Measures prospect perceptions of pricing page clarity, perceived value fairness, and decision readiness to identify friction points and conversion barriers on SaaS pricing and packaging pages.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating! This short survey asks about your experience with the pricing and packaging page you just viewed. Your honest feedback will help us improve — there are no right or wrong answers.
Participation is voluntary, and you may stop at any time. All responses are confidential and will be reported only in aggregate. This should take approximately 4–6 minutes.
Q2
Multiple Choice
Did you view a pricing or packaging page for our product within the last 24 hours?
Yes
No
Q3
Dropdown
Approximately how long did you spend reviewing the pricing page before this survey?
Less than 1 minute
1–2 minutes
3–5 minutes
6–10 minutes
More than 10 minutes
I don't remember
Q4
Opinion Scale
How clear was the display of plan names and tier descriptions?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q5
Opinion Scale
How clear was the list of features included in each plan?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q6
Opinion Scale
How clear was the pricing information (e.g., monthly/annual costs, per-seat pricing)?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q7
Opinion Scale
How clear was the information about add-ons, extra fees, or usage-based charges?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q8
Long Text
What, if anything, was unclear or hard to interpret on the pricing page?
Max chars
Q9
Opinion Scale
Overall, how fair did the pricing seem for what is offered?
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q10
Multiple Choice
Which factors most influenced your impression of pricing fairness? Select up to 3.
Features included at each price
Total cost at my expected usage
Transparency about fees and add-ons
Flexibility to change or cancel
Competitor price comparisons
Brand trust or reputation
Availability of a free trial or free plan
Support, SLA, and service quality
Other (please specify)
Q11
Dropdown
If you had to choose a plan today based on what you saw, which option would you pick?
Free / Trial
Starter / Basic
Standard / Pro
Business / Team
Enterprise / Custom
I would not choose any plan
Q12
Opinion Scale
How confident are you that you could choose the right plan based on the information provided on this page?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q13
Ranking
Rank the following types of information by how important they were to your decision (1 = most important).
Drag to order (top = most important)
Total monthly or annual cost
Features included in each plan
Usage limits and quotas
Add-ons and extra fees
Integration availability
Security and compliance information
Upgrade or downgrade terms
Q14
Multiple Choice
What information, if any, was missing or hard to find on the pricing page? Select all that apply.
Example scenarios or pricing calculator
Clear definitions of features
Detailed add-on or fee breakdown
Comparison with competitors
Contract length or renewal terms
Discount eligibility details
Migration or cancellation policies
How pricing scales with usage
Contact or sales call-to-action clarity
None — I found everything I needed
Other (please specify)
Q15
Long Text
If you could change one thing about the pricing page to help you make a decision, what would it be?
Max chars
Q16
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about the pricing and packaging page.
Max chars
Q17
AI Interview
We'd like to learn a bit more about your experience with the pricing page. An AI moderator will ask a couple of follow-up questions based on your earlier answers.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q18
Dropdown
Which best describes your typical role when purchasing software or services for your organization?
Primary decision-maker
Shared decision-maker
Recommender or influencer
Researcher only
No role in purchasing
Prefer not to say
Q19
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q20
Multiple Choice
What is your gender identity?
Man
Woman
Non-binary
Another gender identity
Prefer not to say
Q21
Dropdown
Which country or region do you currently live in?
United States
Canada
United Kingdom
Germany
France
Australia
India
Brazil
Japan
Other (please specify)
Prefer not to say
Q22
Chat Message
Thank you for your time and insights — your feedback will directly help us improve the pricing experience!
Frequently Asked Questions
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