Identifies why subscribers consider canceling and which retention offers, pricing incentives, or policy changes are most effective at preventing churn — designed for SaaS and subscription product teams seeking actionable retention insights.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
18
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for taking a few minutes to share your feedback.
This survey asks about your current experience with your subscription and what matters most to you going forward. There are no right or wrong answers — we are interested in your honest opinions.
Your responses are confidential and will be reported only in aggregate. Participation is voluntary, and you may stop at any time.
Estimated time: 5–7 minutes.
Q2
Opinion Scale
How likely are you to cancel your plan in the next 30 days?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q3
Opinion Scale
How would you rate the value you currently receive relative to the price you pay?
Range: 1 – 7
Min: Very poor valueMid: NeutralMax: Excellent value
Q4
Multiple Choice
What is the primary reason you are considering canceling?
Price is too high for the value
Missing key features
Difficult to use
Low personal or team usage
Switching to another provider
Budget constraints
Reliability or support issues
My need is temporary or seasonal
Other
Q5
Long Text
What single change — whether an offer, feature, or policy — would most increase your likelihood of staying?
Max chars
Q6
Ranking
If you were considering canceling, rank the following offers from most to least persuasive in keeping you for at least 3 more months.
Drag to order (top = most important)
Lower monthly price for 3 months
Ability to pause membership for up to 90 days
Add-on feature included at no extra cost
Priority support or concierge onboarding
No-commitment month-to-month option
Data migration or export assistance
Account review to optimize your usage
Q7
Dropdown
What percentage discount off your current monthly price would be enough to keep you for at least 3 more months?
No discount needed — price is not the issue
5–10%
11–20%
21–30%
31–40%
41–50%
More than 50%
Q8
Multiple Choice
In the last 30 days, did you see or receive any retention offers from us?
Yes
No
Not sure
Q9
Opinion Scale
How clear were the retention offers you encountered?
Range: 1 – 5
Min: Very unclearMid: NeutralMax: Very clear
Q10
Multiple Choice
Where would you prefer to receive retention offers or updates? Select all that apply.
Email
In-app message
SMS / text
Phone call
Website banner
Through my account manager
Other
Q11
AI Interview
We'd like to understand more about your experience and what matters most to you. An AI moderator will ask a couple of brief follow-up questions based on your earlier answers.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q12
Multiple Choice
Which best describes your role in subscription decisions?
I am the final decision-maker
I share decision-making
I influence but do not decide
I am an end user only
Q13
Multiple Choice
Approximately how many employees are at your organization?
1–10
11–50
51–200
201–1,000
1,001–5,000
5,001+
Q14
Multiple Choice
How long have you or your organization been using this product?
Less than 1 month
1–3 months
4–12 months
1–2 years
3+ years
Q15
Multiple Choice
Which region are you primarily located in?
North America
Europe
Asia-Pacific
Latin America
Middle East / Africa
Other
Q16
Multiple Choice
What type of plan are you currently on?
Free trial
Monthly
Annual
Enterprise / Custom
Not sure
Q17
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experience or what would keep you as a customer?
Max chars
Q18
Chat Message
Thank you for your time. Your feedback is valuable and will help us improve your experience.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.