Measures how users interpret, evaluate, and act on app privacy nutrition labels using a concept-testing methodology with comprehension checks, trust and usefulness scales, and preference ranking. Suitable for UX researchers, privacy teams, and compliance professionals seeking to optimize label design.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
26
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this research survey on privacy information labels — the summary panels that show what data apps and services collect, why, and with whom it is shared.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, anonymized, and reported only in aggregate for research purposes.
Estimated time: 6–8 minutes.
Q2
Multiple Choice
In the past 12 months, have you seen a privacy "nutrition label" (a summary panel showing what data an app or service collects) for any app, website, device, or service?
Yes
No
Not sure
Q3
Multiple Choice
Where have you encountered a privacy label? Select all that apply.
Apple App Store
Google Play Store
Product website
Inside the app or device settings
On product packaging
Browser extension or add-on
News article or review
Other (please specify)
Q4
Multiple Choice
When choosing apps or devices in the past 3 months, how often did you notice privacy labels?
Never
Less than once a month
About monthly
About weekly
Several times per week
Daily or almost daily
Q5
Multiple Choice
After reading a privacy label, which actions have you taken? Select all that apply.
Installed or continued using the product
Chose a different product
Decided not to install or use
Adjusted privacy settings
Sought more information
Ignored it or took no action
Q6
Chat Message
<p>Please review the following fictional privacy label for "FitTrack," a health and fitness app.</p><p><strong>Data Collected:</strong></p><p>Precise location — Used for route tracking (retained up to 1 year)</p><p>Health & fitness data — Used for app functionality (retained until account deletion)</p><p>Usage analytics — Used for product improvement (retained up to 90 days)</p><p><strong>Data Shared with Third Parties:</strong></p><p>Usage analytics — Shared with analytics providers</p><p>Health & fitness data — Not shared</p><p>Contacts — Not collected</p><p><strong>Security:</strong> Data encrypted in transit and at rest.</p><p><strong>Controls:</strong> You can disable location tracking and delete your data at any time.</p><p>Please review this label carefully before continuing.</p>
Q7
Multiple Choice
Based on the sample label you just reviewed, does FitTrack collect precise location data?
Yes
No
Not sure
Q8
Multiple Choice
According to the sample label, how long are usage analytics data retained?
Up to 30 days
Up to 90 days
Up to 1 year
Until you delete your account
Not stated
Q9
Multiple Choice
According to the sample label, are your contacts shared with third parties?
Yes, with advertisers
Yes, with service providers
No, kept on device
Not collected
Q10
Opinion Scale
Overall, how useful would this style of privacy label be when deciding whether to use an app?
Range: 1 – 7
Min: Not at all usefulMid: NeutralMax: Extremely useful
Q11
Opinion Scale
How easy or difficult was the sample privacy label to understand?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q12
Opinion Scale
If a product displays this kind of privacy label, how would it affect your trust in that product?
Range: 1 – 7
Min: Trust much lowerMid: NeutralMax: Trust much higher
Q13
Opinion Scale
How likely would you be to choose an app that displays a privacy label like this over one that does not?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q14
Ranking
Rank the following label elements by how important they are to you when deciding whether to use an app (drag to reorder; top = most important).
Drag to order (top = most important)
What data are collected
Why data are collected (purposes)
Who data are shared with
How long data are kept (retention)
Security practices
Controls and opt-outs available
Q15
Dropdown
Realistically, how much time would you spend reading a privacy label before installing an app?
Less than 5 seconds
5–15 seconds
16–30 seconds
31–60 seconds
1–2 minutes
More than 2 minutes
I would not read it
Q16
Multiple Choice
Where do you think privacy labels should appear? Select all that apply.
App store listing
On first launch (onboarding)
Within app or device settings
Product website
Physical packaging
I don't need to see them
Other (please specify)
Q17
Long Text
What, if anything, would make privacy labels more useful or easier to understand?
Max chars
Q18
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about privacy labels and how they influence your decisions.
Max chars
Q19
AI Interview
We'd like to explore your thoughts on privacy labels in a bit more depth. An AI moderator will ask you a couple of follow-up questions about your experiences and opinions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q20
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q21
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q22
Long Text
If you selected 'Prefer to self-describe,' please share your gender identity (optional):
Max chars
Q23
Dropdown
In which region do you currently live?
North America
Central America or Caribbean
South America
Western Europe
Eastern Europe
Middle East or North Africa
Sub-Saharan Africa
South Asia
East Asia
Southeast Asia
Oceania
Prefer not to say
Q24
Dropdown
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college or associate degree
Bachelor's degree
Postgraduate or advanced degree
Prefer not to say
Q25
Dropdown
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker or caregiver
Unemployed and looking
Retired
Prefer not to say
Q26
Chat Message
Thank you for completing this survey. Your feedback will help improve how privacy information is designed and communicated to users like you.
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