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SMS Consent & Opt-Out UX Evaluation

Evaluates consumer perceptions of SMS marketing consent flows and opt-out experiences to identify UX friction points and TCPA compliance gaps. Designed for brands seeking to improve trust, clarity, and regulatory readiness in their text messaging programs.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

20 questions · ~4 min
Q01
Long Text

Welcome to this survey about your experiences with marketing text messages (SMS) from brands. This survey takes approximately 5–7 minutes. Your participation is voluntary and you may stop at any time. There are no right or wrong answers—we're interested in your honest opinions. Your responses are confidential, will be anonymized, and reported only in aggregate. Results will be used to improve how brands handle SMS consent and opt-out processes. Please click 'Next' to begin.

Q02
Multiple Choice

Have you received any marketing or promotional text messages (SMS) from a brand in the past 60 days?

Q03
Multiple Choice

Thinking about the most recent brand that sent you marketing texts, how did you sign up to receive them? Select all that apply.

Q04
Multiple Choice

In the past 60 days, have you tried to stop or reduce marketing text messages from any brand?

Q05
Long Text

How comfortable are you receiving marketing texts from brands you have opted in with?

Q06
Long Text

Based on your experiences, what would make SMS consent requests and opt-out instructions clearer or more comfortable for you?

Q07
Long Text

What is your age?

Q08
Long Text

Thank you for completing this survey. Your feedback will help improve how brands handle SMS consent and opt-out experiences. You may now close this window.

Q09
Long Text

How clear was the consent request when you signed up for texts from that brand?

Q10
Long Text

The process to stop or reduce messages was easy to complete.

Q11
Multiple Choice

Which of the following consent methods do you consider acceptable for SMS marketing? Select all that apply.

Q12
AI Interview

We'd like to understand more about your experience with SMS consent and opt-outs. An AI moderator will ask a couple of brief follow-up questions.

Q13
Multiple Choice

Which best describes your gender?

Q14
Long Text

I received a clear confirmation that my request to stop messages was processed.

Q15
Multiple Choice

If you wanted fewer marketing texts from a brand, which option would you most prefer?

Q16
Long Text

Where do you currently live?

Q17
Long Text

The brand actually stopped sending me texts after I opted out.

Q18
Multiple Choice

Which of the following reply words do you expect would successfully opt you out of a brand's marketing texts? Select all that apply.

Q19
Long Text

Overall, how clear are the opt-out instructions in marketing texts you receive from brands?

Q20
Long Text

Where do you most prefer to see opt-out instructions for marketing texts? Please rank your top 3.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.