Auto Insurance Telematics Adoption & Attitudes Survey
Measures auto insurance policyholders' attitudes toward usage-based insurance (UBI) programs, covering perceived fairness, privacy comfort, feature preferences, discount expectations, and enrollment intent across current, former, and prospective telematics users.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
30
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! Thank you for participating in this survey about usage-based (telematics) auto insurance. The survey takes approximately 7–8 minutes to complete. Your responses are confidential and will be reported only in aggregate. There are no right or wrong answers—we are interested in your honest opinions. Participation is voluntary and you may stop at any time.
Q2
Multiple Choice
Which of the following best describes your experience with usage-based insurance (UBI) or telematics on your personal auto policy?
Currently enrolled in a UBI/telematics program
Previously enrolled, but not currently
Offered by my insurer, but I declined
Not offered by my insurer
Not sure
Q3
Multiple Choice
Which type of telematics program are you (or were you) enrolled in?
Continuous app-based driving monitoring
Plug-in device (OBD-II) or built-in car connectivity
Pay-per-mile program
Initial trial/short-term monitoring only
Other (please specify)
Not sure
Q4
Opinion Scale
Overall, how satisfied are you (or were you) with your telematics program?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q5
Opinion Scale
How fair was the price you received through your telematics program compared to traditional auto insurance pricing?
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q6
Opinion Scale
Since enrolling in your telematics program, how have your overall driving habits changed?
Range: 1 – 7
Min: Much worseMid: NeutralMax: Much better
Q7
Opinion Scale
How comfortable are you with the amount of driving data your insurer collects through your telematics program?
Range: 1 – 7
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q8
Multiple Choice
What is the main reason you are not currently enrolled in a UBI or telematics program?
Privacy concerns about location or behavior tracking
Unsure how the program works
Concern about possible premium increases
The discount seems too small
Potential battery/data usage or app performance issues
Not available from my insurer
I don't drive enough to benefit
Prefer not to use a smartphone while driving
Other (please specify)
Q9
Dropdown
If you were to enroll in a telematics program, what minimum guaranteed discount would you need to sign up?
Less than 5%
5–10%
11–15%
16–20%
21–25%
26–30%
More than 30%
No discount would persuade me
Not sure
Q10
Dropdown
What ongoing discount would feel fair to you in exchange for continuously sharing detailed driving data with your insurer?
Less than 5%
5–10%
11–15%
16–20%
21–25%
26–30%
More than 30%
No discount would make this feel fair
Not sure
Q11
Ranking
Please rank the following telematics features by how important they are to you (drag to reorder, 1 = most important).
Drag to order (top = most important)
Guaranteed upfront discount
Earned rewards for safe driving
Pay-per-mile pricing
Trip feedback and coaching
Crash/incident detection assistance
Stolen vehicle assistance
Q12
Opinion Scale
How comfortable are you with your insurer collecting your GPS location data?
Range: 1 – 7
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q13
Opinion Scale
How comfortable are you with your insurer collecting your speed and braking patterns?
Range: 1 – 7
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q14
Opinion Scale
How comfortable are you with your insurer collecting data on the time of day you drive?
Range: 1 – 7
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q15
Opinion Scale
How comfortable are you with your insurer collecting data on your phone usage while driving?
Range: 1 – 7
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q16
Opinion Scale
How comfortable are you with your insurer collecting data on total distance traveled per trip?
Range: 1 – 7
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q17
Multiple Choice
If you were sharing driving data with your insurer, what frequency of data sharing would you prefer?
Share only at policy start or renewal
Share monthly summaries
Share per trip
Share continuously in real time
Not sure
Q18
Multiple Choice
Which one of the following would you most want in return for sharing your driving data?
A clear breakdown of how my price is calculated
A personal driving score
Tips to improve my score
Ability to pause data collection
A map of my trips
Incident/crash detection assistance
In-app privacy controls
Other (please specify)
Q19
Opinion Scale
Overall, how fair do you think it is for insurers to use individual driving data to set auto insurance prices?
Range: 1 – 7
Min: Very unfairMid: NeutralMax: Very fair
Q20
Opinion Scale
How likely are you to enroll in (or stay enrolled in) a telematics program at your next policy renewal?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q21
Long Text
Based on your responses in this survey, is there anything else you would like to share about your thoughts or feelings regarding telematics-based auto insurance?
Max chars
Q22
AI Interview
We'd like to learn more about your views on usage-based insurance. Our AI moderator will ask you a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q23
Dropdown
What is your age range?
18–24
25–34
35–44
45–54
55–64
65–74
75+
Prefer not to say
Q24
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer not to say
Q25
Dropdown
Where do you primarily reside?
United States
Canada
United Kingdom
European Union
Australia/New Zealand
Other
Q26
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/associate degree
Bachelor's degree
Graduate/professional degree
Prefer not to say
Q27
Multiple Choice
What is your current employment status?
Employed full time
Employed part time
Self-employed
Unemployed and seeking work
Student
Retired
Homemaker/caregiver
Prefer not to say
Q28
Dropdown
Approximately how many miles do you drive in a typical month?
Less than 200 miles
200–500 miles
501–1,000 miles
1,001–1,500 miles
1,501–2,000 miles
More than 2,000 miles
Not sure
Q29
Multiple Choice
What is the primary way you use your vehicle?
Commuting to work or school
Household errands
Rideshare/delivery driving
Leisure/road trips
Business use (non-delivery)
Other (please specify)
Q30
Chat Message
Thank you for participating in this survey! Your responses have been recorded and will help improve how insurers design telematics programs. You may now close this window.
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