JTBD Outcome-Driven Innovation Survey for Current Users
Maps unmet and over-served outcomes among current product users using Jobs-to-Be-Done methodology. Use it to calculate opportunity scores, prioritize features, and validate roadmap decisions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
29
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating!
This survey takes about 6–8 minutes and asks about your experience using our product for one specific job over the past 30 days.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are anonymous, reported only in aggregate, and used internally to inform product improvements.
Q2
Multiple Choice
Have you used our product to complete a specific task or job in the past 30 days?
Yes
No
Q3
Multiple Choice
In the past 30 days, how often did you use our product for this job?
Daily
Several times a week
Weekly
Every 2–3 weeks
Monthly or less
Q4
Dropdown
Approximately how many times did you do this job with our product in the past 30 days?
1–2 times
3–5 times
6–10 times
11–20 times
21–40 times
More than 40 times
Q5
Multiple Choice
Which best describes the primary job you use our product to accomplish?
Plan or decide what to do
Execute or complete the work
Monitor and report outcomes
Other (please specify)
Q6
Long Text
Think about the most recent time you did this job with our product. Briefly describe the situation: what were you trying to accomplish, and what was the context?
Max chars
Q7
Opinion Scale
Overall, how satisfied are you with how well our product helps you accomplish this job?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q8
Ranking
Below are outcomes people typically want when doing this job. Please rank them from most to least important to you (drag to reorder; top = most important).
Drag to order (top = most important)
Minimize time to complete the job
Reduce errors and rework
Increase confidence in the result
See progress and status at a glance
Coordinate smoothly with others
Easily find the information needed
Avoid unnecessary interruptions and handoffs
Q9
Opinion Scale
How satisfied are you with our product's ability to help you minimize the time to complete this job?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q10
Opinion Scale
How satisfied are you with our product's ability to help you reduce errors and rework?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q11
Opinion Scale
How satisfied are you with our product's ability to help you feel confident in the result?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q12
Opinion Scale
How satisfied are you with our product's ability to help you see progress and status at a glance?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q13
Opinion Scale
How satisfied are you with our product's ability to help you coordinate smoothly with others?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q14
Opinion Scale
How satisfied are you with our product's ability to help you easily find the information you need?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q15
Opinion Scale
How satisfied are you with our product's ability to help you avoid unnecessary interruptions and handoffs?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q16
Multiple Choice
Which outcomes would you most like us to improve next? Select up to three.
Minimize time to complete the job
Reduce errors and rework
Increase confidence in the result
See progress and status at a glance
Coordinate smoothly with others
Easily find the information needed
Avoid unnecessary interruptions and handoffs
Q17
Ranking
If we had to make trade-offs, rank what matters most for this job (drag to reorder; top = most important).
Drag to order (top = most important)
Speed / time savings
Accuracy / reliability
Visibility / traceability
Collaboration ease
Flexibility / customization
Simplicity / low effort
Q18
AI Interview
You've told us which outcomes matter most and where you're less satisfied. Let's explore that further. Please share more about why those outcomes are important to you and what specifically isn't working well today.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 8
Q19
Long Text
What, if anything, made this job difficult or unsatisfying? Please share a recent example.
Max chars
Q20
Long Text
If we could improve just one thing to make this job easier, what should it be?
Max chars
Q21
Multiple Choice
Besides our product, what other tools do you use for this job? Select all that apply.
Spreadsheets
Email
Team chat (e.g., Slack, Teams)
Docs / wikis
Project management tools
BI / analytics tools
Custom scripts / automation
None of these
Other (please specify)
Q22
Multiple Choice
When coordinating with others for this job, which channels do you most often use? Select all that apply.
Email
Team chat (e.g., Slack, Teams)
Docs / wikis
Project boards / task tools
Scheduled meetings
Ad-hoc calls
Other (please specify)
Q23
Multiple Choice
Which best describes your role level?
Individual contributor
People manager
Senior / executive leader
Other (please specify)
Q24
Multiple Choice
Which functional area best describes your work?
Operations
Product / Design
Engineering / Technical
Data / Analytics
Sales / Marketing
Support / Success
Finance / HR / Admin
Other (please specify)
Q25
Multiple Choice
How long have you been using our product?
Less than 3 months
3–12 months
1–2 years
3+ years
Q26
Multiple Choice
About how many people regularly collaborate with you on this job?
Just me
2–5
6–10
11–25
26+
Q27
Dropdown
Approximately how many employees are in your company?
1
2–10
11–50
51–200
201–1,000
1,001–5,000
5,001+
Q28
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience doing this job with our product?
Max chars
Q29
Chat Message
Thank you for your time! Your input directly informs our product roadmap. If you have any questions about this research, please contact [research team email].
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