Q01
Long Text
All templates
Customer Churn Risk & Retention Drivers Survey
Identifies at-risk B2B customers through usage patterns, perceived value, and churn intent, then surfaces the retention levers most likely to prevent cancellation. Designed for product, CS, and growth teams managing subscription-based accounts.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~4 min
Q02
Multiple Choice
In the past 30 days, how often have you used our product?
Q03
Long Text
To what extent does our product meet your current needs?
Q04
Long Text
How likely are you to continue using our product over the next 90 days?
Q05
Long Text
Please rank up to three actions that would most increase your likelihood to continue using our product.
Q06
Long Text
If you contacted our support team in the last 90 days, how would you rate that experience?
Q07
Long Text
Based on your responses in this survey, please share any additional thoughts or suggestions about your experience with our product.
Q08
Multiple Choice
What is your primary role in relation to our product?
Q09
Long Text
Thank you for completing this survey! Your feedback is valuable and will directly inform how we improve our product. If you have any questions, please contact our team at [support email].
Q10
Multiple Choice
Compared with three months ago, how has your usage changed?
Q11
Long Text
How easy or difficult is it to accomplish your goals using our product?
Q12
Long Text
How likely are you to recommend our product to a colleague or peer?
Q13
Long Text
Which of the following best describes the monthly price that would feel fair for the value you currently receive?
Q14
Multiple Choice
Did you contact our support team in the last 90 days?
Q15
AI Interview
We'd like to understand a bit more about your experience. An AI moderator will ask a couple of brief follow-up questions.
Q16
Multiple Choice
Approximately how many employees are in your organization?
Q17
Long Text
How much would you miss our product if you no longer had access to it?
Q18
Multiple Choice
What are the main reasons you might cancel or reduce your plan? (Select all that apply.)
Q19
Multiple Choice
How long has your organization been using our product?
Q20
Long Text
How would you rate the overall value for money you have received from our product over the last 90 days?
Q21
Multiple Choice
If you were to stop using our product, what would you most likely do instead?
Q22
Multiple Choice
Which subscription plan are you currently on?
Q23
Multiple Choice
Which of the following capabilities are currently missing or difficult to use? (Select all that apply.)
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.