Evaluates consumer perceptions of SMS marketing consent flows and opt-out experiences to identify UX friction points and TCPA compliance gaps. Designed for brands seeking to improve trust, clarity, and regulatory readiness in their text messaging programs.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
20
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this survey about your experiences with marketing text messages (SMS) from brands.
This survey takes approximately 5–7 minutes. Your participation is voluntary and you may stop at any time. There are no right or wrong answers—we're interested in your honest opinions.
Your responses are confidential, will be anonymized, and reported only in aggregate. Results will be used to improve how brands handle SMS consent and opt-out processes.
Please click 'Next' to begin.
Q2
Multiple Choice
Have you received any marketing or promotional text messages (SMS) from a brand in the past 60 days?
Yes
No
Not sure
Q3
Multiple Choice
Thinking about the most recent brand that sent you marketing texts, how did you sign up to receive them? Select all that apply.
Checked a box during online checkout with clear SMS consent language
Entered my phone number in a form next to clear SMS consent text
Texted a keyword (e.g., JOIN) to opt in
Agreed verbally in-store
Turned on SMS in my account settings
It was bundled with another signup (e.g., email + SMS together)
I didn't knowingly give consent
Not sure
Q4
Opinion Scale
How clear was the consent request when you signed up for texts from that brand?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q5
Multiple Choice
In the past 60 days, have you tried to stop or reduce marketing text messages from any brand?
No
Yes — I replied STOP (or similar keyword)
Yes — I used a link in the message
Yes — I contacted customer support
Yes — another method
Q6
Opinion Scale
The process to stop or reduce messages was easy to complete.
Overall, how clear are the opt-out instructions in marketing texts you receive from brands?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q10
Opinion Scale
How comfortable are you receiving marketing texts from brands you have opted in with?
Range: 1 – 7
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q11
Multiple Choice
Which of the following consent methods do you consider acceptable for SMS marketing? Select all that apply.
Checking an unchecked box with clear SMS consent language
Entering my phone number next to clear SMS consent text
Double opt-in (e.g., reply YES to confirm)
Texting a keyword to opt in
Turning on SMS in account settings
A pre-checked box (I must uncheck to avoid SMS)
I would not sign up for SMS marketing
Q12
Multiple Choice
If you wanted fewer marketing texts from a brand, which option would you most prefer?
Pause messages for a set period (e.g., 30 days)
Stop all messages permanently
Reduce frequency (e.g., once per month)
It depends on the brand or context
Not sure
Q13
Multiple Choice
Which of the following reply words do you expect would successfully opt you out of a brand's marketing texts? Select all that apply.
STOP
UNSUBSCRIBE
CANCEL
QUIT
END
Q14
Ranking
Where do you most prefer to see opt-out instructions for marketing texts? Please rank your top 3.
Drag to order (top = most important)
At the end of each text (e.g., 'Reply STOP to opt out')
On the checkout or signup page
Within account settings
In the brand's customer support or Help Center
Q15
Long Text
Based on your experiences, what would make SMS consent requests and opt-out instructions clearer or more comfortable for you?
Max chars
Q16
AI Interview
We'd like to understand more about your experience with SMS consent and opt-outs. An AI moderator will ask a couple of brief follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q17
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Q18
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer not to say
Q19
Dropdown
Where do you currently live?
United States
Canada
United Kingdom
Australia
European Union (non-UK)
Other
Q20
Chat Message
Thank you for completing this survey. Your feedback will help improve how brands handle SMS consent and opt-out experiences. You may now close this window.
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