Q01
Long Text
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Van Westendorp Price Sensitivity & Willingness-to-Pay Survey
Measures acceptable price ranges, perceived value, and purchase intent for consumer products using the Van Westendorp Price Sensitivity Meter. Designed for product managers and pricing researchers evaluating new or existing product pricing strategies.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~4 min
Q02
Long Text
For this survey, please think of one specific consumer product you might buy soon (e.g., wireless earbuds, an air fryer, a smart thermostat). You will answer all pricing questions about this same product. Please name the specific product you are considering:
Q03
Long Text
The next four questions ask you to think about different price points for the product you named. Please enter a number in your local currency for each.
Q04
Long Text
At the typical price you stated, how would you rate the overall value for money of this product?
Q05
Long Text
In a sentence or two, what would clearly justify paying a higher price for this product?
Q06
Long Text
What is your age?
Q07
Long Text
Thank you for your time. Your responses help us better understand price expectations and value perceptions for consumer products. You may now submit your survey.
Q08
Multiple Choice
Have you purchased this type of product in the past 12 months?
Q09
Long Text
At what price would you consider this product to be so expensive that you would not consider buying it, regardless of its quality? (Enter a number in your local currency.)
Q10
Long Text
How likely are you to purchase this product at your typical price within the next 30 days?
Q11
Long Text
Based on your responses in this survey, is there anything else you would like to share about your price expectations or how you evaluate value for this type of product?
Q12
Multiple Choice
What is your gender identity?
Q13
Multiple Choice
Why haven't you purchased this type of product recently? Select all that apply.
Q14
Long Text
At what price would you consider this product to be so inexpensive that you would question its quality? (Enter a number in your local currency.)
Q15
Long Text
How important is build quality and materials when deciding whether to pay more for this product?
Q16
AI Interview
We'd like to explore your pricing thinking a bit further. Based on the prices you provided, what factors most influenced where you set your upper and lower price limits?
Q17
Long Text
In which country or region do you currently live?
Q18
Multiple Choice
For this type of product, are you the main purchase decision-maker?
Q19
Long Text
At what price would you consider this product to be starting to get expensive — not out of the question, but you would need to think carefully before buying? (Enter a number in your local currency.)
Q20
Long Text
How important is brand reputation when deciding whether to pay more for this product?
Q21
Long Text
What is the highest level of education you have completed?
Q22
Long Text
At what price would you consider this product to be a bargain — a great buy for the money? (Enter a number in your local currency.)
Q23
Long Text
How important is warranty or after-sales support when deciding whether to pay more for this product?
Q24
Multiple Choice
What is your current employment status?
Q25
Long Text
What is the typical price you would expect to pay for this product today? (Enter a number in your local currency.)
Q26
Long Text
How important is design and aesthetics when deciding whether to pay more for this product?
Q27
Long Text
How important are unique features not found in alternatives when deciding whether to pay more for this product?
Q28
Long Text
How important are positive reviews and recommendations when deciding whether to pay more for this product?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.