Evaluates how users perceive and navigate website menu structures, measuring label clarity, mental models of information architecture, and findability of key content areas. Ideal for UX researchers and product teams validating navigation designs.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
20
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this study on website navigation and menu design.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions and instincts.
Your responses are anonymous and will be reported only in aggregate. This survey takes approximately 7 minutes to complete.
Please proceed when you are ready.
Q2
Dropdown
In the past 3 months, how often have you visited company or product websites?
Daily
Several times a week
About weekly
A few times a month
Rarely
Never
Q3
Opinion Scale
How confident do you feel navigating websites to complete tasks (e.g., finding information, making a purchase)?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q4
Ranking
Please rank these main menu items from most expected (top) to least expected (bottom) on a typical product website.
Drag to order (top = most important)
Products
Pricing
Solutions
Resources
Support
Company
Q5
Multiple Choice
Which menu label best describes content such as guides, templates, and webinars?
Resources
Learn
Library
Education
Help Center
Q6
Multiple Choice
Which menu label best describes content such as customer case studies, industry-specific use cases, and implementation examples?
Solutions
Use Cases
Industries
Success Stories
Products
Q7
Long Text
If a menu item is labeled "Solutions," what type of content would you expect to find? Please list a few examples.
Max chars
Q8
Opinion Scale
Overall, how clear or unclear do you find the menu labels discussed in this survey (e.g., Products, Solutions, Resources)?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q9
Multiple Choice
Imagine you are on a product website. Where would you look first to find pricing information?
Products
Pricing
Solutions
Resources
Support
Company
Q10
Multiple Choice
Where would you look first to find a product demo or free trial?
Products
Pricing
Solutions
Resources
Support
Company
Q11
Multiple Choice
Where would you look first to find customer case studies or success stories?
Products
Pricing
Solutions
Resources
Support
Company
Q12
Multiple Choice
Where would you look first to find technical documentation or API guides?
Products
Pricing
Solutions
Resources
Support
Company
Q13
AI Interview
Based on your experiences and the questions in this survey, what matters most to you when navigating a website for the first time?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q14
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about website navigation or menu labeling that we haven't covered.
Max chars
Q15
Dropdown
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q16
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q17
Dropdown
Which region do you currently live in?
North America
Europe
Latin America
Middle East & North Africa
Sub-Saharan Africa
South Asia
East Asia
Southeast Asia
Oceania
Prefer not to say
Q18
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college / trade
Bachelor's degree
Master's degree
Doctorate
Prefer not to say
Q19
Multiple Choice
What is your current employment status?
Employed full time
Employed part time
Self-employed
Student
Not employed
Retired
Prefer not to say
Q20
Chat Message
Thank you for completing this survey! Your responses will help improve website navigation and menu design. All data will be reported in aggregate. If you have any questions about this study, please contact the research team.
Frequently Asked Questions
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QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
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AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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