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AR Virtual Try-On Realism & Purchase Confidence Study

Measures perceived realism, fit accuracy, and purchase confidence for augmented reality try-on features. Designed for e-commerce UX researchers seeking to identify AR experience gaps that drive returns and reduce conversion.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

20 questions · ~4 min
Q01
Long Text

Welcome to this research study on online shopping experiences with augmented reality (AR) try-on features. This survey takes approximately 5–7 minutes. Your participation is voluntary—you may stop at any time. There are no right or wrong answers; we are interested in your honest opinions. All responses are anonymous and will be reported only in aggregate. By proceeding, you consent to participate.

Q02
Multiple Choice

How often do you shop online for apparel, accessories, or cosmetics?

Q03
Long Text

Thinking about your most recent experience, how realistic did the AR try-on appear to you overall?

Q04
Long Text

How confident are you in making a purchase decision after using AR try-on?

Q05
Long Text

Rank the following barriers to AR try-on use from most to least impactful.

Q06
AI Interview

Based on your responses in this survey, what is the single most important improvement that would increase your confidence to purchase after using AR try-on? Please also share any additional thoughts about your AR try-on experiences.

Q07
Long Text

What is your age group?

Q08
Long Text

Thank you for completing this survey. Your feedback will help improve AR try-on experiences for online shoppers. All responses are anonymous and will be reported in aggregate only.

Q09
Multiple Choice

When did you last use an AR try-on feature while shopping online or in-store?

Q10
Long Text

How accurately did the AR try-on represent the product's color?

Q11
Multiple Choice

Compared with static product photos, how does AR try-on affect your likelihood to purchase?

Q12
Multiple Choice

Which of the following improvements would most increase your confidence to purchase after using AR try-on? Select up to 3.

Q13
Multiple Choice

Which best describes your gender?

Q14
Multiple Choice

On which devices have you used AR try-on? Select all that apply.

Q15
Long Text

How accurately did the AR try-on represent the product's fit or sizing?

Q16
Multiple Choice

After purchasing an item you previewed with AR try-on, did you notice any of the following mismatches? Select all that apply.

Q17
Long Text

In which region do you currently reside?

Q18
Long Text

How accurately did the AR try-on represent the product's texture and detail?

Q19
Long Text

How realistic were the lighting and shadows in the AR try-on?

Q20
Long Text

How stable and smooth was the AR tracking (i.e., did the virtual item stay in place as you moved)?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.