Q01
Long Text
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eCommerce Readiness Audit: Collateral, Training & Enablement
An internal diagnostic survey for eCommerce teams to assess collateral availability, training effectiveness, objection-handling confidence, and process friction. Designed for cross-functional respondents and yields actionable prioritization insights.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
25 questions · ~4 min
Q02
Multiple Choice
Which function best describes your primary role?
Q03
Long Text
How easy or difficult is it to find the right collateral when you need it?
Q04
Long Text
Rank the following training formats from most to least preferred.
Q05
Long Text
This section is for those who directly handle customer inquiries or objections. If this does not apply to you, you will skip ahead automatically.
Q06
Long Text
Overall, how satisfied or dissatisfied are you with the tools and systems supporting your work?
Q07
Long Text
Based on your responses in this survey, please share any additional thoughts or suggestions for improving enablement, collateral, or operations.
Q08
Multiple Choice
What is your employment type?
Q09
Long Text
Thank you for completing this survey. Your input will directly shape our enablement and operational priorities for the coming quarter.
Q10
Long Text
How long have you been in your current role?
Q11
Long Text
How useful is the following collateral type for your work: Product specification sheets / datasheets?
Q12
Long Text
How confident do you feel handling common customer scenarios today?
Q13
Long Text
How frequently do you encounter customer objections that you feel unprepared to address?
Q14
Long Text
Which processes or workflows slow you down the most in your day-to-day work?
Q15
AI Interview
We'd like to explore a couple of your responses in a bit more depth. An AI moderator will ask you up to 2 brief follow-up questions.
Q16
Multiple Choice
Which best describes your role level?
Q17
Multiple Choice
Do you directly handle customer inquiries or objections as part of your role?
Q18
Long Text
How useful is the following collateral type for your work: Pricing guides and discount schedules?
Q19
Multiple Choice
Which types of customer objections are most challenging for you to handle?
Q20
Long Text
Rank the following areas by how much they should be prioritized next quarter.
Q21
Long Text
In which region are you primarily based?
Q22
Long Text
How useful is the following collateral type for your work: FAQ documents and objection-handling scripts?
Q23
Multiple Choice
What is your typical work setting?
Q24
Long Text
How useful is the following collateral type for your work: Competitive comparison materials?
Q25
Long Text
What collateral is currently missing or most in need of improvement?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.