All Templates

Cancellation & Churn Survey Template: Offers & Features

Discover which offers and feature commitments prevent cancellations. Reduce churn, boost retention, and prioritize your roadmap with a ready-to-use template.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Opinion Scale
How likely are you to cancel your plan in the next 30 days?
Range: 1 – 10
Min: Not at all likelyMid: UnsureMax: Certain to cancel
Q2
Multiple Choice
What is the primary reason you’re considering canceling?
  • Price is too high for the value
  • Missing key features
  • Difficult to use
  • Low personal or team usage
  • Switching to another provider
  • Budget constraints
  • Reliability or support issues
  • My need is temporary or seasonal
  • Other
Q3
Matrix
How important are each of the following product commitments to you right now?
RowsNot importantSlightly importantModerately importantImportantVery important
Clear product roadmap with target dates•••••
Uptime/performance guarantees (SLA)•••••
Integrations with tools you already use•••••
Security and compliance assurances•••••
Admin controls and self-service•••••
Analytics and reporting depth•••••
Mobile app or offline capability•••••
Q4
Long Text
What change—offer, feature, or policy—would most increase your likelihood of staying?
Max 600 chars
Q5
Ranking
If you were likely to cancel, rank the following offers by how persuasive they’d be to keep you for 3+ months (top = most persuasive).
Drag to order (top = most important)
  1. Lower monthly price for 3 months
  2. Ability to pause membership up to 90 days
  3. Add-on feature included at no extra cost
  4. Priority support or concierge onboarding
  5. No-commitment term (month-to-month)
  6. Migration help or data export assistance
  7. Account review to optimize usage
Q6
Numeric
What percent discount off your current monthly price would make you stay for at least 3 more months?
Accepts a numeric value
Whole numbers only
Q7
Constant Sum
Allocate 100 points across the elements below to show what would matter most to you in staying.
Total must equal 100
  • Lower price or discounts
  • Flexibility to pause or adjust billing
  • Inclusion of a needed add-on feature
  • Clear product roadmap or delivery dates
  • Uptime/performance guarantees (SLA)
  • Priority support or onboarding help
  • Data migration or export assistance
  • Usage guidance or training
Min per option: 0Whole numbers only
Q8
Multiple Choice
In the last 30 days, how clear were our retention offers when you encountered them?
  • Very clear
  • Somewhat clear
  • Somewhat unclear
  • Very unclear
  • I did not see any offers
Q9
Multiple Choice
Where would you prefer to receive retention offers or updates?
  • Email
  • In-app message
  • SMS/text
  • Phone call
  • Website banner
  • Through my account manager
  • Other
Q10
Multiple Choice
Attention check: To confirm you’re paying attention, please select “Somewhat disagree.”
  • Strongly agree
  • Somewhat agree
  • Neither agree nor disagree
  • Somewhat disagree
  • Strongly disagree
Q11
Multiple Choice
Which best describes your role in subscription decisions?
  • I am the final decision-maker
  • I share decision-making
  • I influence but do not decide
  • I am an end user only
Q12
Multiple Choice
Approximately how many employees are at your organization?
  • 1–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001+
Q13
Multiple Choice
How long have you or your organization used this product?
  • Less than 1 month
  • 1–3 months
  • 4–12 months
  • 1–2 years
  • 3+ years
Q14
Multiple Choice
Which region are you primarily located in?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East/Africa
  • Other
Q15
Multiple Choice
What type of plan are you currently on?
  • Free trial
  • Monthly
  • Annual
  • Enterprise/Custom
  • Not sure
Q16
Long Text
Any other comments or context you want to share?
Max 600 chars
Q17
AI Interview
AI Interview: 2 Follow-up Questions on Your Responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q18
Chat Message
Thanks for your time—your feedback helps us improve and reduce cancellations.

Ready to Get Started?

Launch your survey in minutes with this pre-built template

Use This TemplateBrowse More Templates