Q01
Long Text
All templates
Website Navigation Findability Tree Test
Measures how intuitively users locate key tasks within a website's information architecture. Use this to validate navigation labels, identify findability gaps, and prioritize structural improvements.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~4 min
Q02
Multiple Choice
How often do you use new websites or apps to complete tasks?
Q03
Long Text
For the next set of questions, imagine you are visiting a new website for the first time. We'll describe a task, and you'll tell us where you'd look first to complete it. There are no right or wrong answers — go with your first instinct.
Q04
Long Text
Thinking about the tasks you just completed, how easy would it be to find pricing and plans on a typical website?
Q05
Long Text
Rank the following navigation labels by how important they are as top-level menu items (1 = most important).
Q06
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about website navigation, labels, or where you expected to find things.
Q07
Multiple Choice
What is your age range?
Q08
Long Text
Thank you for completing this study. Your input will directly help us improve website navigation and labeling.
Q09
Multiple Choice
Which device do you primarily use when browsing websites or apps?
Q10
Multiple Choice
Imagine you need to find pricing and plan options. Where would you look first?
Q11
Long Text
How easy would it be to find customer support on a typical website?
Q12
Long Text
If you were designing a website menu, what would you label the menu item where users find pricing information?
Q13
AI Interview
We'd like to explore your thoughts on website navigation a bit further. An AI moderator will ask a couple of follow-up questions based on your responses.
Q14
Multiple Choice
How do you describe your gender?
Q15
Multiple Choice
Imagine you need to contact customer support. Where would you look first?
Q16
Long Text
How easy would it be to find account or billing settings on a typical website?
Q17
Long Text
Overall, how confident are you that you could find what you need on a new website?
Q18
Long Text
Which region are you currently located in?
Q19
Multiple Choice
Imagine you need to change your account or billing settings. Where would you look first?
Q20
Long Text
How easy would it be to learn how a feature works on a typical website?
Q21
Multiple Choice
Which of the following roles best describe you? Select all that apply.
Q22
Multiple Choice
Imagine you want to learn how a specific feature works. Where would you look first?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.