Q01
Long Text
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Pricing Page Clarity & Fairness Evaluation
Measures prospect perceptions of pricing page clarity, perceived value fairness, and decision readiness to identify friction points and conversion barriers on SaaS pricing and packaging pages.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~4 min
Q02
Multiple Choice
Did you view a pricing or packaging page for our product within the last 24 hours?
Q03
Long Text
Approximately how long did you spend reviewing the pricing page before this survey?
Q04
Long Text
How clear was the display of plan names and tier descriptions?
Q05
Long Text
Overall, how fair did the pricing seem for what is offered?
Q06
Long Text
If you had to choose a plan today based on what you saw, which option would you pick?
Q07
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about the pricing and packaging page.
Q08
Long Text
Which best describes your typical role when purchasing software or services for your organization?
Q09
Long Text
Thank you for your time and insights — your feedback will directly help us improve the pricing experience!
Q10
Long Text
How clear was the list of features included in each plan?
Q11
Multiple Choice
Which factors most influenced your impression of pricing fairness? Select up to 3.
Q12
Long Text
How confident are you that you could choose the right plan based on the information provided on this page?
Q13
AI Interview
We'd like to learn a bit more about your experience with the pricing page. An AI moderator will ask a couple of follow-up questions based on your earlier answers.
Q14
Long Text
What is your age?
Q15
Long Text
How clear was the pricing information (e.g., monthly/annual costs, per-seat pricing)?
Q16
Long Text
Rank the following types of information by how important they were to your decision (1 = most important).
Q17
Multiple Choice
What is your gender identity?
Q18
Long Text
How clear was the information about add-ons, extra fees, or usage-based charges?
Q19
Multiple Choice
What information, if any, was missing or hard to find on the pricing page? Select all that apply.
Q20
Long Text
Which country or region do you currently live in?
Q21
Long Text
What, if anything, was unclear or hard to interpret on the pricing page?
Q22
Long Text
If you could change one thing about the pricing page to help you make a decision, what would it be?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.