Opinion Scale
How reliable has the product been during your trial (e.g., performance, uptime, accuracy)?
Range: 1 7
Min: Very unreliableMid: NeutralMax: Very reliable
Q8
Ranking
Please rank the following benefits from most to least important for your team.
Drag to order (top = most important)
  1. Saves time
  2. Improves quality
  3. Reduces costs
  4. Easier collaboration
  5. Better visibility and analytics
  6. Flexibility and customization
Q9
Opinion Scale
How likely are you to upgrade to a paid subscription after your trial ends?
Range: 1 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q10
Multiple Choice
Which of the following best describes your current thinking about upgrading to a paid subscription?
  • I plan to upgrade within 7 days
  • I plan to upgrade within 30 days
  • I need more time to evaluate
  • I am unlikely to upgrade
  • I have already upgraded to a paid plan
Q11
Multiple Choice
Based on what you know so far, which plan level seems like the best fit for your needs?
  • Basic / Starter
  • Pro / Team
  • Business
  • Enterprise
  • Not sure yet
Q12
Multiple Choice
What, if anything, is preventing you from upgrading right now? (Select all that apply)
  • Price is too high
  • Missing key features
  • Hard to set up or learn
  • Integration gaps
  • Data migration concerns
  • Security or compliance requirements
  • Requires stakeholder approval
  • Still proving value internally
  • Budget not available
  • No blockers — nothing is preventing me
  • Other (please specify)
Q13
Opinion Scale
How would you describe the current pricing relative to the value you have experienced during your trial?
Range: 1 7
Min: Much too expensive for the valueMid: NeutralMax: Excellent value for the price
Q14
Multiple Choice
Are you currently evaluating any alternative products alongside this trial?
  • Yes
  • No
Q15
Long Text
Which alternative products are you currently evaluating?
Max chars
Q16
Opinion Scale
How helpful would an extended trial period be in making your upgrade decision?
Range: 1 5
Min: Not at all helpfulMid: NeutralMax: Extremely helpful
Q17
AI Interview
We'd like to learn a bit more about your trial experience. An AI moderator will ask you a couple of brief follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q18
Long Text
Based on your responses in this survey, is there anything else you would like to share about your trial experience or decision-making process?
Max chars
Q19
Multiple Choice
Which of the following best describes your role?
  • Individual contributor
  • Team lead / Manager
  • Executive
  • Procurement / Finance
  • IT / Security
  • Other (please specify)
Q20
Multiple Choice
How many people on your team currently use or are expected to use this product?
  • Just me
  • 2–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,000+
Q21
Dropdown
What country or region are you located in?
  • North America
  • Europe
  • United Kingdom
  • Asia-Pacific
  • Latin America
  • Middle East & Africa
  • Other
Q22
Chat Message
Thank you for your time and feedback! Your responses will help us improve the product and your experience. If you have any questions, please contact our support team.

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.

Ready to Get Started?

Launch your survey in minutes with this pre-built template