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Landing Page Clarity, Trust & Conversion Intent Survey

Evaluates how clearly a landing page communicates its value, how much trust it builds, and whether visitors intend to act. Ideal for UX researchers, product marketers, and CRO teams diagnosing friction and optimizing conversions.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

19 questions · ~4 min
Q01
Long Text

Welcome! You're being asked to evaluate a landing page. This survey takes approximately 5 minutes. There are no right or wrong answers — we're interested in your honest impressions. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported in aggregate only. Please proceed when you're ready.

Q02
Long Text

After viewing the page, how well do you understand what the offering does?

Q03
Long Text

Based on this page alone, how credible does the offering feel?

Q04
Long Text

How likely are you to take the next step offered on this page?

Q05
Long Text

Based on your responses in this survey, is there anything else you'd like to share about your experience with this page?

Q06
Long Text

Where are you primarily located?

Q07
Long Text

Thank you for your time — your feedback helps us improve the page experience. Your responses will be analyzed in aggregate and kept confidential.

Q08
Long Text

Overall, how clear was the main message on the page?

Q09
Multiple Choice

Which of the following elements, if any, increased your trust in the offering? (Select all that apply)

Q10
Multiple Choice

Which of the following best describes what you did on the page? (Select all that apply)

Q11
AI Interview

We'd like to understand your experience in a bit more depth. A brief AI-moderated conversation will ask you a couple of follow-up questions about your impressions of the page.

Q12
Long Text

What is your age group?

Q13
Long Text

How clear was the headline or primary statement on the page?

Q14
Multiple Choice

Which of the following elements, if any, reduced your trust in the offering? (Select all that apply)

Q15
Multiple Choice

What is the main reason you might not take the next step?

Q16
Multiple Choice

What is your gender?

Q17
Long Text

How clear was the call-to-action (e.g., button, next step)?

Q18
Long Text

Which of the following best describes your professional role?

Q19
Long Text

Were there any parts of the page you found confusing or hard to interpret? If so, please describe briefly.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.