Q01
Long Text
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Product-Market Fit & Competitive Differentiation Assessment
Measures product essentiality using the Sean Ellis PMF framework alongside competitive switching risk and perceived differentiation to guide product strategy and roadmap prioritization.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~4 min
Q02
Multiple Choice
How long have you been using this product?
Q03
Multiple Choice
How would you feel if you could no longer use this product?
Q04
Multiple Choice
Which of the following best describes the alternatives you currently use or have considered for the same tasks?
Q05
Long Text
The next five questions ask you to rate this product on specific attributes. Please consider your overall experience.
Q06
Long Text
Please rank the following reasons you choose this product over alternatives, from most to least important.
Q07
Long Text
In one or two sentences, what makes this product essential for you — or what keeps it from being essential?
Q08
Multiple Choice
Which of the following best describes your current role?
Q09
Long Text
Thank you for completing this survey. Your feedback directly informs our product roadmap and improvement priorities. We appreciate your time.
Q10
Multiple Choice
In the past 4 weeks, approximately how often did you use the product?
Q11
Long Text
How difficult would it be to replace this product with an alternative today?
Q12
Long Text
Compared to alternatives you have used or considered, how unique is the value this product provides?
Q13
Long Text
How would you rate this product on ease of use?
Q14
AI Interview
We'd like to explore your experience a bit further. An AI moderator will ask you a couple of follow-up questions about your reliance on this product and how it compares to alternatives.
Q15
Multiple Choice
How many employees work at your organization?
Q16
Multiple Choice
What is your primary way of accessing the product?
Q17
Multiple Choice
In a typical week, approximately how much time does this product save you?
Q18
Long Text
How would you rate this product on reliability and uptime?
Q19
Multiple Choice
Where do you primarily work?
Q20
Long Text
How likely are you to switch away from this product in the next 3 months?
Q21
Long Text
How would you rate this product on depth and quality of features?
Q22
Long Text
How would you rate this product on speed and performance?
Q23
Long Text
How would you rate this product on value for its price?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.