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Health Plan Enrollment Experience Survey

Evaluates the clarity, ease, and satisfaction of employer-sponsored health plan enrollment. Designed for HR and benefits teams seeking to identify communication gaps, decision-support needs, and friction points during open enrollment or new-hire onboarding.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

27

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome! This brief survey asks about your most recent health plan enrollment experience. It should take about 5–7 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate to help improve future enrollment experiences.
Q2
Multiple Choice
In the last 12 months, did you select or review a health plan (during open enrollment or as a new hire)?
  • Yes, during the most recent open enrollment
  • Yes, as a new hire in the last 12 months
  • No, I did not review or enroll
Q3
Multiple Choice
What was the main reason you did not review or enroll in a health plan this cycle?
  • I was already satisfied with my current coverage
  • Covered under a spouse/partner or parent
  • Not eligible this cycle
  • Missed the deadline
  • Planning to enroll later due to a qualifying life event
  • Other (please specify)
Q4
Long Text
What, if anything, would have made you more likely to review or enroll in a health plan?
Max chars
Q5
Multiple Choice
What would help you feel more prepared for a future enrollment? Select all that apply.
  • Short plan comparison checklist
  • Plain-language explainer on key terms
  • Cost calculator for typical scenarios
  • Live Q&A with the benefits team
  • One-page summaries for common situations (single, family, etc.)
  • Earlier reminders and clear timelines
  • Other (please specify)
Q6
Multiple Choice
Which information sources did you consult before or during enrollment? Select all that apply.
  • Benefits guide or PDF
  • Company benefits site or intranet
  • Online plan comparison tool
  • Recorded webinars or videos
  • Live info session or town hall
  • HR or benefits help desk
  • Insurance carrier websites
  • Family, friends, or colleagues
  • None of the above
  • Other (please specify)
Q7
Ranking
Please rank the following factors by how important they were in your plan decision. Drag the most important to the top.
Drag to order (top = most important)
  1. Monthly premium
  2. Deductible
  3. Out-of-pocket maximum
  4. Provider network
  5. Prescription coverage
  6. HSA/HRA eligibility
  7. Employer contributions
Q8
Opinion Scale
Overall, how easy or difficult was it to find the information you needed during enrollment?
Range: 1 7
Min: Very difficultMid: NeutralMax: Very easy
Q9
Opinion Scale
How clear was the information provided about plan cost breakdowns (premiums, deductibles, copays)?
Range: 1 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q10
Opinion Scale
How clear was the information provided about provider network coverage?
Range: 1 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q11
Opinion Scale
How clear was the information provided about HSA or HRA eligibility and employer contributions?
Range: 1 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q12
Opinion Scale
How clear were the enrollment deadlines and steps you needed to complete?
Range: 1 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q13
Opinion Scale
How confident were you in your ability to compare plan options and choose the best fit?
Range: 1 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q14
Opinion Scale
How well did you understand the key trade-offs between plan options (e.g., lower premiums vs. higher deductibles)?
Range: 1 7
Min: Did not understand at allMid: NeutralMax: Completely understood
Q15
Multiple Choice
Which interactive support channels did you use during enrollment? Select all that apply.
  • HR or benefits email or chat
  • Phone support
  • Live info session or office hours
  • Recorded webinars or help videos
  • Plan comparison or decision-support tool
  • None of the above
  • Other (please specify)
Q16
Opinion Scale
How helpful was the support you received during enrollment?
Range: 1 7
Min: Not at all helpfulMid: NeutralMax: Extremely helpful
Q17
Multiple Choice
What, if anything, made choosing a plan difficult? Select all that apply.
  • Too many plan choices
  • Benefits jargon was confusing
  • Costs were hard to estimate
  • Conflicting or inconsistent information
  • Not enough time to decide
  • Uncertain about my future healthcare needs
  • Website or tool issues
  • Couldn't confirm my provider was in network
  • Nothing — the process was straightforward
  • Other (please specify)
Q18
Opinion Scale
Overall, how satisfied or dissatisfied were you with your enrollment experience?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q19
Opinion Scale
How likely are you to recommend this company's enrollment process to a colleague?
Range: 1 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q20
Long Text
What could we improve to make the next enrollment clearer or easier?
Max chars
Q21
AI Interview
Based on your responses, we'd like to explore a few of your experiences in more detail. An AI moderator will ask you 1–2 brief follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q22
Multiple Choice
What is your employment status with the company?
  • Full-time
  • Part-time
  • Contingent/contract
  • Intern
  • Other
  • Prefer not to say
Q23
Multiple Choice
How long have you been with the company?
  • Under 6 months
  • 6–12 months
  • 1–3 years
  • 3–5 years
  • Over 5 years
  • Prefer not to say
Q24
Multiple Choice
Where are you primarily located?
  • United States
  • Canada
  • United Kingdom
  • European Union
  • India
  • Other
  • Prefer not to say
Q25
Multiple Choice
What is your age range?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q26
Multiple Choice
Which coverage tier best describes your current enrollment?
  • Not enrolled in a company plan
  • Self only
  • Self + spouse/partner
  • Self + child(ren)
  • Family (self + spouse/partner + child[ren])
  • Prefer not to say
Q27
Chat Message
Thank you for your feedback! Your input will help us make future enrollments clearer and easier.

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