Segment your market by psychographics and demographics. Use this survey template to build personas, size segments, and target campaigns. 8–10 minutes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
20
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Please answer based on your experiences in the last 3–6 months.
Q2
Multiple Choice
Quality check: To confirm you are reading the questions, please select "I am paying attention."
I am paying attention
I am not paying attention
Prefer not to say
Q3
Matrix
How much do you agree or disagree with each statement?
Rows
Strongly disagree
Disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Agree
Strongly agree
I try new products before most people.
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I will pay more for higher quality.
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Convenience matters more to me than low price.
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Eco-friendly options influence my choices.
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I enjoy researching products before buying.
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I am loyal to brands that align with my values.
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I usually wait for discounts before purchasing.
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Q4
Opinion Scale
Thinking about your last few purchases, how planned versus spontaneous were they?
Range: 1 – 10
Min: Very plannedMid: MixedMax: Very spontaneous
Q5
Ranking
Please rank the following by importance when choosing a new brand (most to least important).
Drag to order (top = most important)
Price
Quality
Convenience
Brand reputation
Design/style
Sustainability
Recommendations or reviews
Q6
Multiple Choice
In the last 3 months, where did you purchase most often?
Online marketplace (e.g., Amazon, Mercado Libre)
Brand website/app
Physical retail store
Social commerce (e.g., Instagram, TikTok Shop)
Subscription box/service
Other
Q7
Multiple Choice
Which sources influenced your last significant purchase? Select all that apply.
Friends or family
Online customer reviews (retailer sites or forums)
Influencers or social media posts
Search engine results
Online or in‑app ads
In‑store staff recommendations
Brand emails or SMS
Comparison sites or price trackers
Other
Q8
Dropdown
Typical spend when trying a new brand in your favorite category (last 6 months). Use the equivalent in your local currency.
Under $20
$20–$49
$50–$99
$100–$199
$200 or more
It varies widely
Prefer not to say
Q9
Long Text
In one or two sentences, what makes a brand stand out to you?
Max 600 chars
Q10
Constant Sum
Allocate 100 points to show where you learn about products. The total must add up to 100.
Total must equal 100
Search engines
Social media platforms
Online marketplaces
Brand websites/apps
Friends or family
Influencer content
Professional/media reviews
Price/comparison sites
Online or in‑app ads
In‑store displays or staff
Other
Min per option: 0Whole numbers only
Q11
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q12
Multiple Choice
Which of the following best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q13
Dropdown
Where do you currently live?
North America
Latin America & Caribbean
Europe
Middle East
Africa
Asia
Oceania
Prefer not to say
Q14
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q15
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/caregiver
Unemployed and looking for work
Not working and not looking
Retired
Other
Prefer not to say
Q16
Dropdown
Annual household income before taxes (use equivalent local currency).
Under $25,000
$25,000–$49,999
$50,000–$74,999
$75,000–$99,999
$100,000–$149,999
$150,000 or more
Prefer not to say
Q17
Dropdown
How many people, including you, live in your household?
1
2
3
4
5
6 or more
Prefer not to say
Q18
Long Text
Is there anything else you’d like to share about how you discover and choose brands? (Optional)
Max 600 chars
Q19
AI Interview
AI Interview: 2 Follow-up Questions on your brand and shopping choices
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q20
Chat Message
Thank you for your time—your answers are very helpful.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
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Can the AI generate a survey from a prompt?
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Can I export survey results?
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