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Paywall Clarity & Pricing Fairness Survey Template

Measure how users perceive paywall clarity, timing, and fairness. Use this template to spot friction, improve transparency, and boost subscription conversions.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This short survey asks about your most recent paywall experience. It takes about 5–7 minutes. Please answer based on your own experience.
Q2
Chat Message
Please think about the most recent paywall you encountered (ideally within the last 30 days). Answer based on that single experience.
Q3
Multiple Choice
Where did you encounter that paywall?
  • News website
  • Magazine or blog
  • Video streaming platform
  • Music or podcast service
  • Productivity or SaaS app
  • Academic or research site
  • Community or forum
  • Shopping or e-commerce
Q4
Dropdown
When did this happen?
  • Within the last 7 days
  • 8–14 days ago
  • 15–30 days ago
  • More than 30 days ago
Q5
Multiple Choice
Which best describes the paywall?
  • Soft paywall (some content visible before blocked)
  • Hard paywall (blocked before viewing content)
  • Metered (X free items per month)
  • Registration wall (account/email required, free access)
  • Feature gate (premium features behind paywall)
  • Time wall (trial expired)
Q6
Multiple Choice
When did the paywall appear during your visit?
  • Immediately on page open
  • After viewing a set number of items
  • Mid-article or after some time
  • When clicking premium-tagged content
  • When trying to download/share/save
  • After returning on a later visit
  • At checkout or the final step
Q7
Opinion Scale
How clear was the paywall message overall?
Range: 1 – 10
Min: Not clearMid: NeutralMax: Very clear
Q8
Opinion Scale
How did the tone of the paywall feel?
Range: 1 – 10
Min: Very aggressiveMid: NeutralMax: Very respectful
Q9
Matrix
Please rate the clarity of each element shown on the paywall.
RowsNot clear at allSlightly clearModerately clearVery clearCompletely clear
Why access was restricted•••••
What benefits I get by subscribing•••••
Price and billing details•••••
How to start a trial•••••
How to cancel or manage a subscription•••••
What content remains free•••••
Q10
Opinion Scale
The paywall appeared at a natural break in my task.
Range: 1 – 10
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q11
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I understand.”
  • I understand
  • I am not paying attention
Q12
Multiple Choice
Was the price visible on the paywall screen?
  • Yes
  • No
  • Not sure
Q13
Numeric
What monthly price would you expect to pay for this content/service? (enter a number only, no currency symbols)
Accepts a numeric value
Whole numbers only
Q14
Opinion Scale
Overall, how fair did the gating feel?
Range: 1 – 10
Min: Very unfairMid: NeutralMax: Very fair
Q15
Opinion Scale
If you were to pay, the value for money would be…
Range: 1 – 10
Min: Very poorMid: AcceptableMax: Excellent
Q16
Opinion Scale
How likely are you to subscribe after seeing this paywall?
Range: 1 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q17
Multiple Choice
What held you back from subscribing or continuing?
  • Price seemed too high
  • Benefits were unclear
  • Confusing plan tiers
  • Payment or trust concerns
  • I only wanted a single article/item
  • Prefer free alternatives
  • Paywall appeared too early
  • Interrupted my task flow
  • I would rather register than pay
  • Not applicable—I subscribed or continued
Q18
Ranking
Rank these gating approaches from most to least acceptable.
Drag to order (top = most important)
  1. Metered access (X free items per month)
  2. Time-limited free trial
  3. Day pass or per-article purchase
  4. Registration wall (free account required)
  5. Feature-based premium extras
  6. Immediate hard paywall
Q19
Multiple Choice
Which would make you more willing to subscribe?
  • Lower introductory price
  • Bundle with other services
  • Student or low-income discount
  • Easy pause/cancel controls
  • Clear refund policy
  • Ability to gift/share access
  • Ad-free experience
Q20
Multiple Choice
Did you try any workarounds to access the content?
  • No
  • Looked for a free copy elsewhere
  • Used incognito or another device
  • Used reader mode/disabled scripts
  • Started a free trial instead
Q21
Long Text
What was most unclear or missing from the paywall, if anything?
Max 600 chars
Q22
Dropdown
Age
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q23
Multiple Choice
Gender
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q24
Dropdown
Region
  • North America
  • Latin America
  • Europe
  • Middle East/North Africa
  • Sub-Saharan Africa
  • Asia
  • Oceania
  • Prefer not to say
Q25
Dropdown
Highest level of education completed
  • Less than high school
  • High school or GED
  • Some college/associate
  • Bachelor’s degree
  • Master’s degree
  • Doctorate
  • Trade/technical/vocational
  • Prefer not to say
Q26
Multiple Choice
Current employment status
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Unemployed, looking for work
  • Unemployed, not looking for work
  • Retired
  • Prefer not to say
Q27
Long Text
Anything else you’d like to add about paywalls or your recent experience?
Max 600 chars
Q28
AI Interview
AI Interview: 2 Follow-up Questions on your paywall experience
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q29
Chat Message
Thank you for your time—your feedback will help improve how paywalls communicate and when they appear.

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