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Account Churn Risk & Retention Drivers Survey

Diagnoses cancellation intent, surfaces the primary drivers of churn, and identifies which retention offers resonate most with at-risk financial product users. Designed for product, CX, and retention teams seeking actionable save-desk insights.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

27

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome, and thank you for taking a few minutes to share your experience with us. This survey asks about your current account usage and what we can do better. There are no right or wrong answers — we're interested in your honest opinions. Your responses are confidential and will be reported only in aggregate. Participation is voluntary, and you may stop at any time. Estimated time: 5 minutes.
Q2
Dropdown
Which plan or account type do you currently use?
  • Checking only
  • Checking + Savings
  • Card only
  • Investing/Brokerage
  • Business account
  • Other
  • Not sure
Q3
Multiple Choice
What is your primary role for this account?
  • Personal use
  • Business owner/admin
  • Employee/team member
  • Household/shared
  • Other
  • Prefer not to say
Q4
Multiple Choice
How long have you been using our product?
  • Less than 1 month
  • 1–6 months
  • 6–12 months
  • 1–2 years
  • More than 2 years
  • Not sure
Q5
Multiple Choice
How often did you use our product in the last 30 days?
  • Several times a day
  • About once a day
  • A few times a week
  • About once a week
  • Less often
  • Not in the last 30 days
Q6
Opinion Scale
How satisfied are you with the transparency and fairness of fees and pricing?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q7
Opinion Scale
How satisfied are you with the speed and reliability of transfers and deposits?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q8
Opinion Scale
How satisfied are you with app performance and reliability?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q9
Opinion Scale
How satisfied are you with account security and privacy protections?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q10
Opinion Scale
How satisfied are you with the features and tools available to you?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q11
Opinion Scale
How satisfied are you with the overall ease of use of the product?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q12
Opinion Scale
How satisfied are you with customer support when you've needed it?
Range: 1 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q13
Multiple Choice
Which of the following best describes your current plans for your account?
  • I plan to cancel or close within 30 days
  • I plan to cancel or close within 3 months
  • I'm considering it but have no timeline
  • I have no plans to cancel or close
Q14
Multiple Choice
In the last 90 days, have you attempted to cancel, pause, or downgrade your account?
  • Yes
  • No
Q15
Multiple Choice
What are the main reasons you might cancel or downgrade? Select all that apply.
  • Fees are higher than expected
  • Value does not meet my needs for the price
  • Found an alternative that fits better
  • Issues with transfers or deposits
  • Card declines or unexpected holds
  • App performance or reliability issues
  • Security or privacy concerns
  • Missing features I need
  • Customer support did not meet expectations
  • Too complicated or hard to use
  • Temporary financial constraints
  • Switching banks/providers
  • Employer or payroll change
  • I no longer need this product
Q16
Long Text
In a few words, what is the single biggest factor influencing your decision?
Max chars
Q17
Multiple Choice
Which of the following alternatives are you currently considering or using alongside us? Select all that apply.
  • Traditional bank
  • Online-only bank
  • Neobank (e.g., Chime, Revolut)
  • Credit union
  • Payment app (e.g., Venmo, Cash App)
  • Budgeting app (e.g., YNAB, Mint)
  • Crypto platform/exchange
  • None of the above
Q18
Multiple Choice
If you were considering leaving, which of the following would most influence you to stay? Select all that apply.
  • Lower monthly price for 3 months
  • Waive a recent fee
  • Move to a lower-cost tier
  • Temporarily pause my account
  • Change billing date or cycle
  • Personalized support to resolve my issue
  • Help exporting data or switching features
  • None of these would change my mind
Q19
Multiple Choice
Regardless of your current plans, which single improvement would add the most value for you?
  • Lower or simpler fees
  • Faster transfers and deposits
  • Higher account limits
  • Better budgeting and financial insights
  • More rewards or perks
  • Easier-to-use app
  • More integrations (e.g., payroll, accounting)
  • Access to live human support
Q20
Multiple Choice
What level of discount on your current plan would most likely change your mind about leaving?
  • 10% off for 3 months
  • 20% off for 3 months
  • 30% off for 3 months
  • 50% or more off for 3 months
  • A free month
  • No discount would change my mind
Q21
Opinion Scale
How likely are you to recommend our product to a friend or colleague?
Range: 0 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q22
Opinion Scale
How likely are you to still be using our product 6 months from now?
Range: 1 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q23
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience or your decision to stay or leave?
Max chars
Q24
AI Interview
We'd like to understand your feedback in more depth. An AI moderator will ask a couple of follow-up questions based on what you've shared.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q25
Dropdown
What is your age?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q26
Dropdown
Where do you currently live?
  • United States
  • Canada
  • United Kingdom
  • European Union
  • India
  • Australia/New Zealand
  • Other
  • Prefer not to say
Q27
Chat Message
Thank you for your time — your feedback directly helps us improve our product and service. If you have an urgent account issue, please contact our support team at [support link].

Frequently Asked Questions

What is QuestionPunk?
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