Welcome! This survey asks about your experiences with privacy “nutrition labels.” There are no right or wrong answers.
In the past 12 months, have you seen a privacy “nutrition label” for any app, website, device, or service?
Where did you encounter a privacy label? Select all that apply.
- Apple App Store
- Google Play Store
- Product website
- Inside the app or device settings
- On product packaging
- Browser extension/add-on
- News article or review
When choosing apps or devices in the past 3 months, how often did you notice privacy labels?
- Never
- Less than once a month
- About monthly
- About weekly
- Several times per week
- Daily or almost daily
After reading a privacy label, which actions have you taken? Select all that apply.
- Installed or continued using the product
- Chose a different product
- Decided not to install or use
- Adjusted privacy settings
- Sought more information
- Ignored it / took no action
Sample (fictional) quick-look privacy label — “FitTrack” health app:
Based on the sample label, does the app collect precise location?
According to the sample label, how long are analytics data retained?
- Up to 30 days
- Up to 90 days
- Up to 1 year
- Until you delete your account
- Not stated
According to the sample label, are your contacts shared with third parties?
- Yes, with advertisers
- Yes, with service providers
- No, kept on device
- Not collected
Rank the label elements by importance to you (top = most important).
Drag to order (top = most important)
- What data are collected
- Why data are collected (purposes)
- Who data are shared with
- How long data are kept (retention)
- Security practices
- Controls/opt-outs available
Overall, how useful would this style of label be when deciding to use an app?
Scale: 11 (star)
Min: Not usefulMax: Extremely useful
How easy was the sample label to understand?
Range: 1 – 10
Min: Very hardMid: NeutralMax: Very easy
If a product shows this kind of label, how does it affect your trust?
Range: 1 – 10
Min: Much lowerMid: No changeMax: Much higher
Before installing an app, how many seconds would you realistically spend reading a privacy label?
Accepts a numeric value
Whole numbers only
Where should privacy labels appear? Select all that apply.
- App store listing
- On first launch (onboarding)
- Within app or device settings
- Product website
- Physical packaging
- I don’t need to see them
What would make privacy labels more useful or easier to understand?
Max 600 chars
Allocate 100 points across these elements to show what matters most to you (total must equal 100).
Total must equal 100
- What data are collected
- Why data are collected (purposes)
- Who data are shared with
- How long data are kept (retention)
- Security practices
- Controls/opt-outs available
Min per option: 0Whole numbers only
Quality check: To confirm attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Self-described gender (optional):
Max 100 chars
Country or region you live in:
Max 100 chars
What is the highest level of education you have completed?
- Some high school or less
- High school diploma or equivalent
- Some college/associate degree
- Bachelor’s degree
- Postgraduate/advanced degree
- Prefer not to say
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed and looking
- Retired
- Prefer not to say
Any final thoughts about privacy labels or this survey?
Max 600 chars
AI Interview: 2 Follow-up Questions on privacy labels
AI InterviewLength: 2Personality: [Object Object]Mode: Fast Thank you for your time—your feedback helps improve how privacy information is communicated.