Measure how clear, comfortable, and compliant your SMS consent and opt-out flow feels. Use this template to improve messaging UX, trust, and TCPA readiness.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
Have you received any marketing or promotional SMS/text messages from a brand in the past 60 days?
Yes, in the past 60 days
Yes, but more than 60 days ago
No
Not sure
Q2
Multiple Choice
For the most recent brand you received texts from, how did you opt in to receive SMS/texts? Select all that apply.
Checked a box during online checkout with clear SMS consent language
Entered my phone number in a form next to clear SMS consent text
Texted a keyword (e.g., JOIN) to opt in
Agreed verbally in-store
Turned on SMS in account settings
It was bundled with another signup (e.g., email + SMS together)
I didn't knowingly give consent
Not sure
Q3
Opinion Scale
How clear was the consent request when you signed up for SMS from that brand?
Range: 1 – 10
Min: Not at all clearMid: NeutralMax: Extremely clear
Q4
Multiple Choice
In the past 60 days, did you try to stop or pause texts from any brand?
No
Yes—replied STOP
Yes—used a link in the message
Yes—contacted customer support
Yes—other
Q5
Matrix
Thinking about that attempt to stop or pause messages, how much do you agree with the statements below?
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
STOP or the opt-out tool worked on the first try
•
•
•
•
•
Opt-out instructions were easy to find
•
•
•
•
•
I received a confirmation of my opt-out
•
•
•
•
•
Some messages continued after I opted out
•
•
•
•
•
It was clear how to restart messages if I wanted
•
•
•
•
•
Q6
Opinion Scale
Overall, how clear are opt-out instructions in SMS you receive from brands?
Range: 1 – 10
Min: Not at all clearMid: Moderately clearMax: Extremely clear
Q7
Opinion Scale
How comfortable are you receiving marketing SMS from brands you shop with, when you have opted in?
Range: 1 – 10
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q8
Multiple Choice
Which consent methods do you consider acceptable for SMS marketing? Select all that apply.
Checking an unchecked box with clear SMS consent language
Entering my phone number next to clear SMS consent text
Double opt-in (e.g., reply YES to confirm)
Texting a keyword to opt in
Turning on SMS in account settings
A pre-checked box (I must uncheck to avoid SMS)
I would not sign up for SMS marketing
Q9
Multiple Choice
If you want fewer texts, which option would you prefer?
Pause messages for a period (e.g., 30 days)
Stop all messages permanently
Reduce frequency (e.g., once per month)
It depends on the brand or context
Not sure
Q10
Multiple Choice
Which words do you expect will successfully opt you out if you reply to a message? Select all that apply.
STOP
UNSUBSCRIBE
CANCEL
QUIT
END
HELP (for instructions)
Q11
Ranking
Rank where you most prefer to see opt-out instructions for SMS (1 = most preferred).
Drag to order (top = most important)
At the end of each SMS (e.g., “Reply STOP to opt out”)
At the start of the SMS
On the checkout or signup page
Within account settings
In the brand’s SMS policy page
In customer support/Help Center
Q12
Long Text
What would make SMS consent requests and opt-out instructions clearer or more comfortable for you?
Max 600 chars
Q13
AI Interview
AI Interview: 2 Follow-up Questions on SMS consent and opt-outs
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 12
Q14
Multiple Choice
Attention check: To show you're paying attention, please select "Not sure."
Yes
No
Not sure
Q15
Dropdown
What is your age?
18-24
25-34
35-44
45-54
55-64
65+
Q16
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer not to say
Q17
Dropdown
Where do you currently live?
United States
Canada
United Kingdom
Australia
European Union (non-UK)
Other
Q18
Dropdown
What is the highest level of education you have completed?
High school or less
Some college/associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q19
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker
Retired
Unemployed
Prefer not to say
Q20
Chat Message
Thank you for completing the survey—your feedback helps improve SMS experiences.
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