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Product Onboarding Friction & Activation Survey

Identifies where new users encounter friction during signup, setup, and first use, enabling product teams to diagnose activation blockers and optimize time-to-value.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

26

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome! Thank you for taking a few minutes to share your onboarding experience. This survey helps us understand where the onboarding process can be improved. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we value your honest opinions. All responses are confidential and will be reported in aggregate. Estimated time: 5–7 minutes.
Q2
Dropdown
When did you first create your account or start using this product?
  • In the last 24 hours
  • 2–3 days ago
  • 4–7 days ago
  • 8–14 days ago
  • More than 14 days ago
  • Not sure
Q3
Multiple Choice
Which device did you primarily use during onboarding?
  • Desktop or laptop
  • Mobile app
  • Mobile web browser
  • Tablet
  • Multiple devices
Q4
Dropdown
Which best describes who you are onboarding this product for?
  • Individual / personal use
  • Freelancer / solo professional
  • Small business team (2–50)
  • Mid-size company team (51–500)
  • Enterprise team (500+)
  • Nonprofit or government
  • Student / educator
  • Other
Q5
Multiple Choice
Which of the following steps did you complete during your first sessions? Select all that apply.
  • Created account
  • Verified email or phone
  • Viewed initial tutorial or walkthrough
  • Set preferences
  • Connected an integration
  • Imported existing data
  • Tried a core feature
  • Invited a teammate
  • None of these
Q6
Multiple Choice
Which of those steps, if any, did you find difficult or confusing? Select all that apply.
  • Creating account
  • Verifying email or phone
  • Initial tutorial or walkthrough
  • Setting preferences
  • Connecting an integration
  • Importing existing data
  • Trying a core feature
  • Inviting a teammate
  • None — all steps were straightforward
Q7
Dropdown
Approximately how much total time have you spent on onboarding so far (across all sessions)?
  • Less than 5 minutes
  • 5–15 minutes
  • 16–30 minutes
  • 31–60 minutes
  • More than 1 hour
  • Not sure
Q8
Multiple Choice
At this point, has the product's core value become clear to you?
  • Yes, the value is clear
  • Not yet
  • I'm not sure
Q9
Long Text
What specifically helped the product's value become clear to you? Please describe the moment or action.
Max chars
Q10
Dropdown
Approximately how long after creating your account did the product's value become clear?
  • Less than 5 minutes
  • 5–15 minutes
  • 16–30 minutes
  • 31–60 minutes
  • More than 1 hour
  • More than a day
  • Not sure
Q11
Multiple Choice
At which step did you pause or get stuck?
  • Creating an account
  • Verifying email or phone
  • Initial tutorial or walkthrough
  • Setting preferences
  • Connecting an integration
  • Importing existing data
  • Trying a core feature
  • Inviting a teammate
  • I'm not sure where I got stuck
Q12
Multiple Choice
What was the main reason you paused or stopped?
  • Confusing instructions
  • Too many steps
  • Technical issue or bug
  • Didn't have time
  • Required payment earlier than expected
  • Privacy or data concerns
  • Missing integration or feature
  • Other (please specify)
Q13
Opinion Scale
How confident are you that you could complete onboarding in your next session?
Range: 1 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q14
Long Text
What would have helped make the product's value clearer to you?
Max chars
Q15
Opinion Scale
How clear is the product's value to you at this point?
Range: 1 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q16
Chat Message
Thanks for your responses so far. Next, a few questions about support resources and your overall experience.
Q17
Multiple Choice
Which, if any, help resources did you use during onboarding? Select all that apply.
  • In-app tips or tooltips
  • Onboarding emails
  • Help center articles
  • Live chat or support
  • Video tutorials
  • Community or forum
  • None of these
Q18
Opinion Scale
Overall, how much effort did onboarding require from you?
Range: 1 7
Min: Very little effortMid: NeutralMax: A great deal of effort
Q19
Opinion Scale
How satisfied are you with the onboarding experience so far?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q20
Long Text
If you could change one thing about the onboarding process, what would it be?
Max chars
Q21
AI Interview
We'd like to understand your onboarding experience in a bit more depth. Please share what has been most frustrating or confusing so far, and our interviewer will ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q22
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your onboarding experience?
Max chars
Q23
Dropdown
What is your age range?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q24
Dropdown
Which of the following best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q25
Dropdown
In which region are you located?
  • Africa
  • Asia
  • Europe
  • North America
  • South America
  • Oceania
  • Middle East
  • Prefer not to say
Q26
Chat Message
Thank you for your time and feedback — your responses will directly help us improve the onboarding experience. You're all set!

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.

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