Q01
Long Text
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Referral Program Friction & Barriers Audit
Diagnoses referral drop-off by measuring awareness, incentive appeal, and process friction among current and former customers to identify the highest-impact improvements for program conversion.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~4 min
Q02
Long Text
How likely are you to recommend us to a friend or colleague in the next 90 days?
Q03
Multiple Choice
Before today, were you aware that we have a refer-a-friend program?
Q04
Multiple Choice
How familiar are you with the current referral reward?
Q05
Long Text
How easy or difficult would it be for you to complete a referral right now?
Q06
Long Text
What is the single biggest change that would make referring easier for you?
Q07
Multiple Choice
Which of the following best describes your current relationship with us?
Q08
Long Text
Thank you for your time — your feedback will directly help us improve the referral program!
Q09
Multiple Choice
In the past 6 months, have you tried to refer someone to us?
Q10
Multiple Choice
Where have you seen or heard about our referral program? (Select all that apply)
Q11
Long Text
How appealing is the current referral reward to you?
Q12
Multiple Choice
Which of the following steps, if any, feel like barriers when trying to refer someone? (Select all that apply)
Q13
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about your referral experience.
Q14
Multiple Choice
How often do you use our product or service?
Q15
Long Text
Approximately how many people did you try to refer in the past 6 months?
Q16
Long Text
How clear is the referral offer when you first see it?
Q17
Long Text
Please rank the following reward types from most to least motivating for you to refer someone.
Q18
Multiple Choice
Where would you most expect to find the option to refer a friend?
Q19
Multiple Choice
What is your age group?
Q20
Multiple Choice
When thinking about a referral reward, which of the following matters most to you?
Q21
Long Text
How many minutes would you be willing to spend completing a referral?
Q22
Long Text
What country or region do you live in?
Q23
Multiple Choice
Do any of the following concerns discourage you from referring? (Select all that apply)
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.