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Checkout Friction & Cart Abandonment Diagnostic

Diagnoses specific checkout drop-off points across payment processing, address entry, and form validation to identify the highest-impact fixes for reducing cart abandonment.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

25 questions · ~4 min
Q01
Long Text

Welcome! We're conducting a short survey (approximately 6 minutes) about your recent checkout experience. Your responses are completely confidential and will be reported only in aggregate. There are no right or wrong answers — we're interested in your honest experience. Participation is voluntary, and you may stop at any time. By continuing, you agree to participate.

Q02
Multiple Choice

On which device did you most recently attempt to check out?

Q03
Multiple Choice

Which payment method(s) did you try during that checkout? (Select all that apply)

Q04
Long Text

Overall, how easy or difficult was entering your shipping/billing address?

Q05
Multiple Choice

Which of the following validation or error issues did you encounter during checkout? (Select all that apply)

Q06
Long Text

From the list below, rank up to three blockers that most affected your checkout experience (drag to rank).

Q07
Long Text

Based on your responses, is there anything else you'd like to share about your checkout experience or suggestions for improvement?

Q08
Long Text

What is your age?

Q09
Long Text

Thank you for your time! Your feedback will directly help us improve the checkout experience. Your responses are confidential and will be reported in aggregate only.

Q10
Long Text

When was your most recent checkout attempt?

Q11
Multiple Choice

What was the outcome of your payment attempt?

Q12
Multiple Choice

Which address fields caused issues, if any? (Select all that apply)

Q13
Long Text

Overall, how severe were the validation or error issues you encountered?

Q14
Long Text

Approximately how long did checkout take from cart to confirmation (or stopping)?

Q15
AI Interview

We'd like to ask a couple of follow-up questions about the checkout issues you experienced. Please share your thoughts in your own words.

Q16
Multiple Choice

What is your gender?

Q17
Long Text

How easy or difficult was it to enter your payment details (card number, expiration, CVV, etc.)?

Q18
Multiple Choice

Did you use autofill for address details?

Q19
Long Text

Error messages helped me understand and resolve problems without leaving checkout.

Q20
Long Text

How satisfied are you with the overall checkout experience?

Q21
Long Text

In which region are you located?

Q22
Long Text

How easy or difficult was it to confirm and submit your payment?

Q23
Long Text

If you remember any specific error messages or what blocked you from completing checkout, please describe.

Q24
Long Text

How likely are you to complete a purchase on our site/app again?

Q25
Long Text

How many times did you retry your payment during that session?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.