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Retail Receipt Format & Data Privacy Preferences Survey

Measures in-store shoppers' preferences for digital versus paper receipts and their comfort with retailer data use, informing receipt digitization and privacy strategy decisions.

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Template Overview

24

Questions

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This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome! This survey explores your preferences for receipt formats (paper vs. digital) and your views on how retailers use receipt-related data. It should take approximately 5–7 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest opinions. All responses are confidential and will be reported only in aggregate. Please click 'Next' to begin.
Q2
Multiple Choice
In the past 30 days, approximately how many in-store shopping trips have you made?
  • 0
  • 1–2
  • 3–5
  • 6–10
  • 11 or more
Q3
Multiple Choice
For your most recent in-store purchase, what type of receipt did you receive, if any?
  • Paper only
  • Digital only (email/app/SMS)
  • Both paper and digital
  • No receipt
Q4
Multiple Choice
When you have a choice, which receipt format do you generally prefer?
  • Digital receipt
  • Paper receipt
  • No preference
  • It depends
  • No receipt
Q5
Multiple Choice
In the past 3 months, which digital receipt channels have you used? Select all that apply.
  • Email
  • Text/SMS
  • Retailer app
  • Mobile wallet (Apple/Google)
  • QR code link
  • Post-purchase web portal
  • Other
  • None of these
Q6
Multiple Choice
If you ever choose paper receipts, what are the main reasons? Select all that apply.
  • Habit / what I'm used to
  • Easier to verify purchase right away
  • Prefer not to share contact info
  • Paper works better for returns
  • I keep paper records
  • Store doesn't offer digital
  • Other
  • Not applicable — I never choose paper
Q7
Multiple Choice
If you ever choose digital receipts, what are the main reasons? Select all that apply.
  • Convenient / always accessible on my phone
  • Better for the environment
  • Easier to search and organize
  • Automatically links to loyalty/rewards
  • Reduces paper clutter
  • Required by the retailer
  • Other
  • Not applicable — I never choose digital
Q8
Opinion Scale
Overall, how satisfied are you with the receipt format you typically receive?
Range: 1 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q9
Opinion Scale
How likely are you to switch to (or continue using) digital receipts as your primary format in the next 6 months?
Range: 1 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q10
Multiple Choice
Which of the following would you be comfortable sharing with a retailer to receive digital receipts? Select all that apply.
  • Email address
  • Mobile number
  • Retailer app account
  • Mobile wallet (Apple/Google)
  • I prefer not to share any contact info
  • Other
Q11
Opinion Scale
How comfortable are you with a retailer using your receipt data to send you personalized offers or coupons?
Range: 1 7
Min: Not at all comfortableMid: NeutralMax: Completely comfortable
Q12
Opinion Scale
How comfortable are you with a retailer tracking your purchase history over time using receipt data?
Range: 1 7
Min: Not at all comfortableMid: NeutralMax: Completely comfortable
Q13
Opinion Scale
How comfortable are you with a retailer using your receipt data to process returns or warranty claims?
Range: 1 7
Min: Not at all comfortableMid: NeutralMax: Completely comfortable
Q14
Opinion Scale
How comfortable are you with a retailer sharing your receipt data with third-party partners?
Range: 1 7
Min: Not at all comfortableMid: NeutralMax: Completely comfortable
Q15
Multiple Choice
Which of the following controls would make you more comfortable with digital receipts? Select all that apply.
  • Clear opt-out for marketing
  • Use contact info only for receipts
  • Ability to delete my data anytime
  • See and download my stored data
  • Short data retention (e.g., 30 days)
  • None of these
  • Other
Q16
Opinion Scale
How much do you trust the retailer you shop at most often to protect your receipt data?
Range: 1 7
Min: Not at allMid: NeutralMax: Completely
Q17
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about receipt formats or how retailers handle your data.
Max chars
Q18
AI Interview
We'd like to explore your thoughts on receipt preferences and data privacy in a bit more depth. Please share openly — there are no right or wrong answers.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q19
Dropdown
What is your age range?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q20
Multiple Choice
Which of the following best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q21
Dropdown
Which region do you currently live in?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East/Africa
  • Prefer not to say
Q22
Dropdown
What is the highest level of education you have completed?
  • Some high school or less
  • High school or equivalent
  • Some college / associate degree
  • Bachelor's degree
  • Postgraduate degree
  • Prefer not to say
Q23
Multiple Choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Unemployed
  • Retired
  • Prefer not to say
Q24
Chat Message
Thank you for completing this survey. Your responses have been recorded and will be kept confidential. If you have any questions, please contact the research team.

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