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Auto Insurance Telematics Adoption & Attitudes Survey

Measures auto insurance policyholders' attitudes toward usage-based insurance (UBI) programs, covering perceived fairness, privacy comfort, feature preferences, discount expectations, and enrollment intent across current, former, and prospective telematics users.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

30 questions · ~4 min
Q01
Long Text

Welcome! Thank you for participating in this survey about usage-based (telematics) auto insurance. The survey takes approximately 7–8 minutes to complete. Your responses are confidential and will be reported only in aggregate. There are no right or wrong answers—we are interested in your honest opinions. Participation is voluntary and you may stop at any time.

Q02
Multiple Choice

Which of the following best describes your experience with usage-based insurance (UBI) or telematics on your personal auto policy?

Q03
Multiple Choice

Which type of telematics program are you (or were you) enrolled in?

Q04
Multiple Choice

What is the main reason you are not currently enrolled in a UBI or telematics program?

Q05
Long Text

What ongoing discount would feel fair to you in exchange for continuously sharing detailed driving data with your insurer?

Q06
Multiple Choice

If you were sharing driving data with your insurer, what frequency of data sharing would you prefer?

Q07
Long Text

Based on your responses in this survey, is there anything else you would like to share about your thoughts or feelings regarding telematics-based auto insurance?

Q08
Long Text

What is your age range?

Q09
Long Text

Thank you for participating in this survey! Your responses have been recorded and will help improve how insurers design telematics programs. You may now close this window.

Q10
Long Text

Overall, how satisfied are you (or were you) with your telematics program?

Q11
Long Text

If you were to enroll in a telematics program, what minimum guaranteed discount would you need to sign up?

Q12
Long Text

Please rank the following telematics features by how important they are to you (drag to reorder, 1 = most important).

Q13
Multiple Choice

Which one of the following would you most want in return for sharing your driving data?

Q14
AI Interview

We'd like to learn more about your views on usage-based insurance. Our AI moderator will ask you a couple of follow-up questions based on your earlier responses.

Q15
Multiple Choice

What is your gender?

Q16
Long Text

How fair was the price you received through your telematics program compared to traditional auto insurance pricing?

Q17
Long Text

How comfortable are you with your insurer collecting your GPS location data?

Q18
Long Text

Overall, how fair do you think it is for insurers to use individual driving data to set auto insurance prices?

Q19
Long Text

Where do you primarily reside?

Q20
Long Text

Since enrolling in your telematics program, how have your overall driving habits changed?

Q21
Long Text

How comfortable are you with your insurer collecting your speed and braking patterns?

Q22
Long Text

How likely are you to enroll in (or stay enrolled in) a telematics program at your next policy renewal?

Q23
Multiple Choice

What is the highest level of education you have completed?

Q24
Long Text

How comfortable are you with the amount of driving data your insurer collects through your telematics program?

Q25
Long Text

How comfortable are you with your insurer collecting data on the time of day you drive?

Q26
Multiple Choice

What is your current employment status?

Q27
Long Text

How comfortable are you with your insurer collecting data on your phone usage while driving?

Q28
Long Text

Approximately how many miles do you drive in a typical month?

Q29
Long Text

How comfortable are you with your insurer collecting data on total distance traveled per trip?

Q30
Multiple Choice

What is the primary way you use your vehicle?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.