JTBD Outcome Mapping Survey: Unmet Needs of Current Users - Survey Template | QuestionPunk
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JTBD Outcome Mapping Survey: Unmet Needs of Current Users

Use this JTBD survey template to pinpoint unmet and over-served outcomes among current users, prioritize features, and sharpen your product roadmap.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

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Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
chat message
Welcome! This survey takes about 6–8 minutes. Please answer about your use of our product for one specific job-to-be-done over the past 30 days. Your responses are confidential and will help us improve.
Q2
multiple choice
In the past 30 days, how often did you use our product for this job?
  • Daily
  • Several times a week
  • Weekly
  • Every 2–3 weeks
  • Monthly or less
Q3
multiple choice
Which best describes the primary job you use our product to accomplish?
  • Plan/decide what to do
  • Execute/complete the work
  • Monitor and report outcomes
Q4
opinion scale
Overall, how satisfied are you with how well our product helps you accomplish this job?
Q5
long text
What, if anything, made this job difficult or unsatisfying? Please share a recent example.
Max 600 chars
Q6
numeric
Approximately how many times did you do this job with our product in the past 30 days?
Q7
matrix
For this job, how important are the following outcomes?
Q8
matrix
And how satisfied are you with our product on each outcome today?
Q9
multiple choice
Which outcomes would you most like us to improve next? Select up to three.
  • Minimize time to complete the job
  • Reduce errors and rework
  • Increase confidence in the result
  • See progress and status at a glance
  • Coordinate smoothly with others
  • Easily find the information needed
  • Avoid unnecessary interruptions and handoffs
Q10
multiple choice
When coordinating with others for this job, which channels are most used? Select all that apply.
  • Email
  • Team chat (e.g., Slack/Teams)
  • Docs/wikis
  • Project boards/tasks
  • Scheduled meetings
  • Ad-hoc calls
  • Other
Q11
ranking
If we had to make trade-offs, rank what matters most for this job (top = most important).
Q12
opinion scale
Attention check: To confirm you are paying attention, please select 5 - Strongly agree.
Q13
multiple choice
Besides our product, what other tools do you use for this job? Select all that apply.
  • Spreadsheets
  • Email
  • Team chat
  • Docs/wikis
  • Project management
  • BI/analytics
  • Custom scripts/automation
  • None of these
  • Other
Q14
long text
Briefly describe the last time you did this job. What was the situation and goal?
Max 600 chars
Q15
long text
If we improved just one thing to make this job easier, what should it be?
Max 600 chars
Q16
multiple choice
Which best describes your role?
  • Individual contributor
  • People manager
  • Executive/leader
  • Operations
  • Product/Design
  • Engineering/Technical
  • Data/Analytics
  • Sales/Marketing
  • Support/Success
  • Other
Q17
multiple choice
How long have you used our product?
  • Less than 3 months
  • 3–12 months
  • 1–2 years
  • 3+ years
Q18
multiple choice
About how many people regularly collaborate with you on this job?
  • Just me
  • 2–5
  • 6–10
  • 11–25
  • 26+
Q19
multiple choice
About how many employees are in your company?
  • 1
  • 2–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001+
Q20
long text
Any other comments or details you’d like to share?
Max 600 chars
Q21
ai interview
AI Interview: 2 Follow-up Questions on your top outcomes
AI Interview
Q22
chat message
Thanks for your time—your input directly informs our roadmap.

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