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Sustainable Travel Willingness to Pay Survey Template

Use this template to measure what travelers will pay for low-emission options. Reveal price sensitivity, trade-offs, and drivers of sustainable travel choices.

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AI-Powered Questions

Intelligent follow-up questions based on responses

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Comprehensive insights and recommendations

Sample Survey Items

Q1
chat message
Welcome! This brief survey asks about your most recent overnight trip and your views on lower-emission travel options.
Q2
multiple choice
In the past 12 months, have you taken any overnight leisure or business trip?
  • Yes
  • No
Q3
multiple choice
What was the primary purpose of your most recent overnight trip in the past 12 months?
  • Leisure/holiday
  • Business/work
  • Visiting friends or relatives
  • Other
Q4
multiple choice
What was the primary mode of transportation for that trip?
  • Flight/plane
  • Personal or rental car
  • Rideshare/taxi
  • Train
  • Intercity bus/coach
  • Ferry/boat
  • Other
Q5
dropdown
How many nights was that trip?
Q6
dropdown
About how much did you spend per traveler on that trip (excluding shopping)?
Q7
multiple choice
Which of the following did you do on that trip to reduce environmental impact? Select all that apply.
  • Chose a nonstop flight or fewer stops
  • Took train/bus instead of flying or driving
  • Used public transit or walked
  • Stayed at eco-certified lodging
  • Purchased carbon offsets
  • Declined daily housekeeping or towel changes
  • Packed light to reduce weight
  • Brought a reusable bottle/cup
  • Chose more plant-based or local food
  • None of the above
Q8
opinion scale
When a greener option costs more, how do you usually decide?
Q9
constant sum
Allocate 100 points across the factors below to reflect their importance when booking a trip.
Q10
numeric
For a comparable trip, what is the maximum extra amount (in USD or local equivalent) you would pay for a main transport option with 30% lower emissions?
Q11
numeric
How much extra per night (in USD or local equivalent) would you pay for an independently eco-certified hotel compared with a similar non-certified hotel?
Q12
ranking
Rank these sustainability features for trips like yours (1 = most valuable).
Q13
matrix
How much do you agree or disagree with each statement?
Q14
multiple choice
Attention check: To confirm you’re paying attention, please select “Agree.”
  • Strongly disagree
  • Disagree
  • Neither
  • Agree
  • Strongly agree
Q15
rating
How likely are you to choose a lower-emission option on a trip in the next 6 months?
Q16
dropdown
What is your age?
Q17
multiple choice
Which best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q18
dropdown
Where do you currently live?
Q19
dropdown
What is the highest level of education you have completed?
Q20
multiple choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Unemployed and seeking work
  • Retired
  • Prefer not to say
Q21
long text
Is there anything else you’d like to share about paying more for greener travel options?
Max 600 chars
Q22
ai interview
AI Interview: 2 Follow-up Questions on sustainable travel choices
AI Interview
Q23
chat message
Thank you for participating—your responses will help improve lower-emission travel options.

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Sustainable Travel Willingness to Pay Survey Template - Survey Template | QuestionPunk