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Ecommerce Buyer Persona & Channel Preference Survey Template

Segment ecommerce customers, uncover needs and value drivers, and map preferred channels (email, SMS, social). Launch fast with this ready-made survey.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
In the past 3 months, have you purchased any products online?
  • Yes
  • No
Q2
Dropdown
How often do you purchase products online?
  • Multiple times a week
  • About once a week
  • 2-3 times a month
  • About once a month
  • Less than once a month
Q3
Multiple Choice
Which product categories do you most often purchase online? Select up to 5.
  • Electronics and accessories
  • Clothing and footwear
  • Beauty and personal care
  • Groceries
  • Home and kitchen
  • Health and wellness
  • Toys and games
  • Sporting goods
  • Auto parts and accessories
  • Pet supplies
  • Books and media
  • Other
Q4
Numeric
About how much did you spend on online purchases in the last 30 days? (Enter a number; if none, leave blank.)
Accepts a numeric value
Whole numbers only
Q5
Ranking
Rank the top factors that influence which online store you choose. Drag to rank (1 = most important).
Drag to order (top = most important)
  1. Lowest total price
  2. Fast and reliable shipping
  3. Product reviews and ratings
  4. Easy, free returns
  5. Brand trust
  6. Wide product selection
Q6
Matrix
How important is each of the following when you shop online?
RowsNot at all importantSlightly importantModerately importantVery importantExtremely important
Finding the best price•••••
Fast, easy checkout•••••
Detailed product information/photos•••••
Fit/size guidance•••••
Delivery speed options•••••
Sustainability information•••••
Loyalty rewards or points•••••
Q7
Multiple Choice
Thinking about the last 6 months, which issues have frustrated you when shopping online? Select all that apply.
  • Unclear total cost until checkout
  • Slow delivery times
  • Complicated returns
  • Confusing sizing/fit information
  • Low stock or out-of-stock
  • Website/app errors or crashes
  • Hard to find trustworthy reviews
  • Payment security concerns
  • Too many emails or texts
  • None of the above
Q8
Multiple Choice
Where do you typically discover new online stores or products? Select all that apply.
  • Search engines (organic results)
  • Search ads
  • Facebook/Instagram ads
  • TikTok content/ads
  • YouTube videos/ads
  • Influencers or blogs
  • Email newsletters
  • SMS/text messages
  • Brand app push notifications
  • Marketplace recommendations (e.g., Amazon, eBay)
  • Word of mouth
  • Physical retail stores
  • Other
Q9
Matrix
How effective is each channel at getting you to visit a product page?
RowsNot effectiveSlightly effectiveModerately effectiveVery effectiveExtremely effective
Email from a brand•••••
SMS/text from a brand•••••
Social media ads•••••
Influencer content•••••
Search ads•••••
Q10
Multiple Choice
After your first purchase with a brand, how would you prefer they contact you most often, if at all?
  • Email
  • SMS/text
  • App push notifications
  • WhatsApp/FB Messenger
  • In-marketplace messages (e.g., Amazon)
  • No ongoing messages
Q11
Dropdown
What message frequency from a brand you like is acceptable to you?
  • A few times per week
  • About once per week
  • 2-3 times per month
  • About once per month
  • Less than once per month
  • Only after I purchase
  • Never
Q12
Opinion Scale
How comfortable are you with brands using your browsing and purchase data to personalize offers?
Range: 1 – 10
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q13
Multiple Choice
Attention check: To confirm you are paying attention, please select "Email" below.
  • Email
  • SMS/text
  • Social media
  • I’m not sure
Q14
Dropdown
What is your age?
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q15
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q16
Multiple Choice
Where do you currently live?
  • United States
  • Canada
  • United Kingdom
  • European Union
  • Australia/New Zealand
  • India
  • Southeast Asia
  • Latin America
  • Middle East/North Africa
  • Sub-Saharan Africa
  • Other
Q17
Multiple Choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college, no degree
  • Associate degree
  • Bachelor’s degree
  • Master’s degree
  • Doctorate
  • Other
  • Prefer not to say
Q18
Multiple Choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/Caregiver
  • Retired
  • Unemployed, looking for work
  • Not in labor force
  • Prefer not to say
Q19
Multiple Choice
What is your approximate annual household income (USD)?
  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q20
Long Text
Is there anything else about your online shopping or brand communication preferences you would like to share? (Optional)
Max 600 chars
Q21
AI Interview
AI Interview: 2 Follow-up Questions on Your Online Shopping Choices
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q22
Chat Message
Thank you for your time—your feedback helps us improve online shopping experiences.

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