In the past 6 months, how much measurement signal loss have you observed in paid media performance data?
Which channels have been most affected by measurement signal loss in the last 6 months? (Select all that apply)
- Web display/programmatic
- Paid social (web/app)
- Search (paid)
- Mobile app user acquisition (iOS/Android)
- Email/SMS
- Connected TV/OTT
- Affiliate/partner
- Other
- None
For iOS app campaigns, which privacy-safe measurement approaches are currently in use? (Select all that apply)
- SKAdNetwork (version 4+)
- LockWindow and privacy threshold management
- Network-provided aggregated reporting
- Conversion value schema optimization
- None of these
- Not applicable
Which privacy-preserving measurement approaches are actively used today? (Select all that apply)
- First-party data strategy (consented IDs)
- Server-side tagging and first-party collection
- Conversion APIs (e.g., Google Enhanced Conversions, Meta CAPI)
- Aggregated conversions or modeled reporting
- MMM (marketing mix modeling)
- Geo/holdout/incrementality tests
- Data clean rooms
- SKAdNetwork or similar mobile frameworks
- None of the above
- Other
How mature is your MMM program today?
How confident are you in modeled conversions and attribution adjustments today?
Rank your top measurement priorities for the next 12 months.
How prepared is your organization for third‑party cookie deprecation across key browsers?
Allocate 100 points to planned measurement investments for the next 6 months.
When do you expect to reach a stable privacy-first measurement approach?
How challenging are the following barriers to privacy-first measurement?
Which best describes your consent and data governance for marketing measurement?
Attention check: To confirm you are paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
- Prefer not to say
What is your primary role?
What is your company size (employees)?
What is your organization’s primary industry?
What is your primary operating region?
Approximate annual digital media spend (USD)?
What would most improve your readiness in the next quarter?
Max 600 chars
Welcome! This short survey asks about your marketing measurement practices and readiness for privacy changes. Please answer based on your organization’s current state.
AI Interview: 2 Follow-up Questions on privacy-first measurement readiness
Thank you for your time—your insights are appreciated! You may now close the survey.