All Templates

New User Trust & Social Proof Survey Template

Validate which trust badges, social proof, and onboarding flows win first-session trust. Launch this survey to boost sign-up confidence and conversions.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Dropdown
How often do you try a new website or app?
  • Several times a week
  • About once a week
  • A few times a month
  • About once a month
  • Less often
Q2
Opinion Scale
How cautious are you with new brands online during your first visit?
Range: 1 – 10
Min: Not at all cautiousMid: Moderately cautiousMax: Extremely cautious
Q3
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
Q4
Multiple Choice
Which proof points most increase your trust in the first few minutes? Select all that apply.
  • Verified customer reviews
  • Clear return/refund policy
  • Money-back guarantee
  • Recognizable payment logos (e.g., Visa, PayPal, Apple Pay)
  • Security indicators (SSL/lock, HTTPS)
  • Data privacy commitment (e.g., GDPR/CCPA summary)
  • Industry certifications or badges
  • Press or partner logos
  • Real-time support availability (chat/phone)
  • Visible total price with no hidden fees
  • Social proof (e.g., number of users/customers)
Q5
Matrix
How much does each signal increase your trust on a first visit?
RowsNot at allSlightlyModeratelyVeryExtremely
Lock icon/HTTPS near forms•••••
Verified third-party reviews•••••
Industry certification logos (e.g., ISO, SOC 2)•••••
Money-back guarantee badge•••••
Privacy compliance statement (e.g., GDPR/CCPA)•••••
Press/“As seen in” logos•••••
User count claims (e.g., 1M+ users)•••••
Q6
Ranking
Rank these proof points from most to least helpful for earning your trust.
Drag to order (top = most important)
  1. Verified customer reviews
  2. Clear return/refund policy
  3. Recognizable payment logos
  4. Data privacy commitment
  5. Industry certification logos
  6. Press/partner logos
Q7
Ranking
Rank the following first-time flows or cues by how much they increase your willingness to continue.
Drag to order (top = most important)
  1. Guest checkout or browse without account
  2. See full price (with fees/taxes) before signup
  3. Free trial without a credit card
  4. Sign in with Google or Apple
  5. Short signup (email only)
  6. Progress indicator showing steps
  7. Security badges and lock icon near checkout
Q8
Rating
If the right trust cues are present, how confident would you feel starting checkout on your first visit?
Scale: 11 (star)
Min: Not at all confidentMax: Very confident
Q9
Numeric
How many steps are acceptable before you trust enough to pay or share personal information?
Accepts a numeric value
Whole numbers only
Q10
Multiple Choice
Where are trust cues most helpful? Select all that apply.
  • Homepage (top/hero area)
  • Product/service page
  • Pricing page
  • Signup/registration form
  • Checkout/payment page
  • Footer or sitewide elements
  • Help/FAQ/About pages
  • Browser address bar/lock indicator
Q11
Long Text
What most quickly makes you doubt a new site/app during your first session?
Max 600 chars
Q12
Long Text
Share a recent example where a brand earned your trust early. What did they do?
Max 600 chars
Q13
Long Text
Anything else you’d like to share about first-session trust?
Max 600 chars
Q14
AI Interview
AI Interview: 2 Follow-up Questions on Early Trust Signals
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 12
Q15
Multiple Choice
Age
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q16
Multiple Choice
Gender identity
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q17
Multiple Choice
Where do you live?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & North Africa
  • Sub-Saharan Africa
  • Prefer not to say
Q18
Multiple Choice
Highest level of education completed
  • High school or less
  • Some college/Associate degree
  • Bachelor’s degree
  • Postgraduate or professional degree
  • Prefer not to say
Q19
Multiple Choice
Current employment status
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Not employed
  • Retired
  • Prefer not to say
Q20
Chat Message
Thank you for your time—your feedback helps us design clearer, more trustworthy first-session experiences.

Ready to Get Started?

Launch your survey in minutes with this pre-built template

Use This TemplateBrowse More Templates