Enterprise Demand & Willingness to Pay: Low-Carbon Software
Survey enterprise buyers to gauge demand, adoption, and willingness to pay for low-carbon software. Pinpoint price sensitivity and ESG procurement priorities.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
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Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This survey asks about your role in software purchasing and your organization’s interest in lower-carbon (“greener”) software. Your responses are confidential and aggregated for research purposes. This should take about 7–10 minutes.
Q2
Multiple Choice
Which best describes your involvement in software purchasing for your organization?
I am a final decision-maker
I am part of the buying committee
I recommend or influence vendors
I approve budgets for software purchases
I have no involvement in software purchasing
Q3
Chat Message
Thanks for your response. If you have no involvement in software purchasing, you may not be eligible for the full survey. You can submit at any time.
Q4
Rating
How satisfied are you with the sustainability information provided by software vendors today?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
Q5
Matrix
Rate how much each factor has been a barrier to buying greener software in the last 12 months.
Rows
Not a barrier
Slight barrier
Moderate barrier
Significant barrier
Major barrier
Perceived cost premium
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Lack of measurement standards/labels
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Data credibility and verification
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Performance or reliability concerns
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Limited supplier maturity or availability
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Internal stakeholder buy-in
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Competing priorities or budget timing
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Q6
Opinion Scale
How interested is your organization in choosing greener software when functionality is comparable?
Range: 1 – 10
Min: Not at all interestedMid: NeutralMax: Extremely interested
Q7
Constant Sum
Allocate 100 points to reflect where the value of greener software comes from for your organization.
Total must equal 100
Reduced carbon emissions
Cost savings from efficiency
Regulatory/compliance readiness
Customer or partner requirements
Brand/reputation benefits
Employee engagement and talent
Min per option: 0Whole numbers only
Q8
Matrix
How important are the following drivers for adopting greener software in the next 12–24 months?
Rows
Not important
Slightly important
Moderately important
Very important
Extremely important
Regulatory compliance and audits
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Customer and partner requirements
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Brand/reputation differentiation
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Employee expectations and values
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Operational efficiency and cost outcomes
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Leadership mandate or ESG targets
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Q9
Opinion Scale
To what extent would you accept performance trade-offs to reduce software-related carbon?
Range: 1 – 10
Min: Would not acceptMid: DependsMax: Would accept
Q10
Numeric
What is the maximum premium (%) your organization would pay for a materially greener software option, assuming equal performance?
Accepts a numeric value
Whole numbers only
Q11
Dropdown
What payback timeframe would you expect for any green premium you pay?
Immediate (no premium)
< 12 months
12–24 months
25–36 months
> 36 months
Unsure
Q12
Dropdown
Approximately how many employees does your organization have?
Fewer than 200
200–999
1,000–4,999
5,000–19,999
20,000 or more
Prefer not to say
Q13
Dropdown
What is your primary industry?
Technology
Financial services
Manufacturing
Retail/Consumer
Healthcare
Energy/Utilities
Public sector
Education
Other
Prefer not to say
Q14
Dropdown
Where is your organization primarily headquartered?
North America
Europe
Asia-Pacific
Latin America
Middle East
Africa
Prefer not to say
Q15
Dropdown
What is your role level?
Executive
Director
Manager
Individual contributor
Consultant/Contractor
Other
Prefer not to say
Q16
Dropdown
About how much does your organization spend annually on software (all categories)?
Briefly describe how green criteria are incorporated into your software procurement process today, and anything else that would increase your likelihood to choose greener software.
Max 600 chars
Q19
AI Interview
AI Interview: 2 Follow-up Questions on Greener Software Decisions
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q20
Chat Message
You’ve reached the end. Thank you for your time—please submit your responses now.
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