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AI & Technology

AR Virtual Try-On Realism & Purchase Confidence Study

Measures perceived realism, fit accuracy, and purchase confidence for augmented reality try-on features. Designed for e-commerce UX researchers seeking to identify AR experience gaps that drive returns and reduce conversion.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

20 questions · ~9 min
Q01
Message

Welcome to this research study on online shopping experiences with augmented reality (AR) try-on features. This survey takes approximately 10 minutes. Your participation is voluntary—you may stop at any time. There are no right or wrong answers; we are interested in your honest opinions. All responses are anonymous and will be reported only in aggregate. By proceeding, you consent to participate.

Q02
Multiple Choice

How often do you shop online for apparel, accessories, or cosmetics?

  • Several times a week
  • About once a week
  • 2–3 times a month
  • About once a month
  • Less often
Q03
Opinion Scale

Thinking about your most recent experience, how realistic did the AR try-on appear to you overall?

Scale: 1 – 7
Min:Not at all realisticMax:Extremely realistic
Q04
Opinion Scale

How confident are you in making a purchase decision after using AR try-on?

Scale: 1 – 7
Min:Not at all confidentMax:Extremely confident
Q05
Ranking

Rank the following barriers to AR try-on use from most to least impactful.

  1. Camera/privacy concerns
  2. Setup or calibration friction
  3. Limited device support
  4. Poor realism or accuracy
  5. Unclear sizing guidance
Drag to rank
Q06
AI Interview

Based on your responses in this survey, what is the single most important improvement that would increase your confidence to purchase after using AR try-on? Please also share any additional thoughts about your AR try-on experiences.

Q07
Dropdown

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
Message

Thank you for completing this survey. Your feedback will help improve AR try-on experiences for online shoppers. All responses are anonymous and will be reported in aggregate only.

Q09
Multiple Choice

When did you last use an AR try-on feature while shopping online or in-store?

  • Within the past week
  • 1–4 weeks ago
  • 1–3 months ago
  • More than 3 months ago
  • I've never used AR try-on
Q10
Opinion Scale

How accurately did the AR try-on represent the product's color?

Scale: 1 – 7
Min:Not at all accurateMax:Extremely accurate
Q11
Multiple Choice

Compared with static product photos, how does AR try-on affect your likelihood to purchase?

  • Much less likely to purchase
  • Somewhat less likely
  • No change
  • Somewhat more likely
  • Much more likely
  • Not sure
Q12
Multiple Choice

Which of the following improvements would most increase your confidence to purchase after using AR try-on? Select up to 3.

  • Better size/fit guidance
  • Improved color accuracy
  • More realistic lighting and shadows
  • Smoother and more stable tracking
  • Higher texture and detail quality
  • Easier setup and calibration
  • Clearer size conversion charts
Q13
Multiple Choice

Which best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q14
Multiple Choice

On which devices have you used AR try-on? Select all that apply.

  • Smartphone
  • Tablet
  • Laptop/desktop with webcam
  • In-store smart mirror/kiosk
  • Other
Q15
Opinion Scale

How accurately did the AR try-on represent the product's fit or sizing?

Scale: 1 – 7
Min:Not at all accurateMax:Extremely accurate
Q16
Multiple Choice

After purchasing an item you previewed with AR try-on, did you notice any of the following mismatches? Select all that apply.

  • Color looked different in person
  • Size/fit was inaccurate
  • Material/texture felt different
  • Lighting was misleading
  • Product proportions seemed off
  • No noticeable mismatch
  • I haven't purchased after using AR try-on
  • Other
Q17
Dropdown

In which region do you currently reside?

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East/Africa
  • Other
Q18
Opinion Scale

How accurately did the AR try-on represent the product's texture and detail?

Scale: 1 – 7
Min:Not at all accurateMax:Extremely accurate
Q19
Opinion Scale

How realistic were the lighting and shadows in the AR try-on?

Scale: 1 – 7
Min:Not at all realisticMax:Extremely realistic
Q20
Opinion Scale

How stable and smooth was the AR tracking (i.e., did the virtual item stay in place as you moved)?

Scale: 1 – 7
Min:Not at all stableMax:Extremely stable

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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