Sustainable Travel Willingness to Pay Survey Template
Use this template to measure what travelers will pay for low-emission options. Reveal price sensitivity, trade-offs, and drivers of sustainable travel choices.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This brief survey asks about your most recent overnight trip and your views on lower-emission travel options.
Q2
Multiple Choice
In the past 12 months, have you taken any overnight leisure or business trip?
Yes
No
Q3
Multiple Choice
What was the primary purpose of your most recent overnight trip in the past 12 months?
Leisure/holiday
Business/work
Visiting friends or relatives
Other
Q4
Multiple Choice
What was the primary mode of transportation for that trip?
Flight/plane
Personal or rental car
Rideshare/taxi
Train
Intercity bus/coach
Ferry/boat
Other
Q5
Dropdown
How many nights was that trip?
1 night
2–3 nights
4–6 nights
7–13 nights
14+ nights
Q6
Dropdown
About how much did you spend per traveler on that trip (excluding shopping)?
Under $200
$200–$499
$500–$999
$1,000–$1,999
$2,000 or more
Prefer not to say
Q7
Multiple Choice
Which of the following did you do on that trip to reduce environmental impact? Select all that apply.
Chose a nonstop flight or fewer stops
Took train/bus instead of flying or driving
Used public transit or walked
Stayed at eco-certified lodging
Purchased carbon offsets
Declined daily housekeeping or towel changes
Packed light to reduce weight
Brought a reusable bottle/cup
Chose more plant-based or local food
None of the above
Q8
Opinion Scale
When a greener option costs more, how do you usually decide?
Allocate 100 points across the factors below to reflect their importance when booking a trip.
Total must equal 100
Price
Travel time
Convenience and connections
Comfort
Environmental impact (emissions)
Flexibility/change options
Brand trust
Onboard/lodging amenities
Min per option: 0Whole numbers only
Q10
Numeric
For a comparable trip, what is the maximum extra amount (in USD or local equivalent) you would pay for a main transport option with 30% lower emissions?
Accepts a numeric value
Whole numbers only
Q11
Numeric
How much extra per night (in USD or local equivalent) would you pay for an independently eco-certified hotel compared with a similar non-certified hotel?
Accepts a numeric value
Whole numbers only
Q12
Ranking
Rank these sustainability features for trips like yours (1 = most valuable).
Drag to order (top = most important)
Verified carbon footprint shown at booking
Lower-emission transport (e.g., train/EV/SAF)
Built-in carbon offset option
Eco-certified lodging
No single-use plastics/reusable amenities
Supports local communities or conservation
Q13
Matrix
How much do you agree or disagree with each statement?
Rows
Strongly disagree
Disagree
Neither
Agree
Strongly agree
I trust sustainability claims from travel brands.
•
•
•
•
•
A small price premium is fair for lower emissions.
•
•
•
•
•
Greener options should not reduce comfort.
•
•
•
•
•
Clear emissions info helps me choose.
•
•
•
•
•
Offsets are an acceptable interim solution.
•
•
•
•
•
I prefer providers investing in long-term reductions.
•
•
•
•
•
Q14
Multiple Choice
Attention check: To confirm you’re paying attention, please select “Agree.”
Strongly disagree
Disagree
Neither
Agree
Strongly agree
Q15
Rating
How likely are you to choose a lower-emission option on a trip in the next 6 months?
Scale: 11 (star)
Min: Very unlikelyMax: Very likely
Q16
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q17
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer not to say
Q18
Dropdown
Where do you currently live?
Africa
Asia
Europe
North America
Oceania
South America
Middle East
Prefer not to say
Q19
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor’s degree
Master’s degree
Doctorate or professional degree
Prefer not to say
Q20
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker/caregiver
Unemployed and seeking work
Retired
Prefer not to say
Q21
Long Text
Is there anything else you’d like to share about paying more for greener travel options?
Max 600 chars
Q22
AI Interview
AI Interview: 2 Follow-up Questions on sustainable travel choices
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q23
Chat Message
Thank you for participating—your responses will help improve lower-emission travel options.
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