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Landing Page Clarity, Trust & Conversion Intent Survey

Evaluates how clearly a landing page communicates its value, how much trust it builds, and whether visitors intend to act. Ideal for UX researchers, product marketers, and CRO teams diagnosing friction and optimizing conversions.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

19 questions · ~9 min
Q01
Message

Welcome! You're being asked to evaluate a landing page. This survey takes approximately 9 minutes. There are no right or wrong answers — we're interested in your honest impressions. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported in aggregate only. Please proceed when you're ready.

Q02
Opinion Scale

After viewing the page, how well do you understand what the offering does?

Scale: 1 – 7
Min:Not at all clearlyMax:Completely clearly
Q03
Opinion Scale

Based on this page alone, how credible does the offering feel?

Scale: 1 – 7
Min:Not at all credibleMax:Extremely credible
Q04
Opinion Scale

How likely are you to take the next step offered on this page?

Scale: 1 – 7
Min:Definitely would notMax:Definitely would
Q05
Long Text

Based on your responses in this survey, is there anything else you'd like to share about your experience with this page?

Q06
Dropdown

Where are you primarily located?

  • Africa
  • Asia-Pacific
  • Europe
  • Latin America and Caribbean
  • Middle East
  • North America
  • Oceania
  • Prefer not to say
Q07
Message

Thank you for your time — your feedback helps us improve the page experience. Your responses will be analyzed in aggregate and kept confidential.

Q08
Opinion Scale

Overall, how clear was the main message on the page?

Scale: 1 – 7
Min:Very unclearMax:Very clear
Q09
Multiple Choice

Which of the following elements, if any, increased your trust in the offering? (Select all that apply)

  • Customer testimonials
  • Logos of clients or partners
  • Data or metrics (e.g., results, case stats)
  • Transparent pricing details
  • Free trial or refund policy
  • About or team information
  • Design and visual polish
  • None of the above
Q10
Multiple Choice

Which of the following best describes what you did on the page? (Select all that apply)

  • Left without interacting
  • Scrolled through the page
  • Clicked a call-to-action
  • Started sign-up or registration
  • Completed sign-up or purchase
  • Watched a video or demo
  • Other
Q11
AI Interview

We'd like to understand your experience in a bit more depth. A brief AI-moderated conversation will ask you a couple of follow-up questions about your impressions of the page.

Q12
Dropdown

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q13
Opinion Scale

How clear was the headline or primary statement on the page?

Scale: 1 – 7
Min:Very unclearMax:Very clear
Q14
Multiple Choice

Which of the following elements, if any, reduced your trust in the offering? (Select all that apply)

  • Overly bold or vague claims
  • Unclear or missing pricing
  • Typos or visual inconsistencies
  • Pushy or intrusive calls-to-action
  • Lack of specific examples or results
  • Technical jargon without explanation
  • None of the above
Q15
Multiple Choice

What is the main reason you might not take the next step?

  • Need more detail on how it works
  • Price is unclear or seems too high
  • Not relevant to my needs right now
  • Not enough proof or results shown
  • Privacy or security concerns
  • Prefer a competitor's solution
  • Just researching for now
  • I plan to proceed
  • Other
Q16
Multiple Choice

What is your gender?

  • Man
  • Woman
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q17
Opinion Scale

How clear was the call-to-action (e.g., button, next step)?

Scale: 1 – 7
Min:Very unclearMax:Very clear
Q18
Dropdown

Which of the following best describes your professional role?

  • Executive or senior leadership
  • Manager or team lead
  • Individual contributor
  • Freelancer or consultant
  • Student
  • Other
  • Prefer not to say
Q19
Long Text

Were there any parts of the page you found confusing or hard to interpret? If so, please describe briefly.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Why this template

What this template is built to do — we found no directly comparable template from other survey tools to review.

What sets it apart

  • Combines quantitative opinion-scale ratings (clarity of message, headline, CTA, credibility, likelihood to act) with open-text follow-up on points of confusion, giving both breadth and depth on landing page perception.
  • Includes an AI-moderated follow-up interview segment that can probe deeper into why a visitor found something confusing or untrustworthy, something a static form cannot do.
  • Captures multi-select data on what specifically built or reduced trust and what visitors actually did on the page, plus barriers to taking the next step — directly mapping to CRO diagnostic needs.
  • Adds screening demographics (location, age, gender, professional role) so researchers can segment clarity/trust/conversion-intent findings by respondent type, and closes with a clear thank-you/completion message.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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