Diagnoses referral drop-off by measuring awareness, incentive appeal, and process friction among current and former customers to identify the highest-impact improvements for program conversion.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for taking part in this survey! We'd like to understand your experience with referrals so we can improve the process.
This should take about 5–7 minutes. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary — you may stop at any time. There are no right or wrong answers; we simply want your honest opinions.
Q2
Opinion Scale
How likely are you to recommend us to a friend or colleague in the next 90 days?
Range: 0 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q3
Multiple Choice
In the past 6 months, have you tried to refer someone to us?
Yes, and they signed up
Yes, but they did not sign up
Not in the past 6 months, but I have referred before
I have never referred anyone
Q4
Dropdown
Approximately how many people did you try to refer in the past 6 months?
1
2
3–5
6–10
More than 10
Q5
Multiple Choice
Before today, were you aware that we have a refer-a-friend program?
Yes
No
I may have heard of it but I'm not sure
Q6
Multiple Choice
Where have you seen or heard about our referral program? (Select all that apply)
Account/dashboard in my profile
Checkout or order confirmation
Email communications (newsletter or receipt)
In the mobile app
Help center / FAQ
From a friend
Social media
In-store, packaging, or receipt (if applicable)
I haven't seen or don't recall seeing anything
Q7
Opinion Scale
How clear is the referral offer when you first see it?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q8
Multiple Choice
How familiar are you with the current referral reward?
I know exactly what it is
I have a general idea
Not sure
I don't know at all
Q9
Opinion Scale
How appealing is the current referral reward to you?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q10
Ranking
Please rank the following reward types from most to least motivating for you to refer someone.
Drag to order (top = most important)
Account credit for me
Discount for both me and my friend
Cash payout
Gift card
Free month/upgrade/feature
Donation to a charity
Q11
Multiple Choice
When thinking about a referral reward, which of the following matters most to you?
The reward value for me
The benefit my friend receives
How easy it is to claim
How quickly I receive it
Clarity about whether I'm eligible
Flexibility in choosing the reward type
Q12
Opinion Scale
How easy or difficult would it be for you to complete a referral right now?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q13
Multiple Choice
Which of the following steps, if any, feel like barriers when trying to refer someone? (Select all that apply)
Finding the referral option
Understanding the reward or terms
Entering my friend's contact information
Choosing how to share (email, link, text, etc.)
Tracking whether my friend signed up
Receiving or redeeming my reward
Too many steps overall
None of these feel like barriers
Q14
Multiple Choice
Where would you most expect to find the option to refer a friend?
Account or profile menu
Order confirmation page
Share button inside the app
Help/FAQ section
Checkout page
Email footer or account emails
SMS or push notification
None of these
Q15
Dropdown
How many minutes would you be willing to spend completing a referral?
Less than 1 minute
1–2 minutes
3–5 minutes
More than 5 minutes
Q16
Multiple Choice
Do any of the following concerns discourage you from referring? (Select all that apply)
I don't want to annoy friends
Not sure friends would like our product/service
Privacy concerns about sharing contacts
The offer seems too salesy
The reward is not worth the effort
I prefer to wait before recommending
I generally don't recommend products
None of these
Q17
Long Text
What is the single biggest change that would make referring easier for you?
Max chars
Q18
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about your referral experience.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q19
Multiple Choice
Which of the following best describes your current relationship with us?
I am not yet a customer
New customer (under 3 months)
Customer (3–12 months)
Customer (1+ year)
Former customer
Q20
Multiple Choice
How often do you use our product or service?
Daily
Weekly
Monthly
Less often
I don't use it currently
Q21
Multiple Choice
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q22
Dropdown
What country or region do you live in?
United States
Canada
United Kingdom
Australia
Germany
France
India
Brazil
Mexico
Japan
Other (please specify)
Prefer not to say
Q23
Chat Message
Thank you for your time — your feedback will directly help us improve the referral program!
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.