Q01
Long Text
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Mystery Shopping Program Readiness Assessment – Store Managers
Evaluates retail store managers' organizational readiness, strategic goals, and design preferences for launching or refining a mystery shopping program. Designed for pre-program scoping with leadership stakeholders.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
19 questions · ~4 min
Q02
Multiple Choice
Which best describes your store's experience with mystery shopping to date?
Q03
Long Text
Rank the following potential goals for a mystery shopping program at your store from most to least important.
Q04
Long Text
How aligned is your store's leadership team on adopting or continuing mystery shopping in the next 6 months?
Q05
Long Text
Rank the following in-store scenarios by how much insight a mystery shopper evaluation would provide for your store (top = most valuable).
Q06
Long Text
Are there any constraints or requirements we should consider when designing your mystery shopping program (e.g., union rules, brand standards, security protocols)?
Q07
Multiple Choice
What is your role at this location?
Q08
Long Text
Thank you for your time. Your input will directly shape the mystery shopping program for your store. You may close this window now.
Q09
Long Text
In a few words, how would you define success for a mystery shopping program at your store?
Q10
Multiple Choice
Which best describes budget availability for mystery shopping over the next quarter?
Q11
Long Text
Approximately how many mystery shop visits per quarter would be useful for your store?
Q12
AI Interview
Based on your responses throughout this survey, we'd like to explore a few points in more detail. An AI moderator will ask follow-up questions about your goals, readiness, or design preferences.
Q13
Long Text
Approximately how many associates work at your store (total headcount)?
Q14
Long Text
How confident are you that your team can act on mystery shopping findings within 30 days of receiving them?
Q15
Multiple Choice
In which of the following ways do you plan to use mystery shopping findings? Select all that apply.
Q16
Long Text
In which region is your store located?
Q17
Multiple Choice
When could a mystery shopping pilot realistically begin at your store?
Q18
Long Text
How often would you like to receive mystery shopping results and insights?
Q19
Long Text
How long have you been in your current role?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.