Evaluates how clearly a landing page communicates its value, how much trust it builds, and whether visitors intend to act. Ideal for UX researchers, product marketers, and CRO teams diagnosing friction and optimizing conversions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
19
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! You're being asked to evaluate a landing page. This survey takes approximately 5 minutes. There are no right or wrong answers — we're interested in your honest impressions.
Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported in aggregate only.
Please proceed when you're ready.
Q2
Opinion Scale
After viewing the page, how well do you understand what the offering does?
Range: 1 – 7
Min: Not at all clearlyMid: NeutralMax: Completely clearly
Q3
Opinion Scale
Overall, how clear was the main message on the page?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q4
Opinion Scale
How clear was the headline or primary statement on the page?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q5
Opinion Scale
How clear was the call-to-action (e.g., button, next step)?
Range: 1 – 7
Min: Very unclearMid: NeutralMax: Very clear
Q6
Long Text
Were there any parts of the page you found confusing or hard to interpret? If so, please describe briefly.
Max chars
Q7
Opinion Scale
Based on this page alone, how credible does the offering feel?
Range: 1 – 7
Min: Not at all credibleMid: NeutralMax: Extremely credible
Q8
Multiple Choice
Which of the following elements, if any, increased your trust in the offering? (Select all that apply)
Customer testimonials
Logos of clients or partners
Data or metrics (e.g., results, case stats)
Transparent pricing details
Free trial or refund policy
About or team information
Design and visual polish
None of the above
Q9
Multiple Choice
Which of the following elements, if any, reduced your trust in the offering? (Select all that apply)
Overly bold or vague claims
Unclear or missing pricing
Typos or visual inconsistencies
Pushy or intrusive calls-to-action
Lack of specific examples or results
Technical jargon without explanation
None of the above
Q10
Opinion Scale
How likely are you to take the next step offered on this page?
Range: 1 – 7
Min: Definitely would notMid: NeutralMax: Definitely would
Q11
Multiple Choice
Which of the following best describes what you did on the page? (Select all that apply)
Left without interacting
Scrolled through the page
Clicked a call-to-action
Started sign-up or registration
Completed sign-up or purchase
Watched a video or demo
Other
Q12
Multiple Choice
What is the main reason you might not take the next step?
Need more detail on how it works
Price is unclear or seems too high
Not relevant to my needs right now
Not enough proof or results shown
Privacy or security concerns
Prefer a competitor's solution
Just researching for now
I plan to proceed
Other
Q13
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience with this page?
Max chars
Q14
AI Interview
We'd like to understand your experience in a bit more depth. A brief AI-moderated conversation will ask you a couple of follow-up questions about your impressions of the page.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q15
Dropdown
Where are you primarily located?
Africa
Asia-Pacific
Europe
Latin America and Caribbean
Middle East
North America
Oceania
Prefer not to say
Q16
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q17
Multiple Choice
What is your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q18
Dropdown
Which of the following best describes your professional role?
Executive or senior leadership
Manager or team lead
Individual contributor
Freelancer or consultant
Student
Other
Prefer not to say
Q19
Chat Message
Thank you for your time — your feedback helps us improve the page experience. Your responses will be analyzed in aggregate and kept confidential.
Frequently Asked Questions
What is QuestionPunk?
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