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Retail Returns Experience & Satisfaction Survey

Measures customer satisfaction, perceived fairness, and friction points across the retail return and refund process to inform policy improvements and reduce post-purchase churn.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~10 min
Q01
Message

Welcome to this survey about your recent retail return or exchange experience. This survey takes approximately 5–7 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. Your feedback will be used to improve retail returns policies and processes. Please click 'Next' to begin.

Q02
Dropdown

When was your most recent retail return or exchange?

  • Within the last 30 days
  • 31–90 days ago
  • 3–6 months ago
  • 7–12 months ago
  • I have not made a return in the past 12 months
Q03
Opinion Scale

Thinking about your most recent return, how easy or difficult was it to find the return policy and determine your eligibility?

Scale: 17
Min:Very difficultMax:Very easy
Q04
Opinion Scale

Overall, how satisfied or dissatisfied are you with your most recent return experience?

Scale: 17
Min:Very dissatisfiedMax:Very satisfied
Q05
Ranking

Please rank the following factors from most important to least important to you when making a return.

  1. Speed of receiving my refund or replacement
  2. Ease and simplicity of the process
  3. No out-of-pocket return costs
  4. Clear communication and status updates
  5. Flexible return window (time allowed to return)
Drag to rank
Q06
Long Text

Based on your most recent return experience, what one change would most improve the returns process for you?

Q07
Dropdown

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
Message

Thank you for completing this survey! Your feedback will be used to improve the retail returns experience. Your responses are confidential and will be reported only in aggregate.

Q09
Multiple Choice

How did you complete your most recent return?

  • In-store return counter
  • Carrier drop-off location (e.g., UPS, FedEx)
  • Courier home pickup
  • Parcel locker or kiosk
  • Mailed directly to the retailer
  • Other (please specify)
Q10
Opinion Scale

How easy or difficult was it to initiate the return (e.g., requesting a return label or authorization)?

Scale: 17
Min:Very difficultMax:Very easy
Q11
Opinion Scale

How satisfied were you with the speed of your refund or exchange?

Scale: 17
Min:Very dissatisfiedMax:Very satisfied
Q12
AI Interview

We'd like to explore your returns experience in a bit more depth. Please share what stood out to you — positively or negatively — about your most recent return.

Q13
Multiple Choice

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q14
Multiple Choice

What type of product did you return? Select all that apply.

  • Clothing or shoes
  • Electronics or appliances
  • Home goods or furniture
  • Beauty or personal care
  • Food or beverages
  • Books, media, or toys
  • Other (please specify)
Q15
Opinion Scale

How easy or difficult was it to package and prepare the item for return?

Scale: 17
Min:Very difficultMax:Very easy
Q16
Opinion Scale

Overall, how fair or unfair did the returns process feel?

Scale: 17
Min:Very unfairMax:Very fair
Q17
Dropdown

Where do you currently live?

  • United States
  • Canada
  • United Kingdom
  • European Union
  • Australia or New Zealand
  • India
  • Other
Q18
Opinion Scale

How easy or difficult was it to drop off or ship the return?

Scale: 17
Min:Very difficultMax:Very easy
Q19
Opinion Scale

Based on your returns experience, how likely are you to purchase from this retailer again?

Scale: 17
Min:Very unlikelyMax:Very likely
Q20
Dropdown

Approximately how many days passed from when you dropped off or shipped your return to when you received your refund or replacement?

  • Same day
  • 1–3 days
  • 4–7 days
  • 8–14 days
  • 15–30 days
  • More than 30 days
  • I have not yet received it
  • Not sure
Q21
Opinion Scale

Compared with other retailers you have returned items to, how would you rate this retailer's returns process?

Scale: 17
Min:Much worseMax:Much better
Q22
Multiple Choice

Which of the following costs, if any, did you personally pay for this return? Select all that apply.

  • No out-of-pocket cost
  • Return shipping fee
  • Restocking fee
  • Packaging or materials
  • Transportation or parking to store
  • Other (please specify)

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.