Measure how users perceive paywall clarity, timing, and fairness. Use this template to spot friction, improve transparency, and boost subscription conversions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
29
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This short survey asks about your most recent paywall experience. It takes about 5–7 minutes. Please answer based on your own experience.
Q2
Chat Message
Please think about the most recent paywall you encountered (ideally within the last 30 days). Answer based on that single experience.
Q3
Multiple Choice
Where did you encounter that paywall?
News website
Magazine or blog
Video streaming platform
Music or podcast service
Productivity or SaaS app
Academic or research site
Community or forum
Shopping or e-commerce
Q4
Dropdown
When did this happen?
Within the last 7 days
8–14 days ago
15–30 days ago
More than 30 days ago
Q5
Multiple Choice
Which best describes the paywall?
Soft paywall (some content visible before blocked)
What monthly price would you expect to pay for this content/service? (enter a number only, no currency symbols)
Accepts a numeric value
Whole numbers only
Q14
Opinion Scale
Overall, how fair did the gating feel?
Range: 1 – 10
Min: Very unfairMid: NeutralMax: Very fair
Q15
Opinion Scale
If you were to pay, the value for money would be…
Range: 1 – 10
Min: Very poorMid: AcceptableMax: Excellent
Q16
Opinion Scale
How likely are you to subscribe after seeing this paywall?
Range: 1 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q17
Multiple Choice
What held you back from subscribing or continuing?
Price seemed too high
Benefits were unclear
Confusing plan tiers
Payment or trust concerns
I only wanted a single article/item
Prefer free alternatives
Paywall appeared too early
Interrupted my task flow
I would rather register than pay
Not applicable—I subscribed or continued
Q18
Ranking
Rank these gating approaches from most to least acceptable.
Drag to order (top = most important)
Metered access (X free items per month)
Time-limited free trial
Day pass or per-article purchase
Registration wall (free account required)
Feature-based premium extras
Immediate hard paywall
Q19
Multiple Choice
Which would make you more willing to subscribe?
Lower introductory price
Bundle with other services
Student or low-income discount
Easy pause/cancel controls
Clear refund policy
Ability to gift/share access
Ad-free experience
Q20
Multiple Choice
Did you try any workarounds to access the content?
No
Looked for a free copy elsewhere
Used incognito or another device
Used reader mode/disabled scripts
Started a free trial instead
Q21
Long Text
What was most unclear or missing from the paywall, if anything?
Max 600 chars
Q22
Dropdown
Age
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q23
Multiple Choice
Gender
Woman
Man
Non-binary
Prefer not to say
Q24
Dropdown
Region
North America
Latin America
Europe
Middle East/North Africa
Sub-Saharan Africa
Asia
Oceania
Prefer not to say
Q25
Dropdown
Highest level of education completed
Less than high school
High school or GED
Some college/associate
Bachelor’s degree
Master’s degree
Doctorate
Trade/technical/vocational
Prefer not to say
Q26
Multiple Choice
Current employment status
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/caregiver
Unemployed, looking for work
Unemployed, not looking for work
Retired
Prefer not to say
Q27
Long Text
Anything else you’d like to add about paywalls or your recent experience?
Max 600 chars
Q28
AI Interview
AI Interview: 2 Follow-up Questions on your paywall experience
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q29
Chat Message
Thank you for your time—your feedback will help improve how paywalls communicate and when they appear.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.