Auto Insurance Telematics Adoption & Attitudes Survey
Measures auto insurance policyholders' attitudes toward usage-based insurance (UBI) programs, covering perceived fairness, privacy comfort, feature preferences, discount expectations, and enrollment intent across current, former, and prospective telematics users.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
Which of the following best describes your experience with usage-based insurance (UBI) or telematics on your personal auto policy?
Which type of telematics program are you (or were you) enrolled in?
What is the main reason you are not currently enrolled in a UBI or telematics program?
What ongoing discount would feel fair to you in exchange for continuously sharing detailed driving data with your insurer?
If you were sharing driving data with your insurer, what frequency of data sharing would you prefer?
Based on your responses in this survey, is there anything else you would like to share about your thoughts or feelings regarding telematics-based auto insurance?
What is your age range?
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Overall, how satisfied are you (or were you) with your telematics program?
If you were to enroll in a telematics program, what minimum guaranteed discount would you need to sign up?
Please rank the following telematics features by how important they are to you (drag to reorder, 1 = most important).
Which one of the following would you most want in return for sharing your driving data?
We'd like to learn more about your views on usage-based insurance. Our AI moderator will ask you a couple of follow-up questions based on your earlier responses.
What is your gender?
How fair was the price you received through your telematics program compared to traditional auto insurance pricing?
How comfortable are you with your insurer collecting your GPS location data?
Overall, how fair do you think it is for insurers to use individual driving data to set auto insurance prices?
Where do you primarily reside?
Since enrolling in your telematics program, how have your overall driving habits changed?
How comfortable are you with your insurer collecting your speed and braking patterns?
How likely are you to enroll in (or stay enrolled in) a telematics program at your next policy renewal?
What is the highest level of education you have completed?
How comfortable are you with the amount of driving data your insurer collects through your telematics program?
How comfortable are you with your insurer collecting data on the time of day you drive?
What is your current employment status?
How comfortable are you with your insurer collecting data on your phone usage while driving?
Approximately how many miles do you drive in a typical month?
How comfortable are you with your insurer collecting data on total distance traveled per trip?
What is the primary way you use your vehicle?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.