Gauge consumer trust, fairness, and transparency of cookie paywalls vs privacy-friendly alternatives. Get insights to optimize UX, consent and GDPR compliance.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This brief survey asks about your experiences with cookie banners, cookie paywalls, and alternatives. There are no right or wrong answers.
Q2
Multiple Choice
How often do you visit news, blog, or magazine websites?
Multiple times a day
About once a day
A few times a week
About once a week
Less than once a month
Q3
Opinion Scale
In the past 3 months, how often did you see a cookie consent banner?
Range: 1 – 10
Min: NeverMid: SometimesMax: Very often
Q4
Multiple Choice
In the past 3 months, did you encounter a “cookie paywall” (access only after accepting tracking cookies or paying)?
Yes
No
Not sure
Q5
Long Text
Where did you encounter cookie paywalls? Name specific sites or types of sites (optional).
Max 600 chars
Q6
Rating
Overall, how fair did those cookie paywalls feel?
Scale: 11 (star)
Min: Very unfairMax: Very fair
Q7
Matrix
Thinking about cookie paywalls you saw, how much do you agree that each statement is true?
Rows
Strongly disagree
Disagree
Neither
Agree
Strongly agree
Explained who collects the data
•
•
•
•
•
Explained why data is collected
•
•
•
•
•
Showed any payment price clearly
•
•
•
•
•
Offered a way to access without tracking
•
•
•
•
•
Explained what happens if I reject cookies
•
•
•
•
•
Made it easy to change my choice later
•
•
•
•
•
Q8
Multiple Choice
When faced with a cookie paywall, which actions have you taken? Select all that apply.
Accepted all cookies to continue
Customized cookie preferences
Left the site
Used a browser reader mode or extension
Returned later via a different device or browser
Paid to access instead of accepting tracking
Other
Q9
Multiple Choice
Have you ever paid to access content instead of accepting tracking cookies?
Yes
No
Q10
Ranking
Rank these ways sites could fund content while reducing tracking (1 = most acceptable to you).
Drag to order (top = most important)
Ad-supported with essential-only cookies
Contextual (non-tracking) ads
Subscription (monthly/annual)
One-time micropayment per article
Donation or pay-what-you-want
Free access with privacy-preserving analytics
Q11
Matrix
How fair do you find each alternative, considering both users and publishers?
Rows
Very unfair
Somewhat unfair
Neither
Somewhat fair
Very fair
Ad-supported with essential-only cookies
•
•
•
•
•
Contextual (non-tracking) ads
•
•
•
•
•
Subscription (monthly/annual)
•
•
•
•
•
One-time micropayment per article
•
•
•
•
•
Donation or pay-what-you-want
•
•
•
•
•
Free access with privacy-preserving analytics
•
•
•
•
•
Q12
Constant Sum
Allocate 100 points across what you value most for accessing online content.
Total must equal 100
Strong privacy protection
Low or no cost to me
High-quality, reliable content
Convenient access (few clicks)
Support for publishers/journalists
No account or login required
Min per option: 0Whole numbers only
Q13
Rating
Before deciding on cookies or paywalls, how important is clear disclosure about data use?
Scale: 11 (star)
Min: Not importantMax: Extremely important
Q14
Long Text
What would make cookie banners and paywalls clearer or fairer for you?
Max 600 chars
Q15
Multiple Choice
To confirm you’re paying attention, please select “I do not know” below.
I agree
I do not know
I disagree
Not applicable
Q16
Chat Message
Thanks for your response. Let’s continue.
Q17
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q18
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q19
Multiple Choice
Where do you currently live?
Africa
Asia
Europe
North America
Oceania
South America
Prefer not to say
Q20
Multiple Choice
What is the highest level of education you have completed?
Some high school or less
High school or equivalent
Some college or technical program
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q21
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Unemployed
Retired
Homemaker
Prefer not to say
Q22
Long Text
Any final comments about cookie paywalls or their alternatives?
Max 600 chars
Q23
AI Interview
AI Interview: 2 Follow-up Questions on cookie paywalls and alternatives
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q24
Chat Message
Thank you for completing the survey! Your feedback helps us understand perceptions of fairness and transparency.
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