A psychographic and behavioral segmentation instrument for understanding how consumers discover, evaluate, and choose brands. Use it to build data-driven personas, size market segments, and inform targeting strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
26
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this research survey on how people discover and choose brands.
Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your honest opinions.
All responses are confidential and will be reported only in aggregate. No individual answers will be shared.
The survey takes approximately 8–10 minutes. Please answer based on your experiences in the last 3–6 months.
By continuing, you confirm that you are 18 years or older and agree to participate.
Q2
Opinion Scale
To what extent do you agree or disagree with the following statement?
"I prefer to stick with brands I already know rather than trying new ones."
To what extent do you agree or disagree with the following statement?
"I am willing to pay more for products that are environmentally or socially responsible."
Thinking about your last few purchases, how planned versus spontaneous were they overall?
Range: 1 – 7
Min: Very plannedMid: NeutralMax: Very spontaneous
Q9
Chat Message
Now we'd like to understand your recent purchasing behavior.
Q10
Ranking
Please rank the following factors by importance when choosing a new brand. Drag the most important to the top.
Drag to order (top = most important)
Price
Quality
Convenience
Brand reputation
Design or style
Q11
Multiple Choice
In the last 3 months, where did you make purchases most often?
Online marketplace (e.g., Amazon, Mercado Libre)
Brand website or app
Physical retail store
Social commerce (e.g., Instagram Shop, TikTok Shop)
Subscription box or service
Other
Q12
Multiple Choice
Which of the following sources influenced your most recent significant purchase? Select all that apply.
Friends or family
Online customer reviews
Influencers or social media posts
Search engine results
Online or in-app ads
In-store staff or displays
Brand emails or SMS
Comparison or price-tracking sites
Professional or media reviews
None of these
Other
Q13
Dropdown
In the last 6 months, how much did you typically spend when trying a new brand in your favorite product category? Please use the approximate equivalent in your local currency.
Under $20
$20–$49
$50–$99
$100–$199
$200 or more
It varies widely
Prefer not to say
Q14
Long Text
In one or two sentences, what makes a brand stand out to you?
Max chars
Q15
Ranking
Of the following channels, which are your top 3 sources for learning about new products or brands? Please rank them from most to least used.
Drag to order (top = most important)
Search engines
Social media platforms
Online marketplaces
Brand websites or apps
Friends or family
Influencer content
Professional or media reviews
In-store browsing or staff
Q16
Long Text
Based on your responses in this survey, is there anything else you would like to share about how you discover and choose brands?
Max chars
Q17
AI Interview
We'd like to explore your brand and shopping preferences in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions based on your earlier answers.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q18
Chat Message
Finally, a few questions about you. These help us understand differences across groups and will be kept strictly confidential.
Q19
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q20
Multiple Choice
Which of the following best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q21
Dropdown
In which region do you currently live?
North America
Latin America & Caribbean
Europe
Middle East
Africa
Asia
Oceania
Prefer not to say
Q22
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q23
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker or caregiver
Unemployed
Retired
Other
Prefer not to say
Q24
Dropdown
What is your approximate annual household income before taxes? Please use the equivalent in your local currency.
Under $25,000
$25,000–$49,999
$50,000–$74,999
$75,000–$99,999
$100,000–$149,999
$150,000 or more
Prefer not to say
Q25
Dropdown
How many people, including you, live in your household?
1
2
3
4
5
6 or more
Prefer not to say
Q26
Chat Message
Thank you for completing this survey — your responses are valuable and will help us better understand how people discover and choose brands. You may now close this window.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.