Price Sensitivity & Willingness to Pay Survey Template

Use this template to measure price fairness, perceived value, and willingness to pay; capture pricing feedback to optimize pricing and boost conversion.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Multiple Choice

When did you most recently see the price for this product?

Within the last 7 days
8-30 days ago
1-3 months ago
More than 3 months ago
Not sure

Multiple Choice

What did you do at that price point?

Purchased at that price
Started checkout but did not finish
Decided not to purchase then

Rating

If you purchased then, how satisfied are you with the price you paid?

Scale: 11 (star)

Min: Very dissatisfiedMax: Very satisfied

Multiple Choice

Did you use any discount, promo, or coupon on that purchase?

Multiple Choice

What was the main reason you didn’t complete the purchase then?

Price was too high
Waiting for a sale or discount
Comparing alternatives
Not urgent right now
Payment, shipping, or checkout concerns
Other

Numeric

At that time, what price would have felt reasonable to you? Please enter numbers only (no symbols).

Accepts a numeric value

Whole numbers only

Rating

How fair did the price you saw feel to you?

Scale: 11 (star)

Min: Very unfairMax: Very fair

Opinion Scale

Overall, how would you rate the value for money?

Range: 1 – 10

Min: Poor valueMid: NeutralMax: Excellent value

Multiple Choice

Compared with what you expected, the price you saw was…

Much lower than expected
Slightly lower than expected
About as expected
Slightly higher than expected
Much higher than expected

Q10

Numeric

What is the maximum you would be willing to pay for this product today? Please enter numbers only (no symbols).

Accepts a numeric value

Whole numbers only

Q11

Rating

How confident are you in that amount?

Scale: 11 (star)

Min: Not at all confidentMax: Very confident

Q12

Constant Sum

Please allocate 100 points across the factors that most influenced your willingness to pay. The total must equal 100.

Total must equal 100

Min per option: 0Whole numbers only

Q13

Multiple Choice

Which best describes your role in deciding to purchase this product?

I am the sole decision-maker
I share the decision
I influence but do not decide
I am not involved in the decision

Q14

Opinion Scale

How familiar are you with this product category?

Range: 1 – 10

Min: Not at all familiarMid: Moderately familiarMax: Very familiar

Q15

Multiple Choice

What is your age group?

Under 18
18-24
25-34
35-44
45-54
55-64
65 or older
Prefer not to say

Q16

Multiple Choice

Attention check: For quality purposes, please select “Strongly disagree.”

Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree

Q17

Long Text

Anything else about the price or value we should know?

Max 600 chars

Q18

AI Interview

AI Interview: 2 Follow-up Questions on your price experience

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Q19

Chat Message

Thank you for your time and thoughtful feedback!

Frequently Asked Questions

What is QuestionPunk?

QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.

How do I create my first survey?

Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.

How can I share surveys with my team?

Send a project link so teammates can view and collaborate instantly.

Can the AI generate a survey from a prompt?

Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.

How long does support typically take to reply?

We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.

Can I export survey results?

Absolutely. Export results as CSV straight from the results page for quick data work.

Pricing