Q01
Long Text
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Consumer Brand Discovery & Choice Segmentation Survey
A psychographic and behavioral segmentation instrument for understanding how consumers discover, evaluate, and choose brands. Use it to build data-driven personas, size market segments, and inform targeting strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~4 min
Q02
Long Text
To what extent do you agree or disagree with the following statement? "I prefer to stick with brands I already know rather than trying new ones."
Q03
Long Text
Now we'd like to understand your recent purchasing behavior.
Q04
Long Text
Of the following channels, which are your top 3 sources for learning about new products or brands? Please rank them from most to least used.
Q05
Long Text
Based on your responses in this survey, is there anything else you would like to share about how you discover and choose brands?
Q06
Long Text
Finally, a few questions about you. These help us understand differences across groups and will be kept strictly confidential.
Q07
Long Text
Thank you for completing this survey — your responses are valuable and will help us better understand how people discover and choose brands. You may now close this window.
Q08
Long Text
To what extent do you agree or disagree with the following statement? "I am willing to pay more for products that are environmentally or socially responsible."
Q09
Long Text
Please rank the following factors by importance when choosing a new brand. Drag the most important to the top.
Q10
AI Interview
We'd like to explore your brand and shopping preferences in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions based on your earlier answers.
Q11
Long Text
What is your age?
Q12
Long Text
To what extent do you agree or disagree with the following statement? "I usually research products thoroughly before making a purchase."
Q13
Multiple Choice
In the last 3 months, where did you make purchases most often?
Q14
Multiple Choice
Which of the following best describes your gender?
Q15
Long Text
To what extent do you agree or disagree with the following statement? "Getting the lowest price is more important to me than brand name."
Q16
Multiple Choice
Which of the following sources influenced your most recent significant purchase? Select all that apply.
Q17
Long Text
In which region do you currently live?
Q18
Long Text
To what extent do you agree or disagree with the following statement? "I enjoy being among the first to try new products or brands."
Q19
Long Text
In the last 6 months, how much did you typically spend when trying a new brand in your favorite product category? Please use the approximate equivalent in your local currency.
Q20
Long Text
What is the highest level of education you have completed?
Q21
Long Text
To what extent do you agree or disagree with the following statement? "I trust recommendations from friends and family more than advertising."
Q22
Long Text
In one or two sentences, what makes a brand stand out to you?
Q23
Multiple Choice
What is your current employment status?
Q24
Long Text
Thinking about your last few purchases, how planned versus spontaneous were they overall?
Q25
Long Text
What is your approximate annual household income before taxes? Please use the equivalent in your local currency.
Q26
Long Text
How many people, including you, live in your household?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.