Auto Insurance Telematics (UBI) Policyholder Survey Template
Gauge policyholder attitudes on telematics-based auto insurance pricing: comfort, incentives, fairness, privacy, adoption. Launch this UBI survey template.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
Which of the following best describes your experience with usage-based insurance (UBI)/telematics on your personal auto policy?
Currently enrolled in a UBI/telematics program
Previously enrolled, but not currently
Offered by my insurer, but I declined
Not offered by my insurer
Not sure
Q2
Multiple Choice
Which type of telematics program are/were you enrolled in?
Continuous app-based driving monitoring
Plug-in device (OBD-II) or built-in car connectivity
Pay-per-mile program
Initial trial/short-term monitoring only
Not sure
Q3
Rating
Overall, how satisfied are/were you with your telematics program?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
Q4
Opinion Scale
How fair was the price you experienced with telematics compared to traditional pricing?
Range: 1 – 10
Min: Very unfairMid: NeutralMax: Very fair
Q5
Opinion Scale
Since enrolling, how have your driving habits changed (e.g., speeding, braking)?
Range: 1 – 10
Min: Much worseMid: No changeMax: Much better
Q6
Opinion Scale
How comfortable are you with the amount of driving data your insurer collects in your program?
Range: 1 – 10
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q7
Multiple Choice
What is the main reason you are not enrolled in a UBI/telematics program?
Privacy concerns about location or behavior tracking
Unsure how the program works
Concern about possible premium increases
The discount seems too small
Potential battery/data usage or app performance
Not available from my insurer
I don’t drive enough to benefit
Prefer not to use a smartphone while driving
Q8
Numeric
If you were to enroll, what minimum guaranteed discount (%) would you need to sign up? Enter a whole number.
Accepts a numeric value
Whole numbers only
Q9
Numeric
What ongoing discount (%) would feel fair for sharing detailed driving data? Enter a whole number.
Accepts a numeric value
Whole numbers only
Q10
Ranking
Rank the following telematics features by importance to you (1 = most important).
Drag to order (top = most important)
Guaranteed upfront discount
Earned rewards for safe driving
Pay-per-mile pricing
Trip feedback and coaching
Crash/incident detection assistance
Stolen vehicle assistance
Q11
Matrix
How comfortable are you with your insurer collecting each of the following data types?
Rows
Very uncomfortable
Somewhat uncomfortable
Neutral
Somewhat comfortable
Very comfortable
Location/GPS
•
•
•
•
•
Speed
•
•
•
•
•
Harsh braking/acceleration
•
•
•
•
•
Time of day of driving
•
•
•
•
•
Phone handling while driving
•
•
•
•
•
Total mileage
•
•
•
•
•
Q12
Multiple Choice
What data-sharing cadence would you prefer for pricing and feedback?
I prefer not to share driving data
Share only at policy start or renewal
Share monthly summaries
Share per trip
Share continuously in real time
Q13
Multiple Choice
Which one of the following would you most want in return for sharing driving data?
A clear breakdown of how my price is calculated
A personal driving score
Tips to improve my score
Ability to pause data collection
A map of my trips
Incident/crash detection assistance
In-app privacy controls
Q14
Opinion Scale
Overall, how fair is it for insurers to use driving data to set auto insurance prices?
Range: 1 – 10
Min: Very unfairMid: NeutralMax: Very fair
Q15
Rating
How likely are you to enroll (or stay enrolled) in telematics at your next renewal?
Scale: 10 (star)
Min: Very unlikelyMax: Very likely
Q16
Multiple Choice
Attention check: To confirm you are paying attention, please select “I am paying attention” below.
I am paying attention
I am not paying attention
Prefer not to say
Q17
Dropdown
What is your age range?
18–24
25–34
35–44
45–54
55–64
65–74
75+
Prefer not to say
Q18
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer not to say
Q19
Dropdown
Where do you primarily reside?
United States
Canada
United Kingdom
European Union
Australia/New Zealand
Other
Q20
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/associate degree
Bachelor’s degree
Graduate/professional degree
Prefer not to say
Q21
Multiple Choice
What is your current employment status?
Employed full time
Employed part time
Self-employed
Unemployed and seeking work
Student
Retired
Homemaker/caregiver
Prefer not to say
Q22
Numeric
Approximately how many miles do you drive in a typical month? Enter a whole number. (If you use kilometers, enter the mile equivalent.)
Accepts a numeric value
Whole numbers only
Q23
Multiple Choice
What is your primary vehicle use?
Commuting to work or school
Household errands
Rideshare/delivery driving
Leisure/road trips
Business use (non-delivery)
Other (please specify)
Q24
Chat Message
Welcome! This brief survey asks about your experience and views on usage-based (telematics) auto insurance. There are no right or wrong answers.
Q25
Long Text
Is there anything else you would like to share about telematics-based insurance or this survey?
Max 600 chars
Q26
AI Interview
AI Interview: 2 Follow-up Questions on your views about usage-based insurance
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q27
Chat Message
Thank you for participating—your responses have been recorded.
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