Welcome! You’ll review one ad concept and share your honest reactions. There are no right or wrong answers. When ready, continue to the next section.
Which ad concept were you assigned to review today?
- Concept A
- Concept B
- Concept C
Please review the assigned ad concept now. Spend at least 15 seconds with it before continuing. (Researcher: insert image/video/copy here.)
Overall, how appealing is this ad to you?
What most influenced your appeal rating?
Max 600 chars
How clear was the main message in this ad?
How relevant is this ad to your needs right now?
Based on this ad, how likely are you to consider the product or service?
Please rate your agreement with the following statements about the ad.
In a few words, what is the main message you took away?
Max 100 chars
How clear was what the ad wanted you to do next?
How likely would you be to share this ad with someone you know?
Attention check: To confirm you are paying attention, please select “Agree.”
- Strongly disagree
- Disagree
- Neither
- Agree
- Strongly agree
Which parts of the ad worked best for you? Select up to 3.
- Visuals or imagery
- Headline or tagline
- Offer or promotion
- Storyline
- Call to action
- Tone or voice
- Brand fit
- Length or pace
- Music or sound
- Other
What is the one change that would most improve this ad?
Max 600 chars
Allocate 100 points to show which outcomes matter most to you when judging an ad.
Where do you typically notice ads like this? Select all that apply.
- Social media feed
- YouTube or pre-roll video
- TV or connected TV
- Streaming audio or podcast
- Outdoor or billboard
- Web banner or display
- In‑store or point of sale
- Search results
- Email
- Other
In the last 30 days, how often have you noticed ads like this?
Which of the following best describes your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
What is the highest level of education you have completed?
What is your current employment status?
Anything else you’d like to share about this ad?
Max 600 chars
AI Interview: 2 Follow-up Questions on Your Responses
Thank you for your time—your feedback is complete.