Identifies churn drivers among at-risk subscribers and tests the persuasiveness of specific retention offers, discounts, and feature commitments to inform cancel-flow strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
25
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! We're conducting a short survey (approximately 5–7 minutes) to understand your experience with your subscription and explore ways we can better serve you.
Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest opinions. All responses are confidential and will be reported in aggregate only.
Please click 'Next' to begin.
Q2
Multiple Choice
Which of the following best describes your current subscription plans?
I plan to cancel in the next 30 days
I'm undecided and considering canceling
I'm staying for now but evaluating alternatives
I do not plan to cancel
Q3
Multiple Choice
How often do you typically use this product or service?
Daily
Several times a week
Weekly
Less than weekly
Rarely
Q4
Multiple Choice
How long have you been using this product or service?
Less than 1 month
1–6 months
6–12 months
1–2 years
More than 2 years
Q5
Ranking
Please rank the following factors by how important they are in keeping you subscribed, from most to least important.
Drag to order (top = most important)
Content or selection meets my needs
Easy to use
Good value for the price
Responsive customer support
Integrations with my other tools
Reliable performance
Q6
Multiple Choice
If you have canceled or are considering canceling, what are the main reasons? Please select up to three.
Price or cost
Not using it enough
Missing features I need
Found a better alternative
Product bugs or reliability issues
Hard to use
Billing or payment issues
Customer support quality
Company or policy concerns
Other (please specify)
Q7
Opinion Scale
How price-sensitive are you when it comes to this subscription?
Range: 1 – 7
Min: Not at all price-sensitiveMid: NeutralMax: Extremely price-sensitive
Q8
Multiple Choice
Which of the following offers would most increase your likelihood of staying? Please select up to three.
Temporary discount on current plan
Downgrade to a lower-cost plan
Pause billing for up to 3 months
Include an add-on feature for free
Priority customer support for 6 months
Extended early access to new features
Data migration or setup assistance
Longer payment cycle with savings (e.g., annual billing)
Other (please specify)
Q9
Opinion Scale
How persuasive would a temporary discount be in keeping you subscribed?
Range: 1 – 7
Min: Not at all persuasiveMid: NeutralMax: Extremely persuasive
Q10
Opinion Scale
How persuasive would a billing pause (up to 3 months) be in keeping you subscribed?
Range: 1 – 7
Min: Not at all persuasiveMid: NeutralMax: Extremely persuasive
Q11
Opinion Scale
How persuasive would a plan downgrade at a lower price be in keeping you subscribed?
Range: 1 – 7
Min: Not at all persuasiveMid: NeutralMax: Extremely persuasive
Q12
Dropdown
If a discount were offered, what percentage would make you likely to continue for at least 3 more months?
10% or less
11–20%
21–30%
31–40%
41–50%
More than 50%
No discount would change my mind
Q13
Dropdown
At what monthly price point would you definitely continue your subscription?
Under $10
$10–$24
$25–$49
$50–$74
$75–$99
$100–$149
$150–$199
$200 or more
No price would change my decision
Q14
Ranking
Please rank the following potential improvements by how much they would increase your likelihood to stay, from most to least impactful.
Drag to order (top = most important)
Improved product reliability and fewer bugs
New features based on user feedback
Better customer support responsiveness
More flexible pricing or plan options
Improved user interface and ease of use
Better integrations with other tools
Q15
Opinion Scale
If we publicly committed to a product roadmap addressing your top concerns, how would that affect your likelihood to stay?
Range: 1 – 7
Min: Would not affect my decision at allMid: NeutralMax: Would make me very likely to stay
Q16
Opinion Scale
If we provided your preferred offer from above, how likely would you be to continue your subscription?
In your own words, what single change would most convince you to continue your subscription?
Max chars
Q19
AI Interview
Based on your responses throughout this survey, we'd like to explore a bit further what would keep you as a subscriber. Please share your thoughts and our moderator will ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q20
Multiple Choice
Which best describes your role in choosing or renewing this subscription?
Decision-maker
Influencer
End user only
Procurement or Finance
Other
Q21
Multiple Choice
What type of subscription plan do you currently have?
Individual
Team (2–10 users)
Business (11–100 users)
Enterprise (100+ users)
Not sure
Q22
Multiple Choice
Approximately how much do you or your organization spend per month on this subscription?
Under $25
$25–$49
$50–$99
$100–$199
$200 or more
Prefer not to say
Q23
Dropdown
Approximately when does your subscription next renew?
Within the next 30 days
In 1–3 months
In 3–6 months
In 6–12 months
More than 12 months from now
I'm not sure
Q24
Dropdown
Which region are you located in?
North America
Latin America
Europe
Middle East/Africa
Asia
Oceania
Prefer not to say
Q25
Chat Message
Thank you for your time — your responses have been recorded and will be used to improve your experience. We appreciate your candid feedback.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.