Q01
Long Text
All templates
Sustainable Travel Willingness-to-Pay & Trade-Off Survey
Measures travelers' price sensitivity for lower-emission transport and eco-certified lodging, identifies key booking trade-offs, and uncovers the attitudinal drivers behind sustainable travel choices.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
24 questions · ~4 min
Q02
Multiple Choice
In the past 12 months, have you taken any overnight leisure or business trip?
Q03
Multiple Choice
What was the primary purpose of your most recent overnight trip in the past 12 months?
Q04
Multiple Choice
Which of the following, if any, did you do on that trip to reduce environmental impact? (Select all that apply.)
Q05
Long Text
Rank the following factors by how important they are when you book a trip (1 = most important).
Q06
Long Text
I feel personally responsible for reducing the environmental impact of my travel.
Q07
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about paying more for greener travel options.
Q08
Long Text
What is your age?
Q09
Long Text
Thank you for completing this survey. Your responses will contribute to research on improving lower-emission travel options. If you have any questions, please contact the research team.
Q10
Multiple Choice
What was the primary mode of transportation for the longest-distance leg of that trip?
Q11
Long Text
When a greener travel option costs more, how do you typically decide?
Q12
Long Text
Seeing a verified carbon footprint label at booking would influence my travel choices.
Q13
Multiple Choice
Which best describes your gender?
Q14
Long Text
How many nights was that trip?
Q15
Long Text
For a comparable trip, what is the maximum extra amount you would pay for a main transport option with 30% lower emissions?
Q16
Long Text
I trust sustainability claims and eco-certifications from travel companies.
Q17
Long Text
In which region do you currently live?
Q18
Long Text
Approximately how much did you spend per traveler on that trip (excluding shopping), in USD or local equivalent?
Q19
Long Text
How much extra per night would you pay for an independently eco-certified hotel compared with a similar non-certified hotel?
Q20
Long Text
I would recommend a greener travel option to friends or family, even if it costs more.
Q21
Long Text
What is the highest level of education you have completed?
Q22
Long Text
Rank the following sustainability features by how valuable they would be for trips like yours (1 = most valuable).
Q23
Long Text
How likely are you to choose a lower-emission travel option on a trip you take in the next 6 months?
Q24
Multiple Choice
What is your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.