How often do you try a new website or app?
How cautious are you with new brands online during your first visit?
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
Which proof points most increase your trust in the first few minutes? Select all that apply.
- Verified customer reviews
- Clear return/refund policy
- Money-back guarantee
- Recognizable payment logos (e.g., Visa, PayPal, Apple Pay)
- Security indicators (SSL/lock, HTTPS)
- Data privacy commitment (e.g., GDPR/CCPA summary)
- Industry certifications or badges
- Press or partner logos
- Real-time support availability (chat/phone)
- Visible total price with no hidden fees
- Social proof (e.g., number of users/customers)
How much does each signal increase your trust on a first visit?
Rank these proof points from most to least helpful for earning your trust.
Rank the following first-time flows or cues by how much they increase your willingness to continue.
If the right trust cues are present, how confident would you feel starting checkout on your first visit?
How many steps are acceptable before you trust enough to pay or share personal information?
Where are trust cues most helpful? Select all that apply.
- Homepage (top/hero area)
- Product/service page
- Pricing page
- Signup/registration form
- Checkout/payment page
- Footer or sitewide elements
- Help/FAQ/About pages
- Browser address bar/lock indicator
What most quickly makes you doubt a new site/app during your first session?
Max 600 chars
Share a recent example where a brand earned your trust early. What did they do?
Max 600 chars
Anything else you’d like to share about first-session trust?
Max 600 chars
AI Interview: 2 Follow-up Questions on Early Trust Signals
Age
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Gender identity
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you live?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & North Africa
- Sub-Saharan Africa
- Prefer not to say
Highest level of education completed
- High school or less
- Some college/Associate degree
- Bachelor’s degree
- Postgraduate or professional degree
- Prefer not to say
Current employment status
- Full-time
- Part-time
- Self-employed
- Student
- Not employed
- Retired
- Prefer not to say
Thank you for your time—your feedback helps us design clearer, more trustworthy first-session experiences.