Q01
Long Text
All templates
E-Commerce Buyer Persona & Channel Preference Survey
Segments online shoppers by purchase behavior, experience drivers, and communication channel preferences. Use this to build data-driven buyer personas and optimize channel strategy for e-commerce brands.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~4 min
Q02
Multiple Choice
In the past 3 months, have you purchased any products online?
Q03
Long Text
On average, how often do you purchase products online?
Q04
Long Text
Please rank the following factors by how much they influence which online store you choose. (Drag to reorder; 1 = most important.)
Q05
Multiple Choice
Where do you typically discover new online stores or products? (Select all that apply.)
Q06
Long Text
Based on your responses in this survey, is there anything else about your online shopping experience or brand communication preferences you would like to share?
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for completing this survey. Your responses will be used to improve online shopping experiences and will be reported only in aggregate. You may now close this window.
Q09
Multiple Choice
Which product categories do you most often purchase online? (Select all that apply.)
Q10
Multiple Choice
In the past 6 months, which of the following issues have frustrated you when shopping online? (Select all that apply.)
Q11
Long Text
Of those channels, which are most effective at getting you to actually visit a product page? (Drag to reorder; 1 = most effective.)
Q12
AI Interview
We'd like to understand a bit more about how you decide where to shop online. An AI moderator will ask you a couple of brief follow-up questions.
Q13
Multiple Choice
How do you describe your gender?
Q14
Long Text
Approximately how much did you spend on online purchases in the last 30 days?
Q15
Multiple Choice
After your first purchase with a brand, how would you most prefer they contact you, if at all?
Q16
Long Text
In which region do you currently live?
Q17
Long Text
How often is it acceptable for a brand you like to send you messages?
Q18
Long Text
What is the highest level of education you have completed?
Q19
Long Text
How comfortable are you with brands using your online activity data to personalize the offers you see?
Q20
Long Text
What is your current employment status?
Q21
Long Text
What is your approximate annual household income (in USD)?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.