User Onboarding Friction Survey: Find Activation Blockers
Pinpoint where new users get stuck before the aha moment. Gather feedback on signup, setup, and first use to improve activation and optimize onboarding.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
30
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Dropdown
When did you first create an account or start using this product?
In the last 24 hours
2-3 days ago
4-7 days ago
8-14 days ago
More than 14 days ago
Not sure
Q2
Multiple Choice
Which device did you primarily use during onboarding?
Desktop or laptop
Mobile app
Mobile web browser
Tablet
Multiple devices
Q3
Multiple Choice
Which of the following steps did you complete in your first sessions? Select all that apply.
Create account
Verify email or phone
View initial tutorial or walkthrough
Set preferences
Connect an integration
Import existing data
Try a core feature
Invite a teammate
Q4
Matrix
How easy or difficult were these account setup steps? Select N/A if you didn’t do a step.
Rows
Very easy
Easy
Neither easy nor hard
Hard
Very hard
Not applicable
Create account
•
•
•
•
•
•
Verify email or phone
•
•
•
•
•
•
View initial tutorial or walkthrough
•
•
•
•
•
•
Set preferences
•
•
•
•
•
•
Q5
Matrix
How easy or difficult were these connection/usage steps? Select N/A if you didn’t do a step.
Rows
Very easy
Easy
Neither easy nor hard
Hard
Very hard
Not applicable
Connect an integration
•
•
•
•
•
•
Import existing data
•
•
•
•
•
•
Try a core feature
•
•
•
•
•
•
Invite a teammate
•
•
•
•
•
•
Q6
Numeric
About how many minutes have you spent on onboarding so far (across sessions)?
Accepts a numeric value
Whole numbers only
Q7
Multiple Choice
Have you reached an “aha moment” where the product’s core value felt clear to you?
Yes
Not yet
Not sure
Q8
Long Text
If yes: What specifically made it click? Describe the moment or action.
Max 600 chars
Q9
Numeric
About how many minutes did it take to reach that aha moment?
Accepts a numeric value
Whole numbers only
Q10
Multiple Choice
If you haven’t reached it yet, where did you pause or get stuck?
Creating an account
Verifying email or phone
Initial tutorial or walkthrough
Setting preferences
Connecting an integration
Importing existing data
Trying a core feature
Inviting a teammate
I'm not sure
Q11
Multiple Choice
What was the main reason you paused or stopped?
Confusing instructions
Too many steps
Technical issue or bug
Didn’t have time
Required payment earlier than expected
Privacy or data concerns
Missing integration or feature
Other reason
Q12
Opinion Scale
How confident are you that you could complete onboarding in your next session?
Range: 1 – 10
Min: Not at all confidentMid: Moderately confidentMax: Very confident
Q13
Long Text
If you’re not sure about the aha moment, what would have made the value clearer?
Max 600 chars
Q14
Rating
How clear is the product’s value to you so far?
Scale: 11 (star)
Min: Not clearMax: Very clear
Q15
Chat Message
Thanks — next, a few questions about support and overall experience.
Q16
Multiple Choice
Which, if any, help resources did you use during onboarding?
In-app tips or tooltips
Onboarding emails
Help center articles
Live chat or support
Video tutorial
Community or forum
None of these
Q17
Rating
Overall, how much effort did onboarding require from you?
Scale: 11 (star)
Min: Very low effortMax: Very high effort
Q18
Opinion Scale
How satisfied are you with the onboarding so far?
Range: 1 – 10
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q19
Multiple Choice
Attention check: To confirm you’re reading carefully, please select “I am paying attention.”
I am paying attention
I am not paying attention
Q20
Long Text
What is the one change that would most reduce friction before the aha moment?
Max 600 chars
Q21
Dropdown
What is your age range?
18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say
Q22
Multiple Choice
Which of the following best describes your gender? (optional)
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q23
Short Text
If you prefer, self-describe your gender (optional):
Max 100 chars
Q24
Dropdown
Where are you located?
Africa
Asia
Europe
North America
South America
Oceania
Middle East
Prefer not to say
Q25
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college
Associate degree
Bachelor’s degree
Graduate or professional degree
Prefer not to say
Q26
Multiple Choice
Which best describes who you were onboarding for?
Individual/personal use
Freelancer/solo professional
Small business team (2–50)
Mid-size company team (51–500)
Enterprise team (500+)
Nonprofit or government
Student/educator
Other
Q27
Chat Message
Welcome! This short survey helps us understand where onboarding slows down before the first aha moment.
Q28
Long Text
Anything else you’d like to add about your onboarding experience?
Max 600 chars
Q29
AI Interview
AI Interview: 2 Follow-up Questions on your onboarding experience
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q30
Chat Message
Thank you for your time — you’re all set!
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