Q01
Long Text
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Subscription Cancel-Flow & Retention Offer Fairness Survey
Measures the usability of the subscription cancellation process, perceived fairness of retention offers, and key churn drivers. Designed for current or recently canceled subscribers to inform win-back strategy and CX improvements.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~4 min
Q02
Multiple Choice
Which of the following best describes your current status with this subscription?
Q03
Long Text
How easy or difficult was it to find the cancellation option on the website or app?
Q04
Multiple Choice
During the cancellation process, which of the following offers or alternatives were you presented with? Select all that apply.
Q05
Long Text
I felt pressured to stay subscribed during the cancellation process.
Q06
Long Text
Please rank the following reasons for canceling (or considering canceling) in order of importance to you, with the most important reason first.
Q07
Long Text
Based on your experience, what would make the cancellation process and any retention offers feel more fair or transparent?
Q08
Long Text
In which region do you currently reside?
Q09
Long Text
Thank you for sharing your experience. Your feedback helps us improve the cancellation process and build a better service. Your responses have been recorded.
Q10
Multiple Choice
In the past 12 months, have you attempted to cancel or pause this subscription?
Q11
Long Text
How clear were the steps you needed to complete in order to cancel?
Q12
Long Text
How fair or unfair did the retention offer(s) you were shown feel?
Q13
Long Text
How clear or unclear are the company's cancellation and refund policies?
Q14
AI Interview
We'd like to learn a bit more about your cancellation experience. A few brief follow-up questions will appear below.
Q15
Long Text
What is your age group?
Q16
Long Text
How clear were the terms and conditions presented during cancellation (e.g., final billing date, remaining access)?
Q17
Long Text
The offer(s) I was shown felt relevant to my situation.
Q18
Long Text
After your cancellation or attempted cancellation experience, how much do you trust this brand?
Q19
Multiple Choice
How do you describe your gender?
Q20
Long Text
Overall, how clear was the cancellation process from start to finish?
Q21
Long Text
It was clear what I would receive if I accepted the offer.
Q22
Long Text
What is the highest level of education you have completed?
Q23
Long Text
What is your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.