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Channel Partner Enablement Survey Template

Evaluate partner content, incentives, and sales confidence. Benchmark readiness, identify gaps, and optimize your program to boost channel revenue.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Opinion Scale
How easy is it to find current partner content in our portals?
Range: 1 10
Min: Very hardMid: Neither easy nor hardMax: Very easy
Q2
Multiple Choice
Which content formats have you used in the past 60 days?
  • Sales playbooks
  • Battlecards
  • Product one-pagers
  • Case studies
  • Demo videos
  • Pricing tools/calculators
  • ROI/TCO tools
  • FAQs
  • Training modules/e-learning
Q3
Matrix
Please rate the quality of the content you currently use.
RowsVery poorPoorAdequateGoodExcellent
Clarity of messaging
Accuracy of details
Relevance to my verticals
Competitive differentiation
Freshness/recency
Localization/region fit
Q4
Long Text
What content has been missing for your recent sales cycles (last 90 days)?
Max 600 chars
Q5
Constant Sum
Allocate 100 points to the areas where additional content would help most.
Total must equal 100
  • Sales playbooks
  • Competitive battlecards
  • Vertical case studies
  • Technical implementation guides
  • Pricing and packaging tools
  • ROI/TCO calculators
  • Demo videos
  • Training/e-learning
Min per option: 0Whole numbers only
Q6
Multiple Choice
Which partner incentives are you currently aware of?
  • Deal registration bonus
  • Sales SPIFs
  • Margin/discount tiers
  • MDF/co-op funds
  • Training/certification rewards
  • Renewal/upsell bonuses
  • Service delivery rewards
Q7
Multiple Choice
Which incentives have you used in the last 90 days?
  • Deal registration bonus
  • Sales SPIFs
  • Margin/discount tiers
  • MDF/co-op funds
  • Training/certification rewards
  • Renewal/upsell bonuses
  • Service delivery rewards
Q8
Opinion Scale
How clear are the rules and eligibility for incentives?
Range: 1 10
Min: Very unclearMid: NeutralMax: Very clear
Q9
Rating
Overall, how motivating are the current incentives?
Scale: 10 (star)
Min: Not motivatingMax: Extremely motivating
Q10
Multiple Choice
What are the biggest barriers to using incentives?
  • Process is complex
  • Eligibility rules too strict
  • Unclear payout timing
  • Payout amount too low
  • Requires too much documentation
  • Not aligned to my deals
  • My team isn't aware
Q11
Opinion Scale
How confident are you in selling and delivering our solutions today?
Range: 1 10
Min: Not confidentMid: SomewhatMax: Very confident
Q12
Matrix
Please rate your current confidence by stage.
RowsNot confidentSlightlyModeratelyVeryExtremely
Prospecting
Discovery
Demo
Proposal
Negotiation
Post-sale implementation
Q13
Multiple Choice
Which competitor types are hardest to position against?
  • Market leaders
  • Lower-cost alternatives
  • Legacy incumbents
  • Open-source solutions
  • In-house builds
Q14
Ranking
Rank the training topics that would most boost your confidence.
Drag to order (top = most important)
  1. Product roadmap
  2. Competitive plays
  3. Objection handling
  4. Technical deep dives
  5. Pricing and packaging
  6. Use-case discovery
  7. Implementation best practices
Q15
Numeric
On average, how many minutes do you spend finding sales assets per opportunity?
Accepts a numeric value
Whole numbers only
Q16
Multiple Choice
In the past 60 days, how have you sought partner support?
  • Partner portal
  • Email alias
  • Community/Slack
  • Distributor support
  • Assigned partner manager
  • Knowledge base/Docs
  • Support ticket system
Q17
Opinion Scale
Overall, how fast were responses when you asked for help?
Range: 1 10
Min: Very slowMid: AverageMax: Very fast
Q18
Long Text
What one change would most improve partner support for you?
Max 600 chars
Q19
Multiple Choice
What is your primary role?
  • Sales
  • Sales engineering/Pre-sales
  • Marketing
  • Customer success/Services
  • Executive/Owner
  • Operations
  • Other
Q20
Multiple Choice
What is your partner type?
  • VAR/Reseller
  • Systems Integrator
  • MSP
  • Distributor
  • ISV/Technology partner
  • Consultant
  • Other
Q21
Multiple Choice
How long have you worked with our company’s offerings?
  • Less than 6 months
  • 6–12 months
  • 1–2 years
  • 3–5 years
  • 6+ years
Q22
Multiple Choice
Which region do you primarily operate in?
  • North America
  • Latin America
  • EMEA
  • APAC
  • Other
Q23
Multiple Choice
Approximately how many employees are in your organization?
  • 1–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001+
Q24
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • Prefer not to answer
Q25
Multiple Choice
In the next quarter, do you expect to sell more, the same, or less with our products/services?
  • Increase
  • About the same
  • Decrease
  • Not sure
Q26
Chat Message
Welcome! This brief pulse should take about 5–7 minutes. Please answer based on the last 60–90 days.
Q27
Long Text
Any other feedback to help you sell and deliver more successfully?
Max 600 chars
Q28
AI Interview
AI Interview: 2 Follow-up Questions on your responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q29
Chat Message
Thank you for your feedback—your input helps us improve partner enablement and support.

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