Survey template to audit marketing measurement for cookie deprecation signal loss and privacy laws. Spot gaps, boost first-party data, future-proof attribution.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Opinion Scale
In the past 6 months, how much measurement signal loss have you observed in paid media performance data?
Range: 1 – 10
Min: No lossMid: ModerateMax: Severe
Q2
Multiple Choice
Which channels have been most affected by measurement signal loss in the last 6 months? (Select all that apply)
Web display/programmatic
Paid social (web/app)
Search (paid)
Mobile app user acquisition (iOS/Android)
Email/SMS
Connected TV/OTT
Affiliate/partner
Other
None
Q3
Multiple Choice
For iOS app campaigns, which privacy-safe measurement approaches are currently in use? (Select all that apply)
SKAdNetwork (version 4+)
LockWindow and privacy threshold management
Network-provided aggregated reporting
Conversion value schema optimization
None of these
Not applicable
Q4
Multiple Choice
Which privacy-preserving measurement approaches are actively used today? (Select all that apply)
First-party data strategy (consented IDs)
Server-side tagging and first-party collection
Conversion APIs (e.g., Google Enhanced Conversions, Meta CAPI)
Aggregated conversions or modeled reporting
MMM (marketing mix modeling)
Geo/holdout/incrementality tests
Data clean rooms
SKAdNetwork or similar mobile frameworks
None of the above
Other
Q5
Rating
How mature is your MMM program today?
Scale: 10 (star)
Min: NascentMax: Advanced
Q6
Rating
How confident are you in modeled conversions and attribution adjustments today?
Scale: 10 (star)
Min: Not at all confidentMax: Very confident
Q7
Ranking
Rank your top measurement priorities for the next 12 months.
Drag to order (top = most important)
Optimize media ROI
Attribution accuracy without third-party cookies
Privacy compliance by design
Incrementality testing/experiments
Cross-channel reach and frequency measurement
Customer LTV measurement
Q8
Opinion Scale
How prepared is your organization for third‑party cookie deprecation across key browsers?
Range: 1 – 10
Min: Not preparedMid: Partly preparedMax: Fully prepared
Q9
Constant Sum
Allocate 100 points to planned measurement investments for the next 6 months.
Total must equal 100
MMM and modeling
Incrementality/experiments (geo/holdouts)
First-party data and identity
Server-side tagging/Conversion APIs
Privacy tech and consent management
Analytics and reporting tools
Team training and enablement
Other
Min per option: 0Whole numbers only
Q10
Dropdown
When do you expect to reach a stable privacy-first measurement approach?
Already there
0–3 months
4–6 months
7–12 months
More than 12 months
Unsure
Q11
Matrix
How challenging are the following barriers to privacy-first measurement?
Rows
Not a challenge
Slight challenge
Moderate challenge
Significant challenge
Critical challenge
Data availability/quality
•
•
•
•
•
Legal and privacy alignment
•
•
•
•
•
Attribution across walled gardens
•
•
•
•
•
Budget or ROI constraints
•
•
•
•
•
Tooling/integration complexity
•
•
•
•
•
Executive buy-in
•
•
•
•
•
Q12
Dropdown
Which best describes your consent and data governance for marketing measurement?
Formal policies, audited and enforced
Documented policies, partially enforced
Ad-hoc practices
In development
Not started/unsure
Q13
Multiple Choice
Attention check: To confirm you are paying attention, please select “I am paying attention.”
I am paying attention
I am not paying attention
Prefer not to say
Q14
Dropdown
What is your primary role?
Brand/marketing leader
Performance/digital marketer
Marketing analytics/BI
Data science/econometrics
Product growth/UA
Agency/consultant
Other
Q15
Dropdown
What is your company size (employees)?
1–49
50–249
250–999
1,000–4,999
5,000+
Prefer not to say
Q16
Dropdown
What is your organization’s primary industry?
Retail/eCommerce
Consumer apps/games
Financial services
Technology/SaaS
Media/Entertainment
Travel/Hospitality
Healthcare
CPG
Other
Prefer not to say
Q17
Dropdown
What is your primary operating region?
North America
Europe
Latin America
APAC
Middle East/Africa
Global
Prefer not to say
Q18
Dropdown
Approximate annual digital media spend (USD)?
<$1M
$1M–$5M
$5M–$20M
$20M–$100M
>$100M
Prefer not to say
Q19
Long Text
What would most improve your readiness in the next quarter?
Max 600 chars
Q20
Chat Message
Welcome! This short survey asks about your marketing measurement practices and readiness for privacy changes. Please answer based on your organization’s current state.
Q21
AI Interview
AI Interview: 2 Follow-up Questions on privacy-first measurement readiness
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q22
Chat Message
Thank you for your time—your insights are appreciated! You may now close the survey.
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