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Post-Event Sponsor Value & Lead Quality Survey Template

Free, customizable survey template to collect post‑event attendee feedback on sponsor value and lead quality. Optimize sponsorships and prove sponsorship ROI.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
Which sponsor activities did you engage in during this event? Select all that apply.
  • Visited a sponsor booth in the expo
  • Attended a sponsor-led talk or demo
  • Had a 1:1 conversation with a sponsor representative
  • Downloaded or scanned sponsor content
  • Entered a sponsor contest or giveaway
  • Did not engage with any sponsor activities
Q2
Numeric
Approximately how many different sponsor organizations did you meaningfully interact with at this event?
Accepts a numeric value
Whole numbers only
Q3
Opinion Scale
Overall, how deep were your sponsor conversations at this event?
Range: 1 – 10
Min: Very superficialMid: Moderate depthMax: Very in‑depth
Q4
Matrix
Please rate the sponsors you engaged with on the following.
Rows1 Very poor2 Poor3 Fair4 Good5 Excellent
Relevance to your needs•••••
Clarity of message•••••
Professionalism of staff•••••
Usefulness of demos/materials•••••
Respectful, non-intrusive approach•••••
Q5
Multiple Choice
After engaging with sponsors at this event, which best describes your current purchase intent?
  • No intent to purchase
  • Exploring possibilities (12+ months)
  • May shortlist within 6–12 months
  • Likely to buy in 1–3 months
  • Already purchased during/after event
  • Not applicable
Q6
Multiple Choice
Did you share your contact details with any sponsors at this event?
  • Yes, with 1 sponsor
  • Yes, with 2–3 sponsors
  • Yes, with 4+ sponsors
  • Not sure
  • No
Q7
Rating
How well did the sponsors you engaged with fit your role and needs?
Scale: 10 (star)
Min: Poor fitMax: Excellent fit
Q8
Multiple Choice
Did you schedule any follow-up meetings or demos with sponsors?
  • Yes, multiple
  • Yes, one
  • Not yet, planning to
  • No
Q9
Matrix
If applicable, rate any follow-up you received from sponsors.
RowsVery poorPoorFairGoodExcellentNot applicable
Speed of follow-up••••••
Relevance of proposed next steps••••••
Clarity of value proposition••••••
Professionalism of communication••••••
Q10
Opinion Scale
Based on your experience, how worthwhile do you think sponsoring this event was for most sponsors?
Range: 1 – 10
Min: Not worthwhileMid: Moderately worthwhileMax: Extremely worthwhile
Q11
Ranking
Rank the most important drivers of sponsor value at this event (1 = most important).
Drag to order (top = most important)
  1. Lead quantity generated
  2. Lead quality/fit
  3. Brand awareness/exposure
  4. Quality of conversations/meetings
  5. Pipeline acceleration/sales impact
  6. Partnerships or channel opportunities
Q12
Multiple Choice
Attention check: Please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • Prefer not to say
Q13
Multiple Choice
Which best describes your role in technology or solution decisions?
  • Final decision maker
  • Part of a buying committee
  • Recommender/influencer
  • Evaluator/researcher
  • End user only
  • Not involved
  • Prefer not to say
Q14
Multiple Choice
Organization size (employees)
  • 1–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001+
  • Prefer not to say
Q15
Multiple Choice
Industry
  • Technology
  • Healthcare
  • Financial services
  • Manufacturing
  • Education
  • Government
  • Nonprofit
  • Other
  • Prefer not to say
Q16
Multiple Choice
Region
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East
  • Africa
  • Other
  • Prefer not to say
Q17
Multiple Choice
Years of professional experience
  • 0–1
  • 2–5
  • 6–10
  • 11–15
  • 16+
  • Prefer not to say
Q18
Long Text
What could sponsors do differently at future events to deliver more value to you?
Max 600 chars
Q19
AI Interview
AI Interview: 2 Follow-up Questions on sponsor value and lead quality
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q20
Chat Message
Thanks for your time—your insights will help improve future sponsor experiences.

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