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Product Onboarding Friction & Activation Survey

Identifies where new users encounter friction during signup, setup, and first use, enabling product teams to diagnose activation blockers and optimize time-to-value.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

26 questions · ~4 min
Q01
Long Text

Welcome! Thank you for taking a few minutes to share your onboarding experience. This survey helps us understand where the onboarding process can be improved. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we value your honest opinions. All responses are confidential and will be reported in aggregate. Estimated time: 5–7 minutes.

Q02
Long Text

When did you first create your account or start using this product?

Q03
Multiple Choice

Which of the following steps did you complete during your first sessions? Select all that apply.

Q04
Multiple Choice

At this point, has the product's core value become clear to you?

Q05
Long Text

Thanks for your responses so far. Next, a few questions about support resources and your overall experience.

Q06
Long Text

If you could change one thing about the onboarding process, what would it be?

Q07
Long Text

What is your age range?

Q08
Long Text

Thank you for your time and feedback — your responses will directly help us improve the onboarding experience. You're all set!

Q09
Multiple Choice

Which device did you primarily use during onboarding?

Q10
Multiple Choice

Which of those steps, if any, did you find difficult or confusing? Select all that apply.

Q11
Long Text

What specifically helped the product's value become clear to you? Please describe the moment or action.

Q12
Multiple Choice

Which, if any, help resources did you use during onboarding? Select all that apply.

Q13
AI Interview

We'd like to understand your onboarding experience in a bit more depth. Please share what has been most frustrating or confusing so far, and our interviewer will ask a couple of follow-up questions.

Q14
Long Text

Which of the following best describes your gender?

Q15
Long Text

Which best describes who you are onboarding this product for?

Q16
Long Text

Approximately how much total time have you spent on onboarding so far (across all sessions)?

Q17
Long Text

Approximately how long after creating your account did the product's value become clear?

Q18
Long Text

Overall, how much effort did onboarding require from you?

Q19
Long Text

Based on your responses in this survey, is there anything else you'd like to share about your onboarding experience?

Q20
Long Text

In which region are you located?

Q21
Multiple Choice

At which step did you pause or get stuck?

Q22
Long Text

How satisfied are you with the onboarding experience so far?

Q23
Multiple Choice

What was the main reason you paused or stopped?

Q24
Long Text

How confident are you that you could complete onboarding in your next session?

Q25
Long Text

What would have helped make the product's value clearer to you?

Q26
Long Text

How clear is the product's value to you at this point?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.