Survey Pretest Template: Clarity, Redundancy & Face Validity
Pretest your survey with a ready-to-use pilot review checklist. Evaluate item clarity, remove redundancy, and confirm face validity before launch.
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Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This brief pretest asks about the clarity, redundancy, and face validity of the draft items you reviewed. Please answer based on your most recent review.
Q2
Multiple Choice
Have you reviewed the draft item list provided by the researchers?
Yes
No
Q3
Date
On what date did you most recently review the draft items?
Q4
Multiple Choice
Attention check: To confirm you are paying attention, please select "Agree" for this question.
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Q5
Opinion Scale
Overall, how clear were the draft items to you?
Range: 1 – 10
Min: Not clearMid: Moderately clearMax: Very clear
Q6
Rating
How appropriate are the items for measuring the intended construct(s)?
Scale: 10 (star)
Min: Not appropriateMax: Highly appropriate
Q7
Multiple Choice
Did any items seem redundant with each other?
No redundancy noticed
Yes, about 1 pair
Yes, about 2–3 pairs
Yes, 4 or more pairs
Q8
Long Text
If you noticed redundancy, list the item numbers or exact wordings for the overlapping pairs and briefly explain why they overlap.
Max 600 chars
Q9
Long Text
List any words or phrases that were unclear, technical, or ambiguous.
Max 600 chars
Q10
Multiple Choice
How did the overall length of the item set feel?
Much too short
Slightly too short
About right
Slightly too long
Much too long
Q11
Numeric
Approximately how many minutes did your most recent review take?
Accepts a numeric value
Whole numbers only
Q12
Opinion Scale
How easy was it to understand what each item was asking (without rereading)?
Range: 1 – 10
Min: Very hardMid: ModerateMax: Very easy
Q13
Short Text
Problematic item 1: paste the exact wording (or item number).
Max 100 chars
Q14
Multiple Choice
What issues apply to problematic item 1?
Unclear wording
Double-barreled
Leading or biased
Too long
Negative or confusing phrasing
Ambiguous timeframe
Undefined or technical terms
Culturally insensitive
Not applicable to many respondents
Q15
Long Text
How would you rewrite item 1 to improve clarity or neutrality?
Max 600 chars
Q16
Short Text
Problematic item 2: paste the exact wording (or item number).
Max 100 chars
Q17
Multiple Choice
What issues apply to problematic item 2?
Unclear wording
Double-barreled
Leading or biased
Too long
Negative or confusing phrasing
Ambiguous timeframe
Undefined or technical terms
Culturally insensitive
Not applicable to many respondents
Q18
Long Text
How would you rewrite item 2 to improve clarity or neutrality?
Max 600 chars
Q19
Short Text
Problematic item 3: paste the exact wording (or item number).
Max 100 chars
Q20
Multiple Choice
What issues apply to problematic item 3?
Unclear wording
Double-barreled
Leading or biased
Too long
Negative or confusing phrasing
Ambiguous timeframe
Undefined or technical terms
Culturally insensitive
Not applicable to many respondents
Q21
Long Text
How would you rewrite item 3 to improve clarity or neutrality?
Max 600 chars
Q22
Matrix
Rate the quality of the response options and instructions in the draft you reviewed.
Rows
Very poor
Poor
Fair
Good
Excellent
Clarity of response option labels
•
•
•
•
•
Appropriateness of scale endpoints/anchors
•
•
•
•
•
Usefulness of midpoint label (if present)
•
•
•
•
•
Clarity of any reverse-worded items
•
•
•
•
•
Clarity of general instructions
•
•
•
•
•
Q23
Rating
How readable was the formatting/layout of the item list you saw?
Scale: 10 (star)
Min: Hard to readMax: Easy to read
Q24
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q25
Multiple Choice
What is your gender?
Man
Woman
Non-binary
Prefer not to say
Q26
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor’s degree
Master’s degree
Doctoral degree
Professional degree (e.g., JD, MD)
Prefer not to say
Q27
Multiple Choice
What is your current employment status?
Student
Employed full-time
Employed part-time
Self-employed
Unemployed, seeking work
Unemployed, not seeking work
Retired
Prefer not to say
Q28
Multiple Choice
Which region do you currently live in?
Africa
Asia
Europe
North America
South America
Oceania
Prefer not to say
Q29
Short Text
What is your primary language?
Max 100 chars
Q30
Multiple Choice
Have you previously participated in survey design or pilot testing?
No
Yes, once
Yes, multiple times
Prefer not to say
Q31
Long Text
Any other suggestions to improve clarity, reduce redundancy, or enhance face validity?
Max 600 chars
Q32
AI Interview
AI Interview: 2 Follow-up Questions on your feedback
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q33
Chat Message
Thank you for completing the pretest—your feedback will directly help improve the survey before launch.
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