Q01
Long Text
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Ad Creative Pretest: Appeal, Clarity & Purchase Intent
Pretest ad concepts by measuring unaided message recall, emotional appeal, clarity, personal relevance, and behavioral intent. Designed for researchers and marketers evaluating creative executions before launch.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
24 questions · ~4 min
Q02
Long Text
Please take a moment to carefully review the ad concept shown below. When you are ready, continue to the next page. [Researcher note: Insert the assigned ad concept (image, video, or copy) here. Use survey-platform randomization to assign respondents to Concept A, B, or C. Enforce a minimum 15-second exposure before the 'Next' button appears.]
Q03
Long Text
In your own words, what is the main message of this ad?
Q04
Long Text
Overall, how appealing is this ad to you?
Q05
Long Text
How believable is the claim or promise made in this ad?
Q06
Long Text
Based on this ad, how likely would you be to consider the product or service being advertised?
Q07
Multiple Choice
Which parts of the ad worked best for you? Select up to three.
Q08
Multiple Choice
Where do you typically notice ads like this one? Select all that apply.
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for your time — your feedback has been recorded. Your responses will help improve future advertising. You may now close this window.
Q11
Long Text
What was your first reaction when you saw this ad?
Q12
Long Text
What most influenced your reaction to this ad?
Q13
Long Text
How unique or different does this ad feel compared to other ads you have seen?
Q14
Long Text
How likely would you be to share this ad with someone you know?
Q15
Long Text
If you could change one thing about this ad, what would it be?
Q16
Long Text
In the last 30 days, how often have you noticed ads similar to this one?
Q17
Multiple Choice
Which of the following best describes your gender?
Q18
Long Text
How clear was the main message in this ad?
Q19
Long Text
To what extent did this ad make you feel something (e.g., excited, curious, amused, inspired)?
Q20
AI Interview
We would like to understand your reactions to this ad in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
Q21
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In which region do you currently live?
Q22
Long Text
How relevant is this ad to your needs or interests right now?
Q23
Long Text
Based on your responses throughout this survey, is there anything else you would like to share about this ad?
Q24
Long Text
How clear was the ad about what it wanted you to do next?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.