Q01
Long Text
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E-commerce Win-Loss & Competitive Gap Survey
Diagnoses why power users complete or abandon purchases, benchmarks competitor performance across key dimensions, and surfaces priority product gaps to guide retention and conversion strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~4 min
Q02
Long Text
In the past 3 months, approximately how many orders have you placed with us?
Q03
Multiple Choice
Thinking about the last time you shopped with us in the past 30 days, what was the outcome?
Q04
Multiple Choice
Which other retailers did you seriously consider for that purchase? (Select all that apply)
Q05
Multiple Choice
Where does our shopping experience most need improvement? (Select all that apply)
Q06
Long Text
Based on your responses in this survey, please share any additional thoughts about your shopping experience with us — what we do well, where we fall short, or what would make you more likely to choose us.
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for completing this survey — your feedback directly helps us improve your shopping experience!
Q09
Multiple Choice
Which of the following factors most influenced that outcome? (Select up to 3)
Q10
Long Text
Of those, which was the single strongest alternative to us?
Q11
Long Text
Rank these potential improvements in order of how much they would increase your likelihood of purchasing with us. (Drag to rank your top 3)
Q12
AI Interview
We'd love to understand your experience in more depth. An AI moderator will ask a couple of follow-up questions based on your earlier responses.
Q13
Long Text
In which region do you primarily live?
Q14
Long Text
How satisfied are you with that shopping outcome?
Q15
Long Text
Please name the other retailer you considered.
Q16
Long Text
How likely are you to choose us the next time you need to make a similar purchase?
Q17
Long Text
What is your gender identity?
Q18
Multiple Choice
In which of the following areas did that retailer outperform us? (Select all that apply)
Q19
Long Text
If you prefer to self-describe your gender, please enter it here.
Q20
Long Text
What is your total annual household income (USD)?
Q21
Multiple Choice
What device do you most often use to shop with us?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.