Q01
Long Text
All templates
Subscription Churn Risk & Retention Offer Effectiveness Survey
Identifies why subscribers consider canceling and which retention offers, pricing incentives, or policy changes are most effective at preventing churn — designed for SaaS and subscription product teams seeking actionable retention insights.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
18 questions · ~4 min
Q02
Long Text
How likely are you to cancel your plan in the next 30 days?
Q03
Long Text
What single change — whether an offer, feature, or policy — would most increase your likelihood of staying?
Q04
Multiple Choice
In the last 30 days, did you see or receive any retention offers from us?
Q05
AI Interview
We'd like to understand more about your experience and what matters most to you. An AI moderator will ask a couple of brief follow-up questions based on your earlier answers.
Q06
Multiple Choice
Which best describes your role in subscription decisions?
Q07
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experience or what would keep you as a customer?
Q08
Long Text
How would you rate the value you currently receive relative to the price you pay?
Q09
Long Text
If you were considering canceling, rank the following offers from most to least persuasive in keeping you for at least 3 more months.
Q10
Long Text
How clear were the retention offers you encountered?
Q11
Multiple Choice
Approximately how many employees are at your organization?
Q12
Long Text
Thank you for your time. Your feedback is valuable and will help us improve your experience.
Q13
Multiple Choice
What is the primary reason you are considering canceling?
Q14
Long Text
What percentage discount off your current monthly price would be enough to keep you for at least 3 more months?
Q15
Multiple Choice
Where would you prefer to receive retention offers or updates? Select all that apply.
Q16
Multiple Choice
How long have you or your organization been using this product?
Q17
Multiple Choice
Which region are you primarily located in?
Q18
Multiple Choice
What type of plan are you currently on?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.