Streaming/CTV Video Ad Load & Format Survey Template
Measure viewer ad tolerance, optimal ad breaks, and preferred formats across streaming, CTV, and OTT. Ready-to-use questions to benchmark ad experience.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
25
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This short survey asks about your streaming habits and ads. There are no right or wrong answers.
Q2
Multiple Choice
Which statement best describes your use of streaming services?
I pay for at least one streaming service
I only use free streaming services
I do not use streaming services
Q3
Chat Message
If you rarely stream, please answer based on your expectations.
Q4
Multiple Choice
In the past 30 days, which streaming service did you watch the most?
Netflix
Prime Video
Disney+
Hulu
Max (HBO Max)
Apple TV+
Paramount+
Peacock
YouTube (free with ads)
Other
Q5
Multiple Choice
On that service, which plan do you currently have?
Ad-supported
Ad-free (no ads)
Unsure
Q6
Multiple Choice
In the past 3 months, have you watched any ad-supported streaming content?
Yes
No
Q7
Chat Message
For the next questions, answer hypothetically if you have not seen streaming ads recently.
Q8
Numeric
What is the maximum number of ad breaks per 60 minutes you would accept? Enter a whole number; enter 0 if you prefer none.
Accepts a numeric value
Whole numbers only
Q9
Numeric
At most, how many ads per break are acceptable to you? Enter a whole number; enter 0 if you prefer none.
Accepts a numeric value
Whole numbers only
Q10
Multiple Choice
If total ad time stays the same, which pattern do you prefer?
More short ads (e.g., 6–15 seconds)
Fewer standard ads (about 30 seconds each)
One longer break (60–90 seconds) less often
No preference
Q11
Multiple Choice
Attention check: Please select “I am paying attention.”
I am paying attention
I am not paying attention
Q12
Rating
How important is it to be able to skip an ad after a few seconds?
Scale: 11 (star)
Min: Not importantMax: Extremely important
Q13
Numeric
What is the maximum total pre-roll ad time (in seconds) you would accept before content starts? Enter a whole number; enter 0 if you prefer none.
Accepts a numeric value
Whole numbers only
Q14
Matrix
Please rate how much you like or dislike these ad formats on streaming.
Rows
Strongly dislike
Dislike
Somewhat dislike
Neutral
Somewhat like
Like
Strongly like
Short pre-roll ads (6–15s)
•
•
•
•
•
•
•
Standard mid-roll ads (30s)
•
•
•
•
•
•
•
Longer mid-roll breaks (60–90s)
•
•
•
•
•
•
•
Post-roll ads after content ends
•
•
•
•
•
•
•
Small sponsor logo/bug on screen
•
•
•
•
•
•
•
Interactive or choice-based ads
•
•
•
•
•
•
•
Picture-in-picture/overlay ads during content
•
•
•
•
•
•
•
Q15
Ranking
Rank these ad placements from most to least preferred.
Drag to order (top = most important)
Before content starts
During natural scene changes
Between episodes or segments
After content ends
Q16
Numeric
What is the minimum monthly price savings (in your local currency) that would make you accept ads instead of an ad-free plan on your primary service? Enter 0 if no savings would make you accept ads.
Accepts a numeric value
Whole numbers only
Q17
Long Text
Briefly describe any deal-breakers you have about ad loads or ad formats.
Max 600 chars
Q18
Multiple Choice
What is your age?
16–17
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q19
Multiple Choice
Which gender do you identify with?
Woman
Man
Non-binary
Prefer not to say
Q20
Multiple Choice
Which region do you live in?
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Other
Prefer not to say
Q21
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor’s degree
Postgraduate degree
Other
Prefer not to say
Q22
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/Caregiver
Unemployed, looking for work
Unemployed, not looking for work
Retired
Prefer not to say
Q23
Long Text
Any other comments about your experience with streaming ads?
Max 600 chars
Q24
AI Interview
AI Interview: 2 Follow-up Questions on streaming ads
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q25
Chat Message
Thank you for completing the survey!
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.