Measures price fairness perceptions, value-for-money judgments, and maximum willingness to pay among recent price-exposed prospects and customers. Ideal for pricing optimization, launch pricing validation, and competitive positioning research.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
19
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This brief survey asks about your perceptions of pricing and value for a product you've recently considered. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. The survey takes approximately 5 minutes to complete.
Q2
Multiple Choice
When did you most recently encounter or look up the price for this product?
Within the last 7 days
8–30 days ago
1–3 months ago
More than 3 months ago
I have never seen a price for this product
Q3
Opinion Scale
How familiar are you with this type of product?
Range: 1 – 7
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q4
Multiple Choice
Which of the following best describes your role in deciding whether to purchase this product?
I am the sole decision-maker
I share the decision with others
I influence the decision but do not make it
I am not involved in the purchase decision
Q5
Multiple Choice
Which of the following best describes what you did after seeing that price?
Purchased at that price
Started checkout but did not complete the purchase
Decided not to purchase at that time
Still considering / have not decided yet
Q6
Opinion Scale
How satisfied are you with the price you paid?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q7
Multiple Choice
Did you use any discount, promotional offer, or coupon code on that purchase?
Yes
No
I don't remember
Q8
Multiple Choice
What was the main reason you did not complete the purchase at that time?
Price was too high
Waiting for a sale or discount
Comparing alternatives
Not urgent right now
Payment, shipping, or checkout concerns
Other (please specify)
Q9
Long Text
At that time, what price (in your local currency) would have felt reasonable to you for this product? Please enter a number only.
Max chars
Q10
Opinion Scale
How fair did the price feel to you?
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q11
Opinion Scale
Overall, how would you rate the value for money of this product?
Range: 1 – 7
Min: Very poor valueMid: NeutralMax: Excellent value
Q12
Multiple Choice
Compared with what you expected, the price you saw was…
Much lower than expected
Slightly lower than expected
About what I expected
Slightly higher than expected
Much higher than expected
Q13
Long Text
What is the most you would be willing to pay for this product (in your local currency)? Please enter a number only.
Max chars
Q14
Long Text
Below what price would you begin to question the quality of this product? Please enter a number only.
Max chars
Q15
Opinion Scale
How confident are you in the prices you just provided?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q16
Ranking
Please rank the following factors by how much they influenced what you would pay for this product, from most to least influential.
Drag to order (top = most important)
Product quality and features
Brand reputation and trust
Prices of similar or competing products
Customer reviews and ratings
My personal budget
Urgency of my need
Q17
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about the pricing and value of this product.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q18
Multiple Choice
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q19
Chat Message
Thank you for your time and thoughtful feedback! Your responses will help us better understand pricing perceptions and deliver better value. You may now close this window.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
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