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Enterprise WTP & Adoption Drivers for Low-Carbon Software

Surveys enterprise software buyers to measure demand, willingness to pay, and key adoption barriers for low-carbon software. Identifies price sensitivity thresholds and ESG procurement priorities across industries and organization sizes.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

20 questions · ~4 min
Q01
Long Text

Welcome! This survey explores enterprise perspectives on lower-carbon software options. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, anonymized, and reported only in aggregate for research purposes. This should take about 7–10 minutes.

Q02
Multiple Choice

Which of the following best describes your involvement in software purchasing decisions for your organization?

Q03
Long Text

How satisfied are you with the sustainability information currently provided by software vendors?

Q04
Long Text

How interested is your organization in choosing a greener software option when functionality is comparable to alternatives?

Q05
Long Text

Assuming equal functionality and performance, what is the maximum price premium your organization would pay for a materially greener software option?

Q06
Long Text

Please rank the following drivers of greener software adoption from most to least important for your organization over the next 12–24 months.

Q07
Long Text

Based on your responses in this survey, please share any additional thoughts on how green criteria factor into your software procurement decisions, or what would most increase your likelihood to choose greener software.

Q08
Long Text

Approximately how many employees does your organization have?

Q09
Long Text

You've reached the end of the survey. Thank you for sharing your insights — your responses will help advance research on sustainable software procurement. Please submit your responses now.

Q10
Long Text

Thank you for your interest. This survey is designed for professionals involved in software purchasing decisions. Based on your response, you are not eligible for this study. We appreciate your time.

Q11
Multiple Choice

Which of the following have been barriers to purchasing greener software in the last 12 months? Select all that apply.

Q12
Long Text

How likely is your organization to actively evaluate greener software alternatives in the next 12 months?

Q13
Long Text

What payback timeframe would your organization expect to recoup any premium paid for greener software?

Q14
AI Interview

We'd like to explore your thoughts on greener software decisions in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your responses.

Q15
Long Text

What is your organization's primary industry?

Q16
Long Text

Please rank the following from most to least important in terms of where the value of greener software comes from for your organization.

Q17
Long Text

Where is your organization primarily headquartered?

Q18
Long Text

To what extent would your organization accept minor performance trade-offs in order to reduce software-related carbon emissions?

Q19
Long Text

What is your role level within your organization?

Q20
Long Text

Approximately how much does your organization spend annually on software across all categories?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.