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Streaming Service Discovery & Playback Experience Survey

Measures user satisfaction with content discovery, recommendation relevance, personalization, and playback quality across streaming platforms to identify UX improvement priorities.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

20 questions · ~9 min
Q01
Message

Welcome, and thank you for participating in this survey about your streaming experience. This survey takes approximately 10 minutes. Your responses are confidential and will be reported only in aggregate. There are no right or wrong answers — we are interested in your honest opinions. Participation is voluntary, and you may stop at any time. Please answer based on your experience in the past 30 days.

Q02
Multiple Choice

In the past 30 days, how often did you use our streaming service?

  • Multiple times per day
  • About once per day
  • 3–5 days per week
  • 1–2 days per week
  • Less than once per week
Q03
Opinion Scale

In the past 30 days, how easy or difficult was it to find content you wanted to watch?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q04
Opinion Scale

In the past 30 days, how relevant or irrelevant were the content recommendations you received?

Scale: 1 – 7
Min:Not at all relevantMax:Extremely relevant
Q05
Opinion Scale

In the past 30 days, how would you rate the overall video quality (e.g., resolution, clarity) of our service?

Scale: 1 – 7
Min:Very poorMax:Excellent
Q06
Opinion Scale

Overall, how satisfied or dissatisfied were you with our streaming service in the past 30 days?

Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q07
Dropdown

What is your age group?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
Message

Thank you for completing this survey — your feedback directly helps us improve your streaming experience!

Q09
Multiple Choice

Which devices did you use to access our streaming service in the past 30 days? (Select all that apply)

  • Smart TV
  • Mobile phone
  • Tablet
  • Laptop or desktop
  • Game console
  • Set-top box or streaming stick
  • Smart speaker or smart display
Q10
Multiple Choice

Which of the following ways did you discover content on our service in the past 30 days? (Select all that apply)

  • Search
  • Home feed
  • Personalized recommendations
  • Top charts / Trending
  • Categories / Genres
  • Continue Watching
  • Curated collections / Playlists
  • External links or social media
  • Other (please specify)
Q11
Opinion Scale

How well does our service understand your personal content preferences?

Scale: 1 – 7
Min:Not at all wellMax:Extremely well
Q12
Opinion Scale

In the past 30 days, how would you rate the overall audio quality of our service?

Scale: 1 – 7
Min:Very poorMax:Excellent
Q13
Opinion Scale

How likely are you to recommend our streaming service to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q14
Multiple Choice

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q15
Long Text

What, if anything, would help you find content faster or more easily?

Q16
Opinion Scale

Overall, how would you rate the reliability of playback (e.g., consistent, uninterrupted streaming) in the past 30 days?

Scale: 1 – 7
Min:Very unreliableMax:Very reliable
Q17
Long Text

Based on your responses in this survey, is there anything else about content discovery, recommendations, or playback you would like to share?

Q18
Dropdown

Which country or region do you live in?

  • United States
  • Canada
  • United Kingdom
  • Germany
  • France
  • Australia
  • India
  • Brazil
  • Japan
  • Mexico
  • Other (please specify)
  • Prefer not to say
Q19
Multiple Choice

Which playback issues did you experience in the past 30 days, if any? (Select all that apply)

  • Long startup time
  • Rebuffering or stalling
  • Low resolution / blurry picture
  • Audio out of sync
  • App crash or error
  • Subtitles or captions issues
  • Ads interrupting or repeating
  • None of the above
Q20
AI Interview

We'd like to learn more about your streaming experience. An AI moderator will ask you a couple of follow-up questions based on your responses.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up interview segment that can probe deeper into a respondent's streaming habits beyond the fixed-choice questions
  • Covers the full funnel from content discovery and recommendation relevance to personalization, video/audio quality, and playback reliability in one structured flow
  • Uses opinion-scale questions on video quality, audio quality, and playback reliability alongside multiple-choice checklists of specific playback issues, giving both quantitative and diagnostic detail
  • Closes with open-text questions and an NPS-style likelihood-to-recommend item, plus demographic breakdowns (age, gender, region) for segmentation, all summarized in an auto-generated report

SurveyMonkey

Online Music Streaming Survey Template

This is a ready-to-field template focused on music streaming rather than video streaming, so question wording around content discovery and playback would need adapting. It's a static, fixed-question form with no adaptive follow-up capability. Good for quick benchmarking but not built for deep qualitative probing into individual playback or discovery pain points.

What it does well

  • Purpose-built for streaming service feedback, so core question categories likely overlap (usage, satisfaction, discovery)
  • Backed by SurveyMonkey's large template library and established survey distribution tools
  • Quick to deploy for a straightforward satisfaction benchmark

Where it falls short

  • No adaptive AI-driven follow-up questions — all respondents see the same fixed question set regardless of answers
  • No voice AI interview or guided screen-share task option for observing actual playback/discovery behavior
  • No automated per-response quality scoring or transparent prompt methodology

SurveySparrow

User Experience Survey & Questionnaire Template

This is a general-purpose UX survey template, not one built specifically for streaming platforms, so streaming-specific concepts like recommendation relevance or playback reliability aren't pre-built and would require manual customization. It offers a conversational chat-style UI which is a genuine strength for engagement. Still a static question set rather than an interactive interview.

What it does well

  • Conversational, chat-style UX format that can feel more engaging than a traditional grid form
  • Flexible enough to be adapted to many product types, including streaming
  • Likely includes standard UX satisfaction and usability question types

Where it falls short

  • Not tailored to streaming content discovery, personalization, or playback quality specifics out of the box
  • No adaptive AI interview or voice AI moderator to dig into individual UX friction points
  • No built-in automated quality scoring of open-ended responses or transparent prompt disclosure

Ready to launch?

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