Which sports do you follow most closely? Select up to three.
- American football
- Basketball
- Baseball
- Soccer
- Ice hockey
- Motorsports
- Combat sports
- Tennis
- Golf
- Esports
- Other
Do you actively follow at least one specific team or club?
How many live sporting events did you attend in the past 12 months?
Which in-venue technologies did you personally use at your most recent event (within the past 12 months)? Select all that apply.
- Mobile ticketing
- Mobile wallet payments
- Team/venue app
- In-seat ordering
- Stadium Wi‑Fi
- AR/VR fan experiences
- Digital signage/wayfinding
- None of the above
- Other
On event days, how often do you use the official team or venue app?
Overall, how would you rate the team/venue app you used most recently?
How satisfied were you with the in-venue technology overall at your most recent event?
What would most improve your in-venue technology experience?
Max 600 chars
In the past 30 days, which channels did you use to follow your team or league? Select all that apply.
- Official team app
- Team website
- League website
- YouTube
- Instagram
- TikTok
- Facebook
- X (Twitter)
- Podcasts
- Email newsletters
- Live TV/OTT apps
- Reddit or forums
- Other
Rank the content types you value most (top to bottom), starting with the most valuable.
In a typical week, how often do you engage with team or league content?
Please rate your satisfaction with each aspect of digital content you used in the past 30 days.
Attention check: Please select "I am paying attention" below.
- I am paying attention
- I am not paying attention
- Prefer not to say
How likely are you to recommend this team or club to a friend?
Are you currently part of any paid membership, season ticket, or loyalty tier?
- Yes, currently
- Not currently, but within the last 24 months
- Never
Which benefits would most increase your likelihood to join or remain in a loyalty program? Select up to three.
- Ticket or merch discounts
- Exclusive content
- Priority access to tickets/events
- Points redeemable for rewards
- In‑venue perks (e.g., faster entry)
- Partner offers
- Community recognition/badges
- None of the above
Approximately how much did you spend on the team/league in the past 12 months? Include tickets, merchandise, and subscriptions (USD).
What is your age group?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
How do you describe your gender?
- Man
- Woman
- Non-binary
- Self-describe
- Prefer not to say
If you selected "Self-describe," please enter your gender:
Max 100 chars
Where do you live?
- North America
- South America
- Europe
- Asia
- Africa
- Oceania
- Prefer not to say
What is your highest level of education?
- Some high school or less
- High school diploma or equivalent
- Some college/associate degree
- Bachelor’s degree
- Postgraduate degree
- Prefer not to say
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Not working and looking for work
- Not working and not looking for work
- Retired
- Prefer not to say
Is there anything else you’d like to share about your sports tech or content experience?
Max 600 chars
AI Interview: 2 Follow-up Questions on sports tech and content engagement
Thank you for participating! Your feedback will help improve the fan experience.