Have you received any marketing or promotional SMS/text messages from a brand in the past 60 days?
- Yes, in the past 60 days
- Yes, but more than 60 days ago
- No
- Not sure
For the most recent brand, how did you opt in to receive SMS/texts? Select all that apply.
- Checked a box during online checkout with clear SMS consent language
- Entered my phone number in a form next to clear SMS consent text
- Texted a keyword (e.g., JOIN) to opt in
- Agreed verbally in-store
- Turned on SMS in account settings
- It was bundled with another signup (e.g., email + SMS together)
- I didn't knowingly give consent
- Not sure
How clear was the consent request when you signed up for SMS from that brand?
In the past 60 days, did you try to stop or pause texts from any brand?
- No
- Yes—replied STOP
- Yes—used a link in the message
- Yes—contacted customer support
- Yes—other
Thinking about that attempt to stop or pause messages, how much do you agree with the statements below?
Overall, how clear are opt-out instructions in SMS you receive from brands?
How comfortable are you receiving marketing SMS from brands you shop with, when you have opted in?
Which consent methods do you consider acceptable for SMS marketing? Select all that apply.
- Checking an unchecked box with clear SMS consent language
- Entering my phone number next to clear SMS consent text
- Double opt-in (e.g., reply YES to confirm)
- Texting a keyword to opt in
- Turning on SMS in account settings
- A pre-checked box (I must uncheck to avoid SMS)
- I would not sign up for SMS marketing
If you want fewer texts, which option would you prefer?
- Pause messages for a period (e.g., 30 days)
- Stop all messages permanently
- Reduce frequency (e.g., once per month)
- It depends on the brand or context
- Not sure
Which words do you expect will successfully opt you out if you reply to a message? Select all that apply.
- STOP
- UNSUBSCRIBE
- CANCEL
- QUIT
- END
- HELP (for instructions)
Rank where you most prefer to see opt-out instructions for SMS (1 = most preferred).
Attention check: To show you're paying attention, please select "Not sure."
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
What is the highest level of education you have completed?
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker
- Retired
- Unemployed
- Prefer not to say
What would make SMS consent requests and opt-out instructions clearer or more comfortable for you?
Max 600 chars
AI Interview: 2 Follow-up Questions on SMS consent and opt-outs
Thank you for completing the survey—your feedback helps improve SMS experiences.