Measures which trust cues, social proof elements, and onboarding flows most effectively build user confidence during first-time website and app visits. Designed for UX researchers and product teams optimizing conversion funnels.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
17
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores how people evaluate new websites and apps during their first visit. It should take approximately 5–7 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions and experiences. All responses are anonymous and will be reported in aggregate only.
By continuing, you agree to participate in this research.
Q2
Multiple Choice
How often do you try a new website or app for the first time?
Several times a week
About once a week
A few times a month
About once a month
Less than once a month
Q3
Opinion Scale
How cautious are you when visiting a new brand's website or app for the first time?
Range: 1 – 7
Min: Not at all cautiousMid: NeutralMax: Extremely cautious
Q4
Multiple Choice
Which of the following most increase your trust when visiting a new website or app? Select all that apply.
Verified customer reviews
Clear return or refund policy
Money-back guarantee
Recognizable payment logos (e.g., Visa, PayPal, Apple Pay)
Security indicators (SSL lock icon, HTTPS)
Data privacy commitment (e.g., GDPR/CCPA notice)
Industry certifications or trust badges
Press mentions or partner logos
Real-time support availability (live chat or phone)
Visible total price with no hidden fees
Social proof (e.g., number of users or customers)
Q5
Ranking
Rank these trust signals from most to least important to you during a first visit.
Drag to order (top = most important)
Verified customer reviews
Clear return or refund policy
Recognizable payment logos
Data privacy commitment
Industry certifications or trust badges
Real-time support availability
Q6
Multiple Choice
On which pages or areas of a website are trust signals most helpful to you? Select all that apply.
Homepage or hero area
Product or service page
Pricing page
Signup or registration form
Checkout or payment page
Footer or sitewide elements
Help, FAQ, or About pages
Q7
Ranking
Rank these first-visit experiences from most to least important for your willingness to continue.
Drag to order (top = most important)
Guest checkout or browse without account
See full price (with fees and taxes) before signup
Free trial without a credit card
Sign in with Google or Apple
Short signup (email only)
Q8
Opinion Scale
How confident would you feel completing a purchase on a website you are visiting for the first time?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q9
Dropdown
How many steps in a signup or checkout process do you consider acceptable before you would abandon it?
1 step
2 steps
3 steps
4 steps
5 steps
6 or more steps
It depends on the context
Q10
Opinion Scale
How likely are you to complete a signup or checkout process on a new site that displays clear trust signals throughout?
What most quickly makes you doubt or distrust a new website or app during your first visit?
Max chars
Q12
AI Interview
We'd like to explore your first-visit trust experiences in a bit more detail. Please share what comes to mind, and we'll ask a couple of follow-up questions.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 4
Q13
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q14
Dropdown
What is your gender identity?
Woman
Man
Non-binary
Prefer not to say
Q15
Dropdown
What region do you currently live in?
North America
Europe
Asia-Pacific
Latin America
Middle East & North Africa
Sub-Saharan Africa
Prefer not to say
Q16
Dropdown
How frequently do you make online purchases?
Daily
Several times a week
About once a week
A few times a month
About once a month
Less than once a month
Never
Prefer not to say
Q17
Chat Message
Thank you for completing this survey. Your responses will help us understand how to build trust during first-time website and app experiences. Your answers are anonymous and will be reported in aggregate only.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.