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Landing Page Clarity, Trust & Action Intent Survey Template

Measure page clarity, credibility, and likelihood to act in minutes. Use this survey template to spot friction and lift conversions.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
After viewing the page, how well do you understand what the offering does?
  • Not at all
  • Slightly
  • Somewhat
  • Mostly
  • Completely
Q2
Opinion Scale
Overall, how clear was the message on the page?
Range: 1 – 10
Min: Very unclearMid: NeutralMax: Very clear
Q3
Matrix
How clear were each of the following elements?
RowsVery unclearSomewhat unclearNeutralSomewhat clearVery clear
Headline•••••
Subheading or tagline•••••
Visuals or imagery•••••
Examples or use cases•••••
Pricing information•••••
Call-to-action text•••••
Q4
Long Text
Were any parts confusing or hard to interpret? Please describe briefly.
Max 600 chars
Q5
Rating
How credible did the offering feel based on this page?
Scale: 11 (star)
Min: Not at all credibleMax: Highly credible
Q6
Multiple Choice
Which elements, if any, increased your trust? (Select all that apply)
  • Customer testimonials
  • Logos of clients or partners
  • Data or metrics (e.g., results, case stats)
  • Transparent pricing details
  • Free trial or refund policy
  • About or team information
  • Design and visual polish
Q7
Multiple Choice
Which, if any, reduced your trust? (Select all that apply)
  • Overly bold or vague claims
  • Unclear or missing pricing
  • Typos or visual bugs
  • Pushy or intrusive CTAs
  • Lack of specific examples or results
  • Technical jargon without explanation
Q8
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
  • I am paying attention
  • I prefer not to answer
  • I’m not sure
  • Skip this question
Q9
Opinion Scale
How likely are you to take the next step offered on the page today?
Range: 1 – 10
Min: Definitely notMid: UnsureMax: Definitely will
Q10
Multiple Choice
What did you do during this visit?
  • Left without interacting
  • Scrolled only
  • Clicked a call-to-action
  • Started sign-up
  • Completed sign-up or purchase
  • Watched a video or demo
Q11
Multiple Choice
What is the main reason you might not proceed today?
  • Need more detail on how it works
  • Price is unclear or too high
  • Not relevant to my needs
  • Not enough proof or results
  • Privacy or security concerns
  • Prefer a competitor
  • Just researching for now
  • I plan to proceed
Q12
Dropdown
Where are you primarily located?
  • Africa
  • Asia-Pacific
  • Europe
  • Latin America and Caribbean
  • Middle East
  • North America
  • Oceania
  • Prefer not to say
Q13
Dropdown
What is your age group?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q14
Multiple Choice
What is your gender?
  • Man
  • Woman
  • Non-binary
  • Prefer not to say
Q15
Dropdown
What is your highest level of education?
  • High school or less
  • Some college or associate degree
  • Bachelor’s degree
  • Master’s degree
  • Doctorate
  • Other
  • Prefer not to say
Q16
Dropdown
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Not working
  • Prefer not to say
Q17
Long Text
Anything else you’d like us to know about your experience with this page?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on your page experience
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q19
Chat Message
Thanks for your time—your feedback helps us improve!

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