Q01
Long Text
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Consumer Preference-Sharing Willingness & Value Exchange Survey
Measures consumers' willingness to share personal preferences with brands, identifies key barriers and trust drivers, and quantifies the incentive thresholds needed to increase opt-in rates. Ideal for marketing, CRM, and privacy strategy teams.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~4 min
Q02
Multiple Choice
How often do you shop online with brands that offer a user account or loyalty program?
Q03
Multiple Choice
What is the single biggest reason you hesitate to share your preferences with a brand?
Q04
Long Text
How important is it that a brand has a clear, easy-to-read privacy policy before you share your preferences?
Q05
Long Text
Based on your responses in this survey, is there anything else you'd like to share about how brands could make preference sharing more worthwhile for you?
Q06
Long Text
What is your age?
Q07
Long Text
Thank you for your time — your responses have been recorded and will be used to improve how brands handle preference sharing. All answers are confidential and reported only in aggregate.
Q08
Long Text
How willing are you to share your personal preferences with a brand you currently use?
Q09
Long Text
Please rank the following benefits from most to least motivating when deciding whether to share your preferences with a brand.
Q10
Long Text
How important is it that you can view, edit, or delete the preferences you have shared at any time?
Q11
AI Interview
We'd like to understand your thinking in a bit more depth. An AI moderator will ask you a couple of follow-up questions about your preference-sharing experiences and expectations.
Q12
Multiple Choice
How do you describe your gender?
Q13
Long Text
How likely are you to opt in to a brand's preference-sharing program if one were offered to you today?
Q14
Long Text
What is the minimum discount that would make sharing your preferences worthwhile?
Q15
Long Text
How important is it that the brand guarantees your data will not be sold or shared with third parties?
Q16
Long Text
Where do you currently live?
Q17
Multiple Choice
Which of the following types of preferences would you consider sharing with a brand you use? Select all that apply.
Q18
Long Text
How important is it that the brand is transparent about exactly how your preferences will be used?
Q19
Long Text
What is the highest level of education you have completed?
Q20
Long Text
How important is it that you can opt out and have all your preference data removed at any time?
Q21
Multiple Choice
Which of the following best describes your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.