Phishing Simulation Effectiveness & Feedback Survey
Measures employee perceptions of phishing simulation realism, behavioral responses, confidence changes, and training preferences to help security teams optimize their awareness programs.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
Have you ever received a phishing simulation email from this employer?
- Yes, at this employer
- Yes, but only at a previous employer
- No, never
- Not sure
Overall, how realistic did the most recent phishing simulation feel?
Before your most recent simulation, how confident were you in your ability to recognize and respond to phishing emails?
Please rank the following training formats from most helpful to least helpful.
- Interactive phishing simulations
- Short videos (≤3 minutes)
- Live workshops or webinars
- Job aid or one-page checklist
- Email tips or newsletters
- Microlearning modules (5–10 minutes)
Based on your responses in this survey, what suggestions do you have for improving future phishing simulations or related security training? Please share any specifics.
On a typical workday, approximately how many emails do you handle?
- 0–24
- 25–74
- 75–149
- 150+
- Prefer not to say
Thank you for participating! Your feedback will directly help us make phishing simulations and security training more relevant and effective.
When was the most recent phishing simulation you recall receiving from this employer?
- Within the last 7 days
- 2–4 weeks ago
- 1–3 months ago
- More than 3 months ago
- I don't recall
- Not applicable—I haven't received one here
Which aspects of the simulation felt realistic? Select all that apply.
- Sender name and email address
- Subject line
- Email body content and tone
- Visual design and branding
- Call-to-action (link or attachment)
- Timing of delivery
- None of the above
Today, how confident are you in your ability to recognize and respond to phishing emails?
How frequently would you prefer to receive phishing simulations?
- Twice per month
- Monthly
- Every 2 months
- Quarterly
- Twice per year
- Once per year
Which of the following best describes your primary job function?
- Engineering/IT
- Operations
- Sales
- Customer Support
- Human Resources
- Finance
- Legal
- Marketing/Communications
- Other
- Prefer not to say
Thinking about your most recent simulation from this employer, what did you do? Select all that apply.
- Reported it using the reporting tool/process
- Deleted it without interacting
- Clicked a link or opened an attachment
- Replied to the message
- Ignored it and took no action
- Asked a colleague or IT for advice
- Marked it as spam/junk
- I don't recall
How difficult was it to identify the most recent simulation as a phishing attempt?
What, if anything, did you learn or reinforce from the simulation(s)? Select all that apply.
- How to use the report button or process
- How to inspect URLs safely
- Common red flags to watch for
- How to verify sender identity
- To pause and validate urgent requests
- Where to find internal guidance/resources
- Nothing new to me
How long have you worked at this organization?
- Less than 6 months
- 6–12 months
- 1–3 years
- 3–5 years
- More than 5 years
- Prefer not to say
Which cues, if any, did you notice in the simulation? Select all that apply.
- Suspicious sender or domain
- Generic greeting or unusual salutation
- Spelling or grammar errors
- Urgent or threatening language
- Unexpected attachment
- Mismatched or odd-looking URL
- Unusual request for sensitive data
- Off-brand visuals or layout
- Timing felt unusual (e.g., outside business hours)
- I did not notice any specific cues
In the next 30 days, how likely are you to change any of your email habits based on these simulations (e.g., reporting suspicious messages faster, inspecting links more carefully)?
In which region are you primarily based?
- Americas
- EMEA
- APAC
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- AI follow-ups dynamically probe whether employees actually understand compliance principles, rather than just testing recall with static multiple-choice questions
- Full transparency: researchers and compliance officers can see exact AI prompts, models, and logic—critical for audit trails and regulatory documentation
- Academic-grade methodology measures genuine knowledge retention and behavioral transfer, not just satisfaction scores or quiz pass rates
- AI interviews probe user comprehension of consent language and privacy choices, revealing UX friction points that checkbox forms cannot detect
- Reproducible research methodology: every prompt and model parameter is logged, making findings defensible for GDPR compliance audits
SurveyMonkey
Training Course Evaluation Survey TemplateA general-purpose training evaluation template focused on measuring course satisfaction and whether employees consider training a good use of their time. Not specifically designed for compliance contexts or knowledge retention measurement.
What it does well
- Expert-certified template with established question methodology
- Easy customization with 20+ question types and built-in analytics
Where it falls short
- No AI follow-up capability to probe depth of understanding beyond static questions
- Focuses on training satisfaction rather than actual compliance knowledge retention or behavioral change
- No specific compliance or regulatory training framing—generic training evaluation only
- Cannot adapt questioning in real-time based on individual employee responses
SurveyMonkey
Corporate Legal Training QuizA quiz template covering NDAs, internet usage, copyright issues, and common legal considerations. Functions as a knowledge check rather than a true effectiveness or retention evaluation.
What it does well
- Directly addresses compliance topics like NDAs, copyright, and internet usage policies
- Auto-scoring quiz mode with real-time results and custom feedback per score range
Where it falls short
- Quiz format only tests surface-level recall, not genuine comprehension or behavioral intent
- No AI-powered follow-up to explore why an employee chose a wrong answer or to assess real-world application
- Static questions cannot adapt to probe gaps in individual employees' understanding
- No longitudinal retention tracking or spaced-repetition assessment capabilities
SurveySparrow
Compliance Risk Assessment QuestionnaireAn organizational-level compliance risk assessment template designed to evaluate whether companies are meeting legal and regulatory standards. It's a risk evaluation tool rather than a training effectiveness survey, but it's the closest match in their template library.
What it does well
- Covers compliance across multiple domains including GDPR, HIPAA, PCI DSS, and ISO standards
- Voice transcription feature for open-ended questions improves accessibility
- Conversational survey format may boost completion rates
Where it falls short
- Assesses organizational compliance posture, not individual training effectiveness or knowledge retention
- No AI interview follow-ups to dynamically explore compliance gaps or root causes
- Reporting provides analytics dashboards but no AI-assisted qualitative analysis of responses
- No transparency into any AI logic used—standard black-box processing
Typeform
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What it does well
- Beautiful one-question-at-a-time design reduces cognitive overload for consent presentation
- Easy drag-and-drop customization with 300+ integrations
- Clear, human-friendly language approach to data protection communication
Where it falls short
- Designed to collect consent, not to study consent UX or user understanding—fundamentally different purpose
- No AI follow-up to explore whether users actually understood what they consented to
- No methodology for evaluating consent copy effectiveness, dark patterns, or preference center usability
- Cannot assess user comprehension, only record their checkbox clicks
Jotform
GDPR Consent Form TemplateA straightforward GDPR consent acquisition form that ensures users actively opt-in to communications. It serves as a compliance tool for collecting consent, not as a research instrument for evaluating consent experiences.
What it does well
- Purpose-built for GDPR compliance with active consent mechanisms
- EU server storage option in Frankfurt for data residency compliance
- Extensive security features including 256-bit SSL encryption and form-level encryption
Where it falls short
- A consent collection form, not a consent UX evaluation tool—cannot study user perceptions of consent flows
- No AI-powered interview capabilities to explore user feelings about privacy controls
- No research methodology for studying consent fatigue, dark patterns, or preference center design
- Static form cannot adapt to explore individual user confusion points about privacy language
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.