AR Virtual Try-On Realism & Purchase Confidence Study
Measures perceived realism, fit accuracy, and purchase confidence for augmented reality try-on features. Designed for e-commerce UX researchers seeking to identify AR experience gaps that drive returns and reduce conversion.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
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Detailed Reports
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Template Overview
20
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this research study on online shopping experiences with augmented reality (AR) try-on features.
This survey takes approximately 5–7 minutes. Your participation is voluntary—you may stop at any time. There are no right or wrong answers; we are interested in your honest opinions. All responses are anonymous and will be reported only in aggregate.
By proceeding, you consent to participate.
Q2
Multiple Choice
How often do you shop online for apparel, accessories, or cosmetics?
Several times a week
About once a week
2–3 times a month
About once a month
Less often
Q3
Multiple Choice
When did you last use an AR try-on feature while shopping online or in-store?
Within the past week
1–4 weeks ago
1–3 months ago
More than 3 months ago
I've never used AR try-on
Q4
Multiple Choice
On which devices have you used AR try-on? Select all that apply.
Smartphone
Tablet
Laptop/desktop with webcam
In-store smart mirror/kiosk
Other
Q5
Opinion Scale
Thinking about your most recent experience, how realistic did the AR try-on appear to you overall?
Range: 1 – 7
Min: Not at all realisticMid: NeutralMax: Extremely realistic
Q6
Opinion Scale
How accurately did the AR try-on represent the product's color?
Range: 1 – 7
Min: Not at all accurateMid: NeutralMax: Extremely accurate
Q7
Opinion Scale
How accurately did the AR try-on represent the product's fit or sizing?
Range: 1 – 7
Min: Not at all accurateMid: NeutralMax: Extremely accurate
Q8
Opinion Scale
How accurately did the AR try-on represent the product's texture and detail?
Range: 1 – 7
Min: Not at all accurateMid: NeutralMax: Extremely accurate
Q9
Opinion Scale
How realistic were the lighting and shadows in the AR try-on?
Range: 1 – 7
Min: Not at all realisticMid: NeutralMax: Extremely realistic
Q10
Opinion Scale
How stable and smooth was the AR tracking (i.e., did the virtual item stay in place as you moved)?
Range: 1 – 7
Min: Not at all stableMid: NeutralMax: Extremely stable
Q11
Opinion Scale
How confident are you in making a purchase decision after using AR try-on?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q12
Multiple Choice
Compared with static product photos, how does AR try-on affect your likelihood to purchase?
Much less likely to purchase
Somewhat less likely
No change
Somewhat more likely
Much more likely
Not sure
Q13
Multiple Choice
After purchasing an item you previewed with AR try-on, did you notice any of the following mismatches? Select all that apply.
Color looked different in person
Size/fit was inaccurate
Material/texture felt different
Lighting was misleading
Product proportions seemed off
No noticeable mismatch
I haven't purchased after using AR try-on
Other
Q14
Ranking
Rank the following barriers to AR try-on use from most to least impactful.
Drag to order (top = most important)
Camera/privacy concerns
Setup or calibration friction
Limited device support
Poor realism or accuracy
Unclear sizing guidance
Q15
Multiple Choice
Which of the following improvements would most increase your confidence to purchase after using AR try-on? Select up to 3.
Better size/fit guidance
Improved color accuracy
More realistic lighting and shadows
Smoother and more stable tracking
Higher texture and detail quality
Easier setup and calibration
Clearer size conversion charts
Q16
AI Interview
Based on your responses in this survey, what is the single most important improvement that would increase your confidence to purchase after using AR try-on? Please also share any additional thoughts about your AR try-on experiences.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q17
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q18
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer not to say
Q19
Dropdown
In which region do you currently reside?
North America
Europe
Asia-Pacific
Latin America
Middle East/Africa
Other
Q20
Chat Message
Thank you for completing this survey. Your feedback will help improve AR try-on experiences for online shoppers. All responses are anonymous and will be reported in aggregate only.
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