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Subscription Cancellation & Offer Fairness Survey Template

Measure subscription cancel-flow clarity and retention-offer fairness. Find churn drivers, optimize win-back offers, and improve CX with a ready survey template.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
multiple choice
Which best describes your current status with this subscription?
  • Active and paying
  • Active on a free trial
  • Paused
  • Canceled within the last 90 days
  • Canceled 90+ days ago
  • Considering canceling
  • Prefer not to say
Q2
multiple choice
In the past 12 months, did you attempt to cancel or pause this subscription?
  • Successfully canceled
  • Tried but did not complete cancellation
  • Paused instead of canceling
  • No, did not try
Q3
multiple choice
How easy or difficult is it to find the cancellation option on the website or app?
  • Very easy
  • Somewhat easy
  • Neither easy nor difficult
  • Somewhat difficult
  • Very difficult
  • I haven't tried to find it
Q4
matrix
Thinking about the cancellation flow, how clear were the following?
Q5
rating
Overall, how clear is the cancellation path?
Q6
multiple choice
During cancellation, which offers or alternatives did you see, if any?
  • One-time discount
  • Lower-priced plan or downgrade
  • Pause option
  • Extended trial or free months
  • Added features or bundle
  • Not applicable — I didn't start cancellation
Q7
rating
How fair did any offers feel?
Q8
matrix
Please rate your agreement with these statements about any offers presented.
Q9
opinion scale
I felt pressured to stay subscribed during cancellation.
Q10
multiple choice
How clear are the cancellation and refund policies?
  • Very clear
  • Somewhat clear
  • Neither clear nor unclear
  • Somewhat unclear
  • Very unclear
  • I have not read them
Q11
opinion scale
After that experience, how much do you trust the brand?
Q12
ranking
Rank your main reasons for canceling or considering it.
Q13
multiple choice
Attention check: To confirm you are paying attention, please select "I am paying attention."
  • I am paying attention
  • I am not paying attention
Q14
dropdown
Where do you live?
Q15
dropdown
What is your age group?
Q16
multiple choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q17
dropdown
What is the highest level of education you have completed?
Q18
dropdown
What is your current employment status?
Q19
long text
What would make the cancellation path and any offers feel more fair or transparent?
Max 600 chars
Q20
ai interview
AI Interview: 2 Follow-up Questions on Your Cancellation Experience
AI Interview
Q21
chat message
Thank you for your time—your feedback helps us improve.

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Subscription Cancellation & Offer Fairness Survey Template - Survey Template | QuestionPunk