Run pairwise A/B comparisons to rank product features and reveal customer preferences. Easy to launch, mobile-friendly, and done in 5–7 minutes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Imagine you’re choosing an everyday portable gadget (e.g., headphones, power bank). In each task, compare Option A vs. Option B and select the one you would buy today. If neither stands out, you can choose “No preference.”
Q2
Multiple Choice
Trade-off 1: Which option would you choose today?
Q3
Multiple Choice
If Trade-off 1 was difficult, what was the main reason?
Both options seemed similar in value
The attributes weren’t important to me
I needed more information
Price differences overshadowed other factors
Battery differences were too small
Brand differences didn’t matter
It wasn’t difficult to choose
Q4
Multiple Choice
Trade-off 2: Which option would you choose today?
Q5
Multiple Choice
Trade-off 3: Which option would you choose today?
Q6
Multiple Choice
Trade-off 4: Which option would you choose today?
Q7
Constant Sum
Allocate 100 points across the attributes to show their importance when choosing this type of product.
Total must equal 100
Price
Battery life
Warranty length
Durability/build quality
Brand reputation
Eco rating
Features set
Min per option: 0Whole numbers only
Q8
Ranking
Rank these purchase drivers from most to least important.
Drag to order (top = most important)
Overall value for money
Long-term reliability
Brand trust
Eco credentials
After-sales support/warranty
Q9
Opinion Scale
How likely are you to buy a product like this in the next 3 months?
Range: 1 – 10
Min: Not at all likelyMid: NeutralMax: Very likely
Q10
Multiple Choice
If you’re unlikely to buy soon, what is the main reason?
Budget constraints
Current product is sufficient
Unsure which brand/model to trust
Environmental concerns
Waiting for a sale or deal
Available features don’t meet my needs
Not applicable/I am likely to buy
Q11
Numeric
What is a fair price you would pay for the option you’d most likely choose? Enter a whole number in your local currency.
Accepts a numeric value
Whole numbers only
Q12
Matrix
Please indicate how much you agree or disagree with the statements below.
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
I prioritize price over features when buying gadgets
•
•
•
•
•
Environmental impact influences my purchases
•
•
•
•
•
I am open to trying lesser-known brands
•
•
•
•
•
Longer warranties significantly increase my confidence