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Pricing & Packaging Page Clarity & Fairness Survey Template

Get prospect feedback on pricing clarity, value, and fairness. Optimize your pricing & packaging pages to reduce friction and boost conversions.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Numeric
Approximately how many minutes did you spend on the pricing page just before this survey?
Accepts a numeric value
Whole numbers only
Q2
Matrix
How clear was each part of the pricing and packaging page you just viewed?
RowsVery unclearSomewhat unclearNeither clear nor unclearSomewhat clearVery clear
Plan names and summaries•••••
Feature descriptions within each plan•••••
Price per billing period (monthly/annual)•••••
Add-ons and extra fees•••••
Discounts or promotions•••••
Usage limits or quotas•••••
Upgrade/downgrade/cancel information•••••
Comparison across plans•••••
Q3
Long Text
What, if anything, was unclear or hard to interpret on the page?
Max 600 chars
Q4
Rating
Overall, how fair did the pricing seem for what is offered?
Scale: 10 (star)
Min: Very unfairMax: Very fair
Q5
Multiple Choice
Which factors most influenced your fairness impression? Select up to 3.
  • Features included at each price
  • Total cost at my expected usage
  • Transparency about fees/add-ons
  • Flexibility to change or cancel
  • Competitor price comparisons
  • Brand trust or reputation
  • Availability of free trial/free plan
  • Support/SLA and service quality
Q6
Dropdown
If you had to choose today, which option would you pick?
  • Free/Trial
  • Starter/Basic
  • Standard/Pro
  • Business/Team
  • Enterprise/Custom
  • I would not choose any plan
Q7
Opinion Scale
How confident are you that you could pick the right plan from this page?
Range: 1 – 10
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q8
Ranking
Rank the information that mattered most to your decision (1 = most important).
Drag to order (top = most important)
  1. Total monthly/annual cost
  2. Features included
  3. Usage limits/quotas
  4. Add-ons and extra fees
  5. Integration availability
  6. Security/compliance info
  7. Upgrade/downgrade terms
Q9
Multiple Choice
What information was missing or hard to find?
  • Example scenarios or pricing calculator
  • Clear definitions of features
  • Detailed add-on breakdown
  • Comparison vs. competitors
  • Contract length/renewal terms
  • Discount eligibility details
  • Migration/cancel policies
  • How pricing scales with usage
  • Contact or sales CTA clarity
Q10
Short Text
If you could change one thing on the page to help you decide, what would it be?
Max 100 chars
Q11
Dropdown
Quality check: To confirm you’re paying attention, please select “I am paying attention.”
  • I am paying attention
  • I got distracted
  • I prefer not to say
Q12
Dropdown
Age
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Multiple Choice
Gender identity
  • Man
  • Woman
  • Non-binary
  • Another gender identity
  • Prefer not to say
Q14
Short Text
Which country or region do you live in?
Max 100 chars
Q15
Dropdown
Highest level of education completed
  • High school or less
  • Some college/Associate
  • Bachelor's degree
  • Master's degree
  • Doctorate/Professional
  • Prefer not to say
Q16
Dropdown
Your typical role in purchasing software/services
  • Primary decision-maker
  • Shared decision-maker
  • Recommender/Influencer
  • Researcher only
  • No role
Q17
Chat Message
Welcome! This short survey asks about your experience with the pricing and packaging page you just viewed. Your answers help us improve clarity and fairness. It should take about 4–6 minutes.
Q18
Long Text
Anything else you’d like to share about the pricing and packaging page?
Max 600 chars
Q19
AI Interview
AI Interview: 2 Follow-up Questions on pricing page clarity and fairness
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q20
Chat Message
Thank you for your time and insights—your feedback helps us improve!

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