Audit how teams plan studies, use tools, and find bottlenecks. Customize this template to benchmark workflows and optimize market research processes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
25
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Multiple Choice
Approximately how many market research projects have you completed in the past six months?
None
1-3 projects
4-6 projects
7-10 projects
More than 10 projects
Q2
Long Text
Briefly describe your most recent market research project. If confidential, provide a general description.
Max 600 chars
Q3
Long Text
What was the most challenging part of that project, and why?
Max 600 chars
Q4
Multiple Choice
Which tools or platforms did you use most in that project? Select all that apply.
Survey platform
Panel/sample provider
Qualitative/interview tool
Analytics/statistics tool
Dashboard/BI tool
Data cleaning/ETL tool
Project management tool
Other
Q5
Long Text
If anything went off track, what issues occurred and how did you address them?
Max 600 chars
Q6
Multiple Choice
In that project, which step felt lowest value relative to the time spent?
Sampling/recruitment
Survey design
Programming/scripting
Fieldwork/monitoring
Data cleaning/prep
Analysis
Reporting/presentation
None of the above
Q7
Multiple Choice
When did you last replace or discontinue a research tool?
Within the past month
1-3 months ago
4-12 months ago
More than a year ago
I have not replaced a tool
Q8
Multiple Choice
What primarily prompted the most recent tool change? Select all that apply.
Cost/pricing
Missing features
Reliability/performance issues
Integration needs
Customer support
Security/compliance
Team/user feedback
Vendor consolidation
Other
Q9
Long Text
Tell us about the last time you chose a new tool without formal approval. What convinced you it was worth the cost?
Max 600 chars
Q10
Multiple Choice
Who typically approves your research-related purchases?
My manager
Procurement team
Finance team
I don’t need approval
Other
Q11
Multiple Choice
Who had final sign-off on your organization’s most recent purchase of a research tool or service?
My manager
Department head
Procurement team
Finance team
Executive leadership
I don’t know
Other
Q12
Multiple Choice
What is the typical approval lead time for research-related purchases?
Less than 1 week
1-2 weeks
3-4 weeks
More than 4 weeks
Varies by purchase
Q13
Multiple Choice
Attention Check: To confirm you’re paying attention, please select “I am paying attention.”
I am paying attention
I prefer not to say
I am not sure
Q14
Multiple Choice
What is your primary role?
Market researcher/Analyst
Consumer insights
Product/UX researcher
Consultant/Agency
Data scientist/Statistician
Other
Q15
Multiple Choice
How many years have you worked in market or user research?
Less than 1 year
1-3 years
4-6 years
7-10 years
More than 10 years
Q16
Multiple Choice
Approximately how many employees are in your organization?
1-10
11-50
51-200
201-1,000
1,001-5,000
More than 5,000
Q17
Multiple Choice
Which industry best describes your organization?
Consumer goods/CPG
Technology
Healthcare
Financial services
Media/Advertising
Education
Nonprofit
Government
Other
Q18
Multiple Choice
Where are you primarily based?
North America
Europe
Asia-Pacific
Latin America
Middle East
Africa
Other
Q19
Multiple Choice
How large is your research team (including you)?
Just me
2-5
6-10
11-20
More than 20
Q20
Multiple Choice
What is your influence on research budgeting?
I set the budget
I influence the budget
I do not influence budget decisions
Q21
Multiple Choice
What is a typical individual project budget for you?
Under $5,000
$5,000-$15,000
$15,000-$50,000
$50,000-$100,000
Over $100,000
Varies too much to say
Q22
Multiple Choice
How many projects do you typically manage at the same time?
0-1
2-3
4-6
7 or more
Q23
Long Text
Any final comments or suggestions for improving market research workflows or tools?
Max 600 chars
Q24
AI Interview
AI Interview: 2 Follow-up Questions on Your Most Recent Project and Workflow
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q25
Chat Message
Thank you for your time—your insights will help improve market research workflows and tools.
Frequently Asked Questions
What is QuestionPunk?
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