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Ecommerce Win-Loss & Product Gap Survey (Power Users)

Run a win-loss survey to learn why power users choose or churn, benchmark competitors, and pinpoint product gaps. Get actionable insights to boost conversion.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
dropdown
In the past 3 months, how many orders have you placed with us?
Q2
multiple choice
Thinking about your most recent shopping task with us in the last 30 days, what was the outcome?
  • Completed purchase with us
  • Compared then purchased with us later
  • Purchased from another retailer
  • Decided not to buy
  • Could not find the right item
Other option allowed
Q3
constant sum
Allocate 100 points across the factors that most influenced that outcome.
Q4
rating
How satisfied are you with that outcome?
Q5
multiple choice
Which other retailers did you seriously consider for that task?
  • Amazon
  • Walmart
  • Target
  • eBay
  • Brand website (manufacturer direct)
  • Another marketplace
  • Social commerce (e.g., Instagram, TikTok)
  • I did not consider other retailers
Other option allowed
Q6
dropdown
Which was the primary alternative?
Q7
short text
Since you selected Other, please name the retailer.
Max 100 chars
Q8
matrix
Compared with us, how did that retailer perform?
Q9
matrix
How important are these when choosing where to buy?
Q10
multiple choice
Where does our experience most need improvement?
  • Search relevance
  • Filter/sort options
  • Stock availability
  • Price competitiveness
  • Fees / shipping costs
  • Delivery speed
  • Product details & images
  • Review quality & quantity
  • Checkout friction
  • Returns process
  • Customer support responsiveness
  • Loyalty/rewards value
Other option allowed
Q11
ranking
Rank your top 3 improvements for the next quarter (drag to rank).
Q12
opinion scale
How likely are you to choose us next time for a similar purchase?
Q13
opinion scale
Attention check: To confirm you’re paying attention, please select Neutral.
Q14
dropdown
What is your age?
Q15
dropdown
Where do you primarily live?
Q16
dropdown
What is your gender identity?
Q17
short text
If you prefer to self-describe your gender, please enter it here.
Max 100 chars
Q18
dropdown
What is your total annual household income (USD)?
Q19
multiple choice
What device do you most often use to shop with us?
  • Desktop/laptop
  • Mobile app
  • Mobile web browser
  • Tablet
Q20
long text
Anything else we should know about wins, losses, or gaps?
Max 600 chars
Q21
ai interview
AI Interview: 2 Follow-up Questions on Your Feedback
AI Interview
Q22
chat message
Thank you for completing the survey—your feedback helps us improve!

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Ecommerce Win-Loss & Product Gap Survey (Power Users) - Survey Template | QuestionPunk