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At-Risk Account Churn & Retention Assessment

Identifies churn signals, switching intent, and high-impact retention levers among at-risk B2B accounts to inform targeted save strategies and renewal planning.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

22

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Thank you for taking a few minutes to share your experience with us. This short survey (approximately 5–7 minutes) asks about your team's current experience, any challenges you're facing, and how we can better support your goals. There are no right or wrong answers — we're looking for your honest perspective. Your responses are confidential and will be reported in aggregate to improve our product and services. Participation is voluntary, and you may stop at any time.
Q2
Multiple Choice
Which role best describes how you use or influence our product?
  • Decision maker
  • Executive sponsor
  • Administrator
  • Power user
  • Regular user
  • Procurement / Legal
  • Other (please specify)
Q3
Opinion Scale
How would you rate the overall value our product has delivered in the past 90 days?
Range: 1 7
Min: Very poor valueMid: NeutralMax: Exceptional value
Q4
Opinion Scale
How likely are you to renew your subscription at the next term?
Range: 1 7
Min: Very unlikely to renewMid: NeutralMax: Very likely to renew
Q5
Multiple Choice
What is the single biggest risk to renewal right now?
  • Value fit
  • Adoption / engagement
  • Missing features
  • Reliability / performance
  • Support experience
  • Pricing / ROI
  • Contract terms
  • Budget freeze / reorg
  • Champion left
  • Security / compliance
  • Other (please specify)
Q6
Multiple Choice
Compared to 90 days ago, how has your team's usage of our product changed?
  • Increased
  • Stayed about the same
  • Decreased
Q7
Multiple Choice
What are the main reasons your team's usage has decreased? (Select all that apply)
  • Fewer active users
  • Key feature not adopted
  • Integration blocked or broken
  • Performance issues
  • Data quality concerns
  • Change in priorities
  • Budget cuts
  • Seasonal cycle
  • Other (please specify)
Q8
Opinion Scale
To what extent has our product helped your team achieve its key goals in the past 90 days?
Range: 1 7
Min: Not at allMid: NeutralMax: To a great extent
Q9
Opinion Scale
To what extent are you realizing a strong return on your investment in our product?
Range: 1 7
Min: Not at allMid: NeutralMax: To a great extent
Q10
Multiple Choice
Which alternatives, if any, are you actively considering?
  • Another commercial vendor
  • Build in-house
  • Manual process / Spreadsheet
  • Outsource to agency / partner
  • Do nothing (status quo)
  • Not evaluating alternatives
Q11
Long Text
If you are evaluating specific vendors, which ones are you comparing us to?
Max chars
Q12
Ranking
Please rank the top factors that would drive a switch to an alternative (1 = most important).
Drag to order (top = most important)
  1. Total cost / price
  2. Feature fit to our use cases
  3. Ease of migration
  4. Security / compliance posture
  5. Reliability / performance
  6. Integrations and APIs
  7. Quality of support / services
Q13
Dropdown
At approximately what percentage price increase would you seriously consider switching?
  • 0–5%
  • 6–10%
  • 11–15%
  • 16–20%
  • 21–30%
  • 31–50%
  • More than 50%
  • Price is not a switching factor
Q14
Multiple Choice
Which actions in the next 30–60 days would most increase your likelihood to stay? (Select up to 3)
  • Targeted training / onboarding
  • Close a specific product gap
  • Improve performance / reliability
  • Dedicated success manager
  • Better reporting / insights
  • More flexible contract terms
  • Price concession
  • Executive check-ins
  • Security / compliance validation
  • Other (please specify)
Q15
Dropdown
Approximately when is your next renewal or decision date?
  • Within 30 days
  • 1–3 months
  • 4–6 months
  • 7–12 months
  • More than 12 months
  • Not sure
Q16
Long Text
Based on your responses in this survey, is there anything else we should know to help your team succeed?
Max chars
Q17
AI Interview
We'd like to explore a few of your responses in more depth. Our AI moderator will ask 2 brief follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q18
Dropdown
How long have you used our product?
  • Less than 3 months
  • 3–6 months
  • 7–12 months
  • 1–2 years
  • 3+ years
Q19
Dropdown
Approximately how many employees are in your company?
  • 1–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001+
Q20
Dropdown
Which industry best describes your organization?
  • Technology
  • Financial services
  • Healthcare
  • Retail / eCommerce
  • Manufacturing
  • Education
  • Government / Public sector
  • Professional services
  • Media / Entertainment
  • Other (please specify)
Q21
Dropdown
Where is your organization primarily located?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East / Africa
  • Multiple regions / Global
Q22
Chat Message
Thank you for your time — your feedback directly shapes how we support your team going forward. If you'd like to discuss anything further, please reach out to your account team.

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
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How can I share surveys with my team?
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Can the AI generate a survey from a prompt?
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How long does support typically take to reply?
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Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.

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