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Product Onboarding Friction & Activation Survey

Identifies where new users encounter friction during signup, setup, and first use, enabling product teams to diagnose activation blockers and optimize time-to-value.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

26

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome! Thank you for taking a few minutes to share your onboarding experience. This survey helps us understand where the onboarding process can be improved. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we value your honest opinions. All responses are confidential and will be reported in aggregate. Estimated time: 5–7 minutes.
Q2
Dropdown
When did you first create your account or start using this product?
  • In the last 24 hours
  • 2–3 days ago
  • 4–7 days ago
  • 8–14 days ago
  • More than 14 days ago
  • Not sure
Q3
Multiple Choice
Which device did you primarily use during onboarding?
  • Desktop or laptop
  • Mobile app
  • Mobile web browser
  • Tablet
  • Multiple devices
Q4
Dropdown
Which best describes who you are onboarding this product for?
  • Individual / personal use
  • Freelancer / solo professional
  • Small business team (2–50)
  • Mid-size company team (51–500)
  • Enterprise team (500+)
  • Nonprofit or government
  • Student / educator
  • Other
Q5
Multiple Choice
Which of the following steps did you complete during your first sessions? Select all that apply.
  • Created account
  • Verified email or phone
  • Viewed initial tutorial or walkthrough
  • Set preferences
  • Connected an integration
  • Imported existing data
  • Tried a core feature
  • Invited a teammate
  • None of these
Q6
Multiple Choice
Which of those steps, if any, did you find difficult or confusing? Select all that apply.
  • Creating account
  • Verifying email or phone
  • Initial tutorial or walkthrough
  • Setting preferences
  • Connecting an integration
  • Importing existing data
  • Trying a core feature
  • Inviting a teammate
  • None — all steps were straightforward
Q7
Dropdown
Approximately how much total time have you spent on onboarding so far (across all sessions)?
  • Less than 5 minutes
  • 5–15 minutes
  • 16–30 minutes
  • 31–60 minutes
  • More than 1 hour
  • Not sure
Q8
Multiple Choice
At this point, has the product's core value become clear to you?
  • Yes, the value is clear
  • Not yet
  • I'm not sure
Q9
Long Text
What specifically helped the product's value become clear to you? Please describe the moment or action.
Max chars
Q10
Dropdown
Approximately how long after creating your account did the product's value become clear?
  • Less than 5 minutes
  • 5–15 minutes
  • 16–30 minutes
  • 31–60 minutes
  • More than 1 hour
  • More than a day
  • Not sure
Q11
Multiple Choice
At which step did you pause or get stuck?
  • Creating an account
  • Verifying email or phone
  • Initial tutorial or walkthrough
  • Setting preferences
  • Connecting an integration
  • Importing existing data
  • Trying a core feature
  • Inviting a teammate
  • I'm not sure where I got stuck
Q12
Multiple Choice
What was the main reason you paused or stopped?
  • Confusing instructions
  • Too many steps
  • Technical issue or bug
  • Didn't have time
  • Required payment earlier than expected
  • Privacy or data concerns
  • Missing integration or feature
  • Other (please specify)
Q13
Opinion Scale
How confident are you that you could complete onboarding in your next session?
Range: 1 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q14
Long Text
What would have helped make the product's value clearer to you?
Max chars
Q15
Opinion Scale
How clear is the product's value to you at this point?
Range: 1 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q16
Chat Message
Thanks for your responses so far. Next, a few questions about support resources and your overall experience.
Q17
Multiple Choice
Which, if any, help resources did you use during onboarding? Select all that apply.
  • In-app tips or tooltips
  • Onboarding emails
  • Help center articles
  • Live chat or support
  • Video tutorials
  • Community or forum
  • None of these
Q18
Opinion Scale
Overall, how much effort did onboarding require from you?
Range: 1 7
Min: Very little effortMid: NeutralMax: A great deal of effort
Q19
Opinion Scale
How satisfied are you with the onboarding experience so far?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q20
Long Text
If you could change one thing about the onboarding process, what would it be?
Max chars
Q21
AI Interview
We'd like to understand your onboarding experience in a bit more depth. Please share what has been most frustrating or confusing so far, and our interviewer will ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q22
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your onboarding experience?
Max chars
Q23
Dropdown
What is your age range?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q24
Dropdown
Which of the following best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q25
Dropdown
In which region are you located?
  • Africa
  • Asia
  • Europe
  • North America
  • South America
  • Oceania
  • Middle East
  • Prefer not to say
Q26
Chat Message
Thank you for your time and feedback — your responses will directly help us improve the onboarding experience. You're all set!

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.

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