Diagnoses why power users complete or abandon purchases, benchmarks competitor performance across key dimensions, and surfaces priority product gaps to guide retention and conversion strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
21
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to our shopping experience survey. We're conducting this research to understand how we can better serve you.
This survey takes approximately 6–8 minutes to complete. Your participation is completely voluntary and you may stop at any time. There are no right or wrong answers — we're simply interested in your honest opinions.
All responses are confidential and will be reported only in aggregate. Your individual answers will not be linked to your identity.
Please click 'Next' to begin.
Q2
Dropdown
In the past 3 months, approximately how many orders have you placed with us?
10+ orders
5–9 orders
2–4 orders
1 order
0 orders
Q3
Multiple Choice
Thinking about the last time you shopped with us in the past 30 days, what was the outcome?
Completed a purchase with us
Compared options then purchased with us later
Purchased from another retailer
Decided not to buy at all
Could not find the right item
Q4
Multiple Choice
Which of the following factors most influenced that outcome? (Select up to 3)
Price / total cost
Product availability
Delivery speed or options
Delivery cost
Promotions or discounts
Product information and reviews
Checkout ease
Returns and policies
Customer support
Trust and safety
Past experience with us
Other
Q5
Opinion Scale
How satisfied are you with that shopping outcome?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q6
Multiple Choice
Which other retailers did you seriously consider for that purchase? (Select all that apply)
Amazon
Walmart
Target
eBay
Brand website (manufacturer direct)
Another online marketplace
Social commerce (e.g., Instagram, TikTok Shop)
I did not consider other retailers
Q7
Dropdown
Of those, which was the single strongest alternative to us?
Amazon
Walmart
Target
eBay
Brand website (manufacturer direct)
Another online marketplace
Social commerce (e.g., Instagram, TikTok Shop)
Other
Q8
Long Text
Please name the other retailer you considered.
Max chars
Q9
Multiple Choice
In which of the following areas did that retailer outperform us? (Select all that apply)
Lower prices or better value
Wider product selection
Faster delivery
Lower shipping costs
Better product information and images
Easier checkout process
Better customer reviews
Stronger return or refund policies
More responsive customer support
Better loyalty or rewards program
Greater overall trust
None — we outperformed them overall
Q10
Multiple Choice
Where does our shopping experience most need improvement? (Select all that apply)
Search relevance
Filter and sort options
Stock availability
Price competitiveness
Fees or shipping costs
Delivery speed
Product details and images
Review quality and quantity
Checkout friction
Returns process
Customer support responsiveness
Loyalty or rewards value
Q11
Ranking
Rank these potential improvements in order of how much they would increase your likelihood of purchasing with us. (Drag to rank your top 3)
Drag to order (top = most important)
Lower total cost (including shipping)
Faster delivery options
Better search and filters
Clearer product info and visuals
Smoother checkout
Stronger loyalty or rewards program
Q12
Opinion Scale
How likely are you to choose us the next time you need to make a similar purchase?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q13
Long Text
Based on your responses in this survey, please share any additional thoughts about your shopping experience with us — what we do well, where we fall short, or what would make you more likely to choose us.
Max chars
Q14
AI Interview
We'd love to understand your experience in more depth. An AI moderator will ask a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q15
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q16
Dropdown
In which region do you primarily live?
United States
Canada
United Kingdom
European Union
Australia / New Zealand
India
Latin America
Middle East / Africa
East / Southeast Asia
Other
Q17
Dropdown
What is your gender identity?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q18
Long Text
If you prefer to self-describe your gender, please enter it here.
Max chars
Q19
Dropdown
What is your total annual household income (USD)?
Under $25,000
$25,000–$49,999
$50,000–$99,999
$100,000–$149,999
$150,000–$199,999
$200,000+
Prefer not to say
Q20
Multiple Choice
What device do you most often use to shop with us?
Desktop or laptop
Mobile app
Mobile web browser
Tablet
Other
Q21
Chat Message
Thank you for completing this survey — your feedback directly helps us improve your shopping experience!
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
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