Q01
Long Text
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Market Research Workflow Benchmarking Survey
Measures how research teams plan projects, select and evaluate tools, and navigate procurement — providing quantitative benchmarks and qualitative depth on workflow efficiency and pain points.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
27 questions · ~4 min
Q02
Multiple Choice
Do you currently plan, conduct, or manage market research or user research as part of your role?
Q03
AI Interview
Tell us about your most recent market research project. What was it about, and what were the biggest challenges you faced? If confidential, a general description is fine.
Q04
Long Text
How satisfied are you with the overall efficiency of your current research workflow?
Q05
Multiple Choice
When did you last replace or discontinue a research tool?
Q06
Multiple Choice
What is your level of influence on research budgeting?
Q07
Long Text
Based on your responses in this survey, please share any additional thoughts or suggestions about market research workflows or tools.
Q08
Multiple Choice
Which of the following best describes your primary role?
Q09
Long Text
Thank you for completing this survey. Your insights will help improve market research workflows and tools across the industry. Your responses are confidential and will be reported only in aggregate.
Q10
Multiple Choice
Approximately how many market research projects have you completed in the past six months?
Q11
Multiple Choice
Which of the following tools or platforms did you use in your most recent project? Select all that apply.
Q12
Long Text
How satisfied are you with the research tools and platforms currently available to you?
Q13
Multiple Choice
What primarily prompted your most recent tool change? Select all that apply.
Q14
Multiple Choice
What is a typical budget for a single research project?
Q15
Multiple Choice
How many years have you worked in market or user research?
Q16
Multiple Choice
How many research projects do you typically manage concurrently?
Q17
Multiple Choice
Did you encounter any of the following issues during your most recent project? Select all that apply.
Q18
Long Text
How likely are you to recommend your current primary research tool to a colleague?
Q19
Multiple Choice
Who has final approval authority for your research-related purchases? Select all that apply.
Q20
Multiple Choice
Approximately how many employees are in your organization?
Q21
Multiple Choice
In your most recent project, which step felt like the biggest time sink relative to its value? Select up to two.
Q22
Multiple Choice
What is the typical approval lead time for research-related purchases?
Q23
Long Text
Which industry best describes your organization?
Q24
Multiple Choice
Have you ever adopted a research tool before receiving formal organizational approval?
Q25
Long Text
Where are you primarily based?
Q26
Multiple Choice
What factors influenced your decision to adopt the tool before formal approval?
Q27
Multiple Choice
How large is your research team, including yourself?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.