Imagine you’re choosing an everyday portable gadget (e.g., headphones, power bank). In each task, compare Option A vs. Option B and select the one you would buy today. If neither stands out, you can choose “No preference.”
Trade-off 1: Which option would you choose today?
If Trade-off 1 was difficult, what was the main reason?
- Both options seemed similar in value
- The attributes weren’t important to me
- I needed more information
- Price differences overshadowed other factors
- Battery differences were too small
- Brand differences didn’t matter
- It wasn’t difficult to choose
Trade-off 2: Which option would you choose today?
Trade-off 3: Which option would you choose today?
Trade-off 4: Which option would you choose today?
Allocate 100 points across the attributes to show their importance when choosing this type of product.
Rank these purchase drivers from most to least important.
How likely are you to buy a product like this in the next 3 months?
If you’re unlikely to buy soon, what is the main reason?
- Budget constraints
- Current product is sufficient
- Unsure which brand/model to trust
- Environmental concerns
- Waiting for a sale or deal
- Available features don’t meet my needs
- Not applicable/I am likely to buy
What is a fair price you would pay for the option you’d most likely choose? Enter a whole number in your local currency.
Please indicate how much you agree or disagree with the statements below.
Attention check: To confirm you’re paying attention, please select “I agree.”
What is your age group?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Which gender do you identify with?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
What is the highest level of education you have completed?
- Some high school or less
- High school diploma or equivalent
- Some college/Associate
- Bachelor’s degree
- Postgraduate degree
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/Caregiver
- Retired
- Not currently employed
- Prefer not to say
Anything else you’d like us to know about how you make these trade-offs?
Max 600 chars
AI Interview: 2 Follow-up Questions on your gadget choices
Thanks for your time—your input helps us understand what matters most in everyday gadget choices!