Subscription Cancellation & Offer Fairness Survey Template

Measure subscription cancel-flow clarity and retention-offer fairness. Find churn drivers, optimize win-back offers, and improve CX with a ready survey template.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Multiple Choice

Which best describes your current status with this subscription?

Active and paying
Active on a free trial
Paused
Canceled within the last 90 days
Canceled 90+ days ago
Considering canceling
Prefer not to say

Multiple Choice

In the past 12 months, did you attempt to cancel or pause this subscription?

Successfully canceled
Tried but did not complete cancellation
Paused instead of canceling
No, did not try

Multiple Choice

How easy or difficult is it to find the cancellation option on the website or app?

Very easy
Somewhat easy
Neither easy nor difficult
Somewhat difficult
Very difficult
I haven't tried to find it

Matrix

Thinking about the cancellation flow, how clear were the following?

Rows	Very unclear	Somewhat unclear	Neither clear nor unclear	Somewhat clear	Very clear	Not applicable
Where to click to start cancellation	•	•	•	•	•	•
Steps required to finish	•	•	•	•	•	•
What happens immediately after canceling	•	•	•	•	•	•
How billing is handled after canceling	•	•	•	•	•	•
Confirmation provided at the end	•	•	•	•	•	•

Rating

Overall, how clear is the cancellation path?

Scale: 11 (star)

Min: Not clearMax: Very clear

Multiple Choice

During cancellation, which offers or alternatives did you see, if any?

One-time discount
Lower-priced plan or downgrade
Pause option
Extended trial or free months
Added features or bundle
Not applicable — I didn't start cancellation

Rating

How fair did any offers feel?

Scale: 11 (star)

Min: Not fairMax: Very fair

Matrix

Please rate your agreement with these statements about any offers presented.

Rows	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree	Not applicable
Offer terms and limits were clear	•	•	•	•	•	•
Savings were easy to compare vs. my current plan	•	•	•	•	•	•
I had enough time to decide	•	•	•	•	•	•
I could decline and continue canceling easily	•	•	•	•	•	•
I could accept and still return to cancel if needed	•	•	•	•	•	•

Opinion Scale

I felt pressured to stay subscribed during cancellation.

Range: 1 – 10

Min: Strongly disagreeMid: NeutralMax: Strongly agree

Q10

Multiple Choice

How clear are the cancellation and refund policies?

Very clear
Somewhat clear
Neither clear nor unclear
Somewhat unclear
Very unclear
I have not read them

Q11

Opinion Scale

After that experience, how much do you trust the brand?

Range: 1 – 10

Min: Do not trustMid: NeutralMax: Trust a lot

Q12

Ranking

Rank your main reasons for canceling or considering it.

Drag to order (top = most important)

Price is too high
Not using it enough
Found a better alternative
Technical or service issues
Content/features not relevant
Billing or account frustration

Q13

Multiple Choice

Attention check: To confirm you are paying attention, please select "I am paying attention."

I am paying attention
I am not paying attention

Q14

Dropdown

Where do you live?

United States
United Kingdom
Canada
Australia
European Union (other)
Asia
Latin America
Africa
Middle East
Other

Q15

Dropdown

What is your age group?

18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say

Q16

Multiple Choice

How do you describe your gender?

Woman
Man
Non-binary
Prefer not to say

Q17

Dropdown

What is the highest level of education you have completed?

Less than high school
High school or GED
Some college or vocational training
Bachelor’s degree
Master’s degree
Doctoral or professional degree
Prefer not to say

Q18

Dropdown

What is your current employment status?

Employed full-time
Employed part-time
Self-employed
Student
Homemaker or caregiver
Unemployed and seeking work
Not seeking work
Retired
Prefer not to say

Q19

Long Text

What would make the cancellation path and any offers feel more fair or transparent?

Max 600 chars

Q20

AI Interview

AI Interview: 2 Follow-up Questions on Your Cancellation Experience

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Q21

Chat Message

Thank you for your time—your feedback helps us improve.

Frequently Asked Questions

What is QuestionPunk?

QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.

How do I create my first survey?

Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.

How can I share surveys with my team?

Send a project link so teammates can view and collaborate instantly.

Can the AI generate a survey from a prompt?

Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.

How long does support typically take to reply?

We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.

Can I export survey results?

Absolutely. Export results as CSV straight from the results page for quick data work.

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