Measures consumer perceptions of fairness, transparency, and trust in cookie paywalls versus privacy-friendly content-access alternatives. Designed for UX researchers, privacy professionals, and publishers seeking GDPR-aligned consent insights.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
26
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores your experiences with cookie banners, cookie paywalls, and alternative ways websites can fund content while respecting your privacy.
Your participation is entirely voluntary, and you may stop at any time. All responses are confidential, anonymized, and will be reported only in aggregate for research purposes. There are no right or wrong answers — we are interested in your honest opinions.
The survey takes approximately 7–8 minutes to complete.
Q2
Multiple Choice
How often do you visit news, blog, or magazine websites?
Multiple times a day
About once a day
A few times a week
About once a week
A few times a month
Less than once a month
Q3
Multiple Choice
In the past 3 months, how often did you encounter a cookie consent banner when visiting websites?
Never
Rarely (a few times total)
Sometimes (a few times a month)
Often (a few times a week)
Very often (almost every session)
Q4
Multiple Choice
In the past 3 months, did you encounter a "cookie paywall" — that is, a site that required you to either accept tracking cookies or pay before you could access content?
Yes
No
Not sure
Q5
Chat Message
The following questions ask about your cookie paywall experiences. If you have not encountered a cookie paywall, please answer based on your general impressions of such practices.
Q6
Long Text
Where did you encounter cookie paywalls? Please name specific sites or types of sites (e.g., news outlets, blogs, streaming services).
Max chars
Q7
Opinion Scale
Overall, how fair did the cookie paywalls you encountered feel?
Range: 1 – 7
Min: Not at all fairMid: NeutralMax: Extremely fair
Q8
Opinion Scale
To what extent do you agree or disagree: "I felt I had a genuine choice between accepting cookies and a reasonable alternative."
When faced with a cookie paywall, which of the following actions have you taken? Select all that apply.
Accepted all cookies to continue
Customized cookie preferences
Left the site
Used a browser reader mode or extension
Returned later via a different device or browser
Paid to access instead of accepting tracking
Other (please specify)
Q12
Ranking
Please rank these ways websites could fund content while reducing tracking, from most acceptable (1) to least acceptable.
Drag to order (top = most important)
Ad-supported with essential-only cookies
Contextual (non-tracking) ads
Subscription (monthly/annual)
One-time micropayment per article
Donation or pay-what-you-want
Free access with privacy-preserving analytics
Q13
Opinion Scale
How fair do you find ad-supported access with essential-only cookies, considering both users and publishers?
Range: 1 – 7
Min: Not at all fairMid: NeutralMax: Extremely fair
Q14
Opinion Scale
How fair do you find contextual (non-tracking) advertising, considering both users and publishers?
Range: 1 – 7
Min: Not at all fairMid: NeutralMax: Extremely fair
Q15
Opinion Scale
How fair do you find a subscription model (monthly or annual fee), considering both users and publishers?
Range: 1 – 7
Min: Not at all fairMid: NeutralMax: Extremely fair
Q16
Opinion Scale
How fair do you find one-time micropayments per article, considering both users and publishers?
Range: 1 – 7
Min: Not at all fairMid: NeutralMax: Extremely fair
Q17
Opinion Scale
How important is it to you that a website clearly discloses how your data will be used before asking you to accept cookies or pay?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q18
Ranking
Please rank what you value most when accessing online content, from most important (1) to least important.
Drag to order (top = most important)
Strong privacy protection
Low or no cost to me
High-quality, reliable content
Convenient access (few clicks, no login)
Support for publishers and journalists
Q19
AI Interview
We'd like to explore your thoughts in a bit more depth. An AI interviewer will ask you a couple of follow-up questions about your experiences with cookie paywalls and what would make consent practices fairer.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q20
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about cookie paywalls, consent experiences, or alternative ways to access online content.
Max chars
Q21
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q22
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q23
Multiple Choice
Where do you currently live?
Europe — EU/EEA member state
Europe — non-EU
North America
Asia
Africa
South America
Oceania
Prefer not to say
Q24
Multiple Choice
What is the highest level of education you have completed?
Some high school or less
High school or equivalent
Some college or technical program
Bachelor's degree
Postgraduate degree
Prefer not to say
Q25
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Unemployed
Retired
Homemaker
Prefer not to say
Q26
Chat Message
Thank you for completing this survey! Your responses will help us better understand how people perceive fairness, transparency, and consent in online content access. All data will be reported only in aggregate.
Frequently Asked Questions
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How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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