All Templates

Market Research Workflows & Tools Survey Template

Audit how teams plan studies, use tools, and find bottlenecks. Customize this template to benchmark workflows and optimize market research processes.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

25

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Multiple Choice
Approximately how many market research projects have you completed in the past six months?
  • None
  • 1-3 projects
  • 4-6 projects
  • 7-10 projects
  • More than 10 projects
Q2
Long Text
Briefly describe your most recent market research project. If confidential, provide a general description.
Max 600 chars
Q3
Long Text
What was the most challenging part of that project, and why?
Max 600 chars
Q4
Multiple Choice
Which tools or platforms did you use most in that project? Select all that apply.
  • Survey platform
  • Panel/sample provider
  • Qualitative/interview tool
  • Analytics/statistics tool
  • Dashboard/BI tool
  • Data cleaning/ETL tool
  • Project management tool
  • Other
Q5
Long Text
If anything went off track, what issues occurred and how did you address them?
Max 600 chars
Q6
Multiple Choice
In that project, which step felt lowest value relative to the time spent?
  • Sampling/recruitment
  • Survey design
  • Programming/scripting
  • Fieldwork/monitoring
  • Data cleaning/prep
  • Analysis
  • Reporting/presentation
  • None of the above
Q7
Multiple Choice
When did you last replace or discontinue a research tool?
  • Within the past month
  • 1-3 months ago
  • 4-12 months ago
  • More than a year ago
  • I have not replaced a tool
Q8
Multiple Choice
What primarily prompted the most recent tool change? Select all that apply.
  • Cost/pricing
  • Missing features
  • Reliability/performance issues
  • Integration needs
  • Customer support
  • Security/compliance
  • Team/user feedback
  • Vendor consolidation
  • Other
Q9
Long Text
Tell us about the last time you chose a new tool without formal approval. What convinced you it was worth the cost?
Max 600 chars
Q10
Multiple Choice
Who typically approves your research-related purchases?
  • My manager
  • Procurement team
  • Finance team
  • I don’t need approval
  • Other
Q11
Multiple Choice
Who had final sign-off on your organization’s most recent purchase of a research tool or service?
  • My manager
  • Department head
  • Procurement team
  • Finance team
  • Executive leadership
  • I don’t know
  • Other
Q12
Multiple Choice
What is the typical approval lead time for research-related purchases?
  • Less than 1 week
  • 1-2 weeks
  • 3-4 weeks
  • More than 4 weeks
  • Varies by purchase
Q13
Multiple Choice
Attention Check: To confirm you’re paying attention, please select “I am paying attention.”
  • I am paying attention
  • I prefer not to say
  • I am not sure
Q14
Multiple Choice
What is your primary role?
  • Market researcher/Analyst
  • Consumer insights
  • Product/UX researcher
  • Consultant/Agency
  • Data scientist/Statistician
  • Other
Q15
Multiple Choice
How many years have you worked in market or user research?
  • Less than 1 year
  • 1-3 years
  • 4-6 years
  • 7-10 years
  • More than 10 years
Q16
Multiple Choice
Approximately how many employees are in your organization?
  • 1-10
  • 11-50
  • 51-200
  • 201-1,000
  • 1,001-5,000
  • More than 5,000
Q17
Multiple Choice
Which industry best describes your organization?
  • Consumer goods/CPG
  • Technology
  • Healthcare
  • Financial services
  • Media/Advertising
  • Education
  • Nonprofit
  • Government
  • Other
Q18
Multiple Choice
Where are you primarily based?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East
  • Africa
  • Other
Q19
Multiple Choice
How large is your research team (including you)?
  • Just me
  • 2-5
  • 6-10
  • 11-20
  • More than 20
Q20
Multiple Choice
What is your influence on research budgeting?
  • I set the budget
  • I influence the budget
  • I do not influence budget decisions
Q21
Multiple Choice
What is a typical individual project budget for you?
  • Under $5,000
  • $5,000-$15,000
  • $15,000-$50,000
  • $50,000-$100,000
  • Over $100,000
  • Varies too much to say
Q22
Multiple Choice
How many projects do you typically manage at the same time?
  • 0-1
  • 2-3
  • 4-6
  • 7 or more
Q23
Long Text
Any final comments or suggestions for improving market research workflows or tools?
Max 600 chars
Q24
AI Interview
AI Interview: 2 Follow-up Questions on Your Most Recent Project and Workflow
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q25
Chat Message
Thank you for your time—your insights will help improve market research workflows and tools.

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.

Ready to Get Started?

Launch your survey in minutes with this pre-built template