Q01
Message
All templatesPricing & Packaging
Pricing Page Clarity & Fairness Evaluation
Measures prospect perceptions of pricing page clarity, perceived value fairness, and decision readiness to identify friction points and conversion barriers on SaaS pricing and packaging pages.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~10 min
Q02
Multiple Choice
Did you view a pricing or packaging page for our product within the last 24 hours?
- Yes
- No
Q03
Dropdown
Approximately how long did you spend reviewing the pricing page before this survey?
- Less than 1 minute
- 1–2 minutes
- 3–5 minutes
- 6–10 minutes
- More than 10 minutes
- I don't remember
Q04
Opinion Scale
How clear was the display of plan names and tier descriptions?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q05
Opinion Scale
Overall, how fair did the pricing seem for what is offered?
Scale: 1 – 7
Min:Very unfairMax:Very fair
Q06
Dropdown
If you had to choose a plan today based on what you saw, which option would you pick?
- Free / Trial
- Starter / Basic
- Standard / Pro
- Business / Team
- Enterprise / Custom
- I would not choose any plan
Q07
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about the pricing and packaging page.
Q08
Dropdown
Which best describes your typical role when purchasing software or services for your organization?
- Primary decision-maker
- Shared decision-maker
- Recommender or influencer
- Researcher only
- No role in purchasing
- Prefer not to say
Q09
Message
Thank you for your time and insights — your feedback will directly help us improve the pricing experience!
Q10
Opinion Scale
How clear was the list of features included in each plan?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q11
Multiple Choice
Which factors most influenced your impression of pricing fairness? Select up to 3.
- Features included at each price
- Total cost at my expected usage
- Transparency about fees and add-ons
- Flexibility to change or cancel
- Competitor price comparisons
- Brand trust or reputation
- Availability of a free trial or free plan
- Support, SLA, and service quality
- Other (please specify)
Q12
Opinion Scale
How confident are you that you could choose the right plan based on the information provided on this page?
Scale: 1 – 7
Min:Not at all confidentMax:Extremely confident
Q13
AI Interview
We'd like to learn a bit more about your experience with the pricing page. An AI moderator will ask a couple of follow-up questions based on your earlier answers.
Q14
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q15
Opinion Scale
How clear was the pricing information (e.g., monthly/annual costs, per-seat pricing)?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q16
Ranking
Rank the following types of information by how important they were to your decision (1 = most important).
- Total monthly or annual cost
- Features included in each plan
- Usage limits and quotas
- Add-ons and extra fees
- Integration availability
- Security and compliance information
- Upgrade or downgrade terms
Drag to rank
Q17
Multiple Choice
What is your gender identity?
- Man
- Woman
- Non-binary
- Another gender identity
- Prefer not to say
Q18
Opinion Scale
How clear was the information about add-ons, extra fees, or usage-based charges?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
Q19
Multiple Choice
What information, if any, was missing or hard to find on the pricing page? Select all that apply.
- Example scenarios or pricing calculator
- Clear definitions of features
- Detailed add-on or fee breakdown
- Comparison with competitors
- Contract length or renewal terms
- Discount eligibility details
- Migration or cancellation policies
- How pricing scales with usage
- Contact or sales call-to-action clarity
- None — I found everything I needed
- Other (please specify)
Q20
Dropdown
Which country or region do you currently live in?
- United States
- Canada
- United Kingdom
- Germany
- France
- Australia
- India
- Brazil
- Japan
- Other (please specify)
- Prefer not to say
Q21
Long Text
What, if anything, was unclear or hard to interpret on the pricing page?
Q22
Long Text
If you could change one thing about the pricing page to help you make a decision, what would it be?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview segment that can adaptively probe respondents on what exactly felt unclear or unfair on the pricing page, going beyond fixed-choice answers
- Combines quantitative clarity ratings (plan names, features, cost, add-ons) with structured ranking and multiple-choice questions on missing information, giving both breadth and diagnostic depth
- Captures decision-readiness and confidence-to-choose metrics alongside fairness perception, directly tied to conversion friction rather than generic satisfaction
- Auto-generates a report from responses, reducing manual analysis work compared to raw export-only survey tools
QuestionPro
Concept Evaluation and Pricing Study Survey TemplatesThis is a broader concept-and-pricing research template geared toward evaluating new product/pricing concepts rather than the clarity of an existing pricing page. It reads as a template listing within a larger enterprise research platform rather than a narrowly scoped, ready-to-field UX study. Useful for concept testing but not a direct match for pricing-page usability diagnostics.
What it does well
- Backed by a full-featured enterprise survey platform with advanced logic and analytics
- Likely supports large-scale quantitative concept and pricing research
- Part of a broader template library, suggesting easy customization for varied research goals
Where it falls short
- No adaptive AI-driven follow-up interviewing — questions are fixed once fielded
- No voice AI interview or guided screen-share task capability for observing actual pricing-page navigation
- No transparent prompt methodology or automated per-response quality scoring is publicized
Jotform
Pricing Estimation Survey Form TemplateA straightforward form-builder template focused on estimating what customers would pay, more aligned with pricing/willingness-to-pay research than pricing-page clarity evaluation. It's a static, editable form rather than an adaptive interview instrument. Good for quick deployment but limited in diagnostic depth.
What it does well
- Simple, fast-to-deploy drag-and-drop form template
- Easy embedding and integration given Jotform's form ecosystem
- Flexible field customization for basic pricing questions
Where it falls short
- Static question set with no adaptive AI follow-up probing on unclear pricing elements
- No voice AI interview option or guided screen-share task to observe pricing-page interaction directly
- No built-in automated quality scoring or auto-generated analytical report
SurveySparrow
Product Pricing Survey Template | Price Sensitivity & Market ResearchFocused on price sensitivity and general market research (e.g., Van Westendorp-style pricing questions) rather than diagnosing specific pricing-page clarity or fairness friction points. SurveySparrow's conversational chat-style UI makes it pleasant to complete, but it remains a pre-scripted survey, not an interview. Best suited for pricing strategy research rather than pricing-page UX evaluation.
What it does well
- Conversational, chat-like survey format that can improve completion rates
- Established focus on price sensitivity market research methodologies
- Likely offers decent branching logic for a no-code survey tool
Where it falls short
- No adaptive AI interviewer capable of dynamically probing individual unclear responses
- No voice AI interview or guided screen-share task to capture real-time pricing-page navigation
- No transparent prompt-level methodology or automated per-response quality scoring published
Typeform
Pricing Survey TemplateA generic pricing survey template built on Typeform's well-known conversational one-question-at-a-time interface. It's designed for broad pricing feedback rather than the specific clarity/fairness/decision-readiness diagnostics needed for pricing-page conversion analysis. Good general-purpose starting point but requires heavy customization to match this use case.
What it does well
- Polished, easy-to-use conversational form interface with strong completion UX
- Simple to customize question wording and branding
- Wide familiarity among respondents due to Typeform's popularity
Where it falls short
- No adaptive AI follow-up interviewing — all questions are pre-set regardless of individual answers
- No voice AI interview or guided screen-share capability to observe actual pricing-page review behavior
- No automated quality scoring or auto-generated report synthesizing open-text and rating data
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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