In the past 3 months, have you purchased any products online?
How often do you purchase products online?
Which product categories do you most often purchase online? Select up to 5.
- Electronics and accessories
- Clothing and footwear
- Beauty and personal care
- Groceries
- Home and kitchen
- Health and wellness
- Toys and games
- Sporting goods
- Auto parts and accessories
- Pet supplies
- Books and media
- Other
About how much did you spend on online purchases in the last 30 days? (Enter a number; if none, leave blank.)
Rank the top factors that influence which online store you choose. Drag to rank (1 = most important).
How important is each of the following when you shop online?
Thinking about the last 6 months, which issues have frustrated you when shopping online? Select all that apply.
- Unclear total cost until checkout
- Slow delivery times
- Complicated returns
- Confusing sizing/fit information
- Low stock or out-of-stock
- Website/app errors or crashes
- Hard to find trustworthy reviews
- Payment security concerns
- Too many emails or texts
- None of the above
Where do you typically discover new online stores or products? Select all that apply.
- Search engines (organic results)
- Search ads
- Facebook/Instagram ads
- TikTok content/ads
- YouTube videos/ads
- Influencers or blogs
- Email newsletters
- SMS/text messages
- Brand app push notifications
- Marketplace recommendations (e.g., Amazon, eBay)
- Word of mouth
- Physical retail stores
- Other
How effective is each channel at getting you to visit a product page?
After your first purchase with a brand, how would you prefer they contact you most often, if at all?
- Email
- SMS/text
- App push notifications
- WhatsApp/FB Messenger
- In-marketplace messages (e.g., Amazon)
- No ongoing messages
What message frequency from a brand you like is acceptable to you?
How comfortable are you with brands using your browsing and purchase data to personalize offers?
Attention check: To confirm you are paying attention, please select "Email" below.
- Email
- SMS/text
- Social media
- I’m not sure
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
- United States
- Canada
- United Kingdom
- European Union
- Australia/New Zealand
- India
- Southeast Asia
- Latin America
- Middle East/North Africa
- Sub-Saharan Africa
- Other
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college, no degree
- Associate degree
- Bachelor’s degree
- Master’s degree
- Doctorate
- Other
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/Caregiver
- Retired
- Unemployed, looking for work
- Not in labor force
- Prefer not to say
What is your approximate annual household income (USD)?
- Under $25,000
- $25,000-$49,999
- $50,000-$74,999
- $75,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Is there anything else about your online shopping or brand communication preferences you would like to share? (Optional)
Max 600 chars
AI Interview: 2 Follow-up Questions on Your Online Shopping Choices
Thank you for your time—your feedback helps us improve online shopping experiences.