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Sports Fan Engagement, Content & Tech Survey Template

Measure how fans engage with digital content, in-venue tech, apps, and loyalty programs. Use this survey template to improve fan experience and retention.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
Which sports do you follow most closely? Select up to three.
  • American football
  • Basketball
  • Baseball
  • Soccer
  • Ice hockey
  • Motorsports
  • Combat sports
  • Tennis
  • Golf
  • Esports
  • Other
Q2
Multiple Choice
Do you actively follow at least one specific team or club?
  • Yes
  • No
Q3
Numeric
How many live sporting events did you attend in the past 12 months?
Accepts a numeric value
Whole numbers only
Q4
Multiple Choice
Which in-venue technologies did you personally use at your most recent event (within the past 12 months)? Select all that apply.
  • Mobile ticketing
  • Mobile wallet payments
  • Team/venue app
  • In-seat ordering
  • Stadium Wi‑Fi
  • AR/VR fan experiences
  • Digital signage/wayfinding
  • None of the above
  • Other
Q5
Dropdown
On event days, how often do you use the official team or venue app?
  • Every event
  • Most events
  • Sometimes
  • Rarely
  • I don't use the app
Q6
Rating
Overall, how would you rate the team/venue app you used most recently?
Scale: 10 (star)
Min: Very poorMax: Excellent
Q7
Opinion Scale
How satisfied were you with the in-venue technology overall at your most recent event?
Range: 1 – 10
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q8
Long Text
What would most improve your in-venue technology experience?
Max 600 chars
Q9
Multiple Choice
In the past 30 days, which channels did you use to follow your team or league? Select all that apply.
  • Official team app
  • Team website
  • League website
  • YouTube
  • Instagram
  • TikTok
  • Facebook
  • X (Twitter)
  • Podcasts
  • Email newsletters
  • Live TV/OTT apps
  • Reddit or forums
  • Other
Q10
Ranking
Rank the content types you value most (top to bottom), starting with the most valuable.
Drag to order (top = most important)
  1. Game highlights
  2. Player interviews
  3. Behind‑the‑scenes access
  4. Live stats & play‑by‑play
  5. Expert analysis/commentary
  6. Short social clips
  7. Long‑form features/documentaries
Q11
Opinion Scale
In a typical week, how often do you engage with team or league content?
Range: 1 – 10
Min: NeverMid: About once a dayMax: Many times per day
Q12
Matrix
Please rate your satisfaction with each aspect of digital content you used in the past 30 days.
RowsVery dissatisfiedSomewhat dissatisfiedNeutralSomewhat satisfiedVery satisfied
Timeliness of updates•••••
Depth of information•••••
Variety of formats•••••
Personalization/relevance•••••
Video/audio quality•••••
Advertising intrusiveness•••••
Q13
Multiple Choice
Attention check: Please select "I am paying attention" below.
  • I am paying attention
  • I am not paying attention
  • Prefer not to say
Q14
Rating
How likely are you to recommend this team or club to a friend?
Scale: 10 (star)
Min: Not at all likelyMax: Extremely likely
Q15
Multiple Choice
Are you currently part of any paid membership, season ticket, or loyalty tier?
  • Yes, currently
  • Not currently, but within the last 24 months
  • Never
Q16
Multiple Choice
Which benefits would most increase your likelihood to join or remain in a loyalty program? Select up to three.
  • Ticket or merch discounts
  • Exclusive content
  • Priority access to tickets/events
  • Points redeemable for rewards
  • In‑venue perks (e.g., faster entry)
  • Partner offers
  • Community recognition/badges
  • None of the above
Q17
Numeric
Approximately how much did you spend on the team/league in the past 12 months? Include tickets, merchandise, and subscriptions (USD).
Accepts a numeric value
Whole numbers only
Q18
Multiple Choice
What is your age group?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q19
Multiple Choice
How do you describe your gender?
  • Man
  • Woman
  • Non-binary
  • Self-describe
  • Prefer not to say
Q20
Short Text
If you selected "Self-describe," please enter your gender:
Max 100 chars
Q21
Multiple Choice
Where do you live?
  • North America
  • South America
  • Europe
  • Asia
  • Africa
  • Oceania
  • Prefer not to say
Q22
Multiple Choice
What is your highest level of education?
  • Some high school or less
  • High school diploma or equivalent
  • Some college/associate degree
  • Bachelor’s degree
  • Postgraduate degree
  • Prefer not to say
Q23
Multiple Choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Not working and looking for work
  • Not working and not looking for work
  • Retired
  • Prefer not to say
Q24
Long Text
Is there anything else you’d like to share about your sports tech or content experience?
Max 600 chars
Q25
AI Interview
AI Interview: 2 Follow-up Questions on sports tech and content engagement
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q26
Chat Message
Thank you for participating! Your feedback will help improve the fan experience.

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