JTBD Outcome Mapping Survey: Unmet Needs of Current Users
Use this JTBD survey template to pinpoint unmet and over-served outcomes among current users, prioritize features, and sharpen your product roadmap.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This survey takes about 6–8 minutes. Please answer about your use of our product for one specific job-to-be-done over the past 30 days. Your responses are confidential and will help us improve.
Q2
Multiple Choice
In the past 30 days, how often did you use our product for this job?
Daily
Several times a week
Weekly
Every 2–3 weeks
Monthly or less
Q3
Multiple Choice
Which best describes the primary job you use our product to accomplish?
Plan/decide what to do
Execute/complete the work
Monitor and report outcomes
Q4
Opinion Scale
Overall, how satisfied are you with how well our product helps you accomplish this job?
Range: 1 – 10
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q5
Long Text
What, if anything, made this job difficult or unsatisfying? Please share a recent example.
Max 600 chars
Q6
Numeric
Approximately how many times did you do this job with our product in the past 30 days?
Accepts a numeric value
Whole numbers only
Q7
Matrix
For this job, how important are the following outcomes?
Rows
1 - Not important
2
3
4
5
6
7 - Extremely important
Minimize time to complete the job
•
•
•
•
•
•
•
Reduce errors and rework
•
•
•
•
•
•
•
Increase confidence in the result
•
•
•
•
•
•
•
See progress and status at a glance
•
•
•
•
•
•
•
Coordinate smoothly with others
•
•
•
•
•
•
•
Easily find the information needed
•
•
•
•
•
•
•
Avoid unnecessary interruptions and handoffs
•
•
•
•
•
•
•
Q8
Matrix
And how satisfied are you with our product on each outcome today?
Rows
1 - Very dissatisfied
2
3
4
5
6
7 - Very satisfied
Minimize time to complete the job
•
•
•
•
•
•
•
Reduce errors and rework
•
•
•
•
•
•
•
Increase confidence in the result
•
•
•
•
•
•
•
See progress and status at a glance
•
•
•
•
•
•
•
Coordinate smoothly with others
•
•
•
•
•
•
•
Easily find the information needed
•
•
•
•
•
•
•
Avoid unnecessary interruptions and handoffs
•
•
•
•
•
•
•
Q9
Multiple Choice
Which outcomes would you most like us to improve next? Select up to three.
Minimize time to complete the job
Reduce errors and rework
Increase confidence in the result
See progress and status at a glance
Coordinate smoothly with others
Easily find the information needed
Avoid unnecessary interruptions and handoffs
Q10
Multiple Choice
When coordinating with others for this job, which channels are most used? Select all that apply.
Email
Team chat (e.g., Slack/Teams)
Docs/wikis
Project boards/tasks
Scheduled meetings
Ad-hoc calls
Other
Q11
Ranking
If we had to make trade-offs, rank what matters most for this job (top = most important).
Drag to order (top = most important)
Speed/time savings
Accuracy/reliability
Visibility/traceability
Collaboration ease
Flexibility/customization
Simplicity/low effort
Q12
Opinion Scale
Attention check: To confirm you are paying attention, please select 5 - Strongly agree.