Q01
Long Text
All templates
Website Navigation & Menu Label Findability Study
Evaluates how users perceive and navigate website menu structures, measuring label clarity, mental models of information architecture, and findability of key content areas. Ideal for UX researchers and product teams validating navigation designs.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
20 questions · ~4 min
Q02
Long Text
In the past 3 months, how often have you visited company or product websites?
Q03
Long Text
Please rank these main menu items from most expected (top) to least expected (bottom) on a typical product website.
Q04
Multiple Choice
Which menu label best describes content such as guides, templates, and webinars?
Q05
Multiple Choice
Imagine you are on a product website. Where would you look first to find pricing information?
Q06
AI Interview
Based on your experiences and the questions in this survey, what matters most to you when navigating a website for the first time?
Q07
Long Text
What is your age group?
Q08
Long Text
Thank you for completing this survey! Your responses will help improve website navigation and menu design. All data will be reported in aggregate. If you have any questions about this study, please contact the research team.
Q09
Long Text
How confident do you feel navigating websites to complete tasks (e.g., finding information, making a purchase)?
Q10
Multiple Choice
Which menu label best describes content such as customer case studies, industry-specific use cases, and implementation examples?
Q11
Multiple Choice
Where would you look first to find a product demo or free trial?
Q12
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about website navigation or menu labeling that we haven't covered.
Q13
Multiple Choice
What is your gender?
Q14
Long Text
If a menu item is labeled "Solutions," what type of content would you expect to find? Please list a few examples.
Q15
Multiple Choice
Where would you look first to find customer case studies or success stories?
Q16
Long Text
Which region do you currently live in?
Q17
Long Text
Overall, how clear or unclear do you find the menu labels discussed in this survey (e.g., Products, Solutions, Resources)?
Q18
Multiple Choice
Where would you look first to find technical documentation or API guides?
Q19
Long Text
What is the highest level of education you have completed?
Q20
Multiple Choice
What is your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.