Product-Market Fit & Competitive Differentiation Assessment
Measures product essentiality using the Sean Ellis PMF framework alongside competitive switching risk and perceived differentiation to guide product strategy and roadmap prioritization.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this product experience survey. We are interested in understanding how you use this product and how it compares to alternatives. There are no right or wrong answers — we are looking for your honest opinions.
Your responses are confidential, will be reported only in aggregate, and will be used internally to inform product decisions. Participation is voluntary and you may stop at any time.
Estimated completion time: 5–7 minutes.
Q2
Multiple Choice
How long have you been using this product?
Less than 1 month
1–3 months
3–6 months
6–12 months
1–2 years
More than 2 years
Q3
Multiple Choice
In the past 4 weeks, approximately how often did you use the product?
Several times a day
Daily
Several times a week
Once a week
Less than once a week
Not at all in the past 4 weeks
Q4
Multiple Choice
What is your primary way of accessing the product?
Web browser
iOS app
Android app
Desktop app
Browser extension
API or CLI
Other (please specify)
Q5
Multiple Choice
How would you feel if you could no longer use this product?
Very disappointed
Somewhat disappointed
Not disappointed
Q6
Opinion Scale
How difficult would it be to replace this product with an alternative today?
Range: 1 – 7
Min: Not at all difficultMid: NeutralMax: Extremely difficult
Q7
Multiple Choice
In a typical week, approximately how much time does this product save you?
None / not applicable
Less than 30 minutes
30–60 minutes
1–3 hours
More than 3 hours
Q8
Opinion Scale
How likely are you to switch away from this product in the next 3 months?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q9
Multiple Choice
Which of the following best describes the alternatives you currently use or have considered for the same tasks?
Another dedicated product
Built-in tools from a larger platform
Manual process or spreadsheets
In-house or custom-built solution
Combination of several tools
I am not aware of viable alternatives
Other (please specify)
Q10
Opinion Scale
Compared to alternatives you have used or considered, how unique is the value this product provides?
Range: 1 – 7
Min: Not at all uniqueMid: NeutralMax: Extremely unique
Q11
Chat Message
The next five questions ask you to rate this product on specific attributes. Please consider your overall experience.
Q12
Opinion Scale
How would you rate this product on ease of use?
Range: 1 – 7
Min: Very poorMid: NeutralMax: Excellent
Q13
Opinion Scale
How would you rate this product on reliability and uptime?
Range: 1 – 7
Min: Very poorMid: NeutralMax: Excellent
Q14
Opinion Scale
How would you rate this product on depth and quality of features?
Range: 1 – 7
Min: Very poorMid: NeutralMax: Excellent
Q15
Opinion Scale
How would you rate this product on speed and performance?
Range: 1 – 7
Min: Very poorMid: NeutralMax: Excellent
Q16
Opinion Scale
How would you rate this product on value for its price?
Range: 1 – 7
Min: Very poorMid: NeutralMax: Excellent
Q17
Ranking
Please rank the following reasons you choose this product over alternatives, from most to least important.
Drag to order (top = most important)
Ease of use
Reliability
Specific features
Integrations and ecosystem
Price and value
Security and privacy
Q18
Long Text
In one or two sentences, what makes this product essential for you — or what keeps it from being essential?
Max chars
Q19
AI Interview
We'd like to explore your experience a bit further. An AI moderator will ask you a couple of follow-up questions about your reliance on this product and how it compares to alternatives.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q20
Multiple Choice
Which of the following best describes your current role?
Individual contributor
Team lead or manager
Executive or founder
Student
Consultant or freelancer
Other (please specify)
Q21
Multiple Choice
How many employees work at your organization?
Just me
2–10
11–50
51–200
201–1,000
1,001–5,000
5,001+
Q22
Multiple Choice
Where do you primarily work?
North America
Europe
Asia
Latin America
Middle East
Africa
Oceania
Prefer not to say
Q23
Chat Message
Thank you for completing this survey. Your feedback directly informs our product roadmap and improvement priorities. We appreciate your time.
Frequently Asked Questions
What is QuestionPunk?
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How do I create my first survey?
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How long does support typically take to reply?
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Can I export survey results?
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