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Product Must-Have (PMF) & Differentiation Survey

Measure how essential your product feels and how it stands out vs competitors. Capture PMF must-have signal and perceived differentiation to guide roadmap.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
In the past 4 weeks, about how often did you use the product?
  • Several times a day
  • Daily
  • Several times a week
  • Once a week
  • Less than once a week
  • None in the past 4 weeks
Q2
Multiple Choice
What is your primary way of using the product?
  • Web browser
  • iOS app
  • Android app
  • Desktop app
  • Browser extension
  • API or CLI
  • Other
Q3
Numeric
Approximately how many minutes does the product save you in a typical week?
Accepts a numeric value
Whole numbers only
Q4
Opinion Scale
If you could no longer use the product, how disappointed would you be?
Range: 1 – 10
Min: Not at all disappointedMid: NeutralMax: Very disappointed
Q5
Rating
How difficult would it be to replace this product with an alternative today?
Scale: 11 (star)
Min: Very easyMax: Very hard
Q6
Multiple Choice
Attention check: Please select "I am paying attention".
  • I am paying attention
  • I am not paying attention
  • Prefer not to say
Q7
Rating
Compared to alternatives, how unique is this product’s value for you?
Scale: 11 (star)
Min: Not uniqueMax: One-of-a-kind
Q8
Multiple Choice
Which one of the following best describes the alternatives you use or consider for the same jobs?
  • Another dedicated product
  • Built-in tools from a larger platform
  • Manual process or spreadsheets
  • In-house/custom solution
  • Combination of several tools
  • I don't know viable alternatives
  • Other
Q9
Matrix
How would you rate the product on each attribute?
RowsVery poorPoorFairGoodExcellent
Reliability•••••
Ease of use•••••
Speed/performance•••••
Feature set•••••
Integrations•••••
Customer support•••••
Value for money•••••
Q10
Ranking
Please rank the reasons you choose this product over alternatives (top = most important).
Drag to order (top = most important)
  1. Ease of use
  2. Reliability
  3. Specific features
  4. Integrations/ecosystem
  5. Price/value
  6. Security/privacy
Q11
Opinion Scale
How likely are you to switch away from this product in the next 3 months?
Range: 1 – 10
Min: Very unlikelyMid: UnsureMax: Very likely
Q12
Multiple Choice
Which best describes your role?
  • Individual contributor
  • Team lead or manager
  • Executive or founder
  • Student
  • Consultant or freelancer
  • Other
Q13
Multiple Choice
How many employees work at your organization?
  • Just me
  • 2–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001+
Q14
Multiple Choice
How long have you been using this product?
  • Less than 1 month
  • 1–3 months
  • 3–6 months
  • 6–12 months
  • 1–2 years
  • More than 2 years
Q15
Multiple Choice
Where do you primarily work?
  • North America
  • Europe
  • Asia
  • Latin America
  • Middle East
  • Africa
  • Oceania
  • Prefer not to say
Q16
Long Text
In one or two sentences, what makes this product essential for you—or what keeps it from being essential?
Max 600 chars
Q17
AI Interview
AI Interview: 2 Follow-up Questions on product reliance and differentiation
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q18
Chat Message
Thanks for completing the survey—your feedback helps us improve!

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