Event Sponsorship ROI & Lead Quality Survey Template
Measure sponsor value, lead quality, and ROI with attendee feedback. Use this event survey template to prove sponsorship impact. Quick 4-5 min completion.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Opinion Scale
Overall, how valuable was the sponsor presence at this event?
Range: 1 – 10
Min: Not at all valuableMid: Moderately valuableMax: Extremely valuable
Q2
Multiple Choice
Did you interact with any sponsors during the event?
Yes, several sponsors
Yes, one or two
No
Q3
Numeric
Approximately how many sponsor booths or activations did you visit?
Accepts a numeric value
Whole numbers only
Q4
Multiple Choice
Which of the following did you do with sponsors at this event? Select all that apply.
Asked questions at a booth
Watched a demo or presentation
Scanned badge or exchanged contact info
Took materials (e.g., brochure, swag)
Booked or requested a meeting
Entered a contest or giveaway
Q5
Matrix
Thinking about any sponsor interactions you had, how would you rate the following? (If none, you may skip.)
Rows
Very poor
Poor
Fair
Good
Excellent
Relevance to your needs
•
•
•
•
•
Staff knowledge
•
•
•
•
•
Clarity of information
•
•
•
•
•
Booth or activation organization
•
•
•
•
•
Perceived credibility of products/services
•
•
•
•
•
Q6
Multiple Choice
Which best describes your role in purchasing for your organization?
Final decision-maker
Member of selection team
Recommender/influencer
Budget holder (not final decider)
No role in purchasing
Prefer not to say
Q7
Dropdown
If you consider any solutions you saw here, when might you purchase?
Within 3 months
3–6 months
6–12 months
12+ months
No plans
Not applicable
Q8
Multiple Choice
Do you expect to have budget for products/services showcased here in the next 12 months?
Yes
Unsure
No
Q9
Rating
How likely are you to respond to follow-up from a sponsor after this event?
Scale: 10 (star)
Min: Not at all likelyMax: Extremely likely
Q10
Multiple Choice
Attention check: To confirm you’re paying attention, please select "Agree".
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Q11
Short Text
Name any sponsors that stood out to you positively (optional).
Max 100 chars
Q12
Opinion Scale
Sponsors are likely to achieve good ROI from this event.