Consumer Preference-Sharing Willingness & Value Exchange Survey
Measures consumers' willingness to share personal preferences with brands, identifies key barriers and trust drivers, and quantifies the incentive thresholds needed to increase opt-in rates. Ideal for marketing, CRM, and privacy strategy teams.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
21
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores how you feel about sharing your personal preferences with brands. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. The survey takes approximately 5–7 minutes to complete. By continuing, you agree to participate.
Q2
Multiple Choice
How often do you shop online with brands that offer a user account or loyalty program?
Daily or almost daily
A few times a week
A few times a month
Once a month or less
Rarely or never
Q3
Opinion Scale
How willing are you to share your personal preferences with a brand you currently use?
Range: 1 – 7
Min: Not at all willingMid: NeutralMax: Extremely willing
Q4
Opinion Scale
How likely are you to opt in to a brand's preference-sharing program if one were offered to you today?
Which of the following types of preferences would you consider sharing with a brand you use? Select all that apply.
Product interests or categories
Size, color, or style preferences
Budget or price sensitivity
Communication channel or frequency
Shopping occasions (e.g., gifts, back-to-school)
Location for store or inventory availability
Health or fitness preferences (non-medical)
Other (please specify)
I wouldn't share any preferences
Q6
Multiple Choice
What is the single biggest reason you hesitate to share your preferences with a brand?
Privacy or security concerns
Fear my data will be sold or shared with third parties
Receiving too many messages afterwards
Irrelevant or overly pushy offers
Difficulty viewing, editing, or deleting my data
It takes too much time
I don't see enough value in return
I prefer to stay anonymous
Other (please specify)
Q7
Ranking
Please rank the following benefits from most to least motivating when deciding whether to share your preferences with a brand.
Drag to order (top = most important)
Immediate discount
Loyalty points or cashback
More relevant product recommendations
Early access or limited-edition offers
Free shipping or service upgrades
Q8
Dropdown
What is the minimum discount that would make sharing your preferences worthwhile?
5% off
10% off
15% off
20% off
25% off
30% or more off
No discount would persuade me
Q9
Opinion Scale
How important is it that a brand has a clear, easy-to-read privacy policy before you share your preferences?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q10
Opinion Scale
How important is it that you can view, edit, or delete the preferences you have shared at any time?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q11
Opinion Scale
How important is it that the brand guarantees your data will not be sold or shared with third parties?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q12
Opinion Scale
How important is it that the brand is transparent about exactly how your preferences will be used?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q13
Opinion Scale
How important is it that you can opt out and have all your preference data removed at any time?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q14
Long Text
Based on your responses in this survey, is there anything else you'd like to share about how brands could make preference sharing more worthwhile for you?
Max chars
Q15
AI Interview
We'd like to understand your thinking in a bit more depth. An AI moderator will ask you a couple of follow-up questions about your preference-sharing experiences and expectations.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q16
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q17
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q18
Dropdown
Where do you currently live?
United States
United Kingdom
Canada
European Union / EEA
Australia / New Zealand
India
Southeast Asia
East Asia
Latin America
Middle East / North Africa
Sub-Saharan Africa
Caribbean / Pacific Islands
Other / Prefer not to say
Q19
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college / associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q20
Multiple Choice
Which of the following best describes your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker / Caregiver
Unemployed and seeking work
Not seeking work
Retired
Prefer not to say
Q21
Chat Message
Thank you for your time — your responses have been recorded and will be used to improve how brands handle preference sharing. All answers are confidential and reported only in aggregate.
Frequently Asked Questions
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