All Templates

Streaming/CTV Video Ad Load & Format Survey Template

Measure viewer ad tolerance, optimal ad breaks, and preferred formats across streaming, CTV, and OTT. Ready-to-use questions to benchmark ad experience.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This short survey asks about your streaming habits and ads. There are no right or wrong answers.
Q2
Multiple Choice
Which statement best describes your use of streaming services?
  • I pay for at least one streaming service
  • I only use free streaming services
  • I do not use streaming services
Q3
Chat Message
If you rarely stream, please answer based on your expectations.
Q4
Multiple Choice
In the past 30 days, which streaming service did you watch the most?
  • Netflix
  • Prime Video
  • Disney+
  • Hulu
  • Max (HBO Max)
  • Apple TV+
  • Paramount+
  • Peacock
  • YouTube (free with ads)
  • Other
Q5
Multiple Choice
On that service, which plan do you currently have?
  • Ad-supported
  • Ad-free (no ads)
  • Unsure
Q6
Multiple Choice
In the past 3 months, have you watched any ad-supported streaming content?
  • Yes
  • No
Q7
Chat Message
For the next questions, answer hypothetically if you have not seen streaming ads recently.
Q8
Numeric
What is the maximum number of ad breaks per 60 minutes you would accept? Enter a whole number; enter 0 if you prefer none.
Accepts a numeric value
Whole numbers only
Q9
Numeric
At most, how many ads per break are acceptable to you? Enter a whole number; enter 0 if you prefer none.
Accepts a numeric value
Whole numbers only
Q10
Multiple Choice
If total ad time stays the same, which pattern do you prefer?
  • More short ads (e.g., 6–15 seconds)
  • Fewer standard ads (about 30 seconds each)
  • One longer break (60–90 seconds) less often
  • No preference
Q11
Multiple Choice
Attention check: Please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
Q12
Rating
How important is it to be able to skip an ad after a few seconds?
Scale: 11 (star)
Min: Not importantMax: Extremely important
Q13
Numeric
What is the maximum total pre-roll ad time (in seconds) you would accept before content starts? Enter a whole number; enter 0 if you prefer none.
Accepts a numeric value
Whole numbers only
Q14
Matrix
Please rate how much you like or dislike these ad formats on streaming.
RowsStrongly dislikeDislikeSomewhat dislikeNeutralSomewhat likeLikeStrongly like
Short pre-roll ads (6–15s)•••••••
Standard mid-roll ads (30s)•••••••
Longer mid-roll breaks (60–90s)•••••••
Post-roll ads after content ends•••••••
Small sponsor logo/bug on screen•••••••
Interactive or choice-based ads•••••••
Picture-in-picture/overlay ads during content•••••••
Q15
Ranking
Rank these ad placements from most to least preferred.
Drag to order (top = most important)
  1. Before content starts
  2. During natural scene changes
  3. Between episodes or segments
  4. After content ends
Q16
Numeric
What is the minimum monthly price savings (in your local currency) that would make you accept ads instead of an ad-free plan on your primary service? Enter 0 if no savings would make you accept ads.
Accepts a numeric value
Whole numbers only
Q17
Long Text
Briefly describe any deal-breakers you have about ad loads or ad formats.
Max 600 chars
Q18
Multiple Choice
What is your age?
  • 16–17
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q19
Multiple Choice
Which gender do you identify with?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q20
Multiple Choice
Which region do you live in?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa
  • Other
  • Prefer not to say
Q21
Multiple Choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college, no degree
  • Associate degree
  • Bachelor’s degree
  • Postgraduate degree
  • Other
  • Prefer not to say
Q22
Multiple Choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/Caregiver
  • Unemployed, looking for work
  • Unemployed, not looking for work
  • Retired
  • Prefer not to say
Q23
Long Text
Any other comments about your experience with streaming ads?
Max 600 chars
Q24
AI Interview
AI Interview: 2 Follow-up Questions on streaming ads
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q25
Chat Message
Thank you for completing the survey!

Ready to Get Started?

Launch your survey in minutes with this pre-built template

Use This TemplateBrowse More Templates