Measures consumer feature preferences through forced-choice pairwise comparisons, attribute importance rankings, and purchase intent for portable consumer electronics. Designed for market researchers seeking to identify which product attributes most influence buying decisions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
27
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome and thank you for participating in this research study.
This survey asks you to compare pairs of product options and tell us which you prefer. It takes approximately 5–7 minutes to complete.
• Your participation is entirely voluntary—you may stop at any time.
• There are no right or wrong answers; we are interested in your genuine opinions.
• All responses are confidential, anonymized, and reported only in aggregate.
• Results will be used for internal product research purposes.
By continuing, you agree to participate under these conditions.
Q2
Multiple Choice
Which of the following portable gadgets have you purchased or seriously considered purchasing in the past 12 months? Select all that apply.
Wireless headphones or earbuds
Portable power bank
Bluetooth speaker
Fitness tracker or smartwatch
Portable charger/cable kit
None of the above
Q3
Chat Message
In this survey, you will compare pairs of portable gadget options and select the one you would most likely buy today. If neither stands out, you may choose 'No preference.'
Imagine you are shopping for an everyday portable gadget such as wireless headphones or a power bank. Each option differs on specific attributes like price, battery life, or warranty.
Q4
Chat Message
<p><strong>Trade-off 1 — Price vs. Battery Life</strong></p><p><strong>Option A:</strong> $29 — 8-hour battery life — 1-year warranty — Standard build</p><p><strong>Option B:</strong> $49 — 20-hour battery life — 1-year warranty — Standard build</p>
Q5
Multiple Choice
Trade-off 1: Which option would you choose today?
Option A — Lower price ($29), shorter battery (8 hrs)
Option B — Higher price ($49), longer battery (20 hrs)
Based on the trade-offs you evaluated, is there anything else you'd like to share about how you make product decisions?
Max chars
Q21
AI Interview
We'd like to understand your decision-making process a bit more. An AI moderator will ask a couple of follow-up questions about the trade-offs you evaluated.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q22
Multiple Choice
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q23
Multiple Choice
Which gender do you identify with?
Woman
Man
Non-binary
Prefer not to say
Q24
Dropdown
In which country or region do you currently reside?
United States
United Kingdom
Canada
Australia
India
Germany
France
Netherlands
Other
Q25
Multiple Choice
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college / Associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q26
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker / Caregiver
Retired
Not currently employed
Prefer not to say
Q27
Chat Message
Thank you for completing this survey. Your responses will help us understand what matters most in everyday gadget choices. You may now close this window.
Frequently Asked Questions
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