Q01
Long Text
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Sports Fan Digital & In-Venue Technology Experience Survey
Measures how sports fans engage with digital content, in-venue technology, team apps, and loyalty programs to identify key drivers of satisfaction and retention.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~4 min
Q02
Multiple Choice
Do you actively follow at least one specific sports team or club?
Q03
Multiple Choice
In the past 30 days, which channels did you use to follow your team or league? (Select all that apply.)
Q04
Long Text
The next few questions are about your experience with technology at live sporting events.
Q05
Long Text
How likely are you to recommend the team you follow most closely to a friend or colleague?
Q06
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about how technology and digital content shape your experience as a sports fan.
Q07
Long Text
Finally, a few questions about you for classification purposes.
Q08
Long Text
Thank you for participating! Your responses are confidential and will be used in aggregate to improve the fan experience. You may now close this window.
Q09
Multiple Choice
Which sports do you follow most closely? (Select up to three.)
Q10
Long Text
In a typical week, how often do you engage with team or league digital content (e.g., articles, videos, social posts)?
Q11
Multiple Choice
Which of the following in-venue technologies did you personally use at your most recent event? (Select all that apply.)
Q12
Multiple Choice
Are you currently part of any paid membership, season ticket plan, or loyalty program for a team you follow?
Q13
AI Interview
We'd like to explore your thoughts on sports technology and content in a bit more depth. An AI moderator will ask you a couple of follow-up questions.
Q14
Multiple Choice
What is your age group?
Q15
Long Text
How many live sporting events have you attended in the past 12 months?
Q16
Long Text
Rank the following content types from most to least valuable to you.
Q17
Long Text
On event days, how often do you use the official team or venue app?
Q18
Multiple Choice
Which benefits would most increase your likelihood to join or stay in a loyalty program? (Select up to three.)
Q19
Multiple Choice
How do you describe your gender?
Q20
Long Text
How satisfied are you with the overall quality of digital content from your team or league?
Q21
Rating Scale
Overall, how would you rate your experience with the team or venue app you used most recently?
Q22
Long Text
Approximately how much did you spend on your team or league in the past 12 months, including tickets, merchandise, and subscriptions?
Q23
Multiple Choice
In which region do you currently live?
Q24
Long Text
How satisfied are you with how frequently your team or league updates their digital content?
Q25
Long Text
How satisfied were you with the in-venue technology overall at your most recent event?
Q26
Long Text
What is the highest level of education you have completed?
Q27
Long Text
What one thing would most improve your in-venue technology experience?
Q28
Long Text
Which of the following best describes your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.