eCommerce Readiness Audit: Collateral, Training & Enablement
An internal diagnostic survey for eCommerce teams to assess collateral availability, training effectiveness, objection-handling confidence, and process friction. Designed for cross-functional respondents and yields actionable prioritization insights.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
25
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to the eCommerce Readiness Survey.
We're gathering feedback to improve the collateral, training, tools, and processes that support your work. This survey takes approximately 7–10 minutes.
Your responses are anonymous and will be reported only in aggregate. There are no right or wrong answers—we want your honest opinions. Participation is voluntary, and you may stop at any time.
Please click 'Next' to begin.
Q2
Multiple Choice
Which function best describes your primary role?
Customer Support
Sales / Business Development
Operations / Fulfillment
Marketing
Product / UX
Warehouse / Logistics
Finance
Other
Q3
Dropdown
How long have you been in your current role?
Less than 3 months
3–6 months
7–12 months
1–2 years
3–5 years
6+ years
Q4
Multiple Choice
Do you directly handle customer inquiries or objections as part of your role?
Yes
No
Q5
Opinion Scale
How easy or difficult is it to find the right collateral when you need it?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q6
Opinion Scale
How useful is the following collateral type for your work: Product specification sheets / datasheets?
Range: 1 – 7
Min: Not at all usefulMid: NeutralMax: Extremely useful
Q7
Opinion Scale
How useful is the following collateral type for your work: Pricing guides and discount schedules?
Range: 1 – 7
Min: Not at all usefulMid: NeutralMax: Extremely useful
Q8
Opinion Scale
How useful is the following collateral type for your work: FAQ documents and objection-handling scripts?
Range: 1 – 7
Min: Not at all usefulMid: NeutralMax: Extremely useful
Q9
Opinion Scale
How useful is the following collateral type for your work: Competitive comparison materials?
Range: 1 – 7
Min: Not at all usefulMid: NeutralMax: Extremely useful
Q10
Long Text
What collateral is currently missing or most in need of improvement?
Max chars
Q11
Ranking
Rank the following training formats from most to least preferred.
Drag to order (top = most important)
Live instructor-led sessions
Short how-to videos
Searchable knowledge base / wiki
Peer shadowing / mentoring
Printable job aids / cheat sheets
Scenario-based simulations
Q12
Opinion Scale
How confident do you feel handling common customer scenarios today?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q13
Chat Message
This section is for those who directly handle customer inquiries or objections. If this does not apply to you, you will skip ahead automatically.
Q14
Opinion Scale
How frequently do you encounter customer objections that you feel unprepared to address?
Range: 1 – 7
Min: NeverMid: NeutralMax: Very frequently
Q15
Multiple Choice
Which types of customer objections are most challenging for you to handle?
Pricing / cost concerns
Product feature gaps
Shipping / delivery timelines
Returns and refund policies
Competitor comparisons
Technical compatibility questions
Other
Q16
Opinion Scale
Overall, how satisfied or dissatisfied are you with the tools and systems supporting your work?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q17
Long Text
Which processes or workflows slow you down the most in your day-to-day work?
Max chars
Q18
Ranking
Rank the following areas by how much they should be prioritized next quarter.
Drag to order (top = most important)
Collateral improvements
Training and enablement
Systems / tools reliability
Process simplification
Analytics and insights
Customer research
Q19
Long Text
Based on your responses in this survey, please share any additional thoughts or suggestions for improving enablement, collateral, or operations.
Max chars
Q20
AI Interview
We'd like to explore a couple of your responses in a bit more depth. An AI moderator will ask you up to 2 brief follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q21
Multiple Choice
What is your employment type?
Full-time
Part-time
Contractor
Seasonal
Intern
Prefer not to say
Q22
Multiple Choice
Which best describes your role level?
Individual contributor
People manager
Executive / Director
Prefer not to say
Q23
Dropdown
In which region are you primarily based?
North America
Europe
APAC
Latin America
Middle East & Africa
Prefer not to say
Q24
Multiple Choice
What is your typical work setting?
On-site
Hybrid
Fully remote
Prefer not to say
Q25
Chat Message
Thank you for completing this survey. Your input will directly shape our enablement and operational priorities for the coming quarter.
Frequently Asked Questions
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