Q01
Message
All templatesMarketing & Growth
Entrepreneur Tool Marketing: Message Recall & Channel Effectiveness Survey
Measures unaided message recall, channel exposure, and message resonance among entrepreneurs and small-business professionals who encountered software marketing in the past four weeks. Use this to identify which channels drive the strongest awareness and behavioral intent.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~10 min
Q02
Multiple Choice
Which of the following best describes your current relationship with entrepreneur or small-business tools?
- I run a business full-time
- I run a side business or freelance
- I'm planning to start a business
- I work at a startup or small-to-medium business
- Other
- None of the above
Q03
Long Text
What specific messages, phrases, or ideas do you remember from those marketing messages? Please share up to three brief examples.
Q04
Multiple Choice
In which of the following channels have you encountered marketing or advertising about entrepreneur or small-business tools in the past 4 weeks? Select all that apply.
- YouTube
- TikTok
- X / Twitter
- Search ads (Google/Bing)
- Blogs or articles
- Podcasts
- Email newsletters
- Online communities or forums
- App store listings
- Events or webinars
- Other
Q05
Opinion Scale
How much does the following message theme resonate with you? "Save time on administrative tasks"
Scale: 1 – 7
Min:Does not resonate at allMax:Resonates extremely strongly
Q06
Multiple Choice
After seeing a marketing message that caught your attention, which of the following actions would you be most likely to take? Select all that apply.
- Start a free trial
- Watch a short demo video
- Compare plans or pricing
- Download a template or resource
- Read a case study or customer story
- Attend a webinar or live event
- Request a consultation or demo
- Search for reviews or comparisons
- None — I would not take any action
- Other
Q07
AI Interview
We'd like to understand more about your experience with marketing messages for entrepreneur tools. An AI moderator will ask you a couple of brief follow-up questions.
Q08
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q09
Message
Thank you for completing this survey. Your responses will help improve how entrepreneur and small-business tools are communicated. We appreciate your time.
Q10
Multiple Choice
In the past 4 weeks, have you noticed any marketing or advertising messages about entrepreneur or small-business software tools?
- Yes
- No
- I'm not sure
Q11
Ranking
From those channels, rank up to three where the marketing messages stood out to you the most.
- YouTube
- TikTok
- X / Twitter
- Search ads (Google/Bing)
- Blogs or articles
- Podcasts
- Email newsletters
- Online communities or forums
- App store listings
- Events or webinars
Drag to rank
Q12
Opinion Scale
How much does the following message theme resonate with you? "Grow your revenue faster"
Scale: 1 – 7
Min:Does not resonate at allMax:Resonates extremely strongly
Q13
Opinion Scale
How likely are you to explore or try an entrepreneur tool after seeing a marketing message in the channel you use most?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q14
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about the marketing you encounter for entrepreneur or small-business tools.
Q15
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q16
Opinion Scale
How much does the following message theme resonate with you? "All-in-one platform — everything in one place"
Scale: 1 – 7
Min:Does not resonate at allMax:Resonates extremely strongly
Q17
Dropdown
In which region are you primarily based?
- Africa
- Asia
- Europe
- North America
- South America
- Oceania
- Middle East
- Prefer not to say
Q18
Opinion Scale
How much does the following message theme resonate with you? "Affordable pricing for small teams"
Scale: 1 – 7
Min:Does not resonate at allMax:Resonates extremely strongly
Q19
Multiple Choice
Which of the following best describes your venture's current stage?
- Idea only
- Pre-revenue
- Revenue under $10k/year
- $10k–$100k/year
- $100k–$1M/year
- Over $1M/year
- Not applicable
- Prefer not to say
Q20
Opinion Scale
How much does the following message theme resonate with you? "Easy setup — no technical skills needed"
Scale: 1 – 7
Min:Does not resonate at allMax:Resonates extremely strongly
Q21
Opinion Scale
Overall, how clear are the marketing messages you have seen for entrepreneur or small-business tools?
Scale: 1 – 7
Min:Not at all clearMax:Extremely clear
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines unaided message recall (open-text) with structured channel exposure and ranking questions, so you see both what messages stuck and where they were seen — most templates only cover one side.
- Tests resonance across five specific message themes (time-saving, revenue growth, all-in-one, pricing, ease of setup) with individual opinion-scale ratings, giving granular theme-level comparison rather than a single generic appeal score.
- Includes an AI follow-up interview that can probe deeper into why a message resonated or what action a respondent took, surfacing context static multiple-choice/ranking questions can't capture.
- Captures the full funnel in one flow — exposure, recall, resonance, behavioral intent, and a closing open-text reflection — plus firmographic/demographic segmentation (venture stage, region, age, gender) for cross-cutting analysis.
SurveySparrow
Purchase Intent Survey TemplateA fielding-ready template focused on purchase intent following exposure to marketing, which overlaps with the behavioral-intent portion of our survey. It appears built around static question types rather than adaptive follow-up. It does not appear to address unaided message recall or channel-by-channel ranking, which are core to our template.
What it does well
- Ready-to-use template aimed specifically at measuring purchase/intent signals
- Likely quick to deploy for teams wanting a narrow, single-purpose survey
Where it falls short
- No indication of adaptive AI follow-up probing to explore why intent is high or low
- No visible mechanism for unaided message recall or channel-effectiveness ranking
- No published methodology or prompt transparency for how questions were derived
QuestionPro
Marketing Concept Test Survey TemplateA static template for testing marketing concepts, which is adjacent to message-resonance testing but framed around concept validation rather than in-market recall and channel attribution. It's a fielding-ready form but relies on fixed question types with no adaptive interviewing layer. It doesn't appear to combine recall, channel ranking, and resonance in one integrated flow like our template does.
What it does well
- Established template library from a broad enterprise survey platform
- Likely includes standard concept-testing metrics (appeal, uniqueness, etc.)
Where it falls short
- No adaptive AI or voice interview follow-up to probe respondent reasoning
- No visible unaided recall or multi-channel ranking structure specific to real-world exposure
- No transparent, publishable prompt/methodology documentation
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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