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Post-Event Sponsor Engagement & Lead Quality Assessment

Measures attendee engagement with event sponsors, lead quality signals, and perceived sponsor value to help event organizers and sponsors evaluate and optimize sponsorship ROI.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~4 min
Q01
Long Text

Welcome, and thank you for attending! This brief survey asks about your experience with sponsors at this event. Your responses are voluntary, confidential, and will be reported only in aggregate to help improve future events. There are no right or wrong answers—we simply want your honest impressions. The survey takes approximately 5–7 minutes to complete. You may stop at any time.

Q02
Multiple Choice

Which of the following sponsor activities did you participate in during this event? Select all that apply.

Q03
Long Text

How relevant were the sponsors you engaged with to your professional needs?

Q04
Long Text

How valuable was the sponsor presence to your overall event experience?

Q05
AI Interview

Based on your responses in this survey, what stood out most—positively or negatively—about your experience with sponsors at this event?

Q06
Multiple Choice

Which best describes your role in technology or solution purchase decisions?

Q07
Long Text

Thank you for your time. Your feedback will help improve sponsor experiences at future events.

Q08
Long Text

Approximately how many different sponsor organizations did you have a conversation or exchange contact information with at this event?

Q09
Multiple Choice

After engaging with sponsors at this event, which best describes your current purchase intent?

Q10
Long Text

How likely are you to recommend this event's sponsor interactions to a colleague?

Q11
Long Text

What could sponsors do differently at future events to deliver more value to you?

Q12
Long Text

How many employees does your organization have?

Q13
Long Text

Overall, how would you describe the depth of your conversations with sponsors at this event?

Q14
Multiple Choice

Did you share your contact details with any sponsors at this event?

Q15
Long Text

Rank the following drivers of sponsor value at this event from most to least important.

Q16
Long Text

Which industry best describes your organization?

Q17
Long Text

How knowledgeable were the sponsor representatives you spoke with about their products or solutions?

Q18
Multiple Choice

Did you schedule any follow-up meetings or demos with sponsors?

Q19
Long Text

In which region is your organization primarily based?

Q20
Long Text

How professional and well-organized were the sponsor booth experiences?

Q21
Long Text

If you received any follow-up communication from sponsors after the event, how timely was it?

Q22
Long Text

If you received follow-up communication from sponsors, how relevant was it to your interests or needs?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.