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Ad Concept Test Survey Template: Clarity, Appeal & Relevance

Ad testing made fast. Pretest ad concepts for clarity, appeal, relevance; capture reactions and pick winners. Use this survey template to optimize creative.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! You’ll review one ad concept and share your honest reactions. There are no right or wrong answers. When ready, continue to the next section.
Q2
Multiple Choice
Which ad concept were you assigned to review today?
  • Concept A
  • Concept B
  • Concept C
Q3
Chat Message
Please review the assigned ad concept now. Spend at least 15 seconds with it before continuing. (Researcher: insert image/video/copy here.)
Q4
Rating
Overall, how appealing is this ad to you?
Scale: 10 (star)
Min: Not at all appealingMax: Extremely appealing
Q5
Long Text
What most influenced your appeal rating?
Max 600 chars
Q6
Opinion Scale
How clear was the main message in this ad?
Range: 1 – 10
Min: Very unclearMid: NeutralMax: Very clear
Q7
Opinion Scale
How relevant is this ad to your needs right now?
Range: 1 – 10
Min: Not at all relevantMid: NeutralMax: Highly relevant
Q8
Rating
Based on this ad, how likely are you to consider the product or service?
Scale: 10 (star)
Min: Very unlikelyMax: Very likely
Q9
Matrix
Please rate your agreement with the following statements about the ad.
RowsStrongly disagreeDisagreeNeitherAgreeStrongly agree
The ad is memorable.•••••
It feels different from other ads.•••••
It fits my interests or situation.•••••
I trust what the ad says.•••••
Q10
Short Text
In a few words, what is the main message you took away?
Max 100 chars
Q11
Dropdown
How clear was what the ad wanted you to do next?
  • Very clear
  • Somewhat clear
  • Neither clear nor unclear
  • Somewhat unclear
  • Very unclear
Q12
Opinion Scale
How likely would you be to share this ad with someone you know?
Range: 1 – 10
Min: Very unlikelyMid: MaybeMax: Very likely
Q13
Multiple Choice
Attention check: To confirm you are paying attention, please select “Agree.”
  • Strongly disagree
  • Disagree
  • Neither
  • Agree
  • Strongly agree
Q14
Multiple Choice
Which parts of the ad worked best for you? Select up to 3.
  • Visuals or imagery
  • Headline or tagline
  • Offer or promotion
  • Storyline
  • Call to action
  • Tone or voice
  • Brand fit
  • Length or pace
  • Music or sound
  • Other
Q15
Long Text
What is the one change that would most improve this ad?
Max 600 chars
Q16
Constant Sum
Allocate 100 points to show which outcomes matter most to you when judging an ad.
Total must equal 100
Min per option: 0Whole numbers only
Q17
Multiple Choice
Where do you typically notice ads like this? Select all that apply.
  • Social media feed
  • YouTube or pre-roll video
  • TV or connected TV
  • Streaming audio or podcast
  • Outdoor or billboard
  • Web banner or display
  • In‑store or point of sale
  • Search results
  • Email
  • Other
Q18
Dropdown
In the last 30 days, how often have you noticed ads like this?
  • Never
  • Once
  • Two to three times
  • About weekly
  • Several times per week
  • Daily or almost daily
Q19
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q20
Multiple Choice
Which of the following best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q21
Dropdown
Where do you live?
  • North America
  • Europe
  • Asia–Pacific
  • Latin America
  • Middle East or Africa
  • Prefer not to say
Q22
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college or 2-year degree
  • Bachelor’s degree
  • Postgraduate degree
  • Prefer not to say
Q23
Dropdown
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker or caregiver
  • Unemployed and looking
  • Unemployed and not looking
  • Retired
  • Prefer not to say
Q24
Long Text
Anything else you’d like to share about this ad?
Max 600 chars
Q25
AI Interview
AI Interview: 2 Follow-up Questions on Your Responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q26
Chat Message
Thank you for your time—your feedback is complete.

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