Identifies at-risk B2B customers through usage patterns, perceived value, and churn intent, then surfaces the retention levers most likely to prevent cancellation. Designed for product, CS, and growth teams managing subscription-based accounts.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for taking part in this brief survey. Your responses will help us understand your experience and improve our product.
This survey takes approximately 3–5 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
Please answer based on your experience over the last 90 days unless a question specifies otherwise.
Q2
Multiple Choice
In the past 30 days, how often have you used our product?
Daily
Several times a week
Weekly
2–3 times a month
About once a month
Less than monthly
Not in the last 30 days
Q3
Multiple Choice
Compared with three months ago, how has your usage changed?
Increased a lot
Increased a little
No change
Decreased a little
Decreased a lot
Stopped using entirely
Q4
Opinion Scale
To what extent does our product meet your current needs?
Range: 1 – 7
Min: Does not meet my needs at allMid: NeutralMax: Fully meets my needs
Q5
Opinion Scale
How easy or difficult is it to accomplish your goals using our product?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q6
Opinion Scale
How much would you miss our product if you no longer had access to it?
Range: 1 – 7
Min: Would not miss it at allMid: NeutralMax: Would miss it a great deal
Q7
Opinion Scale
How would you rate the overall value for money you have received from our product over the last 90 days?
Range: 1 – 7
Min: Very poor valueMid: NeutralMax: Excellent value
Q8
Multiple Choice
Which of the following capabilities are currently missing or difficult to use? (Select all that apply.)
Reporting and analytics
Collaboration/sharing
Mobile access
Integrations with other tools
Customization/flexibility
Admin controls and permissions
Performance/speed
Onboarding or education
Documentation or self-serve help
Other (please specify)
None of the above
Q9
Opinion Scale
How likely are you to continue using our product over the next 90 days?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q10
Opinion Scale
How likely are you to recommend our product to a colleague or peer?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q11
Multiple Choice
What are the main reasons you might cancel or reduce your plan? (Select all that apply.)
I no longer need the product
Missing key features
Too complex or hard to use
Performance or reliability issues
Poor support experience
Price or cost is too high
Switching to another provider
Budget cuts or approvals blocked
Security, privacy, or compliance concerns
I am not considering cancellation
Other (please specify)
Q12
Multiple Choice
If you were to stop using our product, what would you most likely do instead?
Switch to a competing product
Build an internal solution
Use a manual workaround
Do without any solution
Not sure
Q13
Ranking
Please rank up to three actions that would most increase your likelihood to continue using our product.
Drag to order (top = most important)
Lower price or more flexible pricing
Add specific feature(s) you need
Improve reliability or performance
Provide better onboarding or training
Faster, higher-quality support
Easier integrations with other tools
More flexible contract terms
Q14
Dropdown
Which of the following best describes the monthly price that would feel fair for the value you currently receive?
Less than $10
$10 – $24
$25 – $49
$50 – $99
$100 – $249
$250 – $499
$500 – $999
$1,000 or more
Not sure / prefer not to say
Q15
Opinion Scale
If you contacted our support team in the last 90 days, how would you rate that experience?
Range: 1 – 7
Min: Very poorMid: NeutralMax: Excellent
Q16
Multiple Choice
Did you contact our support team in the last 90 days?
Yes
No
Q17
Long Text
Based on your responses in this survey, please share any additional thoughts or suggestions about your experience with our product.
Max chars
Q18
AI Interview
We'd like to understand a bit more about your experience. An AI moderator will ask a couple of brief follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q19
Multiple Choice
What is your primary role in relation to our product?
Day-to-day user
Admin/Owner
Decision maker
Executive sponsor
Consultant/Partner
Other
Q20
Multiple Choice
Approximately how many employees are in your organization?
1–10
11–50
51–200
201–1,000
1,001–5,000
5,001+
Q21
Multiple Choice
How long has your organization been using our product?
Less than 1 month
1–3 months
4–12 months
1–2 years
3+ years
Not sure
Q22
Multiple Choice
Which subscription plan are you currently on?
Free/Trial
Paid monthly
Paid annually
Not sure
Q23
Chat Message
Thank you for completing this survey! Your feedback is valuable and will directly inform how we improve our product. If you have any questions, please contact our team at [support email].
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.