A psychographic and behavioral segmentation instrument for understanding how consumers discover, evaluate, and choose brands. Use it to build data-driven personas, size market segments, and inform targeting strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
26
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this research survey on how people discover and choose brands.
Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your honest opinions.
All responses are confidential and will be reported only in aggregate. No individual answers will be shared.
The survey takes approximately 8–10 minutes. Please answer based on your experiences in the last 3–6 months.
By continuing, you confirm that you are 18 years or older and agree to participate.
Q2
Opinion Scale
To what extent do you agree or disagree with the following statement?
"I prefer to stick with brands I already know rather than trying new ones."
To what extent do you agree or disagree with the following statement?
"I am willing to pay more for products that are environmentally or socially responsible."
Thinking about your last few purchases, how planned versus spontaneous were they overall?
Range: 1 – 7
Min: Very plannedMid: NeutralMax: Very spontaneous
Q9
Chat Message
Now we'd like to understand your recent purchasing behavior.
Q10
Ranking
Please rank the following factors by importance when choosing a new brand. Drag the most important to the top.
Drag to order (top = most important)
Price
Quality
Convenience
Brand reputation
Design or style
Q11
Multiple Choice
In the last 3 months, where did you make purchases most often?
Online marketplace (e.g., Amazon, Mercado Libre)
Brand website or app
Physical retail store
Social commerce (e.g., Instagram Shop, TikTok Shop)
Subscription box or service
Other
Q12
Multiple Choice
Which of the following sources influenced your most recent significant purchase? Select all that apply.
Friends or family
Online customer reviews
Influencers or social media posts
Search engine results
Online or in-app ads
In-store staff or displays
Brand emails or SMS
Comparison or price-tracking sites
Professional or media reviews
None of these
Other
Q13
Dropdown
In the last 6 months, how much did you typically spend when trying a new brand in your favorite product category? Please use the approximate equivalent in your local currency.
Under $20
$20–$49
$50–$99
$100–$199
$200 or more
It varies widely
Prefer not to say
Q14
Long Text
In one or two sentences, what makes a brand stand out to you?
Max chars
Q15
Ranking
Of the following channels, which are your top 3 sources for learning about new products or brands? Please rank them from most to least used.
Drag to order (top = most important)
Search engines
Social media platforms
Online marketplaces
Brand websites or apps
Friends or family
Influencer content
Professional or media reviews
In-store browsing or staff
Q16
Long Text
Based on your responses in this survey, is there anything else you would like to share about how you discover and choose brands?
Max chars
Q17
AI Interview
We'd like to explore your brand and shopping preferences in a bit more depth. An AI moderator will ask you a couple of brief follow-up questions based on your earlier answers.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q18
Chat Message
Finally, a few questions about you. These help us understand differences across groups and will be kept strictly confidential.
Q19
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q20
Multiple Choice
Which of the following best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q21
Dropdown
In which region do you currently live?
North America
Latin America & Caribbean
Europe
Middle East
Africa
Asia
Oceania
Prefer not to say
Q22
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q23
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker or caregiver
Unemployed
Retired
Other
Prefer not to say
Q24
Dropdown
What is your approximate annual household income before taxes? Please use the equivalent in your local currency.
Under $25,000
$25,000–$49,999
$50,000–$74,999
$75,000–$99,999
$100,000–$149,999
$150,000 or more
Prefer not to say
Q25
Dropdown
How many people, including you, live in your household?
1
2
3
4
5
6 or more
Prefer not to say
Q26
Chat Message
Thank you for completing this survey — your responses are valuable and will help us better understand how people discover and choose brands. You may now close this window.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
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Can the AI generate a survey from a prompt?
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How long does support typically take to reply?
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Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.