Diagnoses why power users complete or abandon purchases, benchmarks competitor performance across key dimensions, and surfaces priority product gaps to guide retention and conversion strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
21
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to our shopping experience survey. We're conducting this research to understand how we can better serve you.
This survey takes approximately 6–8 minutes to complete. Your participation is completely voluntary and you may stop at any time. There are no right or wrong answers — we're simply interested in your honest opinions.
All responses are confidential and will be reported only in aggregate. Your individual answers will not be linked to your identity.
Please click 'Next' to begin.
Q2
Dropdown
In the past 3 months, approximately how many orders have you placed with us?
10+ orders
5–9 orders
2–4 orders
1 order
0 orders
Q3
Multiple Choice
Thinking about the last time you shopped with us in the past 30 days, what was the outcome?
Completed a purchase with us
Compared options then purchased with us later
Purchased from another retailer
Decided not to buy at all
Could not find the right item
Q4
Multiple Choice
Which of the following factors most influenced that outcome? (Select up to 3)
Price / total cost
Product availability
Delivery speed or options
Delivery cost
Promotions or discounts
Product information and reviews
Checkout ease
Returns and policies
Customer support
Trust and safety
Past experience with us
Other
Q5
Opinion Scale
How satisfied are you with that shopping outcome?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q6
Multiple Choice
Which other retailers did you seriously consider for that purchase? (Select all that apply)
Amazon
Walmart
Target
eBay
Brand website (manufacturer direct)
Another online marketplace
Social commerce (e.g., Instagram, TikTok Shop)
I did not consider other retailers
Q7
Dropdown
Of those, which was the single strongest alternative to us?
Amazon
Walmart
Target
eBay
Brand website (manufacturer direct)
Another online marketplace
Social commerce (e.g., Instagram, TikTok Shop)
Other
Q8
Long Text
Please name the other retailer you considered.
Max chars
Q9
Multiple Choice
In which of the following areas did that retailer outperform us? (Select all that apply)
Lower prices or better value
Wider product selection
Faster delivery
Lower shipping costs
Better product information and images
Easier checkout process
Better customer reviews
Stronger return or refund policies
More responsive customer support
Better loyalty or rewards program
Greater overall trust
None — we outperformed them overall
Q10
Multiple Choice
Where does our shopping experience most need improvement? (Select all that apply)
Search relevance
Filter and sort options
Stock availability
Price competitiveness
Fees or shipping costs
Delivery speed
Product details and images
Review quality and quantity
Checkout friction
Returns process
Customer support responsiveness
Loyalty or rewards value
Q11
Ranking
Rank these potential improvements in order of how much they would increase your likelihood of purchasing with us. (Drag to rank your top 3)
Drag to order (top = most important)
Lower total cost (including shipping)
Faster delivery options
Better search and filters
Clearer product info and visuals
Smoother checkout
Stronger loyalty or rewards program
Q12
Opinion Scale
How likely are you to choose us the next time you need to make a similar purchase?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q13
Long Text
Based on your responses in this survey, please share any additional thoughts about your shopping experience with us — what we do well, where we fall short, or what would make you more likely to choose us.
Max chars
Q14
AI Interview
We'd love to understand your experience in more depth. An AI moderator will ask a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q15
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q16
Dropdown
In which region do you primarily live?
United States
Canada
United Kingdom
European Union
Australia / New Zealand
India
Latin America
Middle East / Africa
East / Southeast Asia
Other
Q17
Dropdown
What is your gender identity?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q18
Long Text
If you prefer to self-describe your gender, please enter it here.
Max chars
Q19
Dropdown
What is your total annual household income (USD)?
Under $25,000
$25,000–$49,999
$50,000–$99,999
$100,000–$149,999
$150,000–$199,999
$200,000+
Prefer not to say
Q20
Multiple Choice
What device do you most often use to shop with us?
Desktop or laptop
Mobile app
Mobile web browser
Tablet
Other
Q21
Chat Message
Thank you for completing this survey — your feedback directly helps us improve your shopping experience!
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
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