Website Navigation Findability Tree Test

Welcome, and thank you for participating in this navigation study. We're researching how people find information on websites. This survey takes approximately 5–7 minutes. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest first instincts. All responses are confidential and will be reported in aggregate only. Please click 'Next' to begin.

How often do you use new websites or apps to complete tasks?

• Daily
• A few times a week
• About once a week
• A few times a month
• Less often
• Never

For the next set of questions, imagine you are visiting a new website for the first time. We'll describe a task, and you'll tell us where you'd look first to complete it. There are no right or wrong answers — go with your first instinct.

Thinking about the tasks you just completed, how easy would it be to find pricing and plans on a typical website?

Rank the following navigation labels by how important they are as top-level menu items (1 = most important).

1. Pricing
2. Features
3. Solutions
4. Resources
5. Support
6. Company

Based on your responses in this survey, please share any additional thoughts or feelings about website navigation, labels, or where you expected to find things.

What is your age range?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Thank you for completing this study. Your input will directly help us improve website navigation and labeling.

Which device do you primarily use when browsing websites or apps?

• Desktop or laptop
• Smartphone
• Tablet
• I use multiple devices equally

Imagine you need to find pricing and plan options. Where would you look first?

• Pricing & Plans
• Features
• Product
• Account / Billing
• Get Started / Sign Up
• Support / Help
• Company / About
• Search

How easy would it be to find customer support on a typical website?

If you were designing a website menu, what would you label the menu item where users find pricing information?

We'd like to explore your thoughts on website navigation a bit further. An AI moderator will ask a couple of follow-up questions based on your responses.

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

Imagine you need to contact customer support. Where would you look first?

• Help Center / Support
• Contact Us
• Chat icon
• Account
• Community / Forum
• Email link in footer
• Search

How easy would it be to find account or billing settings on a typical website?

Overall, how confident are you that you could find what you need on a new website?

Which region are you currently located in?

• North America
• Europe
• Latin America
• Asia-Pacific
• Middle East & North Africa
• Sub-Saharan Africa
• Other / Multiple

Imagine you need to change your account or billing settings. Where would you look first?

• Profile avatar menu
• Account / Billing
• Settings
• My Account
• Help Center
• Footer links
• Search

How easy would it be to learn how a feature works on a typical website?

Which of the following roles best describe you? Select all that apply.

• General consumer
• Student
• Business decision-maker
• Developer / Engineer
• Designer / UX
• Marketer
• Customer support
• Operations
• Other

Imagine you want to learn how a specific feature works. Where would you look first?

• Help Center / Docs
• Product tour / Onboarding
• Tooltips / Help icons (?)
• Blog / Resources
• Community / Forum
• Search
• Contact Support