Evaluates partner content findability, incentive effectiveness, sales confidence by deal stage, and operational support quality to identify enablement gaps and prioritize channel program investments.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
31
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to the Channel Partner Enablement Survey.
This survey takes approximately 5–7 minutes. Please answer based on your experience over the last 60–90 days.
Your responses are confidential and will be reported only in aggregate to improve our partner program. Participation is entirely voluntary—you may stop at any time. There are no right or wrong answers; we value your honest perspective.
Q2
Opinion Scale
How easy is it to find current partner content in our portals?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q3
Multiple Choice
Which of the following content formats have you used in the past 60 days? (Select all that apply)
Sales playbooks
Battlecards
Product one-pagers
Case studies
Demo videos
Pricing tools/calculators
ROI/TCO tools
FAQs
Training modules/e-learning
Other (please specify)
None of the above
Q4
Opinion Scale
Overall, how would you rate the quality of the partner content you have used?
Range: 1 – 7
Min: Very poor qualityMid: NeutralMax: Excellent quality
Q5
Long Text
What content has been missing or insufficient for your recent sales cycles (last 90 days)?
Max chars
Q6
Ranking
Rank the following content areas by how much additional investment would help your sales efforts (most helpful first).
Drag to order (top = most important)
Sales playbooks
Competitive battlecards
Vertical case studies
Technical implementation guides
Pricing and packaging tools
ROI/TCO calculators
Demo videos
Training/e-learning
Q7
Multiple Choice
Which of the following partner incentives are you currently aware of? (Select all that apply)
Deal registration bonus
Sales SPIFs
Margin/discount tiers
MDF/co-op funds
Training/certification rewards
Renewal/upsell bonuses
Service delivery rewards
Other (please specify)
None—I am not aware of any incentives
Q8
Multiple Choice
Which of the following incentives have you used in the last 90 days? (Select all that apply)
Deal registration bonus
Sales SPIFs
Margin/discount tiers
MDF/co-op funds
Training/certification rewards
Renewal/upsell bonuses
Service delivery rewards
Other (please specify)
None
Q9
Opinion Scale
How clear are the rules and eligibility criteria for partner incentives?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q10
Opinion Scale
Overall, how motivating are the current partner incentives?
Range: 1 – 7
Min: Not at all motivatingMid: NeutralMax: Extremely motivating
Q11
Multiple Choice
What are the biggest barriers to using partner incentives? (Select all that apply)
Process is too complex
Eligibility rules are too strict
Unclear payout timing
Payout amount too low
Requires too much documentation
Not aligned to my deal types
My team isn't aware of them
Other (please specify)
No significant barriers
Q12
Opinion Scale
How confident are you in selling and delivering our solutions today?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q13
Opinion Scale
How confident are you at the discovery and qualification stage?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q14
Opinion Scale
How confident are you at the demo and proposal stage?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q15
Opinion Scale
How confident are you at the negotiation and close stage?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q16
Multiple Choice
Which competitor types are hardest for you to position against? (Select all that apply)
Market leaders
Lower-cost alternatives
Legacy incumbents
Open-source solutions
In-house/custom builds
Other (please specify)
Q17
Ranking
Rank the following training topics by how much they would boost your sales confidence (most impactful first).
Drag to order (top = most important)
Product roadmap
Competitive plays
Objection handling
Technical deep dives
Pricing and packaging
Use-case discovery
Implementation best practices
Q18
Dropdown
On average, how much time do you spend finding sales assets per opportunity?
Less than 5 minutes
5–15 minutes
16–30 minutes
31–60 minutes
More than 60 minutes
Q19
Multiple Choice
In the past 60 days, how have you sought partner support? (Select all that apply)
Partner portal
Email alias
Community/Slack
Distributor support
Assigned partner manager
Knowledge base/Docs
Support ticket system
Other (please specify)
I have not sought support
Q20
Opinion Scale
Overall, how would you rate the speed of responses when you sought partner support?
Range: 1 – 7
Min: Very slowMid: NeutralMax: Very fast
Q21
Long Text
What one change would most improve partner support for you?
Max chars
Q22
Opinion Scale
How likely are you to recommend our partner program to a peer at another organization?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q23
Multiple Choice
In the next quarter, do you expect your sales of our products/services to increase, stay the same, or decrease?
Increase significantly
Increase somewhat
Stay about the same
Decrease somewhat
Decrease significantly
Not sure
Q24
Long Text
Based on your responses in this survey, please share any additional thoughts or feedback that would help you sell and deliver more successfully.
Max chars
Q25
AI Interview
We'd like to understand your partner experience a bit more deeply. An AI moderator will ask you a couple of follow-up questions based on your responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q26
Multiple Choice
What is your primary role?
Sales
Sales engineering/Pre-sales
Marketing
Customer success/Services
Executive/Owner
Operations
Other
Q27
Multiple Choice
What is your partner type?
VAR/Reseller
Systems Integrator
MSP
Distributor
ISV/Technology partner
Consultant
Other
Q28
Multiple Choice
How long have you worked with our company's offerings?
Less than 6 months
6–12 months
1–2 years
3–5 years
6+ years
Q29
Multiple Choice
Which region do you primarily operate in?
North America
Latin America
EMEA
APAC
Other
Q30
Multiple Choice
Approximately how many employees are in your organization?
1–10
11–50
51–200
201–1,000
1,001+
Q31
Chat Message
Thank you for completing this survey. Your feedback directly shapes how we improve partner enablement, incentives, and support. Results will be shared in aggregate within the next quarter.
Frequently Asked Questions
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