Measures how intuitively users locate key tasks within a website's information architecture. Use this to validate navigation labels, identify findability gaps, and prioritize structural improvements.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating in this navigation study.
We're researching how people find information on websites. This survey takes approximately 5–7 minutes. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest first instincts.
All responses are confidential and will be reported in aggregate only.
Please click 'Next' to begin.
Q2
Multiple Choice
How often do you use new websites or apps to complete tasks?
Daily
A few times a week
About once a week
A few times a month
Less often
Never
Q3
Multiple Choice
Which device do you primarily use when browsing websites or apps?
Desktop or laptop
Smartphone
Tablet
I use multiple devices equally
Q4
Chat Message
For the next set of questions, imagine you are visiting a new website for the first time. We'll describe a task, and you'll tell us where you'd look first to complete it.
There are no right or wrong answers — go with your first instinct.
Q5
Multiple Choice
Imagine you need to find pricing and plan options. Where would you look first?
Pricing & Plans
Features
Product
Account / Billing
Get Started / Sign Up
Support / Help
Company / About
Search
Q6
Multiple Choice
Imagine you need to contact customer support. Where would you look first?
Help Center / Support
Contact Us
Chat icon
Account
Community / Forum
Email link in footer
Search
Q7
Multiple Choice
Imagine you need to change your account or billing settings. Where would you look first?
Profile avatar menu
Account / Billing
Settings
My Account
Help Center
Footer links
Search
Q8
Multiple Choice
Imagine you want to learn how a specific feature works. Where would you look first?
Help Center / Docs
Product tour / Onboarding
Tooltips / Help icons (?)
Blog / Resources
Community / Forum
Search
Contact Support
Q9
Opinion Scale
Thinking about the tasks you just completed, how easy would it be to find pricing and plans on a typical website?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q10
Opinion Scale
How easy would it be to find customer support on a typical website?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q11
Opinion Scale
How easy would it be to find account or billing settings on a typical website?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q12
Opinion Scale
How easy would it be to learn how a feature works on a typical website?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q13
Ranking
Rank the following navigation labels by how important they are as top-level menu items (1 = most important).
Drag to order (top = most important)
Pricing
Features
Solutions
Resources
Support
Company
Q14
Long Text
If you were designing a website menu, what would you label the menu item where users find pricing information?
Max chars
Q15
Opinion Scale
Overall, how confident are you that you could find what you need on a new website?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q16
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about website navigation, labels, or where you expected to find things.
Max chars
Q17
AI Interview
We'd like to explore your thoughts on website navigation a bit further. An AI moderator will ask a couple of follow-up questions based on your responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q18
Multiple Choice
What is your age range?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q19
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q20
Dropdown
Which region are you currently located in?
North America
Europe
Latin America
Asia-Pacific
Middle East & North Africa
Sub-Saharan Africa
Other / Multiple
Q21
Multiple Choice
Which of the following roles best describe you? Select all that apply.
General consumer
Student
Business decision-maker
Developer / Engineer
Designer / UX
Marketer
Customer support
Operations
Other
Q22
Chat Message
Thank you for completing this study. Your input will directly help us improve website navigation and labeling.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
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Can I export survey results?
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