Sports Fan Digital & In-Venue Technology Experience Survey
Measures how sports fans engage with digital content, in-venue technology, team apps, and loyalty programs to identify key drivers of satisfaction and retention.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores your experiences with sports technology, digital content, and fan engagement. It takes approximately 8–10 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest opinions. All responses are anonymous and will be reported only in aggregate.
By continuing, you agree to participate in this research.
Q2
Multiple Choice
Do you actively follow at least one specific sports team or club?
Yes
No
Q3
Multiple Choice
Which sports do you follow most closely? (Select up to three.)
American football
Basketball
Baseball
Soccer
Ice hockey
Motorsports
Combat sports
Tennis
Golf
Esports
Other
Q4
Dropdown
How many live sporting events have you attended in the past 12 months?
0
1–2
3–5
6–10
11–20
More than 20
Q5
Multiple Choice
In the past 30 days, which channels did you use to follow your team or league? (Select all that apply.)
Official team app
Team website
League website
YouTube
Instagram
TikTok
Facebook
X (Twitter)
Podcasts
Email newsletters
Live TV/OTT apps
Reddit or forums
Other
Q6
Dropdown
In a typical week, how often do you engage with team or league digital content (e.g., articles, videos, social posts)?
Never
Less than once a week
1–2 times per week
3–5 times per week
About once a day
Multiple times per day
Q7
Ranking
Rank the following content types from most to least valuable to you.
Drag to order (top = most important)
Game highlights
Player interviews
Behind-the-scenes access
Live stats & play-by-play
Expert analysis/commentary
Short-form social clips
Q8
Opinion Scale
How satisfied are you with the overall quality of digital content from your team or league?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q9
Opinion Scale
How satisfied are you with how frequently your team or league updates their digital content?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q10
Chat Message
The next few questions are about your experience with technology at live sporting events.
Q11
Multiple Choice
Which of the following in-venue technologies did you personally use at your most recent event? (Select all that apply.)
Mobile ticketing
Mobile wallet payments
Team/venue app
In-seat ordering
Stadium Wi-Fi
AR/VR fan experiences
Digital signage/wayfinding
None of the above
Other
Q12
Dropdown
On event days, how often do you use the official team or venue app?
Every event
Most events
Sometimes
Rarely
I don't use the app
Q13
Rating
Overall, how would you rate your experience with the team or venue app you used most recently?
Scale: 5 (star)
Min: Very poorMax: Excellent
Q14
Opinion Scale
How satisfied were you with the in-venue technology overall at your most recent event?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q15
Long Text
What one thing would most improve your in-venue technology experience?
Max chars
Q16
Opinion Scale
How likely are you to recommend the team you follow most closely to a friend or colleague?
Range: 0 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q17
Multiple Choice
Are you currently part of any paid membership, season ticket plan, or loyalty program for a team you follow?
Yes, currently
Not currently, but within the last 24 months
Never
Q18
Multiple Choice
Which benefits would most increase your likelihood to join or stay in a loyalty program? (Select up to three.)
Ticket or merchandise discounts
Exclusive content
Priority access to tickets/events
Points redeemable for rewards
In-venue perks (e.g., faster entry)
Partner offers
Community recognition/badges
None of the above
Q19
Dropdown
Approximately how much did you spend on your team or league in the past 12 months, including tickets, merchandise, and subscriptions?
$0
$1–$99
$100–$299
$300–$599
$600–$999
$1,000–$2,499
$2,500 or more
Prefer not to say
Q20
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about how technology and digital content shape your experience as a sports fan.
Max chars
Q21
AI Interview
We'd like to explore your thoughts on sports technology and content in a bit more depth. An AI moderator will ask you a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q22
Chat Message
Finally, a few questions about you for classification purposes.
Q23
Multiple Choice
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q24
Multiple Choice
How do you describe your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q25
Multiple Choice
In which region do you currently live?
North America
South America
Europe
Asia
Africa
Oceania
Prefer not to say
Q26
Dropdown
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college/associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q27
Dropdown
Which of the following best describes your current employment status?
Full-time
Part-time
Self-employed
Student
Not working and looking for work
Not working and not looking for work
Retired
Prefer not to say
Q28
Chat Message
Thank you for participating! Your responses are confidential and will be used in aggregate to improve the fan experience. You may now close this window.
Frequently Asked Questions
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