Cancellation & Churn Survey Template: Offers & Features

Discover which offers and feature commitments prevent cancellations. Reduce churn, boost retention, and prioritize your roadmap with a ready-to-use template.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Opinion Scale

How likely are you to cancel your plan in the next 30 days?

Range: 1 – 10

Min: Not at all likelyMid: UnsureMax: Certain to cancel

Multiple Choice

What is the primary reason you’re considering canceling?

Price is too high for the value
Missing key features
Difficult to use
Low personal or team usage
Switching to another provider
Budget constraints
Reliability or support issues
My need is temporary or seasonal
Other

Matrix

How important are each of the following product commitments to you right now?

Rows	Not important	Slightly important	Moderately important	Important	Very important
Clear product roadmap with target dates	•	•	•	•	•
Uptime/performance guarantees (SLA)	•	•	•	•	•
Integrations with tools you already use	•	•	•	•	•
Security and compliance assurances	•	•	•	•	•
Admin controls and self-service	•	•	•	•	•
Analytics and reporting depth	•	•	•	•	•
Mobile app or offline capability	•	•	•	•	•

Long Text

What change—offer, feature, or policy—would most increase your likelihood of staying?

Max 600 chars

Ranking

If you were likely to cancel, rank the following offers by how persuasive they’d be to keep you for 3+ months (top = most persuasive).

Drag to order (top = most important)

Lower monthly price for 3 months
Ability to pause membership up to 90 days
Add-on feature included at no extra cost
Priority support or concierge onboarding
No-commitment term (month-to-month)
Migration help or data export assistance
Account review to optimize usage

Numeric

What percent discount off your current monthly price would make you stay for at least 3 more months?

Accepts a numeric value

Whole numbers only

Constant Sum

Allocate 100 points across the elements below to show what would matter most to you in staying.

Total must equal 100

Lower price or discounts
Flexibility to pause or adjust billing
Inclusion of a needed add-on feature
Clear product roadmap or delivery dates
Uptime/performance guarantees (SLA)
Priority support or onboarding help
Data migration or export assistance
Usage guidance or training

Min per option: 0Whole numbers only

Multiple Choice

In the last 30 days, how clear were our retention offers when you encountered them?

Very clear
Somewhat clear
Somewhat unclear
Very unclear
I did not see any offers

Multiple Choice

Where would you prefer to receive retention offers or updates?

Email
In-app message
SMS/text
Phone call
Website banner
Through my account manager
Other

Q10

Multiple Choice

Attention check: To confirm you’re paying attention, please select “Somewhat disagree.”

Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree

Q11

Multiple Choice

Which best describes your role in subscription decisions?

I am the final decision-maker
I share decision-making
I influence but do not decide
I am an end user only

Q12

Multiple Choice

Approximately how many employees are at your organization?

1–10
11–50
51–200
201–1,000
1,001–5,000
5,001+

Q13

Multiple Choice

How long have you or your organization used this product?

Less than 1 month
1–3 months
4–12 months
1–2 years
3+ years

Q14

Multiple Choice

Which region are you primarily located in?

North America
Europe
Asia-Pacific
Latin America
Middle East/Africa
Other

Q15

Multiple Choice

What type of plan are you currently on?

Free trial
Monthly
Annual
Enterprise/Custom
Not sure

Q16

Long Text

Any other comments or context you want to share?

Max 600 chars

Q17

AI Interview

AI Interview: 2 Follow-up Questions on Your Responses

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Q18

Chat Message

Thanks for your time—your feedback helps us improve and reduce cancellations.

Frequently Asked Questions

What is QuestionPunk?

QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.

How do I create my first survey?

Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.

How can I share surveys with my team?

Send a project link so teammates can view and collaborate instantly.

Can the AI generate a survey from a prompt?

Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.

How long does support typically take to reply?

We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.

Can I export survey results?

Absolutely. Export results as CSV straight from the results page for quick data work.

Cancellation & Churn Survey Template: Offers & Features

Discover which offers and feature commitments prevent cancellations. Reduce churn, boost retention, and prioritize your roadmap with a ready-to-use template.

Ready to use

Customer

Subscription Cancellation & Offer Fairness Survey Template

Measure subscription cancel-flow clarity and retention-offer fairness. Find churn drivers, optimize win-back offers, and improve CX with a ready survey template.

Ready to use

Churn

Subscription Cancellation & Offer Fairness Survey Template

Measure subscription cancel-flow clarity and retention-offer fairness. Find churn drivers, optimize win-back offers, and improve CX with a ready survey template.

Ready to use

View All Templates