Q01
Long Text
All templates
Cookie Paywall Fairness & Consent Alternatives Survey
Measures consumer perceptions of fairness, transparency, and trust in cookie paywalls versus privacy-friendly content-access alternatives. Designed for UX researchers, privacy professionals, and publishers seeking GDPR-aligned consent insights.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~4 min
Q02
Multiple Choice
How often do you visit news, blog, or magazine websites?
Q03
Long Text
The following questions ask about your cookie paywall experiences. If you have not encountered a cookie paywall, please answer based on your general impressions of such practices.
Q04
Long Text
Please rank these ways websites could fund content while reducing tracking, from most acceptable (1) to least acceptable.
Q05
Long Text
How important is it to you that a website clearly discloses how your data will be used before asking you to accept cookies or pay?
Q06
AI Interview
We'd like to explore your thoughts in a bit more depth. An AI interviewer will ask you a couple of follow-up questions about your experiences with cookie paywalls and what would make consent practices fairer.
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for completing this survey! Your responses will help us better understand how people perceive fairness, transparency, and consent in online content access. All data will be reported only in aggregate.
Q09
Multiple Choice
In the past 3 months, how often did you encounter a cookie consent banner when visiting websites?
Q10
Long Text
Where did you encounter cookie paywalls? Please name specific sites or types of sites (e.g., news outlets, blogs, streaming services).
Q11
Long Text
How fair do you find ad-supported access with essential-only cookies, considering both users and publishers?
Q12
Long Text
Please rank what you value most when accessing online content, from most important (1) to least important.
Q13
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about cookie paywalls, consent experiences, or alternative ways to access online content.
Q14
Multiple Choice
How do you describe your gender?
Q15
Multiple Choice
In the past 3 months, did you encounter a "cookie paywall" — that is, a site that required you to either accept tracking cookies or pay before you could access content?
Q16
Long Text
Overall, how fair did the cookie paywalls you encountered feel?
Q17
Long Text
How fair do you find contextual (non-tracking) advertising, considering both users and publishers?
Q18
Multiple Choice
Where do you currently live?
Q19
Long Text
To what extent do you agree or disagree: "I felt I had a genuine choice between accepting cookies and a reasonable alternative."
Q20
Long Text
How fair do you find a subscription model (monthly or annual fee), considering both users and publishers?
Q21
Multiple Choice
What is the highest level of education you have completed?
Q22
Long Text
To what extent do you agree or disagree: "The cookie paywall clearly explained what data would be collected and how it would be used."
Q23
Long Text
How fair do you find one-time micropayments per article, considering both users and publishers?
Q24
Multiple Choice
What is your current employment status?
Q25
Long Text
To what extent do you agree or disagree: "The terms and options presented were easy to understand."
Q26
Multiple Choice
When faced with a cookie paywall, which of the following actions have you taken? Select all that apply.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.