Q01
Long Text
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Subscription Retention & Win-Back Offer Testing Survey
Identifies churn drivers among at-risk subscribers and tests the persuasiveness of specific retention offers, discounts, and feature commitments to inform cancel-flow strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
25 questions · ~4 min
Q02
Multiple Choice
Which of the following best describes your current subscription plans?
Q03
Long Text
Please rank the following factors by how important they are in keeping you subscribed, from most to least important.
Q04
Multiple Choice
Which of the following offers would most increase your likelihood of staying? Please select up to three.
Q05
Long Text
Please rank the following potential improvements by how much they would increase your likelihood to stay, from most to least impactful.
Q06
Long Text
If we provided your preferred offer from above, how likely would you be to continue your subscription?
Q07
Multiple Choice
Which best describes your role in choosing or renewing this subscription?
Q08
Long Text
Thank you for your time — your responses have been recorded and will be used to improve your experience. We appreciate your candid feedback.
Q09
Multiple Choice
How often do you typically use this product or service?
Q10
Multiple Choice
If you have canceled or are considering canceling, what are the main reasons? Please select up to three.
Q11
Long Text
How persuasive would a temporary discount be in keeping you subscribed?
Q12
Long Text
If we publicly committed to a product roadmap addressing your top concerns, how would that affect your likelihood to stay?
Q13
Long Text
Thinking about everything that could change, how likely are you to still be a subscriber 6 months from now?
Q14
Multiple Choice
What type of subscription plan do you currently have?
Q15
Multiple Choice
How long have you been using this product or service?
Q16
Long Text
How price-sensitive are you when it comes to this subscription?
Q17
Long Text
How persuasive would a billing pause (up to 3 months) be in keeping you subscribed?
Q18
Long Text
In your own words, what single change would most convince you to continue your subscription?
Q19
Multiple Choice
Approximately how much do you or your organization spend per month on this subscription?
Q20
Long Text
How persuasive would a plan downgrade at a lower price be in keeping you subscribed?
Q21
AI Interview
Based on your responses throughout this survey, we'd like to explore a bit further what would keep you as a subscriber. Please share your thoughts and our moderator will ask a couple of follow-up questions.
Q22
Long Text
Approximately when does your subscription next renew?
Q23
Long Text
If a discount were offered, what percentage would make you likely to continue for at least 3 more months?
Q24
Long Text
Which region are you located in?
Q25
Long Text
At what monthly price point would you definitely continue your subscription?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.