Measures viewer tolerance for ad load, preferred ad formats, and willingness to trade subscription cost for ad exposure across streaming/CTV/OTT platforms. Designed for media researchers and ad-supported streaming product teams.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
25
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores your streaming habits and opinions about advertising on streaming services. It takes approximately 5–7 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, anonymized, and reported only in aggregate.
Q2
Multiple Choice
Which of the following best describes your current use of streaming video services?
I pay for at least one streaming service
I only use free streaming services
I do not use streaming services
Q3
Multiple Choice
In the past 30 days, which streaming service did you watch most often?
Netflix
Prime Video
Disney+
Hulu
Max (HBO Max)
Apple TV+
Paramount+
Peacock
YouTube (free with ads)
Tubi
Pluto TV
Other (please specify)
Q4
Multiple Choice
On that service, which type of plan do you currently have?
Ad-supported (with ads)
Ad-free (no ads)
Unsure
Q5
Multiple Choice
How often have you watched ad-supported streaming content in the past 3 months?
Daily or almost daily
A few times a week
A few times a month
Once or twice total
Never
Q6
Dropdown
What is the maximum number of ad breaks per 60 minutes of streaming content you would find acceptable?
0 (no ad breaks)
1
2
3
4
5
6 or more
Q7
Dropdown
At most, how many individual ads per ad break would you find acceptable?
0 (no ads)
1
2
3
4
5 or more
Q8
Multiple Choice
If the total amount of ad time stayed the same, which pattern would you prefer?
More short ads (e.g., 6–15 seconds each)
Fewer standard-length ads (about 30 seconds each)
One longer break (60–90 seconds) less often
No preference
Q9
Opinion Scale
How important is the ability to skip an ad after a few seconds?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q10
Dropdown
What is the maximum total pre-roll ad time you would accept before your content starts?
None (0 seconds)
Up to 5 seconds
6–10 seconds
11–15 seconds
16–30 seconds
31–60 seconds
More than 60 seconds
Q11
Opinion Scale
<p>How much do you like or dislike this ad format on streaming: <strong>Standard video ads (15–30 seconds)</strong>?</p>
Range: 1 – 7
Min: Strongly dislikeMid: NeutralMax: Strongly like
Q12
Opinion Scale
<p>How much do you like or dislike this ad format on streaming: <strong>Short bumper ads (6 seconds, non-skippable)</strong>?</p>
Range: 1 – 7
Min: Strongly dislikeMid: NeutralMax: Strongly like
Q13
Opinion Scale
<p>How much do you like or dislike this ad format on streaming: <strong>Banner or overlay ads (displayed over content)</strong>?</p>
Range: 1 – 7
Min: Strongly dislikeMid: NeutralMax: Strongly like
Q14
Opinion Scale
<p>How much do you like or dislike this ad format on streaming: <strong>Interactive or shoppable ads (clickable during the ad)</strong>?</p>
Range: 1 – 7
Min: Strongly dislikeMid: NeutralMax: Strongly like
Q15
Opinion Scale
<p>How much do you like or dislike this ad format on streaming: <strong>Pause ads (displayed when you pause the content)</strong>?</p>
Range: 1 – 7
Min: Strongly dislikeMid: NeutralMax: Strongly like
Q16
Ranking
Please rank the following ad placements from most preferred (1) to least preferred (4).
Drag to order (top = most important)
Before content starts (pre-roll)
During natural scene changes (mid-roll)
Between episodes or segments
After content ends (post-roll)
Q17
Multiple Choice
If your primary streaming service offered a lower-priced ad-supported plan, approximately how much of a monthly discount would you need to switch from an ad-free plan?
No discount would make me accept ads
About 10–20% off the ad-free price
About 21–40% off the ad-free price
About 41–60% off the ad-free price
More than 60% off the ad-free price
The ad-supported plan would need to be free
I already use an ad-supported plan
Q18
Opinion Scale
Overall, how satisfied are you with the current advertising experience on your primary streaming service?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q19
AI Interview
Based on your responses throughout this survey, please share any strong feelings or deal-breakers you have about ads on streaming services. What would make you stop watching an ad-supported service entirely?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q20
Multiple Choice
What is your age?
16–17
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q21
Multiple Choice
Which gender do you identify with?
Woman
Man
Non-binary
Prefer not to say
Q22
Multiple Choice
Which region do you currently live in?
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
Other
Prefer not to say
Q23
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Postgraduate degree
Other
Prefer not to say
Q24
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/Caregiver
Unemployed, looking for work
Unemployed, not looking for work
Retired
Prefer not to say
Q25
Chat Message
Thank you for completing this survey! Your responses will help improve the streaming advertising experience. All answers are confidential and will be reported only in aggregate.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.