In the past 30 days, how many in-store shopping trips have you made?
For your most recent in-store purchase, what type of receipt did you receive, if any?
- Paper only
- Digital only (email/app/SMS)
- Both paper and digital
- No receipt
When you have a choice, which receipt format do you prefer?
- Digital receipt
- Paper receipt
- It depends
- No receipt
In the past 3 months, which digital receipt channels have you used? Select all that apply.
- Email
- Text/SMS
- Retailer app
- Mobile wallet (Apple/Google)
- QR code link
- Post-purchase web portal
- Other
- None of these
What are the main reasons you choose paper receipts? Select all that apply.
- Habit/what I’m used to
- Easier to verify purchase right away
- Prefer not to share contact info
- Paper works better for returns
- I keep paper records
- Store doesn’t offer digital
- Other
Overall, how satisfied are you with your usual receipt format?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
If you use digital receipts, which contact methods are you comfortable sharing with a retailer? Select all that apply.
- Email address
- Mobile number
- Retailer app account
- Mobile wallet (Apple/Google)
- I prefer not to share contact info
- Other
How comfortable are you with retailers using your receipt data for the following? Please think about the past 12 months.
| Rows | Very uncomfortable | Uncomfortable | Neutral | Comfortable | Very comfortable |
|---|
| Personalized discounts and offers | • | • | • | • | • |
| Awarding loyalty rewards | • | • | • | • | • |
| Detecting fraud or abuse | • | • | • | • | • |
| Aggregated sales analytics | • | • | • | • | • |
| Sharing data with third-party advertisers | • | • | • | • | • |
| Cross-device or cross-channel targeting | • | • | • | • | • |
Which controls would make you more comfortable with digital receipts? Select all that apply.
- Clear opt-out for marketing
- Use contact info only for receipts
- Ability to delete my data anytime
- See and download my stored data
- Short retention (e.g., 30 days)
- None of these
- Other
How much do you trust your primary retailer to protect your receipt data?
Range: 1 – 10
Min: Not at allMid: ModeratelyMax: Completely
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
What is your age range?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Which of the following best describes your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Which region do you live in?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East/Africa
- Prefer not to say
What is the highest level of education you have completed?
- Some high school or less
- High school or equivalent
- Some college/associate
- Bachelor’s degree
- Postgraduate degree
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed
- Retired
- Prefer not to say
Any final comments about receipts or data use?
Max 600 chars
AI Interview: 2 Follow-up Questions on Receipts and Data Use
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast Thanks for your time—your responses have been recorded.