Enterprise WTP & Adoption Drivers for Low-Carbon Software
Surveys enterprise software buyers to measure demand, willingness to pay, and key adoption barriers for low-carbon software. Identifies price sensitivity thresholds and ESG procurement priorities across industries and organization sizes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
20
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores enterprise perspectives on lower-carbon software options.
Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions.
All responses are confidential, anonymized, and reported only in aggregate for research purposes. This should take about 7–10 minutes.
Q2
Multiple Choice
Which of the following best describes your involvement in software purchasing decisions for your organization?
I am a final decision-maker
I am part of the buying committee
I recommend or influence vendors
I approve budgets for software purchases
I have no involvement in software purchasing
Q3
Chat Message
Thank you for your interest. This survey is designed for professionals involved in software purchasing decisions. Based on your response, you are not eligible for this study. We appreciate your time.
Q4
Opinion Scale
How satisfied are you with the sustainability information currently provided by software vendors?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q5
Multiple Choice
Which of the following have been barriers to purchasing greener software in the last 12 months? Select all that apply.
Lack of standardized carbon or sustainability metrics
Higher cost of greener alternatives
Limited availability of greener vendor options
Insufficient executive or leadership buy-in
No regulatory or compliance requirement to do so
Concerns about performance or reliability trade-offs
Greener software not a current organizational priority
Other (please specify)
None of the above
Q6
Opinion Scale
How interested is your organization in choosing a greener software option when functionality is comparable to alternatives?
Range: 1 – 7
Min: Not at all interestedMid: NeutralMax: Extremely interested
Q7
Opinion Scale
How likely is your organization to actively evaluate greener software alternatives in the next 12 months?
Please rank the following from most to least important in terms of where the value of greener software comes from for your organization.
Drag to order (top = most important)
Reduced carbon emissions and environmental impact
Cost savings from improved efficiency
Regulatory and compliance readiness
Customer or partner sustainability requirements
Brand and reputation benefits
Employee engagement and talent attraction
Q9
Opinion Scale
To what extent would your organization accept minor performance trade-offs in order to reduce software-related carbon emissions?
Range: 1 – 7
Min: Would not accept any trade-offsMid: NeutralMax: Would readily accept trade-offs
Q10
Dropdown
Assuming equal functionality and performance, what is the maximum price premium your organization would pay for a materially greener software option?
0% — would not pay any premium
1–5%
6–10%
11–15%
16–20%
More than 20%
Unsure
Q11
Dropdown
What payback timeframe would your organization expect to recoup any premium paid for greener software?
Immediate (would not pay a premium)
Less than 12 months
12–24 months
25–36 months
More than 36 months
Unsure
Q12
Ranking
Please rank the following drivers of greener software adoption from most to least important for your organization over the next 12–24 months.
Drag to order (top = most important)
New or tightening environmental regulations
Internal ESG or sustainability targets
Customer or partner contractual requirements
Demonstrable cost savings or efficiency gains
Competitive differentiation in the market
Employee expectations around sustainability
Q13
Long Text
Based on your responses in this survey, please share any additional thoughts on how green criteria factor into your software procurement decisions, or what would most increase your likelihood to choose greener software.
Max chars
Q14
AI Interview
We'd like to explore your thoughts on greener software decisions in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q15
Dropdown
Approximately how many employees does your organization have?
Fewer than 200
200–999
1,000–4,999
5,000–19,999
20,000 or more
Prefer not to say
Q16
Dropdown
What is your organization's primary industry?
Technology
Financial services
Manufacturing
Retail / Consumer goods
Healthcare
Energy / Utilities
Public sector
Education
Other
Prefer not to say
Q17
Dropdown
Where is your organization primarily headquartered?
North America
Europe
Asia-Pacific
Latin America
Middle East
Africa
Prefer not to say
Q18
Dropdown
What is your role level within your organization?
Executive (C-suite / VP)
Director
Manager
Individual contributor
Consultant / Contractor
Other
Prefer not to say
Q19
Dropdown
Approximately how much does your organization spend annually on software across all categories?
Less than $1M
$1M–$4.9M
$5M–$19.9M
$20M–$99.9M
$100M or more
Unsure
Prefer not to say
Q20
Chat Message
You've reached the end of the survey. Thank you for sharing your insights — your responses will help advance research on sustainable software procurement. Please submit your responses now.
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