Q01
Message
All templates
Price Sensitivity & Willingness-to-Pay Assessment
Measures price fairness perceptions, value-for-money judgments, and maximum willingness to pay among recent price-exposed prospects and customers. Ideal for pricing optimization, launch pricing validation, and competitive positioning research.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
19 questions · ~9 min
Q02
Multiple Choice
When did you most recently encounter or look up the price for this product?
- Within the last 7 days
- 8–30 days ago
- 1–3 months ago
- More than 3 months ago
- I have never seen a price for this product
Q03
Multiple Choice
Which of the following best describes what you did after seeing that price?
- Purchased at that price
- Started checkout but did not complete the purchase
- Decided not to purchase at that time
- Still considering / have not decided yet
Q04
Opinion Scale
How fair did the price feel to you?
Scale: 1 – 7
Min:Very unfairMax:Very fair
Q05
Long Text
What is the most you would be willing to pay for this product (in your local currency)? Please enter a number only.
Q06
Ranking
Please rank the following factors by how much they influenced what you would pay for this product, from most to least influential.
- Product quality and features
- Brand reputation and trust
- Prices of similar or competing products
- Customer reviews and ratings
- My personal budget
- Urgency of my need
Drag to rank
Q07
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about the pricing and value of this product.
Q08
Multiple Choice
What is your age group?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q09
Message
Thank you for your time and thoughtful feedback! Your responses will help us better understand pricing perceptions and deliver better value. You may now close this window.
Q10
Opinion Scale
How familiar are you with this type of product?
Scale: 1 – 7
Min:Not at all familiarMax:Extremely familiar
Q11
Opinion Scale
How satisfied are you with the price you paid?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q12
Opinion Scale
Overall, how would you rate the value for money of this product?
Scale: 1 – 7
Min:Very poor valueMax:Excellent value
Q13
Long Text
Below what price would you begin to question the quality of this product? Please enter a number only.
Q14
Multiple Choice
Which of the following best describes your role in deciding whether to purchase this product?
- I am the sole decision-maker
- I share the decision with others
- I influence the decision but do not make it
- I am not involved in the purchase decision
Q15
Multiple Choice
Did you use any discount, promotional offer, or coupon code on that purchase?
- Yes
- No
- I don't remember
Q16
Multiple Choice
Compared with what you expected, the price you saw was…
- Much lower than expected
- Slightly lower than expected
- About what I expected
- Slightly higher than expected
- Much higher than expected
Q17
Opinion Scale
How confident are you in the prices you just provided?
Scale: 1 – 7
Min:Not at all confidentMax:Extremely confident
Q18
Multiple Choice
What was the main reason you did not complete the purchase at that time?
- Price was too high
- Waiting for a sale or discount
- Comparing alternatives
- Not urgent right now
- Payment, shipping, or checkout concerns
- Other (please specify)
Q19
Long Text
At that time, what price (in your local currency) would have felt reasonable to you for this product? Please enter a number only.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.