Q01
Long Text
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Streaming Video Ad Load & Format Tolerance Survey
Measures viewer tolerance for ad load, preferred ad formats, and willingness to trade subscription cost for ad exposure across streaming/CTV/OTT platforms. Designed for media researchers and ad-supported streaming product teams.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
25 questions · ~4 min
Q02
Multiple Choice
Which of the following best describes your current use of streaming video services?
Q03
Long Text
What is the maximum number of ad breaks per 60 minutes of streaming content you would find acceptable?
Q04
Long Text
How important is the ability to skip an ad after a few seconds?
Q05
Multiple Choice
If your primary streaming service offered a lower-priced ad-supported plan, approximately how much of a monthly discount would you need to switch from an ad-free plan?
Q06
AI Interview
Based on your responses throughout this survey, please share any strong feelings or deal-breakers you have about ads on streaming services. What would make you stop watching an ad-supported service entirely?
Q07
Multiple Choice
What is your age?
Q08
Long Text
Thank you for completing this survey! Your responses will help improve the streaming advertising experience. All answers are confidential and will be reported only in aggregate.
Q09
Multiple Choice
In the past 30 days, which streaming service did you watch most often?
Q10
Long Text
At most, how many individual ads per ad break would you find acceptable?
Q11
Long Text
What is the maximum total pre-roll ad time you would accept before your content starts?
Q12
Long Text
Overall, how satisfied are you with the current advertising experience on your primary streaming service?
Q13
Multiple Choice
Which gender do you identify with?
Q14
Multiple Choice
On that service, which type of plan do you currently have?
Q15
Multiple Choice
If the total amount of ad time stayed the same, which pattern would you prefer?
Q16
Long Text
<p>How much do you like or dislike this ad format on streaming: <strong>Standard video ads (15–30 seconds)</strong>?</p>
Q17
Multiple Choice
Which region do you currently live in?
Q18
Multiple Choice
How often have you watched ad-supported streaming content in the past 3 months?
Q19
Long Text
<p>How much do you like or dislike this ad format on streaming: <strong>Short bumper ads (6 seconds, non-skippable)</strong>?</p>
Q20
Multiple Choice
What is the highest level of education you have completed?
Q21
Long Text
<p>How much do you like or dislike this ad format on streaming: <strong>Banner or overlay ads (displayed over content)</strong>?</p>
Q22
Multiple Choice
What is your current employment status?
Q23
Long Text
<p>How much do you like or dislike this ad format on streaming: <strong>Interactive or shoppable ads (clickable during the ad)</strong>?</p>
Q24
Long Text
<p>How much do you like or dislike this ad format on streaming: <strong>Pause ads (displayed when you pause the content)</strong>?</p>
Q25
Long Text
Please rank the following ad placements from most preferred (1) to least preferred (4).
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.