Welcome! First, choose one consumer product you might buy soon (e.g., a small kitchen tool, wearable, or smart-home accessory). Answer all price questions for that same product, in your local currency. Numbers only where asked. There are no right or wrong answers.
Which specific product are you considering for your answers?
Max 100 chars
Have you purchased this type of product in the past 12 months?
If No: Why haven’t you purchased this type of product recently? Select all that apply.
- Too expensive
- Didn’t need one
- Hard to compare options
- Didn’t trust the quality
- Couldn’t find the right features
- Availability or delivery issues
- Prefer to spend on other priorities
Attention check: To confirm you’re reading the questions, please select “I agree.”
What is the typical price you would expect to pay for this product today? (numbers only, local currency)
At what price would the product seem so cheap that you’d doubt its quality? (numbers only, local currency)
At what price would you consider it a bargain (great value for the money)? (numbers only, local currency)
At what price would it start to feel expensive, though you might still consider it? (numbers only, local currency)
At what price would it be too expensive to consider? (numbers only, local currency)
How likely are you to buy this product at each price level relative to the typical price you stated?
Overall, how fair is the value for money at your typical price?
How likely are you to purchase this product at your typical price within the next 30 days?
How important are the following when deciding whether to pay more for this product?
In a sentence or two: what would clearly justify a higher price for this product?
Max 600 chars
Any other comments about price expectations or value for this product?
Max 600 chars
Gender identity
- Woman
- Man
- Non-binary
- Prefer not to say
Country or region where you live
Max 100 chars
Highest level of education completed
Current employment status
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Unemployed
- Retired
- Homemaker
- Prefer not to say
For this type of product, are you the main purchase decision-maker?
Thanks for your time—your feedback helps us understand price expectations and value perceptions. You may now submit your responses.
AI Interview: 2 Follow-up Questions on your pricing answers