Reduce churn fast. Discover which offers, guarantees, and incentives keep at-risk subscribers from canceling. Use this template to test cancel-flow messaging.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
Which best describes your plans for your subscription?
I plan to cancel in the next 30 days
I'm undecided and considering canceling
I'm staying for now but evaluating alternatives
I do not plan to cancel
Q2
Ranking
Rank the factors that currently keep you subscribed, from most to least important.
Drag to order (top = most important)
Content/selection meets my needs
Easy to use
Good value for the price
Responsive customer support
Integrations with my tools
Reliable performance
Q3
Multiple Choice
If you canceled or are considering canceling, what are the main reasons? Select up to three.
Price/cost
Not using it enough
Missing features I need
Found a better alternative
Product bugs or reliability issues
Hard to use
Billing or payment issues
Customer support quality
Company/policy concerns
Other
Q4
Opinion Scale
How sensitive are you to price for this service?
Range: 1 – 10
Min: Not at all sensitiveMid: NeutralMax: Very sensitive
Q5
Numeric
At what monthly price would you definitely keep your subscription?
Accepts a numeric value
Whole numbers only
Q6
Multiple Choice
Which of these would most increase the chance you stay? Select up to three.
Temporary discount
Downgrade to a lower-cost plan
Pause billing for up to 3 months
Include an add-on feature for free
Priority support for 6 months
Extended early access to new features
Data migration or setup help
Longer payment cycle with savings (e.g., annual)
Other
Q7
Numeric
What discount percentage would make you stay for at least 3 more months?
Accepts a numeric value
Whole numbers only
Q8
Matrix
How persuasive is each offer to you right now?
Rows
Not persuasive
Slightly persuasive
Moderately persuasive
Very persuasive
Extremely persuasive
Temporary discount
•
•
•
•
•
Downgrade to a lower-cost plan
•
•
•
•
•
Pause billing for up to 3 months
•
•
•
•
•
Include an add-on feature for free
•
•
•
•
•
Priority support for 6 months
•
•
•
•
•
Extended early access to new features
•
•
•
•
•
Data migration or setup help
•
•
•
•
•
Longer payment cycle with savings (e.g., annual)
•
•
•
•
•
Q9
Constant Sum
Allocate 100 points across areas where investment would most increase your likelihood to stay.
Total must equal 100
Min per option: 0Whole numbers only
Q10
Matrix
How important are the following improvements to you?
Rows
Not important
Slightly important
Moderately important
Very important
Extremely important
Faster performance and stability
•
•
•
•
•
New integrations with common tools
•
•
•
•
•
More advanced analytics/reporting
•
•
•
•
•
Better mobile app experience
•
•
•
•
•
More customization/configuration
•
•
•
•
•
Easier setup and onboarding
•
•
•
•
•
Improved data export and APIs
•
•
•
•
•
Q11
Matrix
If we publicly committed to the following, how would it affect your likelihood to stay?
Rows
Much less likely
Slightly less likely
No change
Slightly more likely
Much more likely
Integrate with the most-requested third-party tools within 90 days
•
•
•
•
•
Release an advanced analytics dashboard within 60 days
•
•
•
•
•
Improve mobile performance and reliability within 45 days
•
•
•
•
•
Simplify setup with guided onboarding within 30 days
•
•
•
•
•
Enhance data export and API flexibility within 60 days
•
•
•
•
•
Increase uptime and stability with targeted reliability work within 30 days
•
•
•
•
•
Q12
Rating
If we provided your preferred offer above, how likely are you to keep your subscription?
Scale: 10 (star)
Min: Not at all likelyMax: Extremely likely
Q13
Long Text
In your own words, what specific change would most convince you to stay?
Max 600 chars
Q14
Date
When is your next renewal date?
Q15
Multiple Choice
Which best describes your role in choosing or renewing this subscription?
Decision-maker
Influencer
End user only
Procurement/Finance
Other
Q16
Multiple Choice
How long have you used this product/service?
Less than 1 month
1–6 months
6–12 months
1–2 years
More than 2 years
Q17
Multiple Choice
What type of subscription do you have?
Individual
Team (2–10)
Business (11–100)
Enterprise (100+)
Not sure
Q18
Multiple Choice
How frequently do you use the product?
Daily
Several times a week
Weekly
Less than weekly
Rarely
Q19
Multiple Choice
About how much do you or your organization spend per month on this subscription?
Under $25
$25–$49
$50–$99
$100–$199
$200 or more
Prefer not to say
Q20
Multiple Choice
Which region are you in?
North America
Latin America
Europe
Middle East/Africa
Asia
Oceania
Prefer not to say
Q21
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
I am paying attention
I am not paying attention
Prefer not to say
Q22
Long Text
Any final comments or context you’d like to share?
Max 600 chars
Q23
AI Interview
AI Interview: 2 Follow-up Questions on your responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q24
Chat Message
Thanks for your time—your responses have been recorded.
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