Free Trial Feedback Survey: Value, Blockers & Upgrade Intent - Survey Template | QuestionPunk
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Free Trial Feedback Survey: Value, Blockers & Upgrade Intent

Measure perceived value, uncover conversion blockers, and predict upgrade timing. Use this template to boost trial-to-paid conversions and optimize onboarding.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
multiple choice
In the last 7 days, how many times did you use the product?
  • 0 times
  • 1–2 times
  • 3–5 times
  • 6–10 times
  • 11+ times
Q2
multiple choice
During your trial, what are your primary goals? (Select all that apply)
  • Create or manage projects
  • Collaborate with my team
  • Automate workflows
  • Analyze or report data
  • Integrate with other tools
  • Learn/evaluate capabilities
Q3
rating
Based on your trial so far, how would you rate the overall value for you?
Q4
matrix
How much do you agree with the following statements about the product?
Q5
ranking
Rank the benefits below from most to least important for your team.
Q6
multiple choice
Regarding a paid subscription, which best describes your current plan?
  • Plan to upgrade within 7 days
  • Plan to upgrade within 30 days
  • Need more time to evaluate
  • Unlikely to upgrade
  • Already upgraded to a paid plan
Q7
numeric
In how many days do you expect to make your upgrade decision?
Q8
multiple choice
What, if anything, is preventing you from upgrading right now? (Select all that apply)
  • Price is too high
  • Missing key features
  • Hard to set up/learn
  • Integration gaps
  • Data migration concerns
  • Security/compliance requirements
  • Requires stakeholder approval
  • Still proving value
  • Budget not available
  • No blockers
Q9
numeric
What monthly price (in your local currency) would feel fair for a plan that fits your needs?
Q10
multiple choice
Are you evaluating any alternative products alongside this trial?
  • Yes
  • No
Q11
short text
If yes, which alternatives are you considering?
Max 100 chars
Q12
multiple choice
Which plan level seems like the best fit today?
  • Basic/Starter
  • Pro/Team
  • Business
  • Enterprise
  • Not sure
Q13
multiple choice
Would an extended trial help you make a confident decision?
  • Yes, a 7-day extension
  • Yes, a 14-day extension
  • Maybe
  • No
Q14
multiple choice
Attention check: To confirm you’re paying attention, please select “I am paying attention” below.
  • I am paying attention
  • I am not paying attention
  • Prefer not to answer
Q15
multiple choice
Which best describes your role?
  • Individual contributor
  • Team lead/Manager
  • Executive
  • Procurement/Finance
  • IT/Security
  • Other
Q16
multiple choice
How many people use or will use the product on your team?
  • Just me
  • 2–10
  • 11–50
  • 51–200
  • 201–1000
  • 1000+
Q17
short text
What country or region are you in?
Max 100 chars
Q18
long text
Anything else we should know to help you realize value or decide?
Max 600 chars
Q19
chat message
Welcome! This brief survey takes about 3–4 minutes. Thanks for helping us improve your trial experience.
Q20
ai interview
AI Interview: 2 Follow-up Questions on your trial experience
AI Interview
Q21
chat message
Thank you for your time and feedback!

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