Ecommerce Win-Loss & Product Gap Survey (Power Users)
Run a win-loss survey to learn why power users choose or churn, benchmark competitors, and pinpoint product gaps. Get actionable insights to boost conversion.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Dropdown
In the past 3 months, how many orders have you placed with us?
10+ orders
5-9 orders
2-4 orders
1 order
0 orders
Q2
Multiple Choice
Thinking about your most recent shopping task with us in the last 30 days, what was the outcome?
Completed purchase with us
Compared then purchased with us later
Purchased from another retailer
Decided not to buy
Could not find the right item
Other option allowed
Q3
Constant Sum
Allocate 100 points across the factors that most influenced that outcome.
Total must equal 100
Price / total cost
Product availability
Delivery speed/options
Delivery cost
Promotions / discounts
Product info & reviews
Checkout ease
Returns & policies
Customer support
Trust & safety
Past experience with us
Other
Min per option: 0Whole numbers only
Q4
Rating
How satisfied are you with that outcome?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
Q5
Multiple Choice
Which other retailers did you seriously consider for that task?
Amazon
Walmart
Target
eBay
Brand website (manufacturer direct)
Another marketplace
Social commerce (e.g., Instagram, TikTok)
I did not consider other retailers
Other option allowed
Q6
Dropdown
Which was the primary alternative?
Amazon
Walmart
Target
eBay
Brand website (manufacturer direct)
Another marketplace
Social commerce (e.g., Instagram, TikTok)
Other
Q7
Short Text
Since you selected Other, please name the retailer.
Max 100 chars
Q8
Matrix
Compared with us, how did that retailer perform?
Rows
Much worse
Worse
About the same
Better
Much better
Price / total cost
•
•
•
•
•
Selection breadth
•
•
•
•
•
Delivery speed
•
•
•
•
•
Delivery cost
•
•
•
•
•
Returns & policies
•
•
•
•
•
Product info & reviews
•
•
•
•
•
Checkout experience
•
•
•
•
•
Q9
Matrix
How important are these when choosing where to buy?
Rows
Not important
Slightly important
Moderately important
Very important
Extremely important
Price / total cost
•
•
•
•
•
Selection breadth
•
•
•
•
•
Delivery speed
•
•
•
•
•
Promotions / discounts
•
•
•
•
•
Product info & reviews
•
•
•
•
•
Checkout ease
•
•
•
•
•
Returns policy
•
•
•
•
•
Q10
Multiple Choice
Where does our experience most need improvement?
Search relevance
Filter/sort options
Stock availability
Price competitiveness
Fees / shipping costs
Delivery speed
Product details & images
Review quality & quantity
Checkout friction
Returns process
Customer support responsiveness
Loyalty/rewards value
Other option allowed
Q11
Ranking
Rank your top 3 improvements for the next quarter (drag to rank).
Drag to order (top = most important)
Lower total cost (incl. shipping)
Faster delivery options
Better search & filters
Clearer product info & visuals
Smoother checkout
Stronger loyalty/rewards
Q12
Opinion Scale
How likely are you to choose us next time for a similar purchase?
Range: 1 – 10
Min: Very unlikelyMid: NeutralMax: Very likely
Q13
Opinion Scale
Attention check: To confirm you’re paying attention, please select Neutral.