Ad Creative Pretest: Appeal, Clarity & Purchase Intent
Pretest ad concepts by measuring unaided message recall, emotional appeal, clarity, personal relevance, and behavioral intent. Designed for researchers and marketers evaluating creative executions before launch.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
24
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome and thank you for participating in this study.
You will review one ad concept and share your honest reactions. There are no right or wrong answers — we are interested only in your personal opinions.
Your responses are confidential and will be reported in aggregate only. Participation is voluntary and you may stop at any time. This survey takes approximately 5–7 minutes to complete.
When you are ready, please continue to the next page.
Q2
Chat Message
Please take a moment to carefully review the ad concept shown below. When you are ready, continue to the next page.
[Researcher note: Insert the assigned ad concept (image, video, or copy) here. Use survey-platform randomization to assign respondents to Concept A, B, or C. Enforce a minimum 15-second exposure before the 'Next' button appears.]
Q3
Long Text
In your own words, what is the main message of this ad?
Max chars
Q4
Long Text
What was your first reaction when you saw this ad?
Max chars
Q5
Opinion Scale
Overall, how appealing is this ad to you?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q6
Long Text
What most influenced your reaction to this ad?
Max chars
Q7
Opinion Scale
How clear was the main message in this ad?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q8
Opinion Scale
How relevant is this ad to your needs or interests right now?
Range: 1 – 7
Min: Not at all relevantMid: NeutralMax: Extremely relevant
Q9
Opinion Scale
How clear was the ad about what it wanted you to do next?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q10
Opinion Scale
How believable is the claim or promise made in this ad?
Range: 1 – 7
Min: Not at all believableMid: NeutralMax: Completely believable
Q11
Opinion Scale
How unique or different does this ad feel compared to other ads you have seen?
Range: 1 – 7
Min: Not at all uniqueMid: NeutralMax: Extremely unique
Q12
Opinion Scale
To what extent did this ad make you feel something (e.g., excited, curious, amused, inspired)?
Range: 1 – 7
Min: No emotional response at allMid: NeutralMax: Very strong emotional response
Q13
Opinion Scale
Based on this ad, how likely would you be to consider the product or service being advertised?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q14
Opinion Scale
How likely would you be to share this ad with someone you know?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q15
Multiple Choice
Which parts of the ad worked best for you? Select up to three.
Visuals or imagery
Headline or tagline
Offer or promotion
Storyline
Call to action
Tone or voice
Brand fit
Length or pace
Music or sound
Other
Q16
Long Text
If you could change one thing about this ad, what would it be?
Max chars
Q17
AI Interview
We would like to understand your reactions to this ad in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q18
Long Text
Based on your responses throughout this survey, is there anything else you would like to share about this ad?
Max chars
Q19
Multiple Choice
Where do you typically notice ads like this one? Select all that apply.
Social media feed
YouTube or pre-roll video
TV or connected TV
Streaming audio or podcast
Outdoor or billboard
Web banner or display
In-store or point of sale
Search results
Email
None of these
Other
Q20
Dropdown
In the last 30 days, how often have you noticed ads similar to this one?
Never
Once
Two to three times
About weekly
Several times per week
Daily or almost daily
Q21
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q22
Multiple Choice
Which of the following best describes your gender?
Woman
Man
Non-binary
Prefer not to say
Q23
Dropdown
In which region do you currently live?
North America
Europe
Asia–Pacific
Latin America
Middle East or Africa
Prefer not to say
Q24
Chat Message
Thank you for your time — your feedback has been recorded. Your responses will help improve future advertising. You may now close this window.
Frequently Asked Questions
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