Van Westendorp Price Sensitivity & Willingness-to-Pay Survey
Measures acceptable price ranges, perceived value, and purchase intent for consumer products using the Van Westendorp Price Sensitivity Meter. Designed for product managers and pricing researchers evaluating new or existing product pricing strategies.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this study on product pricing perceptions.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, anonymized, and reported only in aggregate for research purposes.
This survey takes approximately 8 minutes to complete.
Q2
Long Text
For this survey, please think of one specific consumer product you might buy soon (e.g., wireless earbuds, an air fryer, a smart thermostat). You will answer all pricing questions about this same product.
Please name the specific product you are considering:
Max chars
Q3
Multiple Choice
Have you purchased this type of product in the past 12 months?
Yes
No
Q4
Multiple Choice
Why haven't you purchased this type of product recently? Select all that apply.
Too expensive
Didn't need one
Hard to compare options
Didn't trust the quality
Couldn't find the right features
Availability or delivery issues
Prefer to spend on other priorities
Other (please specify)
Q5
Multiple Choice
For this type of product, are you the main purchase decision-maker?
Yes
No
Shared decision
Q6
Chat Message
The next four questions ask you to think about different price points for the product you named. Please enter a number in your local currency for each.
Q7
Long Text
At what price would you consider this product to be so expensive that you would not consider buying it, regardless of its quality? (Enter a number in your local currency.)
Max chars
Q8
Long Text
At what price would you consider this product to be so inexpensive that you would question its quality? (Enter a number in your local currency.)
Max chars
Q9
Long Text
At what price would you consider this product to be starting to get expensive — not out of the question, but you would need to think carefully before buying? (Enter a number in your local currency.)
Max chars
Q10
Long Text
At what price would you consider this product to be a bargain — a great buy for the money? (Enter a number in your local currency.)
Max chars
Q11
Long Text
What is the typical price you would expect to pay for this product today? (Enter a number in your local currency.)
Max chars
Q12
Opinion Scale
At the typical price you stated, how would you rate the overall value for money of this product?
Range: 1 – 7
Min: Very poor valueMid: NeutralMax: Excellent value
Q13
Opinion Scale
How likely are you to purchase this product at your typical price within the next 30 days?
How important is build quality and materials when deciding whether to pay more for this product?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q15
Opinion Scale
How important is brand reputation when deciding whether to pay more for this product?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q16
Opinion Scale
How important is warranty or after-sales support when deciding whether to pay more for this product?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q17
Opinion Scale
How important is design and aesthetics when deciding whether to pay more for this product?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q18
Opinion Scale
How important are unique features not found in alternatives when deciding whether to pay more for this product?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q19
Opinion Scale
How important are positive reviews and recommendations when deciding whether to pay more for this product?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q20
Long Text
In a sentence or two, what would clearly justify paying a higher price for this product?
Max chars
Q21
Long Text
Based on your responses in this survey, is there anything else you would like to share about your price expectations or how you evaluate value for this type of product?
Max chars
Q22
AI Interview
We'd like to explore your pricing thinking a bit further. Based on the prices you provided, what factors most influenced where you set your upper and lower price limits?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q23
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q24
Multiple Choice
What is your gender identity?
Woman
Man
Non-binary
Prefer not to say
Q25
Dropdown
In which country or region do you currently live?
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Japan
Mexico
South Korea
Netherlands
Spain
Italy
Sweden
Other (please specify)
Prefer not to say
Q26
Dropdown
What is the highest level of education you have completed?
Some high school
High school or equivalent
Some college or associate degree
Bachelor's degree
Postgraduate (Master's/PhD/Professional)
Prefer not to say
Q27
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Unemployed
Retired
Homemaker
Prefer not to say
Q28
Chat Message
Thank you for your time. Your responses help us better understand price expectations and value perceptions for consumer products. You may now submit your survey.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.