Q01
Long Text
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Pairwise Feature Trade-Off Preference Survey
Measures consumer feature preferences through forced-choice pairwise comparisons, attribute importance rankings, and purchase intent for portable consumer electronics. Designed for market researchers seeking to identify which product attributes most influence buying decisions.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
27 questions · ~4 min
Q02
Multiple Choice
Which of the following portable gadgets have you purchased or seriously considered purchasing in the past 12 months? Select all that apply.
Q03
Long Text
<p><strong>Trade-off 1 — Price vs. Battery Life</strong></p><p><strong>Option A:</strong> $29 — 8-hour battery life — 1-year warranty — Standard build</p><p><strong>Option B:</strong> $49 — 20-hour battery life — 1-year warranty — Standard build</p>
Q04
Long Text
Rank the following product attributes from most important to least important when choosing a portable gadget.
Q05
Long Text
To what extent do you agree or disagree: I prioritize long-term reliability over getting the lowest price.
Q06
Long Text
Based on the trade-offs you evaluated, is there anything else you'd like to share about how you make product decisions?
Q07
Multiple Choice
What is your age group?
Q08
Long Text
Thank you for completing this survey. Your responses will help us understand what matters most in everyday gadget choices. You may now close this window.
Q09
Long Text
In this survey, you will compare pairs of portable gadget options and select the one you would most likely buy today. If neither stands out, you may choose 'No preference.' Imagine you are shopping for an everyday portable gadget such as wireless headphones or a power bank. Each option differs on specific attributes like price, battery life, or warranty.
Q10
Multiple Choice
Trade-off 1: Which option would you choose today?
Q11
Long Text
How likely are you to purchase a portable gadget like this in the next 3 months?
Q12
Long Text
To what extent do you agree or disagree: I am willing to pay more for products with strong environmental credentials.
Q13
AI Interview
We'd like to understand your decision-making process a bit more. An AI moderator will ask a couple of follow-up questions about the trade-offs you evaluated.
Q14
Multiple Choice
Which gender do you identify with?
Q15
Long Text
<p><strong>Trade-off 2 — Brand Reputation vs. Eco Rating</strong></p><p><strong>Option A:</strong> Well-known brand — Standard eco rating — $39 — 12-hour battery</p><p><strong>Option B:</strong> Lesser-known brand — Top eco rating — $39 — 12-hour battery</p>
Q16
Multiple Choice
If you are unlikely to purchase soon, what is the primary reason?
Q17
Long Text
To what extent do you agree or disagree: Brand reputation is more important to me than product specifications.
Q18
Long Text
In which country or region do you currently reside?
Q19
Multiple Choice
Trade-off 2: Which option would you choose today?
Q20
Long Text
What is the most you would be willing to pay for the portable gadget option you most preferred?
Q21
Multiple Choice
What is the highest level of education you have completed?
Q22
Long Text
<p><strong>Trade-off 3 — Durability vs. Feature Set</strong></p><p><strong>Option A:</strong> Rugged, water-resistant build — Basic feature set — $39 — 12-hour battery</p><p><strong>Option B:</strong> Standard build — Advanced features (noise cancelling, app integration) — $39 — 12-hour battery</p>
Q23
Multiple Choice
What is your current employment status?
Q24
Multiple Choice
Trade-off 3: Which option would you choose today?
Q25
Long Text
<p><strong>Trade-off 4 — Warranty Length vs. Price</strong></p><p><strong>Option A:</strong> 2-year warranty — $45 — 12-hour battery — Standard build</p><p><strong>Option B:</strong> 6-month warranty — $30 — 12-hour battery — Standard build</p>
Q26
Multiple Choice
Trade-off 4: Which option would you choose today?
Q27
Multiple Choice
If any of the trade-off choices above felt difficult, what was the main reason?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.