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Entrepreneur Tool Marketing: Message Recall & Channel Effectiveness Survey

Measures unaided message recall, channel exposure, and message resonance among entrepreneurs and small-business professionals who encountered software marketing in the past four weeks. Use this to identify which channels drive the strongest awareness and behavioral intent.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

21 questions · ~4 min
Q01
Long Text

Welcome, and thank you for your interest in this study. This survey explores your recent experiences with marketing for entrepreneur and small-business software tools (e.g., accounting, CRM, website builders, marketing platforms, and similar products). It should take approximately 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are simply interested in your honest opinions and experiences. All responses are confidential and will be reported only in aggregate for internal research purposes.

Q02
Multiple Choice

Which of the following best describes your current relationship with entrepreneur or small-business tools?

Q03
Long Text

What specific messages, phrases, or ideas do you remember from those marketing messages? Please share up to three brief examples.

Q04
Multiple Choice

In which of the following channels have you encountered marketing or advertising about entrepreneur or small-business tools in the past 4 weeks? Select all that apply.

Q05
Long Text

How much does the following message theme resonate with you? "Save time on administrative tasks"

Q06
Multiple Choice

After seeing a marketing message that caught your attention, which of the following actions would you be most likely to take? Select all that apply.

Q07
AI Interview

We'd like to understand more about your experience with marketing messages for entrepreneur tools. An AI moderator will ask you a couple of brief follow-up questions.

Q08
Long Text

What is your age?

Q09
Long Text

Thank you for completing this survey. Your responses will help improve how entrepreneur and small-business tools are communicated. We appreciate your time.

Q10
Multiple Choice

In the past 4 weeks, have you noticed any marketing or advertising messages about entrepreneur or small-business software tools?

Q11
Long Text

From those channels, rank up to three where the marketing messages stood out to you the most.

Q12
Long Text

How much does the following message theme resonate with you? "Grow your revenue faster"

Q13
Long Text

How likely are you to explore or try an entrepreneur tool after seeing a marketing message in the channel you use most?

Q14
Long Text

Based on your responses in this survey, please share any additional thoughts or feelings about the marketing you encounter for entrepreneur or small-business tools.

Q15
Multiple Choice

What is your gender?

Q16
Long Text

How much does the following message theme resonate with you? "All-in-one platform — everything in one place"

Q17
Long Text

In which region are you primarily based?

Q18
Long Text

How much does the following message theme resonate with you? "Affordable pricing for small teams"

Q19
Multiple Choice

Which of the following best describes your venture's current stage?

Q20
Long Text

How much does the following message theme resonate with you? "Easy setup — no technical skills needed"

Q21
Long Text

Overall, how clear are the marketing messages you have seen for entrepreneur or small-business tools?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.