Welcome! This short survey asks about your streaming habits and ads. There are no right or wrong answers.
Which statement best describes your use of streaming services?
- I pay for at least one streaming service
- I only use free streaming services
- I do not use streaming services
If you rarely stream, please answer based on your expectations.
In the past 30 days, which streaming service did you watch the most?
- Netflix
- Prime Video
- Disney+
- Hulu
- Max (HBO Max)
- Apple TV+
- Paramount+
- Peacock
- YouTube (free with ads)
- Other
On that service, which plan do you currently have?
- Ad-supported
- Ad-free (no ads)
- Unsure
In the past 3 months, have you watched any ad-supported streaming content?
For the next questions, answer hypothetically if you have not seen streaming ads recently.
What is the maximum number of ad breaks per 60 minutes you would accept? Enter a whole number; enter 0 if you prefer none.
At most, how many ads per break are acceptable to you? Enter a whole number; enter 0 if you prefer none.
If total ad time stays the same, which pattern do you prefer?
- More short ads (e.g., 6–15 seconds)
- Fewer standard ads (about 30 seconds each)
- One longer break (60–90 seconds) less often
- No preference
Attention check: Please select “I am paying attention.”
- I am paying attention
- I am not paying attention
How important is it to be able to skip an ad after a few seconds?
What is the maximum total pre-roll ad time (in seconds) you would accept before content starts? Enter a whole number; enter 0 if you prefer none.
Please rate how much you like or dislike these ad formats on streaming.
Rank these ad placements from most to least preferred.
What is the minimum monthly price savings (in your local currency) that would make you accept ads instead of an ad-free plan on your primary service? Enter 0 if no savings would make you accept ads.
Briefly describe any deal-breakers you have about ad loads or ad formats.
Max 600 chars
What is your age?
- 16–17
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Which gender do you identify with?
- Woman
- Man
- Non-binary
- Prefer not to say
Which region do you live in?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- Other
- Prefer not to say
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college, no degree
- Associate degree
- Bachelor’s degree
- Postgraduate degree
- Other
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/Caregiver
- Unemployed, looking for work
- Unemployed, not looking for work
- Retired
- Prefer not to say
Any other comments about your experience with streaming ads?
Max 600 chars
AI Interview: 2 Follow-up Questions on streaming ads
Thank you for completing the survey!